Chapter 318 317. The first day's box office wins and losses

  November is coming to an end, with the sudden drop in temperature, people in North America have not been deserted.

  The big Black Friday sales have set new highs in the sales of major shopping malls, and the cinema is naturally a pastime choice after shopping, but due to the bounced tickets of this year’s "Fatal Speed ​​11", the Thanksgiving holiday schedule seems a bit tired.

  In December, snow began to fall in many parts of the country, and it was time for northerners to laugh at southerners for not seeing the world. During this time, Lu Zie has been making public announcements in various places in the country, igniting all the enthusiasm for "Magic Tide".

  Up to now, there are two ways for Lu Zin to announce. The first is to click the show, and to play "Magic Tide" in some movie theaters in advance to accumulate reputation.

  Lu Yi finally didn't choose to click on it, because he wanted to save the suspense until the last moment.

Moreover, the movies that are shown are usually those that the audience lacks confidence in. For "Magic Tide", the audience expects a high value. The pre-sale box office on the first day of a month in advance has been wiped out, and some scalpers have appeared. In the situation of reselling, in the second-hand market, the price of pre-sale tickets has been fired up to two or three times.

  One week before the Christmas stall, Lu Zie faced another problem.

  That is whether the premiere of Zero Point is at home or abroad.

  Foreign theaters invited Lu Zan to open in Times Square in New York, while in China, it was naturally the Jiangcheng Cinema.

According to reason, "Magic Tide" was released globally for the first time, and "Fatal Speed ​​11" was also released at zero. The confrontation on the first day of overseas is very important. In order to show that he attaches importance to overseas markets, Lu Yi should go abroad. Premiere.

  But Lu Zan did not go abroad, but stayed in Jiangcheng.

  In Lu Kie's words, the premiere of Chinese people's own films must stay in China.

  What's more, the domestic zero point arrives earlier.

  Christmas, in Europe and America, this is the day for family reunion. Christmas trees, Christmas dinners, Christmas songs, Santa Claus, and a strong festive atmosphere envelope the city.

  On the Internet, the debate about "Fatal Speed ​​11" and "Magic Tide" has reached the most intense stage.

  [I think we should support "Fatal Speed ​​11". This is a movie made in our own country. Why should we spend money to watch foreigner movies? 】

  【Why do I still discuss nationality when I watch a movie, man? Don’t you just watch which one is good, or watch both? 】

  [I have seen the commercials of "Magic Tide", it seems to be a fantasy type. There are not many movies of this kind recently. I might choose to watch the scores after the second day of the show.]

   [A good Christmas, isn’t it good to spend more time with your family? Don’t you have a girlfriend? 】

[No, even if "Magic Tide" is not good-looking, no one would want to watch the sequel to "Fatal Speed". Since the first few movies brought back the dead characters and turned the protagonist’s wife into Black people, I think this movie is hopeless]

   [Then the question is, a black movie or a pornographic movie, which one do you choose to watch? 】

   [Hey man, did you racial discrimination just now? 】

  【I don’t think these two works are worth the money to watch. Both of them are male-dominated, so there is no room for women to be the masters. Is this saying that women's work in modern society is not good? I want to resist! 】

  The focus of the debate is probably on who to support, the two sides insist on their own words, and the people who are sitting on the fence to watch the excitement. This situation will occur no matter which country you are in.

  There is not so much attention to Christmas in China. Except for discounts and special promotions in some stores, and Christmas trees in some commercial squares, it is an ordinary end of the year.

  For many people, Christmas is not as good as the following New Year's Day, at least there is a holiday on New Year's Day.

  Jiangcheng Cinema, crowded with people.

  The pre-sale tickets at zero o’clock have long been sold and can no longer be sold. However, according to the current box office forecast, the first-day pre-sale box office of "Fatal Speed ​​11" far exceeds "Magic Tide" in other places except China.

After all,    is the last part of the series for more than ten years. Many old fans have to watch the premiere because of their feelings.

  Moreover, Lu Yi’s previous speeches were full of gunpowder, and some people wanted to wait for Lu Yi to roll over and be beaten by foreign movies.

   "It should snow in Jiangcheng tonight."

Standing outside the cinema, Feng Yu looked at the gloomy sky.

   "It fits the scene."

  Lu Yi wore a mask to prevent unnecessary harassment. He sighed when he looked at the door of the cinema that was still lively near zero.

  "Do you think you can achieve the goal you said?"

   Feng Yu asked.

"it should be OK."

  Lu Zan nodded.

According to the pre-sales, the domestic "Magic Tide" is absolutely crushed. The first day's row volume has reached 35%, and the total pre-sale box office is close to 700 million. This situation was only possible in the Spring Festival stalls in the past. See.

  As for "Fatal Speed ​​11", the domestic platoon is 20%, and the pre-sale box office is close to 200 million.

  Mainly because the zero-point premiere of "Fatal Speed" is based on North American time, so it can only be seen at noon in China, which compressed the first day's box office.

But abroad, the first day of "Deadly Speed ​​11" is much higher than that of "Magic Tide", reaching 43%, while "Magic Tide" is only 17%, and the pre-sale box office of the two is five different. About times.

   Judging from the global pre-sale box office, the first-day score of "Fatal Speed ​​11" should be around 800 million, and "Magic Tide", coincidentally, should also linger around here.

  The gap between the two is difficult to see clearly, and no one knows who will win until the last minute.

  Because of this kind of pre-announcement of enough movies, the box office on the first day mostly represents the peak, so the battle on the first day also represents the first confrontation between the two.

  In North America, the media has even played the title of the ultimate showdown, calling on people to come out of their homes and go to the cinema to watch movies. It is hard not to think that there is a theater chain behind it.

But no matter who wins the first day of victory in the end, the theaters will make a lot of money, because it means that on Christmas alone, there will be more than one billion box office appearances in the country. Those movie theaters whose year-end assessments are somewhat stretched can hardly be more grateful to Lu. trip.

   "But there is nothing to say about the box office on the first day. If you want to achieve a record-breaking box office, it is not enough to rely on normal moviegoers."

Lu Yi knew very well that some movies were extremely high on the first day but plummeted from the second day on. It was like a cut of energy stocks. It was not necessarily because of the quality. It was enough to watch these movies once, and no one would be there. If you go to the cinema for the second time and third time, people who should watch it will also go to the first time.

  If you really want to break the record, you need word-of-mouth spread, details, audiences who need two or three scans, and more people who didn't go to the cinema to watch movies before.

  Can "Magic Tide" do it?

  (End of this chapter)