Only media advertising is certainly not enough. Feng Yu arranged some people to drive the Songjiang-Elves in major cities, driving on the main roads, especially during the early, middle and late peak periods.

Many people who commute by bus or commute by motorcycle can always see an elf passing by on the road. They found that the car is really beautiful, very envious, and even has a desire to buy.

When the major bus stations and other posters were attached to the Songjiang-Elves poster, more people went to the 4S shop to see the car.

Less than 30,000, you can buy a car, before they dared to think of those broken used cars. This is brand new and is also produced by Bingcheng Machinery Company!

The Elves car has redefined the concept of a private car. A private car is a means of transport for transportation, mainly for the convenience of travel. Fashionable, colorful, energy-saving and economical, the economy has become the main selling point of the elves. These selling points have also stimulated other car companies.

Does Huaxia have such a mini car? Already, Otto, in the early 1990s, began to produce, but unfortunately has been selling unsatisfactory, backward technology, poor shape, quality, and no publicity. But that's it. Otto still has several factories in production, but only one can guarantee a slight profit, and all others are losing money.

Just when they were going to give up this mini car, they saw the success of the elf. The same is a mini car, why is the elf so popular?

The CEOs of the four Otto factories gathered to meet to study the future development of the factory.

"Other people's mini-cars are a few years later than us. Why are they selling them?"

"Price problem, our car has to sell more than 60,000 pieces, and people only sell more than 20,000."

"The fart is more than 20,000, what is the difference with 30,000? Is it a hundred pieces to buy a car? That is a gimmick!" Some people disdain to say, in the words, there is also a strong sour taste.

They are ready to give up the field of models, others have done it, and they have sold it. They sent people to watch the hot sales scene, not to mention the municipalities such as Beijing and Modu. Even in some cities in the inland provinces, many people are consulting and buying. Even if this enthusiasm passed, there were more elves running on the street, and it was a kind of propaganda, and certainly more people were buying.

This elf, this year can not sell more than 40,000 cars! And what about their Otto? None of the four thousand!

People are more dead than people, and goods are thrown!

"Old Wu, don't talk about anything, we study how to learn each other's strengths, and develop our Otto, not to complain. In addition to the price, is there any other reason?"

“The design, their car looks a lot more beautiful, the front face, you can remember at a glance. Our model, the biggest feature is ugly!”

"There is publicity, look at people, newspapers for one month, TV commercials, radio advertisements, print advertisements, etc. It’s just advertising fees. I think at least 20 million yuan will be invested this year. You said that they can earn a car. One thousand pieces? Is it worth selling 20,000 units to get back?"

"Is there still?"

"Of course, look at the sales channels of people, Songjiang Auto's 4S shop more than 100? Let's, there is no such thing, just a few sales points, still in the corner, where someone pays attention. ”

"I feel that performance is also a big gap. Their engine technology, we can't match it. Is that performance better than Xiali? Maybe it can be compared with Beverly."

Xiali and Beverly are also one of the most common models on the street, because they are one of the three major taxis now, and one is the big hair noodles called yellow worms.

As said, several people are silent, and the technical gap is the biggest flaw. If they have such a good technology, then the other gaps can be found to be smoothed out.

Several leaders thought about it, or started with the simplest shape. If it can reduce the cost, it would be better. Otherwise, they would have to be two or three.

......

"What do the technical departments do? You have a new model launched every year. You can't design a new car. You always say that you have a foreign technology. It has a fart. Is it later? Always buy other people's technology? What do you want to do?" The devil of the magic car is facing the company's chief engineer.

“We can also launch new models, but it’s not competitive. A new car, always want to advertise it? And the production line has to be adjusted? At least it’s different in appearance. Last year we designed a new car. It’s not directly cut off!” said the chief engineer.

Isn't our progress in engine development not a result? There are other related technologies. Are we not making progress?

In general, compared with Bingcheng Machinery Co., Ltd., there are three R&D centers invested by people each year, and they can cooperate with each other. We, let alone one, are smaller than others, and the funds are always insufficient. No money, let us study it? Experiments can't afford it!

"You always have a reason. Forget it, don't bother to say you. I will ask you, this elf, let you buy it and open it up, can we make it? How much does it cost?"

"In-line three-cylinder engine can't be built, and there is turbocharging technology. We don't have it. If we make this kind of mini-car, the cost should be at least 40,000 or more, and the performance is even worse. We can't grab the market with them. ""

The cost is 40,000 yuan. How does the Ice City Machinery Company reduce the cost to more than 20,000? One-third of the gap is not so smooth.

"Forget it, this year is still the main push Aodi A6, your technical department must work hard, this year's research and development costs doubled, if we can not launch our own car, I will deal with you!" Niu always irritated wave.

Ma egg, this year should let that Li Mingde arrogant!

Just when they thought that the elf had only this cheapest car, the elf launched a car with a price of 49,900 yuan. The shape is slightly different, the interior decoration is more beautiful, and it is automatic!

This is the first automatic car developed by China. This time, it has once again crushed the dreams of other car companies to catch up with Bingcheng Machinery Co., the difference between the technology between them is so big!

What they can't think of is that such a good technology is actually applied to cheap cars. However, it also proves that the cost of this technology is not low, and it does not look at the price of 20,000 yuan.

In fact, this is also Feng Yu's strategy, not only improve the value of the Elf car, but also test the automatic file technology, to prepare for the launch of the Olympic automatic file at the end of the year.

After the announcement of the automatic file wizard, it received more attention. In the future, this car is called the second milk car. Of course, these are all words.

......