Chapter 596 Rich! capricious!

  Zhang is sitting at the desk now, and in the computer in front of him is a plan.

  The title "Road to the Noble" is printed on the top of the plan.

  Obviously this is for Hoffenheim's future path forward, and their goal is-rich!

  European giants are an important part of each league and a team that symbolizes the appearance level.

   Just like the Bundesliga's Munich 1900, the Premier League's Trafford, Red Factory and other teams.

  But the road to the rich is not so easy.

  Stanford's performance is good, the Champions League performed well, won two Premier League titles, but still not a giant.

  This is a problem with no time to accumulate.

  Although Russian tycoons are willing to invest money, many people still regard them as upstarts rather than a wealthy family.

  Of course, this situation is gradually getting better, at least in addition to England, many European fans have already believed that Stanford is just one step away from the giants. This is also the result of their ten years of hard work.

  In Zhang Xian's vision, the development path of football is divided into three periods.

  First: Free competition!

  Second: Resource concentration period!

  Third: Oligopoly period!

  The period of free competition was the 1970s last season. During the market-oriented era, there were reliable results to prove that he had passed. There are some teams that have lost their glory in this period, such as the Bundesliga's Borussia, which won 5 Bundesliga titles in the 70s, 1 Champions League runner-up and 2 UEFA Cup titles.

  Benfica and Nottingham Forest, these two teams had the experience of defending the Champions League in the 60s and 70-80s respectively.

  Torino has won the Champions League twice in history. The most recent time was in 1995. Trafford and Meazza Milan both won the Champions League three times. This shows the extent of the two-time Champions League.

  Of course, these can't be compared with the big dogs who collect the Champions League trophy, this kind of goods is not included in this list.

In this period, the European football marketization and professionalization are far from reaching the current level. Although there is a gap between major teams and small teams in terms of operation management and market resources behind them, this gap may depend on talented bosses and talented managers. , Talented coaches, talented players make up.

  In other words, if the small team is self-employed, the big team is also a small and micro enterprise. If the small team has a capable person, the big team may be killed.

  Many small teams have created a glorious history during that period. But also for this reason, the teams in this period are difficult to describe as giants, more of them are strong and weak, big and small, the gap is not as far apart as it is today.

  Time has entered the mid-80s, and the theme of this era is ‘burning money’!

  That's right! Just throw in money to make money!

   mainly represents the two upstarts in Serie A, Lazio and Parma.

  Of course, the transfer fee of that era only broke through 5 million euros. Compared to today's transfer fee that started at 10 million, it is insignificant, but it is already very impressive.

  In this period, the concentration of resources will result in good results, which also makes some teams infinite glory.

  Until the introduction of the "Liquidated Damages Act" in the 1990s.

  This bill has completely liberated the issue of player retention, which can be more flexibly applied to the transfer market and accelerate the flow of players.

   And this period also accelerated the progress of marketization.

  At the beginning of the 21st century, the upstarts who used the "burning money" model had financial problems, and the aftereffects broke out. The shortage of funds made them lose their former glory.

  Traditional giants and well-funded teams began to swagger. They opened their mouths and began to divide market share.

  This is a critical period, which provides the most favorable platform for the emergence of giants.

  For a full ten years, the football market has been divided cleanly by the big giants.

  Since the emergence of a bipolar mode, there is no longer a clear gap between small teams and rich teams, and talented managers can only worry that there are no resources to use.

  With the established resources, the wish of young players to rejuvenate can only be a wish.

  Why Hoffenheim is so concerned, this is the main reason.

  The rise of Hoffenheim did not rely on too many traditional resources, but to develop towards the Internet. Only then did Hoffenheim have enough resources to strengthen itself.

  Now, Hoffenheim and Zhang Xian have begun to gradually shift towards the traditional market.

  This stable market has always been a must for many teams, and Hoffenheim is naturally the same.

  This is also the ultimate reason why Zhang Xian proposed the ‘German Super League’.

   Break the original resource allocation model and create a new market competition share, allowing Hoffenheim to join the traditional market.

  This will allow Hoffenheim to be accepted by other clubs from an outlier.

  Hoffenheim is not short of resources. They already have enough influence on the Internet. Although they are new star resources, they are already able to compete with traditional resources, and they are even beginning to catch up.

  Zhang now believes that in the future, he can even exchange network resources for some traditional market shares.

  Of course, these are all development strategies under operationalization.

  But the final problem is the competitiveness of the team itself.

  Hoffenheim wants to step into the giants, then a few hard conditions need to be met.

  First: Champion strength!

  Second: Superstar! Must be a superstar!

   Third: topicality!

  Strength to compete for the championship is a must. A club can't just talk and practice. No matter how hard you play, you will lose when you play a game, and no one will look down on you.

  And Hoffenheim has taken a place in the Bundesliga in the continuous restructuring and development in recent years.

   has also been evaluated by major media as ‘an emerging team entering the championship team. ’

   Topic level Needless to say, if you win, you need to promote it to maximize your benefits. How else would others know that you won?

  Hoffenheim's topic in Europe has been extremely high in recent years, and the high exposure rate is scary.

  On average every two weeks, a report about Hoffenheim will appear in front of European fans. This familiarity will make them more concerned and greatly accelerate their path to the rich.

  And Hoffenheim has also laid a good foundation in recent years.

  Compared to those emerging teams before, Hoffenheim did a lot better.

  Even, now the club has begun to run with the major media, and continue to come to the future young player Leo and other artificial forces, so that they can get more awards under the package.

  Finally, it is a superstar!

  Hoffenheim is not really a superstar.

  The only thing is Kakaro, who took a short period of time.

  But at that time Kakaro was no longer in the limelight and couldn't attract too much traffic.

  Although Hoffenheim intends to train Leo, he is still too young and does not have much attention.

  So they need a real superstar!

  For the arrival of this superstar, Zhang Xian is also fully prepared.

  His funding integration this season is a key.

  Next transfer window, he wants everyone to know the power of the capital storm!

  At the same time, it also allows the high-ranking giants to understand what it means to be rich! capricious!

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  (End of this chapter)