Gossip King

Chapter 460: Inside the marketing account

Zhang Yuanzhi's face changed and he winked at KIKI. KIKI immediately put a smile on his face, picked up the tea on the coffee table, walked to the place where Gao Leng was sitting, sat next to him, held the teacup in his little hand and passed it softly. Sheng Sheng said: "How can this marketing account be compared with reporter Gao's official Weibo?"

Gao Leng stretched out his hand to take the teacup, and KIKI's hand touched him, softly and itchy.

"KIKI is right. Although reporter Gao's Weibo is also a private Weibo, it is a work Weibo authorized by Xingsheng Magazine. This is the first one in the Empire." Zhang Yuanzhi took the opportunity: "Other reporters also opened Weibo, however, is all personal work and cannot represent the official, and the marketing number is too low-grade, which makes people suspicious of hype."

This is true.

Gao Leng was the first reporter to set up a personal Weibo, but under the banner of Xingsheng Magazine, he could post a separate Weibo account. This is the privilege he wants from Lu Yajun and the first Weibo to try this way. Although seeing him doing this has great benefits, other media have followed suit.

It has been imitated and never surpassed.

After all, it took him just two months to gain fame, and he had a certain degree of influence. Other reporters were nothing more than imitations.

The marketing account is a special existence in Weibo.

In Weibo’s famous media, there is a group that specializes in breaking news in the entertainment industry. They are not regular media or passers-by, but they have scandals that can explode every day, and privacy can be said, and privacy can be said to be reliable. , And some are unreliable.

To be precise, 90% are unreliable and 10% are reliable.

However, almost every star’s scandal has exploded, so the attention is also very high. Almost every star’s fans will follow them to see if their favorite stars will be hacked by them.

Each marketing account is operated by a team. The team behind such a marketing account is often small, and a few people can get one, which is very different from the paparazzi of the media. Paparazzi still needs to be photographed, and evidence is needed, and then published in the regular media.

The marketing account only needs to find some news on the Internet, and some gimmicks can explode. To put it bluntly, some very vulgar celebrity scandals and anomalies, and more are fabricated celebrity scandals to attract traffic and attention.

The increase in traffic and attention brings advertising to the marketing account.

"But Ms. KIKI wants to blacken herself, and she has to wash herself off. Only the marketing account can pinch you to wash away." Gao Leng frowned slightly, and shook his head decisively: "Mr. Zhang , It’s not that I don’t give face. Although my Weibo can publish news without the approval of the magazine, I will not be responsible for the countermeasures. This is too much of the grade of my Weibo, I see, you It’s better to find a marketing account to operate."

In response to the word pinch, Gao Leng said the key to self-defeating hype.

In the entertainment industry, many self-deceptions are made by celebrities who pay for marketing accounts. Although marketing accounts are vulgar, they can pinch each other with celebrities.

For example, the marketing account received money from a celebrity and asked him to explode the photos of himself going to the nightclub and the photos of people who seemed to be kissing each other. After the explosion, it caused a sensation. At this time fans began to pinch each other, some justified, some passers-by turned fans, and some fans turned black, it was a joy.

When the incident has fermented to a certain level and the exposure rate has increased, the star's team can officially protest in a righteous manner, and send out a lawyer's letter and so on, directly slap the marketing account.

This is the pinch.

The shady of the marketing account attracted the attention of the regular media, and the exposure rate increased. The star took advantage of the trend to hold a press conference, or counterattacked in tears or righteously, and then took out other photos of the nightclub at the time to prove the shady of the marketing account. There is nothing.

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Please some media respect yourself! My wife was there at the time! This is the complete photo, please stop talking about such behaviors that hurt reputation and hurt my fans' hearts! A certain actor complained.

It's whitewashed, its exposure has risen, and its popularity has risen.

To put it bluntly, this is an agreement between the two parties long ago in private. As for whether there is a real complaint, after the limelight, who cares? Even if it is true, it is enough to lose some money.

Naturally, not all shady scenes are self-hype, after all, there are paparazzi from the formal media.

Why not send the paparazzi to the media to break the news?

First of all, if the media wants to break the news, it needs to be reviewed at different levels. It's not like a marketing account, just one or two people. This level of review requires layers of buy-in, which is too complicated and too risky.

But Gao Leng's Weibo is different. First of all, he can post directly without reviewing, and he has a negative background, so there is nothing wrong with having one more. In other words, as long as Gao Leng does not say that this is self-hype, no one will know.

But the important thing is that the slightly higher-end media will not cooperate with you in this way. No one of the media is willing to show up on celebrities to slap in the face, or even sue, and it is still the kind that will lose.

This will reduce the value of the media.

The value of a media has dropped. How can he cooperate with other star teams in the future? How to cooperate with other companies?

Therefore, Gao Leng directly refused. His Weibo had just started, and his face was beaten. It was undoubtedly his own grave.

"Reporter Gao, don't worry, you don't need to pinch the shady scene of KIKI. You just explode normally." Zhang Yuanyi heard Gao Leng's words, although he seemed to refuse, but there was room for maneuver in these words, and he said quickly.

"Not whitewashed?" Gao Leng was surprised when he heard this.

How can there be self-defeating, and then not whitewashing, is this not self-defeating?

"No whitewashing." Zhang Yuanzhi nodded affirmatively, approached Gao Leng, and stretched out five fingers: "Reporter Gao, as long as you are willing to explode her shady, I will give you this red envelope."

The 500,000 red envelope is not a small red envelope anymore.

Ha ha ha ha ha, Gao sneered, and stretched out his hand to press Zhang Yuanzhi's five fingers down: "Mr. Zhang, I am very greedy for money, but I don't want to do the pie in the sky. Five hundred thousand? "

Gao Leng raised his eyebrows and shook his head.

"It's just a Weibo, Reporter Gao, and this is indeed a shady of KIKI. It is also the first one to break the news in China, and it is good for you. You shouldn't be so greedy, you have to increase the price?" Zhang Yuanzhi Listen, cursing a bit in my heart, but being very polite.

This guy is really greedy for money, 500,000 yuan is too small? ! This is a shady for nothing, Zhang Yuanzhi thought.

"Well, let's talk about the shady first." Gao Leng thought for a while, and said with a smile: "What shady is it, there is no need to wash it out?"

There is no need to wash the black scenes of whitewashing, and Gao Leng is the first time I heard it.

If this explodes, the result is a slap, and then he is beaten in the face, then the popularity of his painstaking efforts will be half lost.