Thomson suddenly announced that he will gradually abandon the plasma market by fully entering the LCD panel field.

After the news came out, it caused a strong shock in the industry.

One of the world's top electrical companies announced the news, and was previously one of the firm supporters of plasma manufacturers, which made many people think that LCD is really more advantageous than plasma?

Plasma technology is still stronger than LCD, but the biggest problem is that island manufacturers control technology and are not willing to share it with other manufacturers.

Top companies such as Thomson and the Four Star Group are lagging behind the second camp, not to mention companies like Baodao, which are completely in the third camp.

The profits of plasma TVs are indeed high, but most of the profits have been earned by the island manufacturers. His Majesty, Muni, Xiapu and other island countries formed an alliance, they accounted for 80% of the plasma TV market share, more than 90% of the profits!

Companies such as Thomson not only have a low market share, but also have a lower profit margin than the other. Island-based manufacturers have not made less money, but they have overlooked a problem. When pushing the plasma TV's only the manufacturers of their island countries, will they sell so well?

Consumers will not consider a little bit of grayscale advantage, a little bit of color gamut, or other advantages. In their opinion, spending a certain amount of money, buy a product they think is good, this is good, a big reason is the price.

Because on the brand, island manufacturers have no advantage.

Sometimes something better is not necessarily accepted by consumers. For example, in the field of communication, whether in power consumption, voice quality or security, dma technology is better than gsm, but as a result, more users still choose gsm.

The future development of communication technology is still upgraded by gsm, 2g, 3g, 4g, etc., all the way up. It is the high and low dma, slowly annihilated in the long river of time.

However, Feng Yu believes that the most important reason is the speed of advancement of liquid crystal technology, which many people did not expect before. There are many people studying this aspect, and many small advances have combined to become such a huge progress.

The technological progress of plasma in these years, if it is a three-step, then the advancement of liquid crystal technology is a triple jump.

Now in appearance, the difference between liquid crystal and plasma is less and less. From the perspective of ordinary users, it is obviously cheaper LCD, and the service life is longer and not easy to break.

That plasma TV, it takes a lot of money to repair it once, and the LCD is different.

And LCD from ld to led, etc., there are similar tt technology, ips technology, tn technology, pva technology, mva technology, pa technology and many other new liquid crystal technology research and development success.

Some of them are successful in research and development of wind and rain electronics, some are in the four-star group, and some are actually the manufacturers of the island countries. Although they mainly do plasma TVs, they still do LCD monitors. In other words, the development of liquid crystal technology is changing with each passing day, and everyone has their own main direction.

Although the detailed standards are different, at least the basic standards of liquid crystals are followed. The popularity and promotion of standards has a crucial impact on products.

The LCD standard is controlled by the island manufacturers. They ask others to be like them. If they are different, they are wrong. With this alone, many companies that produce plasma TVs are losing money.

At first, it seems to make money, but with the upgrade of the standard, their technology can't reach, and they are slowly falling behind. In three years, they let them fall too far and fall out of the team.

The reason why Feng Yu insisted on developing LCD flat panel technology was that the memories of previous life told him that the liquid crystal would defeat the plasma, and it is also very obvious that the application range of liquid crystal is more extensive.

Just a mobile phone, the future needs this technology to continue to improve, not to mention the tablet, computer, TV and other aspects.

When the plasma really suffered a big loss, it was in 2008, the economic crisis, the high price of the plasma TV suddenly fell into the trouble of slow sales, so that the proportion of LCD TVs in flat-panel TVs exceeded 80%!

At that time, companies that were still operating plasma TVs began to lose money, and LCD TVs really entered a golden age.

Today's LCD TVs are still very thick, but with the update of LED technology, LCD TVs are getting thinner and thinner. Led is not a new technology, but there are not many people who have paid attention to it before. They just regard it as a kind of light bulb.

The liquid crystal itself is not illuminated and requires backlighting. Led can make the light source smaller and make the TV thinner. From the TV cabinet, it becomes a wall hanging.

The continuous improvement of liquid crystal technology will bring higher profits to Taihua Holding Group and their allies. Of course, nowadays it is on the flat-panel TV. Although the sales of LCDs seem to be able to compete with the plasma in a short time, in reality, the profits are far less than the plasma.

This is also the reason for Tom's unwillingness to withdraw from the plasma market. So although they accepted Feng Yu's suggestion, they decided on a two-line strategy.

Thomson’s announcement made the island’s manufacturers celebrate the difference. In this way, their biggest enemy in plasma, only South Korea's four stars and lg, and then defeated South Korea, they will be able to monopolize the plasma market.

The market is so big, and it is still expanding. Since Tomson is about to withdraw, they should expand and eat the market that Tomson has given out, so as not to be taken advantage of by South Korean manufacturers.

So the high-level manufacturers of the island countries met again and discussed how to divide the market share. Unfortunately, their alliance is also loose, because they are also competitors.

His Majesty is the world's plasma leader. At the beginning, other manufacturers of the island country came in, in order to jointly control the market. Now that the market has been developed very well, how can he watch the company such as Muni?

Therefore, His Majesty made a secret decision to expand the plasma TV production line, not only to seize the market that Tomson gave up, but also to let Tomsun withdraw from the plasma market earlier.

Companies such as Muni and Xia Pu are also thinking. They want to expand their production capacity and improve their voice. Can't the boss of this alliance always kneel down?

The year before last year was you, last year was you, this year is still you, then it will be my turn next year?

As long as you have the largest sales volume and the highest profit, you can get the biggest say.

At the same time, the struggling Baodao plasma manufacturers have also seen the dawn, and without a giant competition, they have more opportunities.

As a result, their chances of standing out in the plasma TV industry are even greater.

In the eyes of these plasma manufacturers, Thomson made an extremely wrong decision. In particular, this decision was rumored to have listened to Feng Yu’s suggestion, and they even secretly ridiculed.

You Feng Yu is not every investment is right? I did not expect that you also have to look away?

......

Ps: I am very unhappy today. The draft fee has been deducted by more than one-sixth. It is said to be a statistical error. I was still bragging about it in the group a few days ago. I have to wait for it.