Chapter 314 313. The whole Times Square flashes for you

  "Exclusive play?"

  When Lu Yi heard Thomas Lee’s suggestion, he subconsciously asked a question.

"Yes, we can lower the theater line rate, give you more share, and add more films, provide more publicity support, in exchange for the North American market, our company will exclusively broadcast your " For the three movies, "The Devil's Tide" and "Crying" and "Mouth of the Madman", we can accept a 30% rake ratio, which means that you can get close to 70% of the film's box office revenue."

  Thomas Lee looked at the young director in front of him, speaking very sincerely.

  He received a call from his immediate boss two days ago, asking him to talk about the exclusive authorization of "Magic Tide" and make it the first priority, which is a bit confusing for Thomas Lee.

  Although he has watched "Magic Tide" and thinks it is a very good movie, he is extremely skeptical that his company can talk about exclusive broadcasting authorization.

First of all, even though his home is the largest number of theaters in North America, after all, it is not opened on September 1 with other theaters. It only accounts for about 50% of the total. Choosing to broadcast in his home alone means losing almost Forty% of the income of other theaters, if you have confidence in your own work, will not lose much because of small losses.

  Secondly, according to Thomas Lee’s contacts with Lu Zie, this person is not that conservative. He is more likely to choose a radical strategy. For Lu Zie, filling the market may be more important.

   "Mr. Li, I'm sorry, but I don't have the idea of ​​choosing a solo broadcast."

  Lu Yi answered immediately without thinking.

   "My goal for this movie is to reach 5 billion in revenue, which is 800 million US dollars in revenue. If you choose to broadcast it in your theaters alone, I think it may make it more difficult to achieve this goal."

  He tells the truth.

  ". Eight hundred million US dollars???"

  Thomas Lee thought he had heard it wrong for a while.

  If Lu Zie said that the box office was 800 million US dollars, he might still think that the director Lu Zie has a high spirit and a big goal.

  But what is the concept of the 800 million dollar box office split.

  According to the normal share, the producer gets 40%, and 800 million US dollars requires 2 billion US dollars in box office revenue. This is the basis.

  So far, there are only five movies with a box office of more than two billion dollars in global film history.

  Lu Zin want to use this box office to squeeze into the top five in the global box office?

  This is even more idiotic about dreams than idiotic dreams.

  Thomas Lee felt that Lu Zie might be a little bit mentally abnormal.

   "Director Lu, if you don't want to accept our solo invitation, you can just say it, there is no need to make such a joke."

  Thomas Lee gave an awkward but polite smile.

   "No, I'm very serious."

   Lu Yi replied.

"In fact, during this period of time, I have reached an agreement with several other theaters, and the file is set for Christmas. At the same time, I also purchased a huge advertisement in Times Square. You will be able to see it next week at the latest. The entire Times Square flickered for "Magic Tide."

   "???"

  Thomas Lee’s question mark overflowed uncontrollably.

  It’s no problem to set files together with other theaters. It’s better to say that serious producers will do this, but the huge advertisement in Times Square?

There are many advertising screens in Times Square. The more famous ones are Nasdaq advertising screens, Reuters advertising screens, etc. The most expensive Nasdaq advertising screen, a 30-second video carousel, costs about 60,000 per day. The prices of other advertising screens are different. If you want to light up, they add up to hundreds of thousands, which is close to one million.

  Furthermore, these advertisements are not meant to be put on for only one day, at least for a week. After all, if you want to operate like Lu Zie, it will cost you at least millions.

  What’s more, it’s still August, and there are still four months to go before the release date of Christmas. Lu Zie will definitely need to release it at least once a month during these four months.

  Counting this, the announcements and distributions here alone are enough for ten million, which is only the most basic and most basic.

  In addition to the local push, the promotion of screens in other shopping malls, newspapers, etc., in North America alone, these publicity funds are enough for a small-cost team to shoot a whole movie.

In the past, some films invested more than 200 million US dollars in global publicity, which won a global box office of nearly 2.8 billion, ranking second in the world’s historical box office, but that was the collection of well-known superheroes. The popularity of official works is already high enough, and it is hard to guess whether Lu Zie, the director who landed in the European and American markets for the first time, has such a high box office appeal.

  After discussing with Lu Nie, Thomas Lee reported Lu Nie's answer back to his superiors, so as not to be scolded.

  After the procedures were finalized, Thomas Lee applied for a vacation and wanted to relax.

  He returned to North America and wandered the streets of New York, which made him feel unreal.

The North American version of "Cry" will be released in September, and "Mouth of Madman" will be released in October. These two films have been discussed in relevant forums in North America, and there are also pirated resources flowing out, just because of language problems. Many foreigners can’t understand it. They need to rely on some translators to translate Chinese into English subtitles. People who have watched these two films are full of praise for Lu Jie. After all, movies of this subject matter are There are very few in Europe and America recently.

  Early in the morning, Thomas Lee came to Times Square.

  People come and go in an endless stream. As the most lively and prosperous crossroads in the world, it often appears in various news and movies. It is almost the most present landmark except the Statue of Liberty.

  He raised his head, the screen with the Nasdaq logo was still showing advertisements for cosmetics and clothing, and other advertising screens were also displaying their own advertisements, with a dazzling array of neon flashes.

  Suddenly, all the screens went black.

If it is only one or two pieces, then pedestrians passing by may only feel that it is a short black screen to switch advertisements, but for a moment, all the screens of the entire Times Square are plunged into darkness, those noisy noises disappeared, and the streets were silent. .

  Thomas Lee looks at the Nasdaq screen.

  The logo of Silent Media emerged from the darkness, and then a vast forest emerged.

This is a 30-second promotional film that vividly shows the cold, murderous, and thrilling atmosphere of the entire film. Thomas Lee looked around and found that most of the pedestrians were stopping to watch, as if by that Attracted by the screen of the trailer.

  Just as the screen went black again, it seemed to have come to an end.

   But suddenly, a roar sounded, just like the giant wolf in the movie, Thomas Lee saw that on that screen, a gray and white wolf was about to emerge, unexpectedly the whole head came out of the picture!

  (End of this chapter)