Chapter 238 Chapter 237. Lu Yi fell to the altar

  After helping Song Yunyan’s friends, Lu Zie was finally able to relax and continue making.

   But this time, Lu Zie did not keep silent as he did during the Yannan University Student Film Festival.

  Reasonable use of one's own identity and resources for publicity is a part of modern media, and I have to taste it.

He first produced a short trailer of only ten seconds. It was a picture-like PV, and put it on the console game. That was to be ridiculed by the player as the kind of wheat just planted, and the related intellectual property rights were all Sign up.

In the trailer, one hand opened the book, picked up a pen to write the text, with the self-narrated narration "When you see this story, I am no longer in this world", it feels very strange and suspenseful. Finally, the title of "Mouth of the Madman".

The footage of this trailer doesn’t have that immersive feeling. It’s just an ordinary shot. Lu Zie checked it again and uploaded it to the Silent Project accounts on major video sites. His own account was forwarded again.

"Cry" was only released at the end of last year, and the new movie is now released directly. The audience has not recovered yet. Even if the normal publicity process takes more than a month, it still has to take the theater schedule to get more people. The attention of the film to make the film spread more widely, these are all necessary.

There was a saying in the past that the fragrance of wine is not afraid of the deep alleys, but now, in this era of the explosion of Internet information circulation, today’s hot spots will not be discussed tomorrow. Various information iterations, if you don’t do a good job in publicity, Even the best movies will be affected.

Of course, sometimes you will find that you can't finish the announcement when you announce it, and then you can only bounce the tickets. Some bounce three or four times, and the audience is bored. Others make the audience expect too much. After the promotion, the photos were found to be inconsistent with the actual product, and the audience shouted that they were deceived.

  After uploading it for less than an hour, Lu Zie saw that this video alone had played more than half a million on the old video network, and it was still growing at a speed visible to the naked eye along with the refresh.

  At this time, they are basically old fans who have followed Lu Yi. Their attitude may be a little bit biased. Most of the comments are flattering. Lu Yi did not read it carefully.

  Wait until the evening, he saw the push of Understand Me.

  【How to evaluate the trailer of Lu Zin's new movie "Mouth of the Madman"? 】

  Lu Zan clicked in.

  The first comment I saw the most likes came from an online film critic, who often wrote some video analysis, film experience, and evaluation columns, but he was not a person in the industry.

[Deep Blue Melancholy: This trailer looks very mysterious, grand, and suspenseful, but it doesn’t say anything. Whether it’s the camera, lines, or scenes, it’s very compelling, but it doesn’t say anything. Through this trailer It can be seen that Director Lu's level on the screen has improved a lot, but in fact nothing is said, so what does this trailer say? I think that from the perspective of the trailer, the completion of this movie is still very low, and it may be in the project stage. If you want to see this movie, it will take at least two years later. You can wait until then to comment. . 】

   "Indeed, the degree of completion is not high."

  Lu Yi also agreed that he kept improving, and now he has only completed about one-third of the progress. It will take at least one month to complete the whole process. The degree of completion is indeed too low.

  He saw the second highest like answer. This is a practitioner, like a screenwriter, who has participated in the production of some movies and TV shows.

[My name is Teacher Zhao: This trailer is very simple, with a few pictures and a line. Through line analysis, we can know that this person should be dead. He is the narrator of this story. It can be seen from his costume that it is partial. It’s a modern style story, and I’m sorry from the title, I really can’t make it anymore. This trailer feels that only one title is valid information, and the others are useless. There is no way to guess any information. Of course, this is also a kind of publicity. Strategies, horror films pay attention to creativity, and Lu Yi’s current fire films are also full of creativity. If the promotional film reveals too much information and is copied by other small workshops, the final effect will be compromised. We still wait for Lu Yi’s follow-up promotion Film it. 】

   "It turns out that there is still this kind of exquisiteness."

Lu Yi couldn't help but agree.

  Recalling that Ye Cheng also participated in the shooting of new horror movies, maybe now many crews want to meet this hot flow.

  The creativity of horror and suspense movies is very important. Once some of the core ideas are revealed, the overall film effect will be greatly reduced, so the promo film is actually a bit of a riddler sometimes.

  He looked at the third answer. This is an account for film and television explanations. It is the kind of blogger who edits the wonderful scenes of the movie with the commentary, so that people can watch the movie in a few minutes.

[Baixiang talks about movies: Before discussing Lu Zin’s new movie, I want to talk about this director. He made his debut with thriller videos, short videos, online movies, theater movies, and he became a native of the country in less than a year. The nameless little transparent has become a hot and hot director. The road to the rise of this is worth thinking about. First of all, normal movies cannot be produced in such a short period of time, so he must be prepared and have already filmed. Secondly, the actors he chose are very secretive, and other film and television companies can’t find it. I have reason to believe that there is still huge capital behind him to enter the stage, and Lu Zan’s appearance is just a Signal only]

  "Huge capital?"

  Lu Zan looked behind him, there were only two clouds of mist entangled in black and gray, where is there any huge capital.

  Song Yunyan’s Jiangcheng Industry is a large group, but as everyone knows, Lu Yi is now self-sufficient and hardly ever has to invest in Song Yunyan’s follow-up.

   "This is not good."

  Lu Zan came to a conclusion.

  He ignored the follow-up discussion, and only let the heat ferment. Under the bombardment of modern self-media, hot topics like Lu Zie will definitely become more and more popular.

  While continuing to make, Lu Zie made a second trailer.

Before    was sent out, Lu Yi saw a screenshot of a post forwarded by some public accounts that he usually followed. The screenshot was the title of the post.

  Analysis of the new work of Silent Project, Lu Yi is about to fall to the altar! 》

  "?"

  Lu Yi didn't know why he went to the altar, he was curious to open one of them, and took a careful look.

"Although Lu Yi’s horror films are very exciting, no one on the market can contend, but if Lu Yi has been stuck in his comfort zone and does not break this circle, then he will quickly stand on his feet, eventually overturning and falling into the altar. You should shoot some more emotionally rich or large-scale movies, instead of continuing to tinker with niche horror movies!"

  (End of this chapter)