Since July 7 last year, Starbucks stock fell to its lowest point in 52 weeks, after the price per share was $14.95. Starbucks founder Howard Schultz regained his role as chief executive officer and began a series of steady and powerful reforms. Finally, in the third quarter of this year, it achieved its first profit growth since the first quarter of 2008.

After that, Starbucks' stock price rose steadily. At present, the total value of Starbucks stock is about 13.14 million, with a yield of more than 31%, and the total value of Apple's stock is 54.32 million, with a yield of more than 34%, and the total value of Netflix's stock. . . "

Arthur leaned on the boss chair, folded his hands in front of him, quietly listening to Smith Jama's report, whose eyes were full of curiosity and admiration.

For Smith Jama’s admiring gaze, Arthur naturally knew the reason. The stocks of these companies he insisted on buying were steadily rising. In such a short period of time, the yield has reached 30 or 40%.

He has invested a total of 100 million U.S. dollars in the U.S. stock market, and now the total assets in the U.S. stock account have become more than 138 million U.S. dollars!

This kind of high yield, if known to the outside world, would definitely usher in a burst of hype, giving Arthur a halo of a new investment genius.

You know, in the global investment community, 20% is a magical rate of return, whether it is the older generation of investors, Buffett, Walter Schloss, Soros, or the new generation of investment backbones, Einhorn, Ah Kerman, Karaman, and the best investors always have a rate of return close to 20%.

After all, diversify investment and hold for a long time. After the capital is large, there are not many options, so everyone's income looks similar.

Arthur was not secretly proud of it. He knew better than anyone else what he was relying on. If he couldn't succeed in an encounter like his, then he could really die again.

"Hehe, this not only reminds me of what Charlie Munger said, that is, if you buy a stock that is undervalued, you have to wait until the price reaches the intrinsic value you calculated and sell it. This is very difficult. Forget it. But if you buy a great company, you just sit there and wait.'

It seems that I just need to lie down and wait for them to appreciate. "Arthur couldn't help but laughed jokingly.

This made the chief adviser Angela and Smith Jama sitting across from him chuckled together. Angela’s beautiful eyes flickered and smiled and said: "During this period, I have also been analyzing the characteristics of the recovery of the US stock market. According to The data analysis and comparison of the top-ranked stocks have summarized some predictions.

In the future, if you grasp the rise of new technologies, innovations covering most of the technological elements, and the recovery of the old economy, covering real estate and infrastructure construction cycles, these two main lines will basically find some big bull stocks. And a large number of white horse stocks can also be found among them.

Therefore, there are many good stocks to choose from. The most important thing in investment is not to hold it. The core of investment is risk control. The best investment is to obtain the return after the risk is stripped. "

From Arthur’s ridicule, Angel heard his young boss’s decision to hold his stocks to death and long-term hold. However, he had just experienced a hell-like 2008 financial crisis. Everyone believed that the U.S. stock market would go through 1929. General depression. The top five investment banks in the United States are facing the risk of bankruptcy one by one, and the end of the world is just around the corner.

Although the US stock market took the lead to rebound since March this year, everyone is still shrouded in the shadow of fear. No one knows whether this rebound is long-term or temporary. The future is full of uncertainties.

And this kind of uncertainty is risk. After all, everyone in investment is facing a world full of uncertainty. In an attitude of being responsible for the investment and financial management of her new boss, Angela has to remind that it is not suitable for long-term holding of heavy positions. The best way is to exceed the profit line, and then take profits and lose money.

On the side, Smith Jama looked at Angela with a deep look, then looked at his boss, showing a look of approval, nodded, expressing his approval of Angela's point of view.

Unfortunately, Arthur could not listen to the advice of the two, because he was the only one who didn’t need to wait until everything was over. Looking from the rearview mirror, he regretted what he should have done. What he saw was what would happen in the future. It is not possible that it will happen. The risk in everyone is uncertain, but in him it is high certainty.

In the face of high certainty, he will definitely hold heavy positions and even increase leverage.

Just like the stock **** Buffett bought a stake in Goldman Sachs last year, he bought preferred stocks. Arthur also studied and thought about this. If Buffett didn't travel through, then why did he choose to invest in Goldman Sachs when it was like the end of the world?

After thinking for a long time, Arthur finally guessed that Buffett might just make a judgment at the time, whether Goldman Sachs would go bankrupt. As long as Goldman Sachs does not go bankrupt, Buffett can get a 9% dividend. At the same time, if the stock price rises, it can be converted into ordinary stock.

From this, let Arthur understand a truth, investment is not to mine bull stocks, but to identify risks.

"Hehe, I want to ask you, what is the most important thing for investors?"

With a faint smile on his face, Arthur relaxed in the boss chair and asked a question, but he didn't want to hear the answers from his two subordinates, but then said: "My understanding is, In many cases, the BO rate is more important than the apparent increase. What can make people make money must be the assets that do not move much in the long-term, and it is best to keep improving.

An asset or stock, if there is no correction every year, and a steady rise of 20%, you will always hold it and get a full yield. This is the most valuable.

Of course, I also know that in the world of investment, someone must win the lottery, and someone must buy a stock with a yield of more than 100 times. But that person may not be me. But what I want to say is that for investment, what I value is not explosiveness, but who lives longer.

I won’t say much about Apple. Look at Amazon. When the Internet bubble burst, Amazon’s stock price fell 99%. It took 10 years to see the company’s stock price crawling out of the ruins. There was also a financial crisis in the middle, and it is still rising steadily.

In my opinion, after a long period of torture, the future is when the stock price of Amazon takes off. I don't want to miss the opportunity to taste Gan LU. "

Feeling the boss’s persistence, Angela and Smith Jama looked at each other, and both saw a hint of helplessness in each other’s eyes. However, they also expressed their sincere feelings for their boss, at such an age, that he can have such an investment insight. .

After all, being able to hold for a long time can indeed get the overall return on assets. And those who are not firm in their minds and chase the rise and fall, more than 70% will lose money.

At least they don't have to worry about their boss being the kind of person who has no persistence, capriciousness, and eagerness for success.

Angela's beautiful eyes flickered, and her expression suddenly became serious and said: "My investment philosophy has always been that the proportion of financial investment must not exceed 30% of personal total assets. UU看书www.uukanshu .com

Boss, your current financial ratio has been seriously out of balance. Almost all of your funds have been invested in the financial market. Gold and stocks, no matter how big their rise, cannot be ruled out of their own risk investment attributes.

I have been thinking about a problem. In the future, when people look back, they will find that the scene of financial investment before us is just a large-scale transfer of wealth. Nowadays, the most attractive investors may feel that they have made it. It is the same thing to pass on Xiao. The first group of people who participated in it made a lot of money, but actually did not create wealth at all. Counting friction costs, wealth even decreases.

Which big bubble didn't burst? As long as there are enough people involved and enough funds to participate, a speculative game can be played for a long time. Therefore, I believe that only real business can truly create wealth!

"Haha..." In response to Angela's solemn advice, Arthur couldn't help but laughed, shaking his head and said: "I very much agree with your view that only real business can really create wealth. Don't worry, this kind of investment asset allocation The situation of ratio imbalance is only temporary. As you said, this is a large-scale transfer of wealth. What we have to do now is to make good use of this opportunity to transfer this wealth into our pockets and build an industrial kingdom for me. Provide sufficient funds!"