"Hey, read the newspaper? It's always not mentally concentrated. It's sub-health. Is the body lacking zinc? Do you want to buy some zinc supplement for your son?"

“Is it true?” The man hangs his clothes on the hanger and asks casually.

"Why not, experts have said, is that the professor of the Medical University is no better than the doctors in our factory?" The woman was anxious.

"When you do, buy it, how much does it cost?"

"Not much money, a few dollars a box, you can eat ten days, three boxes of a course of treatment, it is also in its early twenties. One month twenty, for the health of your son, are you not willing?"

"Right, why don't you be willing. Then buy 呗, money is not in your hands." The man said helplessly.

"I am not talking to you, what is your attitude?"

"Well, it’s all my fault, is the meal done?"

"I know how to eat and eat every day. Lin Lin, come out to eat ~~~" The woman groaned while going to give her husband a meal, while calling her son to eat.

......

People who smoke, drink, or eat sweets should increase the intake of vitamin B1. Frequent keratitis often occurs. We often say that the rotten mouth, including mouth ulcers, and the frequent occurrence of beriberi... are all vitamin B1. Common symptoms that are lacking.

Eye fever, angular cheilitis, etc. are the manifestations of vitamin B deficiency. Symptoms such as reduced immunity, listlessness, and physical weakness may be due to a lack of vitamin B6.

Insufficient spirits, anaemia...may be the lack of vitamin B12...can be supplemented by eating more grapes, oranges, kiwis... Among them, vitamin B1 can not be stored because of the body, it should be taken every day...

"Husband, husband, you come and see, it is said that athlete's foot may be lack of vitamin B."

"What vitamin?"

"Vitamin, some essential nutrients for the human body. You listen, vitamins, for his life, I know it is important to hear it. Tomorrow I will buy you a bottle of what is said on the TV? Yes, Jin Wei He, supplemented with more than 20 kinds of vitamins, the price is not expensive. Otherwise, you have this foot, it is uncomfortable to go to work, and it is easy to infect me!"

“Is it really because of vitamin deficiency?”

"Even if there is no shortage, there is no harm in making up the supplement. The price is not expensive. If you want to make it, you will always eat it, avoid it, that ~~~ sub-health, yes, that's what it is."

......

In the provincial newspapers across the country, Feng Yu has tried to open a sub-health column, hired local experts and professors to explain the harms of sub-health, lack of some elements, and easily caused diseases.

Of course, the experts are very conservative, writing the words, using a lot of words "may, maybe, very likely, almost, probably", but the citizens do not see it, in their hearts, the experts say so That must be right. It is impossible, it is definitely like this.

They read the newspapers and listened to the radio to know that they are all sub-healthy in daily life. They are particularly dangerous. If they don't pay attention, they will get sick.

Reading newspapers, listening to the radio, really raising knowledge. How do you say that? Live to the old, learn to learn! We also learned a lot of knowledge.

But they did not understand, sub-health is a long-term state, when there is no fatigue, it is long-term fatigue, it is called sub-health.

People listen to the radio and read the newspapers. They all choose what they are interested in. Even a piece of text or a piece of radio will selectively remember something.

And that's it, they become a "expert" with a smattering of knowledge. This kind of expert also likes to impart knowledge to others to show that they have the ability and culture.

Originally, this kind of transmission is easy to distort. After many passes, the distortion is even more serious. The vocabulary of the experts in the mouth, they are all passed down.

As for the food recommended by experts, it is either expensive non-seasonal fruit, or something like chicken, duck and fish, which is much more expensive than buying this medicine!

Besides, if you eat really well, what else does it produce? It’s not said on TV. Athletes are taking this medicine. People’s athletes also buy it for their families. Can it still be awkward?

Is it better to eat this than to eat that health supplement? What is the health care product, if it is not the exposure of the Yangtai, we are still kept in the dark.

This is produced by a regular large pharmaceutical factory, and advertising on the Yangtai is definitely correct. The Yangtai is not saying it. It has already passed the self-test, and it guarantees that the advertisements are not fake and exaggerated.

The newspaper is still very fair, completely popularizing knowledge and concepts, and does not promote any products. But this is actually a kind of marketing, knowledge marketing, concept marketing.

It is to spread some knowledge to everyone and form a potential consumer. Ordinary people look at the column of experts and listen to the experts' broadcasts. They will want to buy products that supplement these elements, or similar products, but they will not necessarily buy you.

Next is the second marketing method, expert marketing. Through these newspaper sections and broadcast knowledge lectures, we will instill a concept that they are all in sub-health. Then tell them that the body lacks various elements and should be replenished in time, otherwise it will become sick.

Those experts and professors, after finishing the knowledge on the radio, will also interact with the host and the telephone hotline. Everyone must be very concerned, you said so much, then can you recommend a drug?

At this time, it is a hidden advertisement. Experts and professors have collected the money. They also know that the drugs of Bingcheng Pharmaceutical are determined to be regular qualified drugs, so they are recommended and have no pressure in mind!

Everyone on the radio, when they hear expert recommendation or brand-name products on TV, they will be more convinced that instinct will choose to buy the brand's drugs for nutritional supplements.

There is also the book "Asian Health", they are also one of the participants, and they also got a sum of money. Although there are not many, but when I heard that the translation has become more than twenty languages ​​and published in many countries and regions, they have also raised a deep sense of pride in their hearts, or that professors have almost no reputation.

When recommending drugs, they also recommended the book "Asian Health". When it was translated into more than twenty languages ​​and sold in dozens of countries and regions, the sales of this book began to grow.

This is also what Feng Yu is happy to see. China's sales data will make it easier for Fuguang to negotiate with foreign publishers. This is a bestseller, and you will have to pay more for your purchase of our copyright.

It can be said that it is the money to sell books. Feng Yu has the confidence to earn all the expenses of these experts and professors.

The results of it? Win-win!

Experts and professors got the money and got a reputation. Without Feng Yu looking for public relations, can these domestic experts open a column in the newspaper? Can you open a column on the radio? The same is true for foreign experts, who also need exposure to increase their worth.

And Feng Yu, the equivalent of not spending money, has done so much promotion, look at the current trend, selling books may also earn money.

Seeing that China's sales have been rising, Feng Yu is half comfortable lying on the sofa.

The era of nutrition shortage for all people is coming. Europeans, Americans, Asians, your body is in sub-health, you are all lacking in nutrition!