To realize this dream, the first thing to do is brand promotion. Create a core brand and dominate the industry.

At present, the Huaxia brand on the side of the rice country has two high-profile ones: the wind and rain brand and Jianlibao!

Needless to say, the wind and rain card has patents for products such as humidifiers, leafless fans, VCDs and DVDs. In terms of household appliances, it has already achieved high market evaluation. Even these products are the industry leader.

Jianlibao, at this time, the giants of China's beverage industry, last year's sales reached 4 billion RMB, profits more than 400 million, and established branches in more than a dozen countries, the products are exported to more than 30 countries and regions, The leader of the real Chinese beverage market.

Although in the Chinese market, Le Haha has already caught up with the trend, but it is also closely related to the Chinese market. In overseas markets, Le Haha has sold to Baodao, Xiangjiang and Lisboa. I tried to land on the island country, but unfortunately I heard that it was a Chinese brand. No one was willing to buy it. I finally quit, and Zong Qingxian, who was still angry, lost a few pounds!

At the time of China's beverage market, Jianlibao is the boss, and then many brands such as Le Haha, Leyi, Coconut, Zhenzhen and Rising Sun are closely followed. The total sales for the whole year exceeds US$3 billion. What was the sales of the beverage industry in the country last year? One hundred billion dollars!

China has a population of 1.2 billion and a country of two billion. The level of consumption between the two is not a little bit.

Feng Yu also always wanted to let Le Haha rush out of the country and go to the world. In the past, Le Haha did very poorly at this point. Until Feng Yu’s rebirth, Le Haha’s overseas sales, at the peak of the year, did not exceed $25 million in annual turnover. Shang Jianlibao is now, even the coconut company at this time can not match.

In the beverage industry, the FDA standard in the country is the most stringent beverage inspection standard in the world. As long as this standard is adopted, there is no problem in any other country.

Jianlibao passed, so it is possible to find a world in the country.

At this time, the development of Jianlibao in the country of rice also fell into a bottleneck period, mainly due to the fact that Jianlibao had only one product, and it was also excluded by the two beverage giants in the country.

Originally, Jianlibao had the opportunity to cooperate with the company to crack down on Coca-Cola. However, at the time of negotiation, Li Jingwei, the head of Jianlibao, said a very maddening statement: "Coke is the big brother of the beverage industry. I represent Jianlibao, very Welcome to join Jianlibao to produce our products!"

He wants to make anecdotes and become the agent of Jianlibao!

It is said that the representatives of the company at the time were silent for a long time. The cooperation conditions they gave were actually very good. Jianlibao helped promote Coca-Cola in China, suppressed Coca-Cola, and the company in the country, helping Jianlibao to promote and also crowd out Coca-Cola. .

It can be said that it is a swap market and a win-win way. However, Li Jingwei was at the time, and he did not put the two beverage giants at all, because the core of everyone's products is different.

Jianlibao produces weak alkaline electrolyte beverages, which are sports drinks, and athletes can drink and be healthier. Whether it is Coca-Cola or Coca-Cola, in his eyes, it is selling soda, and it is impossible to stop Jianlibao from moving forward.

The expansion of Jianlibao in the early days was indeed very smooth. Everything was developing in a good direction. As a domestic leader, it entered the international market and successfully promoted in the country. Even the promoters of the country were once the promoters of the accident.

Can wait for two Coke companies to find that when China's development was not possible, their base camp was infiltrated by Jianlibao, the “ambition home”, and the two rival Coke companies began to suppress Jianlibao at the same time.

Not only in the rice market, but also in many countries. The giants of the two beverage industry have joined forces to make Jianlibao's overseas development path narrow a lot.

At this time, when Jianlibao needed the most help, Feng Yu contacted the Lin Qi Department of the Jianlibao Miguo branch.

At this time, Jianlibao bought a floor in the country as the headquarters, not too far from the Empire State Building. Feng Yu’s popularity in New York at this time is very high. The newspaper is reporting on the Chinese businessman who bought the Empire State Building. Upon receiving a call from Feng Yu, Lin Qi agreed to Feng Yu’s invitation.

On the top floor of the Empire State Building, and also the first floor of the conference room, Feng Yu met with the Lin Qi Department.

"You are Feng Boss?" There is no positive photo of Feng Yu in the newspaper. The Lin Qi Department does not know Feng Yu. He can only see that there is only one person in the reception room. He can only ask for a test. In fact, in the heart, Lynch said that he was guessing wrong, after all, this is too young.

"Lin always, long time, I am Feng Yu."

When I heard the familiar voice, the Lynch Department stretched out his hands. Although he was prepared, he still felt unacceptable for a while.

"Feng boss is good, Feng boss is good."

"Is Lin always a little curious, what do I invite you to do today? I don't bend the corner and say it, I want to help Jianlibao." Feng Yu had a smile on his face and his tone was sincere.

Lin Qi’s eyebrows pick one: “What does Feng’s words mean? Jianlibao does not need any help.”

The Lynch Department thought that Feng Yu wanted to join Jianlibao. Of course, he did not agree. Jianlibao is a state-owned enterprise, and it has developed so well. Why do foreigners buy shares? Their management, still thinking about MBO in the future.

"Yes? How do I hear that Jianlibao wants to enter a large supermarket now, but he has been rejected?" This is what Feng Yu inquired.

Entering a large supermarket, there will be a wealth of sales terminals, sales will certainly increase a lot, and profits can be improved a lot. And if not, then you can never really compete with the two Coke companies in the rice market.

The Lynch Department suddenly looked up and looked at Feng Yu. Although this is not a secret, if you don't care about Jianlibao, you will never know that this Feng boss is asking about Jianlibao?

And listening to the meaning of this Feng boss, does he have a way to let Jianlibao enter the large supermarket in the country?

"Feng Boss, is this busy, can you be busy? Can you make it clear? It is not that we can't enter the supermarket in Jianli, we are still negotiating, and the conditions are not discussed."

Jianlibao requires the same conditions as the two cola companies. There are special counters, eye-catching signs, superior locations, etc., at least not too much, but those conditions, those supermarkets do not agree. Jianlibao is good, but in their opinion, it is completely incomparable with Coca-Cola and Catech.

Of course, it is very important that Jianlibao has only one flavor of beverage at this time. There is no other product. This is totally incomparable with Coca-Cola and Caesar. Is there a separate counter for a product?

"If I can help you get more favorable conditions?" Feng Yu smiled and asked.