"President Gao, you have won so many Paris companies and recruited so many folk artists in China. How do you plan to operate?" an old employee asked.

In the past ten days in Paris, Starlight Group signed dozens of folk artists inland, saying that the artists are nice to say, but they are actually some forgotten folk craftsmen, even if they have been reported by the media, it can be reported that the wind has passed. After that, the dust still returns to the dust.

For example, Master Liu who makes Su fans, Master Li who paints fans, Aunt Wang who cuts window grilles, and a few peasant painters. By the way, they also signed a few bamboo pieces to make dragonflies and tigers. Exquisite hand-made craftsmen.

To be honest, things are pretty good, and several of them are inheritors of intangible cultural heritage, but what about this thing? Art has always been chased by merchants to flourish.

This sounds vulgar, but it is true.

Famous paintings or other hand-made works of art are collected by ordinary folks and ordinary people. The rich and powerful people usually play with them. Some literati also like them, but those who can use this kind of art to play with are worthy of Surely expensive. From Europe to empire, from ancient times to the present.

In today's society, if you have a famous European painting in your home, and Beier will have the face and buy and sell, the amount of the painting will be higher, and the amount will be higher. The more celebrities are chasing, the more they chase, the more famous.

Nowadays, it is very popular to collect antiques in the business district of the Empire, and the masterpieces of major European artists are popular in modern art. Although some people will collect some handmade works by the Empire, the price is relatively low.

The works of these artists signed by Starlight Group are good, but they can't be sold at a high price, at least the price they sold is not enough to support the huge expenses of Paris enterprises.

Fortunately, signing them is also cheap.

That's really cheap. All the creative copyrights of these folk artists are bought, and the total amount is not even the price that Diba can pick up an advertisement.

In addition, Xingguang Group also signed a few famous domestic painters, but their reputations were not as well-known abroad, and they cost some money to sign them.

According to Starlight Group's experience in promoting artists, according to Mr. Gao's layout, he wants to start promoting the cultural industry.

However, it is easy to promote artists in China, and it is not the same to promote these few unknown folk artists or some famous painters of the Empire internationally.

"I will follow up on this project personally. I will first push three people out. Everyone will take a look at this model and promote other artists in accordance with this promotion model." Gao Leng took the information of the contracted folk artists and pulled out one: "This Mr. Wei Zou’s landscape painting is quite famous in China, and now each painting can be purchased for more than 100,000 yuan. As a representative of the painting category, he focuses on promoting."

Everyone jot down one after another.

"Su Fan..." Gao Leng was very interested in Su Fan. He pointed to one of them: "This expert who makes Su Fan, how is the current economic situation?"

Su fan is one of the characteristics of the empire, which is what we often call Suzhou folding fan. It is one of the traditional handicrafts with a long history.

Known for its exquisite production, it is a literati fan worn by ancient literati. The bones of the fan are exquisite and the fan paintings are also very particular.

Fans were worn regardless of the seasons in ancient times. They could be used in spring, summer, autumn and winter, and literati should wear fans. Nowadays, there are many fans on the market. Once opened, they can be opened to a size of 180 degrees. They have forty fan bones. The fan is very windy and suitable for reducing heat. In fact, the kind of fan that opened such a big fan was called the actor fan in ancient times, and only the lower status actor used that fan.

Many modern manufacturers do not have this cultural heritage, and the imperial culture has not done enough to propagate this one. As a result, Su Fan is now on the market just like an actor fan, which is really a waste.

The real literati Su fan, the fan is very narrow when opened. There are at least nine single fan bones and at most 30 fan bones. They are not particularly large when opened, and are only used for decoration.

Nowadays, there are not many old gentlemen who make Su fan fine products. Most of them are some art students who enter fan manufacturers and sell fans on a large scale.

The old Mr. Su Shan in Gao Leng's hands is surnamed Shan and Qiu.

"Mr. Shanqiu is a Su fan expert. The fan bones he made have to say that he is the second in Su Fan. No one dares to claim the first. Now he is doing a good job. The fan is a few hundred cheaper and tens of thousands more expensive."

Fan bones, also known as bones, are mainly made of bamboo. There are also precious materials such as sandalwood, mahogany, boxwood, red sandalwood, ebony, wenge, mahogany, Xiangfei bamboo, and ivory and tortoiseshell.

To sharpen a fan bone requires a lot of effort. A good fan bone becomes more beautiful as you use it. It takes seven or eight years to make the fan bone run like jade. The fan bone made by Mr. Shanqiu himself sells for tens of thousands of prices. , Not surprisingly.

As a folk artist, Mr. Shanqiu is doing very well.

But only tens of thousands of fans made by Mr. Shanqiu were sold, and hundreds of thousands of them could be regarded as the treasures of the town store, and it took a long time to make a fan. Most of the fans in his store The fans were sold for a few hundred yuan. This is still a very successful shop in the industry to make Su fans. The price can not afford the capital invested by the Star Group.

After Gao Leng listened, he pondered slightly, and then took out a person's information from the list: "This old gentleman painted jasmine, how is he doing now?"

"This is a farmer, because you are looking for an artist who paints jasmine. There are not many domestic artists who do this, and you still have to paint small paintings. There are even fewer small paintings. All of them are big ones. Small paintings don’t make money. Therefore, he is the painter we can find that best meets your needs. I have appraised the expert and said that the painting is very interesting and not bad."

After Gao Leng listened, he was a little depressed and sighed.

The painting is a bit interesting and not bad. This level is not what he wants. After all, many people overseas have a high level of art appreciation. Painters must have real skills to promote it.

"The painter who paints the best flowers and plants, we signed one, it is expensive." An executive handed over a document.

"Mr. Qi... yes, that's it." Gao Leng glanced at his name, and immediately smiled with relief: "You have taken a lot of effort to sign Mr. Qi."

Mr. Qi is one of the best painters of flowers and plants in China, but Mr. Qi has poor legs and is not good at operating. Although his paintings are expensive, they are at the same price as some well-run juniors. In the international arena, his paintings are also followed up. After all, they are good paintings, but the prices are not very high.

"I will promote these three personally. You guys learn a little bit, and other people will also promote them according to my model." Gao Leng put together the materials of Mr. Su Shan Shan Qiu and Mr. Qi Lao, the flower painter, and used traditional ink painting. Put aside the information of Mr. Zou Lao in landscape painting.

"The fan and the two old gentlemen of flowers and plants fit together. Mr. Shanqiu will make some good fans. He wants the best fan bones, the most exquisite craftsmanship, and the best fan surface. After they are done, Mr. Qi, the flower painter Make a picture. Set a title, a god, a fairy, and make the most elegant Su fan."

Gao Leng knocked on the table.

"Send these two old gentlemen to my office tomorrow and I will talk to them."

When everyone heard it, some understood the high cold gameplay.

"Mr. Gao, if Mr. Shan's fan is painted by Mr. Qi, then this fan will sell for at least five to six hundred thousand." An executive said with a bright eye.

"Yes, Mr. Shan's fans are good. Some can sell for tens of thousands or hundreds of thousands. Old Mr. Qi paints well. Large paintings can be sold at a high price of several million. This kind of fan-sized small painting tops More than hundreds of thousands, add the two, a fan is less than five or six hundred thousand!" Another Gao Leng gave a thumbs up: "High!"

Su Fan is good, if the fan painting is painted by a famous painter, the price will naturally be higher.

"Five to six hundred thousand?" Gao Leng smiled a little speechlessly: "Selling five to six hundred thousand in the country, I have to die."

"But a fan sold for five to six hundred thousand yuan in China, which is already a very high price. After all, it is not an antique. Needless to say, if it is an antique, the price of this modern fan is very high."

Gao Leng laughed at the sound, shook his head helplessly, and stretched out five fingers.

"Five million, they made the first fan, at least five million, in order to guarantee that our fans will sell at a higher price in the future. The promotion is good, and the auction houses in Europe have sold tens of millions of high prices. Our goal."

A modern fan, ten million.

Everyone present felt it was impossible.

After all, these two are not well-known internationally. Mr. Qi is well-known in China anyway. Many people buy his paintings, but Mr. Shanqiu, who is a fan, is not well-known in China, so he sells such a fan. This price?

"Include Mr. Zou who paints landscapes. Our first battle starts with a fan, and painting as an accessory." Gao Leng stretched out, and got tired after a day of driving: "There are flowers and plants on the fan, beautiful There are landscape paintings and artistic conceptions on the fans. There are two styles. Please prepare a plan and contact the auction house in Europe. One month later, our fans will be auctioned."

"Mr. Gao, the fan will... just... go to the auction in a month? Wouldn't it pass the auction?" An executive was stunned.

"Yes, this is a little-known, foreigners can't pay for a few reports, people are not that stupid. Mr. Shanqiu must have ready-made good fan bones, and I need two old gentlemen who paint one. It’s okay to draw a good picture every month, after all, it’s a small picture, but the question is, how can it be possible to promote their reputation within a month?"

Everyone was stunned.

Once it fails to sell, it will be a big loss. If an artist's work fails to sell, even a famous artist will be quite affected.

As for art, the more people pursue it, the more expensive it is. If it fails, it means that no one pursues it, and it will only get cheaper.

Ding-ding, his text message rang again.

"Come on? Drinking happily, Hana wants to consult with you about the media." Su Su's text message came again.

"Twenty minutes later." Gao Leng returned.

"Okay, you continue to have the meeting. I'm leaving a bit beforehand, Lao Tan, you will host it and arrange it." Gao Leng stood up and left quickly.

After Gao Leng left, the conference room exploded.

"Don't Gao always think of the European media too simple? They have a high level of artistic appreciation. Our paintings are really good, but the accent is very strong, not that simple."

"Yeah, we bought a few media outlets... It's really stupid to be foreigners, I think this step is very uncertain."