Espoo is Finland’s second largest city after the capital Helsinki.

　　 The headquarters of the world-renowned Nokia is in Espoo. Microsoft and Google have also established headquarters, research centers and data centers in Espoo.

　　 With this trend, Espoo is also a gathering place for countless European high-tech talents.

　　 Ras Lepinning is one of them. He is now the head of the game production team of Finnish Rimedi Entertainment.

　　 Speaking of Green Med Entertainment, senior gamers will certainly not be unfamiliar. The famous [Marx Payne] series of games are from this game developer, and the famous system rating software 3DMark is also the company's handwriting.

Lars Lepinin participated in the production of the Max Payne series, this game has been transformed into an action movie by Hollywood, starring Mark Wahlberg, and recently, he and his team’s latest game The product is [Mind Killer].

There is no doubt that Rimedi is already a well-known developer in the game industry, but Las Lepinin is not proud of it at all. He even found that his enthusiasm for work is fading bit by bit. .

　　The reason is very simple. The restrictions on Green Meditech are too great.

Before the development of the successful Marx Payne series, Rhymedi had been in deep financial crisis, but after success, they still couldn’t achieve complete independence. It seemed that to develop [Mind Killer], they needed Cooperated with Microsoft's game studio and was required to launch on Microsoft's Xbox platform.

　　All kinds of restrictions are telling Lars Lepinin that the future of this road may not be bright.

　　 In recent years, with the rise of smart phones, mobile games have received unprecedented attention.

　　 There was a Plants vs. Zombies before, and the recent fame of Angry Birds has allowed the whole world to see the huge market for mobile games, and Ras Lepinin began to shift his attention to the field of mobile games.

Not long ago, he received an invitation. The other party is also a start-up company, but the founder is a small well-known figure in the Finnish industry. He valued Ras Lepinin’s rich experience in game development and invited him to join them. Team.

But Lars Lepinin is still hesitating, because the other party’s team has only three people, and their idea is to first build a strong creative team, and then go to the City of London to attract venture capital, and then use venture capital. Develop games.

　　 He doesn't know if this capital game can be played well, but the risk is too great.

　　 Therefore, after he received the invitation, he was still hesitating, even though the prospect outlined by the other party was very gratifying.

　　 But who knows?

Just as hesitant and tempted are the two people sitting in front of him, the well-known senior artist and animator in the game industry, Petrie Sterman, and the well-known analyst Temur? Hausla.

　　 The three were sitting in a cafe in downtown Espoo, discussing their future choices.

　　 But who can promise a future for himself or others?

　　 "Have you heard of cutting rope?" Petrie Sterman asked.

　　Ras? Le Pinning hummed, "It seems to have just been launched a few days ago? There have been reports in the media before."

Since the WeChat company held such a competition at the University of Southampton, which attracted media attention, it soon took advantage of the heat to launch this game on Apple’s IOS and Facebook platforms at the same time, and it has been received by more and more players. favorite.

　　 "I heard that in the Apple App Store, the global download of this game has exceeded two million."

　　 "Two million?" Lars Lepinin was a little surprised and lost his voice.

　　 The mind killer, who he personally produced and produced, is currently rushing for a million sales volume, but this mobile game has so easily broken through two million downloads, which makes him embarrassed.

　　 "It seems to be only a week after launch," Lars Lepinin said in amazement.

　　 "Well, it's just a week." Petrie Sterman smiled slightly, "This number is not amazing at all, because the results are better than them, and it's not without them. The key is to look at the stamina."

As a well-known analyst in the past, after switching to the game development field, Temur Hausla, who is good at the formation and improvement of the entire game economic structure, nodded, "I have also followed this game and downloaded it to play. However, as a free game, the key is to look at their retention rate for players and how to guide players to spend money on paid items."

"I heard that their players' retention rate for the next day is around 65%, the retention rate for the three days is 55%, and the retention rate for the seven days is 50%." Petrie Sterman said with envy, this is quite pretty. Taller.

　　 Temoor? Hausla was a little shocked. He is also very good at game analysis. He naturally knows the meaning behind this data, but he does not understand, "How do they do this?"

　　I believe that this is also the common doubt of all mobile game manufacturers.

　　 "Mission!" Petrie Sterman replied, "They provide players with different types of daily tasks and rewards, encourage them to go online every day, and even reward gems that can be used to purchase paid items."

　　 "This is indeed a very creative idea!" Temur? Hausla said with admiration.

　　 As everyone knows, when Yang Huan designed this idea, he actually copied and borrowed the WeChat Tiantian series from the previous life.

　　 "From the perspective of the art, this game is very beautifully designed, with almost impeccable logic and game feedback. Players will get the most true and natural feedback every move, which is quite attractive."

　　 Petrie Sterman obviously has worked hard to study rope cutting.

"This is not just a mobile game, it also has access to rich social elements, which can be bound to Facebook and WeChat friends. Through the rankings, players can see the scores of relatives and friends and the progress of the game, even every time they pass. You can see the performance of your friends in this level, compare them with each other, and even leave a message to your friends for guidance on game tips."

Everyone hopes that they are the most coaxing manpower around. Through this social method, they can naturally bring a sense of accomplishment and satisfaction to the players. Even for some players who are more competitive, they will try their best to go. Improve your position on the leaderboard and the progress of the game.

　　The fastest and most effective way is to buy some very practical, but will not destroy the game balance to charge items.

　　 For example, when you encounter a hard-to-think difficulty, you can skip this level directly with a paid item and enter the next level.

　　Because the difficulty setting of game levels is usually a combination of several difficult levels arranged in several levels, so skipping difficult levels is very helpful for the progress of the game.

　　 can wait until the game progresses to a certain stage, the player must go back to crack the difficulties that have been skipped before they can continue.

　　 If you want to solve those difficulties, you probably need to buy paid props.

　　 Obviously, from the beginning, the WeChat company was desperately trying to guide players to buy paid items.

　　 It's just that they chose a smarter way, which is not resisted by the players.

"Recently, on Facebook and Twitter, many people are talking about the cute cartoon dragon, which is very popular with female players, and the gorgeous graphics of the entire game are also very pleasing. In addition, they are diligent in updating and adding levels. , Has reached the seven-level checkbox, and it is said that it will continue to be updated in the future."

Speaking of this, Petrie Sterman smiled admiringly, "This is a long-prepared promotion of mobile games, from game production, to test release, to holding a competition, and finally to global simultaneous release. They are all carefully prepared."

　　 "So, they became an instant hit!" Lars Lepinin admired and praised.

　　 "Next, the Apple App Store may make great efforts to promote this beautifully made game that can well reflect the performance of Apple's mobile phones. This is also Apple's consistent style."

　　 Recommended by the Apple App Store, a very important requirement is to be exquisitely crafted, to reflect the performance and characteristics of Apple mobile phones and iPads. This type of game is generally highly recommended.

　　Temur? Hausla heard this, another thought suddenly surged in his heart.

　　 took the laptop from his side, opened it, quickly went to Google, and started searching for the development company that cuts the rope.

　　 "Actually, we may have overlooked a little bit." Temur Hausla shook his head and smiled.

　　 "What did you ignore?" Petrie Sterman was a little strange.

　　 has given such a high evaluation, still ignore it?

Temur Hausla turned to the laptop, "Look, this company is the company that develops WeChat. They publish on IOS and Facebook platforms at the same time. Don’t you think that this is a conscious use of Facebook users? And social circles, is it introduced to WeChat?"

　　 The most important thing in social networks is interpersonal relationships. If a game allows users to guide a large number of users into WeChat from Facebook, it will undoubtedly allow WeChat users to achieve explosive growth in a short period of time.

　　 "It seems that we still underestimated their ambitions!" Temur? Hausla was suddenly interested in this company.

　　If this is a Silicon Valley company in the United States, his interest may not be so strong, but he is a British start-up company, which makes people feel very curious.

　　 "They are hiring game production talent, and the salary they give is very high." Petrie Sterman noticed the job advertisement in the Google search results.

　　 "A senior artist with more than six years of experience in game development has an annual salary of £150,000."

You know, Petrie Sterman’s current annual salary is about 70,000 pounds. This is because he is senior enough and has been in the company for many years. Otherwise, according to 2010, the entire European and American games The industry's general salary decline trend ~lightnovelpub.net~ He can get 50,000 pounds, even if it is not bad.

　　 But the annual salary given by the WeChat company is so high, which really makes him very tempted.

　　 Is this planning to take advantage of the downturn in the game and film industry to make a big talent hunt?

　　 "Is it so high?" Lars Lepinin was also a little moved. If the senior art artist has such a high, then his salary will certainly not be low, at least the same.

Temur Hausla was not too surprised. "I have a few friends who worked in a game developer in Sweden before, and now they also go to the UK. I heard that the salary package is very good, and the company benefits are also very good. It's quite generous. It is said that the owner is a very rich, rich second-generation who knows the game very well, and I heard that he has recently acquired a football team."

　　 "Southampton!" Petrie Sterman immediately thought of this team.

　　 The main reason is that it is too dazzling. As a League One team, it won the world's number one center Ibrahimovic and Neymar, a super genius recognized by everyone.

A team like 　　 is not easy to forget.

　　 Now that they know this, the three of them are also aware that at least this company is a start-up, but its strength is very strong, especially the financial strength, and the conditions for it are so rich that it makes them feel excited.

　　 "I want to try." Petrie Sterman took the lead.

　　 Ras Lepinin looked at Temur Hausla, and nodded, "Then I will go too."

　　 Temur? Hausla smiled, "Let's go together!"