Feng Yu and Liu Chuanzhi have been discussing with them for a long time. Everyone thinks that it is difficult to make fruit companies lose money at once, but if they gradually eat into the fruit company's business and let their product sales decline gradually, then three or five years later, The fruit company should have fallen.

For example, now the main products of the fruit company are ipod, itouh, ima, iphone, ipad, etc. Among them, ipod is already going downhill. Now there is a smart phone, and there is a music phone specially designed to enhance the sound effect. People who buy mp3 come to come. The less, even if you buy, you buy aia, that is the best.

And itouh itself is an upgraded version of ipod, ipod has to be gradually eliminated, it is not a strange thing. Perhaps two or three years, it was completely eliminated.

Laptops, a fruit company's fist product, their hardware and software combination is very good, and the firewall is also good, office performance is outstanding, still very popular with some office workers.

But the price is poor, which is also a huge disadvantage. Even after the group's price of the laptop was pulled down, the fruit company's low cost performance was once again magnified, and in the business office, the competition became more and more fierce, and the sales of the fruit company did not improve.

After saying that the acquisition of ibm's p business, Muni and the company began to attack the North American market, coupled with the original Dai, Huipu, etc., and even think, four stars and other brands, fruit companies are really in the cracks Survive.

Other brands are multi-faceted development, from cheap netbooks to games, business books, ultra-thin books and other high prices, basically do.

But the fruit company seems to focus only on light and thin business books. The game and entertainment performance has not been good. Some of them have been strengthened, so the price becomes very expensive.

This makes the fruit company's ima itself have limitations, and sales will not be too good.

As for the smart phone, the fruit company has done a good job, but after the stormy mobile phone attacked the North American market, the fruit company developed very well in the mobile phone business.

Their iphone-3g was not sold as well as expected, and in order to clean up the inventory, they were forced to cut prices again.

However, the gross profit of this mobile phone is still very high, but the research and development costs are not low, the gross profit is high, and the sales volume is not good.

As for the ipad, they are not selling as much as the l-pad. Even the number of tablets from all other brands in the world can be compared with the l-pad. On the tablet, even the group is absolutely Overlord.

It can be said that Feng Yu's enterprise can completely suppress the fruit company, but it is not so easy to say that a stick is killed. The most important point is that the fruit company has a good brand awareness in North America. There are many die loyalty powders. Although it is common in Europe, it can also make money.

The fruit company in Asia will not be able to do so. Now it is not going to enter this market. The fruit company concentrates on keeping the market share in Europe and the United States to ensure that the company can still make a profit.

Now the global economy is declining. They are also worried about whether the sales of consumer electronics will decline in the past two years. If the downturn is serious, the impact on fruit companies will be too great.

They don't need their software for their fruit company's electronics. They are the combination of electronics and software to make money. Just do it, they are definitely not the size of today.

Feng Yu can no longer use the low price strategy, which also damages his own brand, and is also easily accused of dumping.

Feng Yu is now trying to make people divide these products into grades. At this time, the fruit company's products are all divided into the second gear. But this is not enough. To divide it into the third gear, or even the fourth gear, the fruit company will be completely degraded.

Feng Yu believes that this day will not be too far away, and Microsoft will not look at the fruit company bigger. With the idea of ​​Yinshan, Microsoft does not need fruit companies to prove that they are not monopolies.

Under the coercion of the two major software companies, other software companies will not be polite with fruit companies. In addition, other electronics manufacturers will target the fruit company's electronic products, Feng Yu does not believe, fruit companies can still develop.

The most profitable products of past fruits can be used by Feng Yuxian. Whether it is mp3, smart phone or tablet computer, all of them are developed by Feng Yu's company. Fruit company is a follower in this era. By.

If you can follow them and surpass them, then Feng Yu should consider whether the following executives are qualified.

The upgrading of electronic and electrical products is fast, and many new technologies appear every year. Many products that have been in short supply have been slowly eliminated, including Fengyu's products.

Now vd to dvd basically have not been sold, HD dvd still has a little sales, portable dvd has a little sales, but relying on the patent authorization inside, wind and rain appliances still make a lot of money every year.

After all, the computer is developing at a rapid speed. Most of the patents on optical drives in computers are also in the wind and rain appliances. Product update is very fast, Feng Yu let them pay attention to market changes, always pay attention to adjust product output, we must avoid product backlog.

However, the set-top boxes sold at this time are getting better and better. Nowadays, many families are starting to watch digital TV. This promotion is fast and has been recognized by the people.

Since the decline of Thomson, the set-top box has not been able to compete with the Taihua Holding Group. Several of its branded set-top boxes are selling very well, and the export is also very popular.

At present, more than half of the world's set-top boxes are produced in China. The largest scale here ensures the lowest cost. And technology is in the first gear, there are brand advantages, Microsoft is also doing set-top boxes, but selling in North America is not awkward.

Bill Gates failed to make a game console, and the set-top box still failed. Even if it was a tablet computer, it also failed. It seems that Microsoft has not succeeded in making consumer electronics products.

But Bill Gates doesn't care at all. Microsoft's financial situation is rough. Even if this product loses money, but many investors are willing to go to gamble, bet Microsoft can succeed, then Microsoft's stock price will inevitably rise.

So although Microsoft has launched a lot of failures in recent years, the stock price has risen all the way. Until this financial crisis, Microsoft's stock price fell again.

However, Feng Yu dare to say that after the official listing of in7, Microsoft's stock price began to rise, Bill Gates should be the same as the forward, cash out part, invested in their own foundation.

Or you can donate a portion of the stock directly to your own foundation. Left hand and right hand, then you do not have to pay taxes, but also won a good reputation, this is the common means of the rich countries.

If Bill Gates was not convinced of Feng Yu’s richest man in the world before, after the financial crisis, Bill Gates should no longer be able to live up to Feng Yu’s mind.

From the hegemony industry, Feng Yu has taken a big step forward.

... (to be continued...)