Feng Yu's goal seems to be very big, but it is not far from Le Haha. At present, China's beverage market, the leader is still Jianlibao, and others such as coconut trees, music, etc., have been surpassed by Le Haha.

As for foreign giants such as Coca-Cola, the Chinese market is still not hot or cold. Although it makes money, it does not make much money. The brand has not started yet. It is also related to their lack of promotion. They think that China can’t do it every day. Have money to drink soda.

The past beverage giants, such as Jiaduobao and Shuhuang, have not yet appeared. The rising sun is still only active in the province. Huiyuan has some development, but it is mainly concentrated in Ludong and Beijing-Tianjin areas. The amount cannot be compared with Le Haha.

As long as you surpass Jianlibao, Lehaha can become the market leader. However, at this time, Le Haha counts the sales of oral liquid, which is far from the comparison with Jianlibao. It is also Jianlibao that makes Coca-Cola and Coca-Cola unable to travel in China. Carbonated drinks, the first choice for Chinese people is Jianlibao.

Last year, Jianlibao set up a football youth team and went to Brazil to study. He wanted to build a Chinese football platinum generation. But they did not select many people, and many of them were related to the household, so the future youth team will have a good time. There are not many people, and the Platinum generation is even more nonsense.

This year, Jianlibao won the beverage sponsorship of the Asian Games. In the next four to five years, Jianlibao's sales will continue to rise, and firmly occupy the leader of the leader. At this time, Jianlibao’s annual sales exceeded 1 billion yuan, and it is still growing rapidly!

Feng Yu remembers that in the past 98 years, Jianlibao quickly declined. There are several reasons. The first is the emergence of a variety of beverages, crazy propaganda, to seize the market, and Jianlibao believes that it is the market leader, did not put those brands in the eyes, the result of Jianlibao's brand influence is getting lower and lower. The market share is also getting less and less.

The second point is also very interesting. The sales of Jianlibao are booming, and the local government is constantly taking profits. Jianlibao is also required to expand production. How to expand production? Loan, acquisition of local small factories. This allowed Jianlibao to expand rapidly, but unfortunately did not consider the issue of funds. After the decline in sales, profits were seriously reduced and the capital chain was suddenly broken. Even the funds for production can't be taken out, and naturally it will decline.

The third point is that Jianlibao's sales have always been a traditional model, and even a complete sales network has not been established. When they want to build, they find that they can't get the money to build, and the funds are gone.

The fourth point is that the relationship with the local government and the government has deteriorated. Originally, Jianlibao relied on the rolling development of profits, and there would be no break in the capital chain. However, the endless withdrawal of profits from the local government has made Jianlibao’s funds more and more stretched. The leadership of Jianlibao believes that the local government and government system interference is more serious, and the endless profit extraction. This led to the decline of Jianlibao.

In short, Feng Yu also knows that Jianlibao is declining because of the broken capital chain, insufficient brand maintenance, and backward sales model. This also makes Feng Yu pay less attention to the original chairman of Jianlibao.

Of course, the former chairman Li Jingwei is also quite powerful. He founded Jianlibao and said that there is another feat, that is, Li Ning is also founded by his joint world champion Li Ning. Although the major shareholder is Li Ning, he was kicked out very early, but at least his vision is good in this era.

Another reason why Feng Yu did not intend to recruit him was that Li Jingwei was not old. Already in his fifties, his energy is declining and his decisions are not so smart.

He was still in prison in the past life, because when Jianlibao was restructured, he removed tens of millions of funds, indicating that this person is also seeing money. And the character is not so trustworthy.

Create a brand, but don't know how to hold the brand in your own hands. Relying on the government, but do not know that when the national enterprises are restructuring, take the lead in demanding restructuring, to fight for their own profits, but in the last time, could not help but reach out and make the evening not guaranteed.

If he had the red tower's skill, he would do the same, even if he took the money, but all the workers also supported him, and jointly signed the book to reduce his sentence. He, after being found to transfer assets, no one spoke for him, which has to be said to be a kind of sadness.

Of course, it also created a value of hundreds of billions for the Hongta, and made the life of Hongta staff better and better, while Li Jingwei made money with Jianlibao, but did not let the workers get benefits, and ultimately wanted to benefit the workers. At the time, but there is nothing to do, Jianlibao is going down.

Another one now wants to acquire Jianlibao, no more than a hundred billion is absolutely impossible, and after a few years, after Jianlibao has gone downhill, several hundred million will be enough.

But in any case, at this time, Jianlibao's dominance, Le Haha can not be shaken, unless Feng Yu uses some very means, pit Jianlibao.

If you want to hang Jianlibao, it is easy for Feng Yu, but Feng Yu did not do this. This is a national pride brand, let it continue to develop, and when it declines, it will be acquired again.

Besides, there is no need for those who can't see the light. If the light is right, Feng Yu has the same confidence. Within five years, Jianlibao will step on his feet!

The biggest failure of Jianlibao is that it does not know how to operate a brand, and does not know how to use the influence of the brand to expand its business. If Feng Yu manages Jianlibao, then Jianlibao will introduce nutritious beverages, carbonated sodas, etc., such as pulsating, red cattle and other beverages, which not only meets Jianlibao's brand image, but also earns a lot of profits.

Can Jianlibao stick to this kind of sports drink, even if there is no other taste, do not understand the brand management, do not know the power of TV advertising.

Another one is also very interesting. Jianlibao strongly resists cola, and the first can of Jianlibao is actually produced by the production line borrowed.

That is to say, the anecdote was a help for Jianlibao at the time, but when he turned his head, Jianlibao resisted the anecdote. This made the anecdote very dissatisfied, otherwise it would not be embarrassed when Jianlibao was down. One foot, not one.

Le Haha wants to launch a carbonated beverage, just want to take advantage of Jianlibao to boycott the anecdote and Coca-Cola, take the opportunity to seize the market, and then turn around and join forces with Jianlibao to suppress the anecdote and Coca-Cola!

For the temporary carbonated beverages, Le Haha was added later, but in terms of yogurt drinks, Le Haha has already become the market leader, Feng Yu is trying to let Le Haha launch the beverage nutrition fast line that swept the Chinese beverage industry in the past!

The nutrition fast line is that there are some other nutrients added to the yogurt. It is nothing to be said, but it is such a drink. With good publicity and perfect sales channels, it has created a miracle with annual sales of more than 40 billion!

Big bottle of yogurt, Zong Qingxian nodded thoughtfully, yes, I did not expect that this is not only a child can drink, adults can drink, and sales, must climb the peak!

It is not impossible to catch up with and surpass Jianlibao within five years! Le Haha, why can't you become the leader of the Chinese beverage industry? (To be continued.)

Ps: Second, there is a chapter in front, don't miss it. Thanks for the old four to see genuine, no trace e, book friends 1604152329775, Amitabha Laojiao also, martyrdom and hardship, troubled times vs. Tenglong, Coach, Li Baiqi million people admire, gourd fairy, youth no regrets, cold rice head and other book friends Thanks to everyone, thanks to the 1888 credit of the z731.