"You said it right." Lu Feng said hehely, "But there is a refrigerator, there are a lot of milk juice mineral water, just drink some juice."

"How about that?" Su Yanxia picked up a bag on the glass round table, "I knew you didn't have any ingredients, so I passed by the neighborhood supermarket and bought eggs, flour, milk, oil and other ingredients."

"Mom, you are so great." Lu Feng wiped off his sweat again, and actually bought the vegetables.

"I'll make egg pancakes." Su Yanxia went to the kitchen with the bag.

Lu Feng brought the trolley case into his mother's room. When he bought the villa, he had reserved the room for his parents, so he didn't need to pack it.

It may be the reason for opening a restaurant. Su Yanxia's cooking skills seem to have improved a lot. In a moment, she served three plates of egg pancakes, which looked just like the ones made in the store.

The three of them quickly started eating.

"How does it taste?" Su Yanxia asked expectantly.

"Very good, it's super delicious. Mom, you have evolved into a super chef." Lu Feng gave a thumbs up. Although it's a little light, the fragrance of milk and eggs is very strong, and it's still delicious. The important thing is this time. Naturally, it is highly praised.

"This, um, Miss Alia, how does it taste?" Su Yanxia asked Arturia.

"Excellent+." Arturia gave a rating. Recently, she has often rated various foods, which is already standard practice.

"Haha, it's just a common practice." Su Yanxia was very happy, she wasn't good enough, and there was an extra bonus, which was much more truthful than her son's flattering and perfunctory evaluation.

Then, Su Yanxia began to prepare her own words: "Miss Alia, where are you from?"

This is the beginning of interrogation of unknown guests.

When she came in just now, it was Arturia who opened the door. Su Yanxia was taken aback and thought she had gone to the wrong place. She wanted to ask before.

Arturia looked at Lu Feng, not knowing how to answer.

"Cough cough." Lu Feng had no choice but to change the subject, "Alia's highest rating is perfect, but mom, your craftsmanship is really good, and you have received an excellent + rating."

"It won't be the same as the quest evaluation of Infinite World, will it?" Su Yanxia had a bad feeling.

"Of course it's the same." Lu Feng replied.

"No way, it's so low, it's pure natural, without any additives, so it will get extra points." Su Yanxia was depressed, she thought it was a high evaluation, but it was only a passing score.

Unfinished, average, excellent, excellent, and perfect, according to the 100-point system, unfinished zero eggs, perfect 100 points, excellent 50 points, excellent + about 60 points is enough to pass.

"What are additives?" Arturia asked.

"?" Su Yanxia had a question mark on her face.

"She is a serious subject, which means what are the specific additives." Lu Feng said quickly.

"Also, most people really don't know what additives are added. Many people don't even know that non-packaged foods are also added with additives, otherwise they would not be so delicious." Su Yanxia said: "For example, hot pot seasoning..."

The topic was successfully changed, and the next thing is to talk about hot pot, because the new restaurant opened this time is a hot pot restaurant, which has been turned into a mid-end chain brand, focusing on seafood, and has opened more than a dozen restaurants. .

This side of the imperial capital is a newly entered market, and it is also the first city to enter except Jiangnan County.

The egg pancakes are quickly over.

"It's very late, Mom, you've been on a long journey, so it's time to rest." Lu Feng said.

"Then you wash the dishes. By the way, the new store will open the day after tomorrow. Your mother has to go to the store these days. When it opens, you can come too. And Miss Alia, come too."

After Su Yanxia went upstairs to rest, she successfully forgot to ask more about Arturia.

Lu Feng breathed a sigh of relief. At night, he had to arrange a background for Arturia. It wasn't difficult, the main thing was not to contradict herself.

The new store opened on time two days later. It is located in a commercial complex near the CBD of the Imperial Capital. Because it is the first in the Imperial Capital, it can also be regarded as a flagship store. The whole preparatory work was handed over to the branch manager and store manager.

Su Yanxia came here to push the line, also because there are other things on the side of the imperial capital, and she needs to discuss the acquisition with a food processing factory.

Su Yanxia passed by early in the morning, Lu Feng and the others were a little later, and passed around noon, because they didn't have to do anything. The core of this kind of store was noon and night, and there was no one in the morning.

This commercial complex is fully enclosed, and the open-air squares and passages also have roof glass, and the door is opened after ten o'clock.

"Mr. Lu, you are here, please."

The store manager's surname was Li, a woman in her thirties. Standing at the door, she saw Lu Feng and the two approaching, and said respectfully.

Because she knew that Lu Feng was not only the boss's son, but also the company's largest shareholder. This was not the company's crown prince, but a real person with real power.

At present, Lu Feng's father is the chairman of the company, and Lu Feng's mother is the general manager, but Lu Feng is still the investor, accounting for more than 99% of the shares. It's just that Lu Feng doesn't care about anything, and everything is left to his parents to decide.

Lu Feng and Arturia entered the store and found that there were not many customers.

"Xiaofeng, you all sit down first, and I will let them open a table for you to gather the number of people." Su Yanxia was inside and saw Lu Feng, and asked them to choose a table.

"There seem to be fewer people." Lu Feng thought it was only eleven o'clock, but seeing that there were many people queuing up at the store opposite, he thought it wasn't a matter of time.

"There were some accidents."

Su Yanxia said: "The opposite is also a hot pot restaurant. When it opened, there was a big half-price promotion. Most of the people who came in went there. This is obviously aimed at us. Our new store is even worse."

There are five hot pot restaurants in this commercial complex. This area is the first phase, covering an area of ​​more than two-thirds. The area is large and the dining area is also large. There are three hot pot restaurants.

The other one was also affected, but they were an old shop with many regular customers, so of course they didn't take it seriously.

They are different here. On the first day of opening, there are no regular customers. People who have passed by here, and people who come to see the advertisement and want to try it, also run away when they find the big promotion on the opposite side. Classes can also be done later.

This effect is not generally small.

"It's specifically aimed at us," Lu Feng said.

"Obviously yes, we are still investigating the reasons and are already trying other promotions." Su Yanxia said with some concern.

This kind of competition is relatively rare and a bit malicious.

Because there are many shops here, there will be several shops of the same type at the same time, especially the three categories of hot pot, barbecue and home cooking. It does not mean that if you drive away one, you can dominate.

There is no such thing, the shopping mall will not allow the food and beverage ecology in it to be too single, and there can be only one hot pot restaurant.

If they compete maliciously, Su Yanxia is also afraid that the other party will be hard-hearted, so no matter what promotion plan they come up with, the other party will follow up. After all, the other party will only last for one day, and their opening will be destroyed.

At this moment, a middle-aged man came in in a hurry.

"Manager Wang, how's the investigation going? What's going on in the store opposite?" Su Yanxia asked.

The middle-aged man who came in was the manager of the Imperial Capital Branch, responsible for the development of the business here. He was an expatriate, and he was also a person from a small city around the Imperial Capital, so he was an expatriate to his hometown.

"Mr. Su, it may be related to Bao Nanjie. The owner of the shop opposite is friends with Bao Nanjie, and Bao Nanjie may also have a small share of the shares." Manager Wang said.

"Bao Nanjie, the big boss of Bao's Snacks." Su Yanxia slapped her forehead, "I forgot that although their hometown is in Linzhou, their family has a foundation in the imperial capital."

Most of the families that entered the upper class were all connected with the emperor, and the emperor was the gathering place of wealthy families.

Why did the Lu family first come to the imperial capital when they expanded outwards, because they wanted to explore their way here in advance. Anyway, although Lu Youliang was from Linzhou, he would sooner or later develop to the imperial capital.

"What happened to Bao Nanjie?" Lu Feng asked.

"It's not a big deal, just a little bit of business competition." Su Yanxia briefly explained the process, but it has nothing to do with this hot pot brand.

It is mainly related to another brand of Lujia Company, which is a breakfast brand, which mainly focuses on the sinking market.

Lu Youliang and his wife started out as a snack bar. After receiving 10 million investment from Lu Feng, their first thought was to expand the snack bar.

So I cut off a lot of categories and concentrated on making breakfast, mainly making steamed buns and steamed buns, and matching some other varieties, so that there is no need for dine-in, and the cost of a store is very low.

Then, they quickly acquired a food processing factory to mass-produce steamed buns and steamed buns, as well as soy milk zongzi and other foods that can be processed in batches.

Centralized procurement of raw materials and centralized supply reduced the cost of products in an instant, and then opened a lot of stores at the same time.

In the beginning, those breakfast shops that sold buns, including those chain brands, did not take them seriously. Of course, the buns are made and sold immediately, so they have a good taste. How can your family of food processing compete with others.

As a result, one month later, Lu Youliang and his store expanded wildly to dozens of stores, and they soon opened to join, and then they spent money on marketing, invited people to visit the factory workshop, and broadcasted various operations on the Internet and TV stations. Alleviate customer concerns about raw materials and hygiene standards.

Because the products are standardized and the supply is centralized, the store owner does not need to get up early and stay in the dark, and basically does not need training, and it is extremely easy to join.

In addition, there are several profitable demonstrations, and there are more and more franchise stores. Soon they have established a firm foothold in the entire Linzhou market and began to expand to the entire Jiangnan County.

Linzhou is the county seat of Jiangnan County, where the county seat is located. It is much easier to expand to surrounding cities from there. It only took more than a month, and countless shops have popped up throughout Jiangnan County, and they have become a well-known breakfast brand in Jiangnan County.

Those franchise stores have been hit the hardest. On the contrary, some mom-and-pop stores have low operating costs, relying on unique tastes and rich products, and dine-in has less impact.

No way, the price is at least one-third cheaper, the hygiene is better than the general freshly made and sold, and the ingredients are not bad. The big factory also has a guarantee.

The taste is naturally a little bit worse, but only a little bit worse.

What matters is what a bike is so cheap.

Price is king.

It's that simple.

Originally, Bao Nanjie's Baojia snacks were also a leading breakfast brand in the Qinglong Empire, but in his own hometown in Jiangnan, he was defeated. Not only did the turnover drop rapidly, but the franchise business also suffered a huge blow. has entered a state of loss.

This time when she came to the Imperial Capital, the food processing factory that Su Yanxia wanted to talk about was making dumplings and steamed buns, but they made quick-frozen products. goods.

Breakfast has not yet entered the imperial capital, and the acquisition of the factory is just the beginning.

"It's estimated that Bao Nanjie can't figure out what to do with breakfast, so he plans to cause some trouble for our hot pot." Su Yanxia said.

In the hot pot business, they have not opened up franchises. They plan to cultivate and operate all of them by themselves. Because this is different, it is not a low-end catering business. Self-operating is also a marketing strategy.

"Mr. Su, are we going to follow up?" Manager Wang said, "I'm afraid that the other party will decide on us and want to ruin our business. No matter what, we are very passive."

Opening today, their slogan is 40% off, and a gift for each table. This is a common practice, but when they meet the other party's 50% discount, they are instantly unattractive.

Manager Wang also knew that if the opponent resisted, they would simply follow up, and the result would be hard to say, but it would definitely not work if they didn't follow up.

"Let's be a little more ruthless and send an extra plate of big prawns today." Su Yanxia said, "The dishes are brought out, and people can show them the ingredients."

"This is the only way to do it. I hope that there will be no more moths in the afternoon." Manager Wang turned around and planned to continue.

"Wait a minute." Lu Feng said, "Actually, we can find a way that the other side can't keep up no matter what."

"In what way?" Manager Wang asked.

"Does our store have a membership stored-value card business?" Lu Feng asked.

"Open." Manager Wang replied: "The first one is free. On the first day of opening, you can get 1,000 and get 500 for 10% off, but this person has concerns, and they are usually regular customers. That store's 50% off sale doesn't include the 10% off stored-value cards, so for many customers, the discount is even lower."

"That's easy."

Lu Feng said, "The 40% discount is still the same, but with the addition of a stored-value card, you can get 20 free when you spend over 100 on actual purchases, in integer units. The excess will be rounded up, and the upper limit will not be capped. Then there will be a lottery draw, and the prize will be gold. After three days of accumulated customers, the lottery will be drawn. Go to the bank and gold store to see if there is any commemorative gold bar and gold medal, buy a piece, and the slogan will say that you will get gold with meals and so on.”

"Gold for dinner?"

Sending a stored-value card, Manager Wang knows, is equivalent to a minimum discount of less than 50%~lightnovelpub.net~ Although there is nothing to earn, but the ones sent out also need to come here for consumption, and there are more repeat customers, so the loss is worth it.

In addition, because it is a whole number, it is actually not less than 50% off, and in most cases it is more than 50% off.

If you give it away, there is a mentality of taking it for nothing. If you don’t give it away, people who haven’t eaten it will generally not recharge it, and it will be difficult to get more discounts. After all, it is paid in real money in advance.

The core market of the stored value card business is the old customers.

The original recharge of 1,000 get 500, not including the 40% discount on consumption, the overall discount is also very large, Lu Feng's suggestion is actually not much discount.

So, sending a stored-value card is a really good idea.

But the gold lottery still surprised him. He even gave gold after a meal. He didn't understand what this operation was.

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