To develop a professional APP, you must first have a general framework and the real core content of the software. The core of the photo wall is not to take pictures with a mobile phone or to modify the filter effects of photos.

The real core is the integration of many social elements on the mobile terminal, such as friendship establishment, reply, sharing, and collection. This is where the greatest value of the photo wall as a service rather than an application exists.

"...100% free custom-designed filters and frames can be shared to Facebook, Twitter and other social platforms in real time. Parallel and radial blur effects provide additional depth of field effects, which requires a professional SLR. The effect taken by the camera, my idea is to make this effect foolish, so that everyone can use a mobile phone to take pictures with the SLR effect."

Arthur returned to the bedroom, sitting in front of the laptop, watching Edward Ye in the video window, and two IT technical elites from the game studio, and began to think of everything he could think of about the camera interface on Huawei mobile phones. Introduce the effects you can remember to your subordinates.

Since Arthur wants to imitate, Arthur will not hesitate and hesitate, but act immediately and can grab a day or a day. Compared with the INS development company, his biggest advantage is that he knows the software he wants and finally takes shape. In this way, you can avoid many detours and go straight to the molded product from the beginning.

"Uploading needs to be unlimited, instant uploading and sharing! Interact with friends through receiving and sending, likes and comments, and the software must realize full support for the front and rear cameras of all smartphones..."

Listening to the explanation of his own boss, the three people, including Edward, were all recording key words with pen quickly. After Arthur finished speaking, Edward asked: "Boss, listen to your idea, this Application software not only involves a professional photo processing system, but also involves online communities, and the software's own sharing platform. If it is to be developed in a short time, this requires a large team and a large investment in advance. Only in this way can we shorten the development cycle."

"I know, so, I need you to make money when I rush back to London, so I will gather all the staff and form a development team of 20 people. When I return to London, I will personally take charge of this studio!" Arthur We attach great importance to this photo wall APP. It is all up to it whether we can rely on it to share a big cake in the social market of the online world.

"Okay, boss, I will post the recruitment information right away." After listening to Arthur's idea, Edward, as an IT professional, naturally saw the excellent and future prospects of this software, and at the same time he was not knowledgeable about his own. The young boss admires even more.

Next, Arthur desperately began to think about all the filters related to mobile phone photography. To be honest, he really regretted it. Why didn't he be narcissistic and figure out the functions of mobile phone photography.

As for the establishment of a 20-person development team, is it a bit too big? Arthur didn’t think about it. What he wanted was fast. Since he wanted to be fast, he wanted to grab time. Knowing that he was behind, he would only He can win with more and less, and use money to overwhelm others. He believes that if the inner is not enough, the outer is not enough, as long as the external conditions are sufficient, it can be a second place.

Don't say it, it really made Arthur, a shameless copyist, hit the crooked spot and hit the Achilles heel of the INS development company!

INS has only two founders from the beginning of its establishment. Yes, the company has only two people. They were developed by their two founders a little bit by touching the stones, until it received a round of venture capital of 7 million in 2011. After the US dollar, the INS company only increased to 4 employees, and then to the 13-person team when it was acquired. Therefore, the staff organization of Ins has been extremely streamlined.

And such a small-scale team can handle the rapidly increasing number of users and provide innovative services so freely. This is another wealth legend in Silicon Valley.

The success of Ins was able to "beat big with small". With only a dozen employees, it was acquired by Facebook for US$1 billion, and it became the industry benchmark in one fell swoop. It is really unbelievable to say it.

However, this time, their destiny is about to be changed, and the miracle was already plundered when Arthur thought of them!

In the video conference, Arthur said a lot about the functions of the many apps in his memory. The more he said, the more solemn the face of Edward on the other side became. Finally, he directly persuaded: "Boss, there are too many functions and too many changes, although comprehensive, But it may not be favored by users!"

"Huh?" Arthur was a little confused by Edward's words. According to his comparison of a certain penguin, isn't it the more functions, the more comprehensive the more popular it is?

It is not surprising that Arthur has this kind of thought. After all, his understanding of INS is really limited to what he knows from materials and reports. He has not even used it.

Compared with general APP, which has a short life cycle of half a year, and a long life cycle of two to three years, Ins's ability to maintain a hot trend has exceeded ordinary expectations. If the qualified phrase "less changes" is added, it seems to completely violate the mobile Internet "like new and dislike the old" law.

If you are an initial user of INS, you will find that INS has not been very different in terms of user interface, functions and other main subjects.

Seeing the essence through the phenomenon, it is this kind of constant that makes Ins persist. The core of the unchanging is to follow the human xing operation, user psychology and usage habits. After all, there are always things that are difficult to change. Ins cleverly integrates these hard-to-change things into its core.

In fact, many European and American APP software are like this, which is completely different from the situation in the heavens as Arthur remembered.

According to Arthur's memory, the development path of APP is like this. First, it attracts users to download and use with its simple interface and useful functions such as www.uukanshu.com.

After the number of users reached a certain level, a major update began to add more features. Then, in order to maintain the update frequency, many flashy features were added. As a result, both the response speed of the APP and the user experience began to decline.

Immediately afterwards, in order to make a profit, adding untouched things such as advertising, shopping, community, news and even smart hardware completely destroyed the original appearance of this APP.

By this time, this APP has lost its original taste and function, but succumbed to the magic of money, became puffy, and completely entered the misunderstanding that fullness is equal to powerful.

Tianchao’s APP is proud of all, because it can win the favor of investors, make profits as soon as possible, and have the potential to develop in various fields, but don’t forget that a professional APP suddenly involves other businesses and fields. In contrast, it is only the fur that is often involved, and it is not welcomed by users!

In European and American countries, on the contrary, it is believed that small and beautiful, specialized and Jing, is the basis for the rapid development of APP. If you want an APP to succeed and increase its existence, it must return to its true nature, reject vague positioning, and truly do one thing well. Once it becomes the four differents, the crisis may also begin to envelope.