Hollywood New Century

Chapter 258: IMAX Corporation

As one of Simon's most trusted people, Sonia Roman is not surprised to know some of Simon's future plans. NBC Universal is indeed an important part of Xinghai Entertainment.

Regardless of whether the Doncaster Group has this idea at present, it is a fact that the Doncaster Group wants to enter the production of film content.

The largest cable television and network operator in North America has such rich resources. Since Sonia Roman understands the future group's policy, she must keep an eye on both NBC Universal and Doncaster Group.

After Sonia Roman left, assistant Laura Collins came in and asked, "Are we working with Sony Columbia or 20th Century Fox on the project of Hancock for All?"

"Twentieth Century Fox, are you willing to give us the role of Deadpool?" Simon asked.

Laura Collins shook her head and said helplessly: "I've contacted it, 20th Century Fox's X-Men series prequel "Wolverine" will be released next year, Deadpool will also appear in the movie, and the actor is Rui Eun Reynolds, he's also the lead actor in "Fake Marriage" in our comedy movie coming out next year."

"It seems that 20th Century Fox seems to be unwilling to give up any roles. Now our Marvel characters are still out there, including Spider-Man series and X-Men series, not to mention Punisher, Blade fighter, Humanoid, Daredevil also It's still in the hands of other film companies," Simon also gave up, since 20th Century Fox refused to hand it over, forget it.

"Others that are expected to be recovered, let Kevin Feige do their best to recover them. The copyright authorization will expire in a few years!"

"As for "Superman Hancock", let Nina be in charge, with Will Smith involved, it shouldn't be a big problem, plus the heroine is Charlize Theron, it's not difficult to find a partner, if there is If a better partner contributes capital, we will cooperate directly, if not, continue to cooperate with Sony.”

After all, there are a lot of movies to be released in Xinghai next year, and the publicity needs a lot of money. In addition to the projects to be developed, investors, banks, funds, and film investment companies will definitely need to use the funds.

"According to the company's idea, it is planned to let Will Smith participate as a producer at the same time, and the schedule is scheduled for next summer, can you?" Laura Collins asked again.

Simon nodded, Laura Collins was just about to go out, Simon stopped her and said: "Find a chance to get in touch with Will Smith and ask him if he is interested in NBA teams, I want him to be A partner of the Nets."

"OK!"

The Nets will move to Brooklyn, New York in the next year. Brooklyn was originally one of the black communities. Although the proportion of blacks has dropped a lot in recent years, it is still the main group in Brooklyn.

At that time, the Nets will compete with the Knicks for audiences in New York, and the support of local audiences in Brooklyn, where the team is located, is of course important.

Having Will Smith, an influential black superstar partner, will certainly help a lot in the promotion of the Nets. Moreover, Simon was actually going to work with the black American rap superstar JAY-Z at first, but later found out that Will Smith was also a famous singer before acting, and also won the Grammy Award for Best Rap Performance.

Will Smith, who has a lot of influence in music and movies, has of course become Simon's first choice.

In the evening, at a coffee shop on Ventura Avenue near the headquarters of Xinghai Entertainment, Simon was discussing cooperation with IMAX CEO Richard Gere.

"United Cinemas has cooperated with our IMAX company to build 20 IMAX theaters, which requires us to reduce costs as soon as possible technically. We are also working hard. Because of the high construction cost of IMAX theaters, there must be enough IMAX 3D film sources to support them. Okay," said Richard Gore.

"Isn't "2012" a 3D version? Xinghai Entertainment has always supported IMAX technology. Nearly half of the theaters under the United Cinemas originally had giant screen halls. Now we continue to cooperate with you to build IMAX theaters. You also need to Increase lobbying efforts and sign 3D movie contracts with more film studios, Xinghai alone is not enough,” Simon certainly values ​​IMAX theaters a little bit, after all next year is the release time of James Cameron’s “Avatar” , IMAX theaters will usher in a huge promotion opportunity.

Although IMAX has been listed on Nasdaq for a long time, the high cost of giant screen theaters and the lack of film sources have always been a constraint.

Until the current development of IMAX technology, the cost of technology has been reduced, and the high ticket price and high experience of IMAX theaters have resulted in more commercial IMAX theaters.

However, there are not many. Nearly 200 of the nearly 400 IMAX theaters in the world belong to science and technology education museums, and there are more than 200 purely commercial IMAX theaters, 60% of which are concentrated in North America.

And Xinghai Entertainment has about 20 joint theater chains, and now there are 20 more to be built, so the support is not too big.

Therefore, Simon Parker deliberately asked United Cinemas to acquire the shares of IMAX Company. Currently, he owns about 25% of the shares of IMAX Company, and the management is still IMAX Company itself.

The cooperation between IMAX and United Cinemas has also enabled the IMAX Cinemas established by IMAX to develop better. Whether it is self-built or through investment and cooperation, IMAX's goal is to have more INAX cinemas.

"Now the development of IMAX theaters still has to start from the content. Theaters need movies to achieve profitability. We have been seeking to establish cooperative relationships with various Hollywood film companies. In this regard, we also need the help of Xinghai Films," Richard Ge Er said, after all, United Cinemas is now the major shareholder of IMAX, and Xinghai needs strong support for its investment in its subsidiaries.

Simon smiled and said, "Don't worry, I will let Xinghai Pictures and IMAX sign a contract for three IMAX 3D movies, and I will guarantee one IMAX 3D movie every year from next year!"

Riding on next year's spring breeze of James Cameron, the tech-mad "Avatar", IMAX's stock price will rise.

"That's great. Now the movies produced by Xinghai Pictures are very good, and it is very helpful for the promotion of IMAX." Richard Gere is of course happy. Although IMAX is good, there are not many people who pay attention to it. After all The high cost is enough to deter movie theater investors.

With the dual support of Xinghai Pictures in content and cinema, IMAX technology will also strive to continue to change and reduce costs.

Richard Gere believes that IMAX theaters will definitely become mainstream in the future!

Simon is now thinking about whether it is time to set up the investment department of Xinghai Entertainment. There are too many aspects involved in the film industry. In order to ensure the core competitiveness of the group, necessary industry and technology investment is also essential.