Chapter 996 This hand is upright and impeccable (ask for a monthly ticket)

   I have to say that Director Zhang's control over such a big scene is very powerful.

  The atmosphere is extremely precise, the mighty soldiers, the viciousness of the pirates, and the tense atmosphere are all created, and the audience in front of the TV stand up nervously.

   "Attack!" With the commander's order, the fighter plane took off, and the naval guns on the aircraft carrier also began to roar.

   "Good fight!"

  In front of the TV, I don’t know how many people cheered in unison.

   A shell fell on the pirate ship, and then exploded, but the subsequent scene left the audience stunned.

   What exploded was not ammunition, but red ham sausages that fell from the sky.

  A one-eyed pirate who was buried in the ham sausage crawled out, grabbed the ham sausage with both hands, and shouted in blunt Chinese: "Unified ham sausage, barbecue flavor, delicious!"

  Because of beliefs, pirates of course cannot eat ham sausage, just make gestures.

  The last picture is a harmonious scene of pirates surrounded by soldiers, and then two slogans are put out: eat unified ham sausage and defend the sea.

   It lasts for more than 20 seconds, which is considered a relatively long advertisement.

  After watching the audience, they are basically confused: What is this?

   Someone gradually realized: Damn, this is an advertisement, an advertisement for Uni-President Ham Sausage!

  Bai was excited for a long time, thinking that the aircraft carrier was going to kill the Quartet.

   But this advertisement is really good, the aircraft carrier can't be fake, it must be supported.

  So I don’t know how many parents greet their children: "If you eat ham sausage in the future, buy the same one!"

  When the ad was playing, Liu Jinfeng was sorting out files at home, so he heard Xiao Huo in the living room say hello: "Mom, come and see the aircraft carrier!"

   Liu Jinfeng responded and walked out of the bedroom. When she saw the end, she was also shocked: This is the advertisement that Sanfeng said?

  She also subconsciously said: "Xiao Huo, if you eat ham sausage in the future, you must buy the same one!"

   "Auntie, of course we have to eat what we produce." Xiao Yueyue looked at Liu Jinfeng with a smile, feeling that Auntie is a bit stupid today.

  Liu Jinfeng patted his forehead: "Haha, with this advertisement, why worry? I'll call the factory and tell the factory to work overtime to produce more, otherwise there won't be enough to sell!"

   At the same time, in Hujiang, Yang Hongying also received a call from Liu Qingshan in advance, and led some management personnel in the factory to a recreation room of the factory, waiting in front of the TV.

  After the advertisement finished playing, the room was silent, and everyone was still a little unresponsive.

   Crack, Yang Hongying slapped the table: "This advertisement is enough to defeat any rumors, no, I will call Qingshan immediately!"

  In Shuanghui Meat Joint Factory, the originally joyous atmosphere has become a bit dignified.

  During this period, since the injection of foreign capital, they have introduced a large number of production lines in one go, and they have also played against Uni-President Ham Sausage on the TV station.

  The effect is still good, sales are rising steadily, and there is a tendency to compete with the other party.

   Then they were still not satisfied, and secretly made small moves, trying to completely ruin the reputation of their opponents.

  Facts have proved that the effect is very good. The sales of Shuanghui ham sausage this month have increased by a large amount.

   Just when they were about to go all out to completely destroy their opponents and monopolize the huge ham sausage market, they encountered a counterattack from their opponents.

   Coincidentally, tonight, the main leaders of the factory all had dinner in the small cafeteria.

  There is a large color TV hanging in the cafeteria, and the leaders also watched the advertisements on the TV completely.

  The chopsticks in the hands of the Chinese factory director Wan fell to the table with a clatter, and he felt his head buzzing.

  The representative of foreign capital, Mr. Thompson, watched it with gusto: "This advertisement is shot well, and it feels a bit like a Hollywood blockbuster."

  The atmosphere on the wine table was awkward for a while.

  The translator couldn't help it, coughed lightly: "Mr. Thompson, this is an advertisement for Uni-President Food Factory."

  Thompson shrugged his shoulders: "This aircraft carrier is too fake, and the weapons on it are not dedicated to aircraft carriers at all;"

   "There are also those pirates, all wearing turbans, how can they eat pork sausages; there is also eating ham sausages, which has nothing to do with defending the sea. It is completely false propaganda. We can sue, sue!"

  Factory Manager Wan is also a little embarrassed: foreigners don’t know what Chinese characteristics are. Once they can be associated with patriotism, it will be a general trend, representing public opinion, and unstoppable.

  I couldn’t explain this to the foreigner, and the factory director Wan had to be convinced: the advertisement of the other party was like a shell that fell on the position of their double meeting.

  The artillery fire is too fierce. If it is not done well, the entire position will be lost.

   After finally establishing a little advantage, it disappeared in an instant. The opponent has a master.

   This move is upright and impeccable; in contrast, their methods are a bit unreliable.

  Factory Manager Wan didn't have the mood to drink anymore, and the main leaders happened to be present, so he might as well go directly to the conference room for a meeting to discuss strategies.

  After half a night of research, I finally chose a price war.

  Price war is a method that kills one thousand enemies and damages oneself by eight hundred. No one will use it lightly unless it is a last resort.

   At this moment, Liu Qingshan also returned to his hometown in Jiapigou, watching TV with Wu Tong, but was called by the old branch secretary to answer the phone at the team headquarters.

  As for mobile phones, they are not available in Jiapigou at present.

  That will not be possible until the ground base station signal towers are gradually rolled out.

  The call was from the elder sister, and Yang Hongying's voice was full of excitement: "Sanfeng, this advertisement is great!"

  After being excited, Yang Hongying said: "Sanfeng, we have to fight back!"

  With the temperament of the old lady, that must not be tolerated. Liu Qingshan had already expected this, but he was not in a hurry: "The next step, I guess the other party should start a price war. How are you going to deal with it, old lady?"

   "If they dare to lower the price, then we will lower it even lower!" Yang Hongying's voice revealed a murderous look.

  Although she doesn't want to fight a price war, she is not afraid of it, because unified food has more types of designs, and the losses here are made up for.

   As for Shuanghui, there is only one product, ham sausage, and if you lose money, you will really lose money.

   "What about the quality?" Liu Qingshan asked again.

   "Of course the quality cannot be changed." This is Yang Hongying's bottom line.

   "What if the other party's ham sausage is reduced to 50 cents?" Liu Qingshan continued to ask.

   "Five cents, it's impossible, the cost exceeds this amount."

  Yang Hongying feels a little unbelievable. The price of pork has risen rapidly in the past two years, and the profit of ham sausage has been increasingly compressed.

  If it costs fifty cents a piece, then it is called losing money and making money.

   "Join the other party to reduce the meat content in the ham sausage and increase the starch content?" Liu Qingshan continued to guide.

  Yang Hongying was also lost in thought, this possibility is quite high.

   "Three points, we can't smash our own brand. If the other party really does this, it will be their own death. Anyway, our quality cannot be reduced."

  After hearing what the elder sister said, Liu Qingshan was completely relieved.

  Quality is the foundation of an enterprise, and if the temporary benefits are taken too seriously, the enterprise will obviously not have long-term development.

  When Yang Hongying made this decision, she was already mentally prepared to lose money, and she couldn't help but feel itchy:

   "Sanfeng, we can't suffer from being dumb like this. There are also our people in the other factory. When the time comes, we will report them, shoddy, and deceive consumers with starch sausage."

  This is the character of the old lady. The corners of Liu Qingshan's mouth are also slightly raised: "But if you report, you can't report the other party directly, but report our unified ham sausage first."

   "Sanfeng, are you stupid?" Yang Hongying was a little confused, how could she report herself?

  But she is also a smart person. She has experienced in the shopping malls in the past few years, and she quickly figured out the joints:

   "Haha, it's Sanfeng who thinks long-term, you bad boy, you're a bad boy."

   First report the unified ham sausage, then clarify the facts, and then lead this trend to Shuanghui, it is a matter of course.

  The two siblings formulated a countermeasure, and then, like a clever hunter, they lurked and waited until the prey made a mistake.

   Flipping the sky, it’s the National Day, but the Jiapigou Cooperative is not on holiday. The three springs are not as busy as the autumn. Now the crops in the fields have to be harvested, and the mountain products have to be collected. Both adults and children are too busy.

  Liu Qingshan also went up the mountain with the big troops, and it was the time of year to collect yew fruit.

  In addition to yew, there are other medicinal materials produced in the mountains, and most of them are harvested in autumn.

  In the past two years, the price of medicinal herbs has also been rising, which has a lot to do with exports.

  Originally, it was mainly used in China, but now it has increased a part of the export share, so naturally it seems a little tight.

  Even if Chinese herbal medicines are not exported directly, those exported patent medicines will indirectly accelerate the shortage of Chinese herbal medicines.

  The forests on the Jiapigou side are well protected, and various mountain products are also harvested and protected, so they can continue to develop.

  Besides, under the auspices of the dumb grandfather, they harvested and planted at the same time, so the amount of various medicinal materials in the forest not only did not decrease, but seemed to increase every year.

  Even the entire consortium to which Jiapigou belongs follows this strategy.

  With the increase in the price of Chinese herbal medicines, everyone has finally seen the benefits. The benefits of Chinese herbal medicines are also increasing year by year.

   "Qingshan, I heard that there are already many places that have begun to grow Chinese herbal medicines on a large scale."

   People from the pharmaceutical factory, Gao Feng and Lu Xiaolong, also followed Liu Qingshan into the mountains. They couldn't collect herbs in the forest every day, mainly to check the resources.

  Liu Qingshan nodded. With the increase in demand, another important point is that the habitat and environment for growing medicinal materials are constantly being destroyed, resulting in fewer and fewer wild authentic medicinal materials.

   In desperation, this was changed to artificial planting.

  The most outrageous thing is that because of the benefits brought about by collecting herbs, extinct mining has occurred in various places. This is the most distressing.

  The people of the country are afraid of poverty, so once they find a way to make money, they will rush to it.

  If the government does not give proper guidance to this kind of short-sighted behavior, it will intensify and bring about a devastating disaster.

   "However, if the medicinal materials are planted, the potency of the medicinal materials will definitely decrease." Gao Feng has been with the dumb grandfather for so many years, and he has long been a master in terms of medicinal materials.

  Lu Xiaolong also smacked his lips: "I went to a medicinal material base last month, and I heard that when they planted Herbs, they also used chemical fertilizers and pesticides in order to increase production."

   "Maybe, there are residues in the medicinal materials."

   This matter is indeed a bit troublesome, the potency of the medicine is reduced, and if the original dosage is still followed when it is compatible, the curative effect will definitely be biased.

  As for what Lu Xiaolong said, it is even more serious. The medicinal materials are originally used to cure diseases, but because there are too many harmful substances, they cause other problems instead, and the gains outweigh the losses.

  Liu Qingshan could not be more clear about this. Later generations have said that traditional Chinese medicine has been ruined by traditional Chinese medicine.

  He looked at the peak: "The top priority is to develop a unified standard."

   Gao Feng also shook his head: "It's difficult, it's too difficult. In fact, this problem existed in the past, so the medicinal materials pay special attention to the origin and authentic medicinal materials, but it's not as obvious as it is now."

  “Because it is difficult, it is necessary to do it. Otherwise, it will soon affect the reputation of Chinese medicine, and it will also restrict the promotion and development of Chinese medicine.”

  Liu Qingshan knew the seriousness of this matter, so his expression at the moment was very solemn.

   Gao Feng also nodded: "For this matter, I'm afraid our master will have to come forward and call out to attract the attention of the higher authorities. From the beginning of planting, we will strictly regulate and form a unified standard."

   The difficulty of this matter can be imagined. In the next few decades, in order to pursue interests, many people have completely given up their principles.

  However, this matter needs someone to do it after all. It is better to do it than not to do it, and it is better to do it sooner than later.

  After finishing work at night, Liu Qingshan and Gao Feng discussed this matter with Master.

  Several people got together to study it, and decided that Gao Feng would draft an investigation report, and then the dumb grandfather would come forward to communicate with the higher-ups. After all, his influence is still great.

  When Liu Qingshan went down the mountain to go home, he was first called to the village by the old branch secretary, and it was the old lady who asked him to answer.

  Liu Qingshan dialed the phone, and after the call was connected, Yang Hongying's excited voice came:

   "Sanfeng, at Shuanghui, the price has indeed been reduced. It is said that it is to celebrate the National Day. The price is reduced by 20 cents, and it becomes 1 yuan and 3 yuan."

   "Are we following suit?"

"Of course, I'm afraid they won't succeed, Sanfeng. According to our reports, the meat content of the ham sausages at Shuanghui has indeed been reduced, but not all of the ham sausages have been reduced. It accounts for about 10%. Ten."

   This was also expected by Liu Qingshan, because originally, the Shuanghui relied on this move to defeat the stupid opponent.

   "Sanfeng, we must be prepared to lose money this time. If there is a price war, we will definitely never die."

  Yang Hongying still felt a little distressed.

  Liu Qingshan laughed and said: "Don't worry, we can still afford it, this time we will have a good time with them."

   "If I'm in a hurry, I'll have a good fight with them. Shuanghui sells a ham sausage and asks foreigners to earn 20 cents. It's so annoying!"

   "Sanfeng, when are we going to start and expose them, haha, no, we are exposing ourselves?"

  The corners of Liu Qingshan's mouth also curled up slightly: "Don't be in a hurry, let it perish in advance, you must first make it crazy."

  On the other end of the phone, came Yang Hongying's compliment: "You bad boy, whoever is your opponent will definitely be unlucky."

  (end of this chapter)