Hong Kong Stubborn

Chapter 142: Stepped into 1999

On December 18, "The Gambler 1999" produced by Yongsheng was released.

This movie starring Andy Lau and Zhu Yin had a certain impact on "Skyscrapers", mainly because Xinbao Cinemas significantly reduced the number of screenings of "Skyscrapers".

But reducing the number of screenings, but increasing the attendance of a single show. "Skyscraper" dangling is the red line that didn't fall below the attendance rate. The Christmas stalls finally let Luo Junyan catch up.

All three Hollywood films that Hu Xin introduced this year have already been finished. The final box office of "007 Empire" is 29.12 million Hong Kong dollars, which is already the best performance of a foreign film in the Hong Kong film market this year.

What Hu Xin didn't expect was that the war film "Saving Private Ryan" could win 28.99 million Hong Kong dollars at the box office. Xiangjiang audiences have always had no feelings for war films, but based on the results of this time, it is still very unprofessional to predict the box office based on the subject matter alone.

The Snow Knights Publishing Company received a box office share of 33.08 million Hong Kong dollars. Compared with the cost of 26.5 million Hong Kong dollars, plus the taxes that need to be paid, the final net profit of the issuing company in 1998 was only 5.6 million Hong Kong dollars.

This requires a high degree of vigilance from Hu Xin. The highest grossing Hollywood movie this year did not exceed 30 million Hong Kong dollars. Although it can be attributed to the impact of the financial turmoil, who can guarantee that the turmoil in 1999 will be completely over? The introduction of foreign films will also face the risk of huge losses.

At present, more than 80% of people in the circle are not optimistic about the 1999 Xiangjiang Film Market, and Hu Xin is no exception. The main reason is that the economy is showing no signs of improvement and the unemployment rate is still rising. Who will be in the mood to watch movies with their families next year?

But you still have to buy external films, otherwise the Snow Knights Distribution Company can close its doors. But you can’t just stare at Hollywood to buy. Yankees do business irrespective of friendship. Hollywood movies have entered the harvest period, and the buyout price is getting higher and higher.

Hu Xin will no longer accept films with too high a cost, so he is not as good as casting a net all over the world, especially those film production companies in which he owns shares.

On the day before New Year's Day in 1999, "Skyscrapers" was finally painted on the whole line of Xiangjiang. It lasted for two and a half months, and the final box office was 54.77 million Hong Kong dollars, which did not break the box office record of Hong Kong again.

Luo Junyan won the annual box office champion again. However, in the second half of the screening, the attendance rate wandering along the red line made him feel lingering. The box office was purely polished, and the movie market was actually quite weak.

Snowman Century Entertainment was able to earn 21.36 million Hong Kong dollars in box office share, and Snow Knight received 3.29 million Hong Kong dollars in box office share. Counting the 26.6 million Hong Kong dollars of placement advertising sponsorship fees, Snowman Century Entertainment has recovered a total of 47.96 million Hong Kong dollars, which is half the cost of 80 million Hong Kong dollars.

After New Year's Day, the Ruixue Asian Partners Support Fund returned 176 million Hong Kong dollars, which is far beyond Luo Junyan's expectations. This is because everyone was very cautious in 1998. They would rather not invest than waste this support fund. Once the market improves, they can rely on this money to make their efforts. The bosses do not want to lose their eligibility to apply.

Although the loss was not high, Luo Junyan still had to make up 24 million Hong Kong dollars. In 1999, there were 5 joint stock companies in South Korea, 4 in Japan, and 1 in Taiwan. There are two companies in Japan that specialize in the production of small AV movies. The economic situation is not good, but this company has developed so well that it may start to pay dividends after a year. The reason is probably related to the number of female artists. Soaring related.

Jinzhe River’s Yinxue Throne Entertainment maintained its profitability, with star training accounting for the highest proportion of revenue. Office rents and Throne Studios’ box office revenue dropped by 30% this year.

Silver Snow Throne Entertainment’s shareholding companies have collapsed one after another. These investments are equivalent to a waste of money, but entertainment companies that can survive the past are stronger. How can you see the rainbow without experiencing wind and rain? At present, there are still more than 30 companies that Yinxuewangzuo Entertainment has invested in. Not to mention the size of the company, the operation team and business strategy are definitely mature.

Luo Junyan's practice of throwing money to support the Korean entertainment industry has made him a star in the Korean entertainment circle and enjoys a lofty reputation. This time when "Skyscrapers" was released, there was a sensational event in South Korea where entertainment stars collectively attended the premiere. This shows the power of industry fame.

After New Year's Day, "The Gambler 1999" was finished, and the final box office was 14.73 million Hong Kong dollars, which is still a half-dead result. The franchise theaters of Xinbao Cinemas also disbanded, and the Hong Kong movie market in 1998 was brought to an end.

Zhu Yin regretted giving up "Skyscraper" and went to film "The Gambler 1999". But at that time, she had to consider the time spent and the income from the film, and there was still a contract for "The Ultimate" to be completed. It can only be said that she does not have the life of an Asian superstar.

The mainland really regards the screening of "Skyscrapers" as a political task, and it is estimated that the painting will only be completed before the Spring Festival. The current box office of "Skyscraper" has exceeded 130 million yuan, which is an unimaginable record that requires countless people to watch the movie repeatedly to achieve it.

The good-looking of the movie is one aspect, and the psychology of everyone's disaster relief donation is the key factor.

Sister Army’s land purchase plan is still advancing steadily. Although a piece of land has not yet been purchased, a lot of targets have been locked. Inside the locked land are bankrupt factories, closed shopping malls, small apartments mortgaged to banks, warehouses, unbuilt residential buildings, and even bankrupt bank buildings, and so on.

Sister Army waited patiently for a reason, of course. On the one hand, the Korean won exchange rate began to rebound continuously, and the Korean won in hand became more and more valuable. In addition, according to the requirements of the International Monetary Fund, a large number of Korean banks went bankrupt and will soon concentrate on clearing up non-performing assets. The price of auctioning mortgaged properties is very cheap, and the lowest is only 20% off the valuation.

In addition to Seoul, there are a lot of land properties to be auctioned in the vicinity of the business districts of several major cities in South Korea, such as Busan, Incheon, and Daegu. This is a gluttonous feast for international capital to share the fruits of victory.

Sister Army casts all the manpower into major cities in South Korea and relaxes all restrictions on land purchases. As long as the location is suitable and the price is favorable, even if the area is larger and the cost of building demolition is high, it will be bought with a sign.

At this time, Brother Cheng and Lu Huaxue came to find Luo Junyan together.

Lu Huaxue directly explained her intentions, and a consortium found her and offered to buy Yingqu.com. She suggested selling Yingqu.com, because Yingqu.com has hit the ceiling of membership traffic. With the further downturn of the Xiangjiang film market, once the production company significantly reduces production, the revenue of the promotional business will also shrink significantly. .

At this time, Xiangjiang is the same as the United States. It is at the peak of the Internet boom. If the consortium buys Yingqu.com, it will not be difficult to operate and go public. Yingqu.com can be regarded as a real science and technology company in Xiangjiang. Registered members account for more than 35% of the population of Xiangjiang. Since its launch, it has had a slight surplus every year, which is extremely rare among Internet companies.

But at the same time, Yingqu.com has already reached the upper limit for attracting so many members. Xiangjiang is just such a small place, and there is no room for improvement.

Brother Cheng meant that Yingqu.com actually took advantage of a first-mover advantage and took advantage of the freshness of celebrities' contacting the net. However, the market for Hong Kong movies is getting sluggish, and the novelty of celebrities on the Internet will be getting weaker and weaker. It is better to sell them late than early, and they can still sell for a good price while taking advantage of the boom.

After listening to them, Luo Junyan said straightforwardly: "Sell. Anyway, Yingqu.com can't be marketed in our hands. If the other party's bid is high, we will sell it to him. The big deal is that we will get a new website."

Brother Cheng nodded and said: "It is not easy to expand the Internet company in Xiangjiang. I misjudged the development environment at the beginning. Population, area, and traditional power are all factors that cannot be ignored. No network traffic is all nonsense. This alone is the natural disadvantage of Xiangjiang."

Luo Junyan will not think too much about the potential of the Internet industry to expand in Hong Kong. What does it have to do with him? Yingqu.com is just a platform for film hype. He just told Lu Huaxue to sell it quickly. Since some people regard Yingqu.com as a royal feast, they have to sell it for the price of a full seat.

Yingqu.com soon sold it all to the consortium that offered it, and the delivery procedures were completed before the Spring Festival. Lu Huaxue made a small concession on the price, and the consortium is also eager to operate the listing to collect money. It is quite simple if you like it.

Yingqu.com has been operating for two and a half years, invested 15 million Hong Kong dollars in start-up capital, and finally sold for 120 million Hong Kong dollars. The profit of Yingqu.com in the past two and a half years is only more than 8 million Hong Kong dollars, and the cash in the Snowman Times media account has exceeded 150 million Hong Kong dollars.

Luo Junyan was not in a hurry to pay dividends, mainly to see Lu Huaxue's meaning, whether there are other development plans.

It is quite difficult to do in the Hong Kong media industry. It's like a short-distance freight train. It's not enough to have wagons. You have to have your own freight yard, mine, and railway line. In the end, you have to look at the efficiency of the train operation and the shipments after reaching the destination.

The short journey means that the barriers to entry are low, and you can just buy a second-hand broken car and transport it. At present, Luo Junyan really does not have large-scale freight yards, mines, and exclusive railway lines. Although he has been working hard to build, this kind of resource has long been monopolized by others.

This time, I just took advantage of the Internet. The new thing depends on who entered it early, but it is only small or small. The price of selling for more than 1 billion is actually not high, but it doesn't make sense to drag it any longer. The main reason is that Luo Junyan is not optimistic about the local film market.

At the end of January, "Skyscrapers" was gradually released in other cities, and only the mainland was still showing. The total box office in other cities is 147 million Hong Kong dollars. Japan and South Korea far exceed Taiwan and Southeast Asia.

According to the current standards, the box office of other city market theaters accounted for 55%, and the box office of other issuers accounted for 10%. Snowman Century Entertainment can receive 51.45 million Hong Kong dollars, and Snow Knight Publishing Company can receive 14.7 million Hong Kong dollars.

A "Skyscraper" made Snowman Century Entertainment a total of 99.41 million Hong Kong dollars, deducting the cost of 80 million Hong Kong dollars, and excluding taxes, the profit is only more than 16 million Hong Kong dollars, which has to wait three months to get it.

Therefore, Long Ge's films are easily sold around the world for 2, 3 billion Hong Kong dollars, but after removing the cost of 1, 200 million, only Jiahe himself knows how much it can make. In short, Jiahe is now suffering from debt, and its stock price has plummeted all the way.

Bian Sicong was already quite satisfied with the result. Not only did he get back the capital of 20 million Hong Kong dollars, he also received a dividend of 3.2 million Hong Kong dollars. After all the box office shares are received, Snowman Century Entertainment's account can also reach more than 70 million Hong Kong dollars, and his personal investment is no longer required for large-scale productions.

Hu Xin is still very lucky. The box office of the foreign films has not made much, but he has made a lot of money from the films of his own production company. The Snow Knights Distribution Company's net profit in 1998 was still able to maintain above 20 million Hong Kong dollars, which is not an easy achievement in this market.

This time Luo Junyan experienced the weakness of the film market firsthand. The film has been screened all over the country, and it is a standout again, and the box office won is only 60 to 70% of the previous years, and the profit is even more incomparable.

He really doesn't dare to try ultra-high-cost large-scale productions. Gemini Digital is only suitable for others, especially those investors and production companies who are in a hurry to invest in medicine, and they still have to cooperate cautiously.

The overall situation of the movie market makes Luo Junyan feel his back swish, he can't imagine now, what was the psychological feeling of Uncle Liu when Shaw stopped production and went out of business?

It's like Jiahe. Now that the plate is so big, it's trembling all day long and walking on thin ice. Has old Mr. Zou Wenhuai also lost his original lofty ambition? Luo Junyan really needs to carefully consider the next development strategy. Under this situation, we can't mess around.

Two days before the start of the Spring Festival, the mainland market finally painted "Skyscrapers", which lasted for four and a half months. The final box office performance in the mainland market was 173 million yuan, setting an eye-popping record. It has to be said that this dazzling performance was achieved only by the people of the whole country, and it does not represent the laws of the market.

The mainland media publicized Luo Junyan's deeds with high standards, and the media from various Asian countries also reported numerous reports.

Luo Junyan’s donation to disaster-stricken areas in the Mainland this time is 60,559,527 yuan. His donation alone is equivalent to 1% of all Xiangjiang’s donations, which does not include the 50 million Hong Kong dollar donation from the Luo Junyan Educational Charity Foundation. Even the Hong Kong Special Administrative Region government came forward to commend Luo Junyan for his selfless dedication. The Chief Executive personally received Luo Junyan and fully affirmed his character and good deeds.

The Xiangjiang media is still enthusiastic about Luo Junyan's various stingy anecdotes, but now they are reporting that Luo Junyan has donated more than 100 million yuan. This is playing readers like monkeys. The media can only choose to deal with it coldly, and no longer continue to regard Luo Junyan as an eye-catching gimmick, and have removed him from the front page of entertainment.

In addition to showing up on necessary occasions, Luo Junyan stayed simple and pondered the company's development ideas.

Taking advantage of this leisure time, he went around the various villas in the "Yu Yuan", and since moving in, he has not been in several places himself.

There are not many servants in his family, and they are only arranged in a few commonly used villas. The army sister also only performs activities in the living villa, book-collecting villa, and fitness center. The central banquet hall is basically idle throughout the year, and even the swimming pool is used. empty. There are only two daughters in the whole family who are most familiar with the "Yu Yuan", five function halls, nine villas have played all over.

Luo Junyan looked at this lush, 10,000-square-foot house, and suddenly felt a kind of emotion.

Even if you were once prosperous, and after the spring breeze, you will eventually be cold and lonely. What is the meaning of blind love? Luo Junyan is determined to fully support sister army and turn South Korea into a new dumping ground.

There are various types of small-cost productions in Hong Kong. As long as he masters the theater and publicity links, he can continuously export to South Korea, a colony with much larger potential and scale. Perhaps this is the only way out, unless the South Korean government also intervenes to protect local production.