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Chapter 231: The battle for the car sales market kick

Binhai, meeting room of Dazhong Automobile Headquarters Building.

Sales director Fan Changlin walked in with a folder. Both sides of the conference table were sitting and chatting just now. The regional sales general managers with a little joy on their faces all stood up almost at the same time.

"Mr. Fan early!"

Fan Changlin threw the folder on the table and walked to the seat and pressed his hand, then sat down, looked at these regional sales general managers and said: "Last month, our sales volume exceeded 160,000! Everyone, this Although the sales volume still ranks first among manufacturers, our sales volume in April dropped by 5% compared with the same period last year. Let me talk about the reasons for this!"

These regional general managers are silent, and whoever speaks first must be criticized at this time.

"What's the matter, I'm all dumb? Ma Hongqing, you are the general manager of sales in the capital area, why did the sales volume in the capital area drop by 9%? What do you do as the general manager?"

Ma Hongqing is also very aggrieved. Selling this kind of thing is not something you can do desperately to pull up your performance.

After thinking about it, Ma Hongqing said: "Mr. Fan, we have summarized the reasons. We think the most important thing is that the newly emerged Blueprint cars have seized our market share!"

Fan Changlin sneered: "This is the reason you analyzed it? Blueprint Motors did grab a portion of our market share. Didn't it take the market share of other manufacturers? Have you figured out a way in terms of sales strategy? The same is for sales. They do theirs, you do yours, why are you so much market share taken by others?"

"Whether it's brand effect, price or after-sales service, Dazhong Auto has absolute advantages. Why can't it be Blueprint Auto?"

Ma Hongqing said: "General Manager Fan, we are still higher than Blueprint Auto in terms of total sales. Their sales last month was 130,000! Of course, I mean we can't be careless, we can't stop... "

Fan Changlin knocked on the report on the folder and said loudly: "Our sales are 160,000. This is the total sales of several of our brands. Blueprint Motors currently has only one brand, Blueprint X1. They only have one brand. Almost knocked down the total sales of several of our brands, don’t you feel the urgency yet?"

"Also, in terms of price, the general configuration of the Blueprint X1 costs 278,000, the mid-range configuration costs 398,000, and the high-end configuration costs 1.188 million. What about ours?"

Ma Hongqing was so speechless that he had something in his heart, but he dared not say it.

Fan Changlin's conversation turned, "Of course, I also know that it is a new energy development trend. Traditional fuel vehicles are beginning to decline. This may be the general trend of the times, but if someone says that new energy vehicles will be replaced within a decade or two. If you don’t use fuel cars, what about those gas stations? What about the oil workers? Don’t they want to eat? What about those of us who produce and sell fuel? We. What do you rely on to eat?"

"Everyone, use your brains, think of more sales plans, and give more incentives to the people below. If you have any good ideas, even if you use them, do you have to wait for new energy vehicles to occupy the market before you can make a decision? "

Hangzhou, Jili Automobile Headquarters.

Jia Bin sat at his desk and looked at the report in front of him. He only felt a headache and cursed in his heart. What is going on in this world? The car manufacturer’s third place in the rankings was driven away before he was warm. This What **** Blueprint car sales in April was only 35,000, and sales in May went so far as to hit the 130,000 mark, leaving behind the total sales of many automakers in one fell swoop.

"Mr. Jia, everyone is here!" The secretary walked in and reported.

Jia Bin nodded and got up and left the office to the conference room.

"Hello, Mr. Jia!" The sales managers who attended the meeting stood up to say hello.

"sit down!"

After everyone sat down, Jia Bin looked at the expressions of everyone, "Everyone, you must know the purpose of my calling you to the meeting. It took only a few months for us to sit for the third seat in the car sales, and then a new one appeared. The blueprint car that came was surpassed. Have you thought about the reason?"

A young sales manager raised his hand and said: "Mr. Jia, let’s analyze it and come up with the following reasons: First, the blueprint car is a new energy vehicle. This is a gimmick in itself. The current trend is energy conservation and emission reduction, and the blueprint This pure electric car is fully in line with the general trend!"

"Secondly, there are a series of problems with other pure electric vehicles. Blueprint cars do not exist. First, the actual cruising range has not been misreported, and it can compete with fuel vehicles; the second is the driving experience, ride comfort, Space issues are not lost to other brands of cars.

"Thirdly, the speed issue. Its top speed can compete with that of fuel vehicles, and even the top speed of most fuel vehicles can't match it!"

"Fourth, energy consumption. I have investigated and analyzed that a blueprint car with a common configuration is about 100 kilowatt-hours when it is fully charged. It can run about 550 kilometers and at least 530 kilometers. The electricity bill is slightly different in each region. In some areas, commercial charging piles once cost as much as 6 yuan per kilowatt-hour, but the national unified price for charging piles of Blueprint Motor Company is 80 yuan per kilowatt-hour, which means that Blueprint cars only need 8 yuan to run more than 500 kilometers. Ten yuan, but what about the fuel car? More than twice as high, right? How much money do you have to save every year?"

Jia Bin's face was ugly, staring at the young sales manager and asked: "Are you spreading the advantages of Blueprint cars to me and everyone? You are degrading our machine cars to nothing?"

The young sales manager hurriedly waved his hand: "No, Mr. Jia, you have misunderstood what I mean. I want to say that after understanding the advantages of Blueprint Auto, we can formulate targeted sales plans and grab market share in one fell swoop!"

Jia Bin leaned forward: "Oh? Did you think of a good idea? Just say it when you think of it. Everyone and I are listening!"

The young sales manager said solemnly: "Mr. Jia, my idea is to sell at lower prices!"

Everyone, including Jia Bin, was stunned. Is this a good idea?

"Is there something wrong with your brain? We are selling at a lower price. My Jili car is also the No. 1 brand in domestic sales. When the Terra electric car came out, we had already lowered the price once. You have to lower the price, or else You are ready to take the position of the boss!"

The young sales manager sighed, "Mr. Jia, you guys, don’t you see the current trend? It is inevitable that household economical cars will move towards new energy. It is certain that new energy vehicles will replace fuel vehicles, and the market will definitely Gradually occupied by new energy vehicles, the current brand positioning of our company's cars is definitely not the blueprint. Either transition to new energy or high-end luxury fuel vehicles. There is no other way!"

"Right now, only Blueprint Auto is dominant. Ordinary fuel vehicles still have such a high sales volume. The demonstration of pure electric vehicles has not been recognized by the whole people because the charging infrastructure is not complete. Once the charging stations of the Blueprint Auto Company are all over the place. Look at all the towns, small towns, urban areas, and highways all over the country, you will have to finish playing with fuel cars in a few years!"

A meeting to discuss sales was abruptly held as the main body to discuss the company's future development direction. Jia Bin yelled with anger after listening: "Get out, you get out of me!"

Not only the various fuel vehicle manufacturers, but even the new pure electric vehicle manufacturers, such as Terra, Weiran, Lixiang, and Xiaopeng, are secretly wary of the development of Blueprint Auto at this time. Some people even report on certain automotive forums. Shouted: "The wolf is coming!"

The rise of blueprint cars has made many traditional car manufacturers realize that it is time to consider the issue of transformation. If they focus on fuel vehicles, the market will soon be divided and occupied by new energy car brands.

A series of transformation actions initiated by various automobile companies were learned by new forces such as Blueprint Automobile, Terra, Weiran, Xiaopeng, Lixiang, etc., and various companies began to study countermeasures.

Tang Xiaochuan also specially rushed from Binhai to Binhai to attend a company executive meeting on the future development direction.

Chen Shusen took an investigation report to Tang Xiaochuan, Tang Hanmin, Lu Dehui and several other company executives: "This is the decision and decision made by various traditional auto manufacturers in the recent period of time. Action, you can see!"

The staff sent a copy to everyone.

The survey report shows that a large number of traditional cars such as Dazhong, Yizhong, Beijing Automobile, Yuecheng Fengtian, Bentian, Jili, Bidi, etc., have begun to launch their own electric vehicle models. Some car manufacturers have already launched their own electric vehicle models. Take out the real thing.

After reading the report, Tang Hanmin said: "Everyone, everyone talks about finding ways. The competition is getting more and more fierce. These traditional car manufacturers are currently launching new energy vehicles and competing with us companies that only produce new energy vehicles. Although they New energy vehicles in China may not have much technical content. They were just made in a hurry. Don’t forget the strong appeal of their brand effect. Consumers who don’t know the truth originally wanted to buy our cars, but they were fooled by them. I Thinking of this kind of thing is not a weird thing. Many people can't stand the flicker. They don't know which brand to buy a new energy car!"

Lu Dehui said: "I think that if you want to occupy the market share of new energy vehicles, you can make a fuss on the charging station. The charging station built by our company only allows us to charge blueprint cars, because with the current charging technology, we have unique It takes only six minutes to fully charge our car, which is far beyond the reach of other new energy companies. This will bring great support and convenience to our blueprint car sales!"I can make money by swiping the video. Latest chapter address: https://lightnovelpub.net/book/152524.htmlI can make money by swiping the video. Reading address: https://lightnovelpub.net/read/152524/I can make money by swiping the video. txt download address: https://lightnovelpub.net/down/152524.htmlI can make money by swiping the video. Mobile reading: https://m.lightnovelpub.net/read/152524/In order to facilitate the next reading, you can click on the \"Favorite\" below to record this reading (Chapter 231 The battle for the car sales market begins). You can see it next time you open the bookshelf! If you like "I can make money by video", please recommend this to your friends (QQ, blog, WeChat, etc.) Book, thank you for your support! ! (lightnovelpub.net)