Zhang Ruiqiang knows that the inheritance of the consortium is much simpler than the inheritance of the holding company, and management will be easier. He thought that Feng Yu was like this for the sake of his family. This is also human nature.

But Feng Yu really didn't think so. The future of the child can have many choices. In any case, his children will not be poor. It is not good to give too much money.

Feng Yu only believes that such an investment is more cost-effective, can have better cohesiveness, and can greatly enhance the company's ability to resist risks.

Since Zhang Ruiqiang does not object, then things are much simpler. Feng Yu can go back and vigorously display the extremely relevant business of the banking industry. He wants to be the one that all consortia can only look up to.

"Feng Yu, there is something to ask you about, little things."

Feng Yu squinted at Zhang Ruiqiang, what did you ask in your mouth, or a small thing?

"Look, the big car companies in our country have always wanted to revitalize the old brands, but the results are not satisfactory."

Feng Yu is somewhat curious: "Is not right, a lot of our own brand I can see, advertising is good, the street can also see a lot, how, but also want to let them pass the Songjiang card in one fell swoop?"

Songjiang is the right car cadre in China. At this position, so many top foreign companies can't shake, let alone domestic car companies.

Although global car companies have been affected this year, sales have fallen and turnover has declined, but Bingcheng Machinery's auto business is still growing.

Foreign cars are not selling well, but the car sales in the Huaxia market are still growing in a blowout. Not just the original brand, the newly added leopard is also very popular.

In the world's large car companies, in addition to Bingcheng machinery, whether it is Europe, North America or Asia, turnover has declined, and even a lot of brands have suffered losses.

But Bingcheng Machinery is such a special case, not only does not lose, but earns more.

The other domestic car companies have also had good exhibitions in recent years. The state supports them, the local key points are escorting, and the domestic market is exploding. How do you look at Lao Zhang’s appearance?

"You shouldn't make a joke. If those people can let the company pass the Songjiang card, I will transfer them directly to the committee, but they will have the ability to do it." Zhang Ruiqiang shook his head, Feng Yu would like to be an official. Ok.

“I mean they didn’t spend less, whether it’s advertising or technical research, why are their sales not improving?”

Feng Yu thought for a moment: "Can you give an example?"

Affecting product sales is multifaceted, Feng Yu can not simply summarize. However, under normal circumstances, the technology is good, the propaganda can keep up with it, and the sales should be improved. Is it a problem with the service? Or is there a problem with propaganda?

"For example, this red flag car, once used to be our first-class car brand, our courtesy cars are all red flags."

"Later, you know, technology is not good, production is not good, and it has gradually declined. Later, FAW formulated a revival plan for it, and did not spend less money. Good technology was used, advertising was not pulled down, why is it no one? Willing to buy it?"

This problem has been seen on the Internet before Feng Yu’s previous life. It cost hundreds of billions of new models, and it will only sell more than 5,000 vehicles a year. There is also a concept car with a cost of five million rmb, and the result is equally unattended.

Feng Yu thought about it: "Advertising is also strategic, and it is necessary to highlight the characteristics of the product. I have not seen much TV recently, and I have not noticed the advertisement of the red flag car, so I am not very satisfied."

"But I know that if the advertisements are not done well, even if it costs a lot of money, the delivery density is very large and the effect will not be good. The most important point is that the advertisement must be consistent with the actual situation of the product."

Some products can be exaggerated, but the advertisement for this car, if you are too exaggerated, is false. You have a lens running in the desert, and the consumer must think that your car can drive in the desert. If you can't, the consumer will be very disappointed, and there is a feeling of being deceived.

"There is not a new technology, it must be good, mature technology is the most suitable for the market. If you get some technology that is bigger than the actual use, it is not stable enough, then consumers will not buy it."

“Another product appearance and interior are very important. If the car looks like a cheap car from the outside, then even if you are very luxurious inside, the performance is very outstanding, but not many people are willing to buy, many people buy The car, the picture is a face."

Many people buy a car, the first thing to consider is the brand, then other aspects, big brands, have face!

"The after-sales of the products must also keep up. We have 4s stores in almost every county in the country. The after-sales service is very in place, which is something that other brands cannot imitate."

"In the end, I guess it may be a pricing problem. If the pricing is not good, for example, the price of our Songjiang brand is similar, then the failure must be the red flag, even if the red flag new car technology is not worse than our car."

Zhang Ruiqiang is very curious: "Why then? Technology is not worse than yours, it is also an old brand. Now there are so many advertisements, why can't you sell?"

Feng Yu shook his head, and the price was really the same as that of Songjiang. Is it supposed to be a grade with Guoao?

“Old brands? How many people will like old brands? How many people have been sitting in red flags? The red flag cars used to make them look up, but now, the leaders have relaxed the standard for the purchase of public cars. It can even be said that we are the first choice for Songjiang Motors, right?"

“The revival of the brand can't be done by some advertising. You can send someone to the car factory in Kirilenko to see how they revitalize the Volga car.”

“You can make some retro designs on the exterior, but it must not look too ugly. And the brand value of the red flag is high, and you want to increase the price of the car by the added value of the brand. That is whimsical. It should be regarded as A new brand, playing a lot of love cards."

At this time, the red flag in Feng Yu seems to be worthless. Bai gave Feng Yu and Feng Yu not. Brand awareness is high enough to have brand value added.

What brand value added are you talking about? It is better to learn the magic of the car, take the low-cost civilian route, and then gradually improve the grade, and even directly create a new mid-range brand.

Feng Yu finally reminded that FAW must not be able to imitate the Ice City machinery, get a concept car, get a high-end car, and they can't play.

Technology can only be used when it is used in the right place. If you use the wrong place, it becomes a joke.

Every enterprise exhibition must find its own way, blindly copying the experience of others, and never go out of its own way!

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