June, as an important summer time of the year, is of course the focus of competition among Hollywood film companies!

"The Incredible Hulk" is a $150 million superhero film produced by Marvel Studios and distributed worldwide, and is also the first film in the Marvel Universe series. It opened in 3,500 theaters in North America on Friday, June 13.

On Monday, at the headquarters of Xinghai Entertainment, Simon was sitting on the sofa in his office, and Kevin Feige, the head of Marvel, was sitting across from him, looking at the opening results and evaluation of "The Incredible Hulk" in his hand.

"The North American box office was $55 million in the first weekend and three days, which is not bad, but the movie's evaluation was not very good," Kevin Feige said with some worry, after all, "The Incredible Hulk" is the first film in the Marvel Universe. Movies, if the results are not very good, the "Iron Man" released at the end of the year will be even more difficult.

"The director didn't want to put "The Incredible Hulk" away from the previous "Hulk" directed by Ang Lee, and he didn't want "The Incredible Hulk" to be a sequel to "The Incredible Hulk", plus the movie was because of the degree of Edward Norton's participation It is too deep, which makes the plot of the movie not so refreshing, and the plot and the emotions of the characters are not clear enough." Simon didn't care, anyway, he already knew the ending.

"Our "Iron Man" is positioned as a family popcorn movie, and the dazzling special effects and hot scenes are the key!"

"As for The Incredible Hulk, since Universal Pictures is the distributor, if it is successful, it will be good for us. If it is not successful, the impact on us will be acceptable," Simon said calmly.

"Now "The Incredible Hulk" has been released simultaneously in many countries and regions around the world, and there are still some countries and regions to follow. Anyway, Universal Pictures is responsible for the announcement, and then we Marvel still focus on "Iron Man" And the filming of Thor!"

Kevin Feige nodded and quickly responded: "We set the filming time for "Thor" to start in August.

"Iron Man, Thor, and then Captain America," Simon said, banging on the table.

"Have you considered the candidate for Captain America Steve Rogers?"

"I have had ideas, but they have not yet started to implement them. We hope to make specific arrangements after the release of "Iron Man". Of course, Kevin Feige will formulate the overall plot arrangement of the follow-up movies according to the box office of "Iron Man". .

"Yes, the reputation and box office of "The Incredible Hulk" will always have a certain impact on our "Iron Man" box office, especially the voice of the media, pay more attention," Simon will definitely see because "The Incredible Hulk" "The reputation of "Iron Man" was not high, and the box office failed, and the media criticized "Iron Man".

"Iron Man" is the first film that Marvel Pictures invested and produced itself, and it was released by Xinghai himself. With such a large investment, if it does not respond to some box office, it is definitely a joke in Hollywood.

Who would have rejected the request for a collaboration from Paramount when Simon Pike bought Marvel.

"Don't worry, I understand this, but our "Iron Man" will be released in December, and the impact will be much less at that time," Kevin Feige certainly knew what his boss was worried about, after all Consider this yourself too.

Simon nodded, and then Kevin Feige went out, and soon after, Nina Jacobson came.

"Simon, good news from France, the North American rights to Europa Pictures' Hurricane Rescue are ours, and Ashley Brax bought out Darren Arrow for $9.5 million. "The Wrestling King," the sports drama directed by Novsky," Nina Jacobson now trusts Simon's vision, and of course he will pay attention to several projects negotiated during this trip to Cannes.

The North American release of "Hurricane Rescue", this Simon does not find it difficult, all are businessmen, who doesn't want to make more money.

"The Wrestling King bought out the distribution rights for $9.5 million. The production cost of the movie is about $7 million. I thought it would be best for us to own the North American copyright," Simon said. This is what Simon was a little surprised by.

"It's not too low. The producers can get the funds in the shortest time at one time. If they find a distributor for distribution, it will take too long! Moreover, Darren Aronofsky's previous films were not very successful commercially," Nina Jacobson explained with a smile that it is not easy for independent filmmakers to attract investment, and the speed of capital return is very important.

"However, The Wrestling King will also go to the Venice Film Festival at that time, and then we can have a first-round screening and use the Venice Film Festival to promote the film," Nina Jacobson continued, after all, Darren Aronofsky still has some influence at such festivals.

"The marketing department should be in charge," Simon didn't have any opinion. After all, the "Wrestling King" was not bad.

"What happened to our appeal for Slumdog Millionaire? Still can't get R-rated to PG-13?"

Hearing Simon's question, Nina Jacobson's joy was less than half, and she shook her head helplessly and said: "The appeal failed, and the MPAA Association still classifies the film as R!"

"Well, I see!" Simon said, leaning on the sofa, "There's been a lot of news from Hollywood recently, and we've also received some pressure from all sides!"

The women's rights club that they support is indeed a bit over the top, and there are more and more fake news.

"However, this year, there has been a problem with the capital chain on Wall Street, and all film companies have encountered difficulties. At present, they are all focusing on investors!" Nina Jacobson said.

Xinghai Entertainment is no problem now, the main reason is because of the strong capital support of Simon Parker.

"I understand what you mean, the market share is currently dominated by the six major players, and you are worried that they will recover; in fact, why are we trying to seize the market under the current situation?" After all, on media, channels, systems, young Xinghai Entertainment can't be compared with them.

"Although we have several movies to be released this year, there is only one major commercial production of "Iron Man". Next year, as long as our movie release plan is completed next year, Xinghai Entertainment will shock Hollywood!" Simon has no doubts about this. , the Marvel Universe is open, the "Twilight" series, the "Hangover" series of milk cash series movies will be the best bargaining chip for the company's development and growth.

At that time, Simon can carry out the second stage of the big plan. The flourishing Xinghai Entertainment wants to acquire the weak Netflix, won't it be a matter of course?