Zhen Shaolong's sports endorsement contract, the negotiation process is not easy, the first contact is Nike, but the two sides have been unable to talk about the endorsement fee.

The commercial value of Zhen Shaolong is very high. He played St. Pauli for a season and has huge popularity in Germany. After transferring to Newcastle United, his performance has been crazy.

In the summer, Alice talked to Nike, when Nike was only willing to come up with a contract that lasted for $ 13 million in the fourties.

Four years, 13 million US dollars, an average of only 3.25 million US dollars a year.

This price can only be barely enough to reach the "first-line level", and there is a big gap with the top stars.

Business negotiations are similar to shopping on the street, and bargaining is also necessary. At that time, Alice's request was to increase by 2 million US dollars, a total of 15 million US dollars in four years, Nike has been considering.

then……

In the Premier League, Zhen Shaolong's continuous goals and continuous progress, especially against Arsenal and Liverpool, have excellent performances, and Alice's asking price is getting higher and higher, from 15 million US dollars to 2800 Ten thousand U.S. dollars.

Nike's bottom line has also become 25 million US dollars.

At this time competitor Adidas shot, they immediately took out a four-year contract of 29 million US dollars, but in the process of negotiation, Zhen Shaolong completed four goals at Old Trafford Stadium, and became the focus of European football. Reported by the entire Europe and even the whole world.

The situation has changed.

Alice's asking price became 40 million US dollars in four years, an average of 10 million US dollars a year. "This is in line with Zhen's performance. You should know how much influence he has!"

The "impact" that Alice said is not only in Europe, but in one third of the earth outside China. Zhen Shaolong is China's leading star. The market of 1.3 billion people is what Nike and Adidas value. However, it is only Germany, Britain, and even the European market. They do not need to give a Chinese player such a large contract. Even if the other party performs well, they will only play for Newcastle United.

Newcastle United's influence is too small, instead of playing for Manchester United and Real Madrid, they did not hesitate to finalize it as early as last summer.

Now the two companies also regret it.

Alice contacted both parties separately, and eventually Adidas was more sincere. They were willing to provide a "2+ contract" with a total value of $ 30 million.

Adidas also considered, the risk lies in Zhen Shaolong's performance.

Zhen Shaolong's performance is indeed very good, even the best striker in the world, he can score 27 league goals in half, and the Premier League Golden Boots and even the European Golden Boot Award can be said to be 'booked in advance' .

But how long can his good state last?

This is hard to say.

There are a lot of evaluation experts in Adidas, each of which can be said to be a football expert, and his ability is not worse than that of European professional scouts. All evaluation experts have no way to be sure that Zhen Shaolong can continue his good condition.

"If you only consider the current influence, once he is in a bad state, we will suffer huge losses." This is the result of internal discussions in Adidas.

In the end, Adidas decided to sign for only two years. Looking at performance and influence in the future, he decided to increase or reduce the endorsement fee. The contract they brought out was called ‘2 + Contract’.

The "2+ contract" means that the first two years of signing, the endorsement fee totals 25 million US dollars. Two years later, it has the priority to renew the contract, but the endorsement fee needs to be re-negotiated. , Adidas will compensate 5 million US dollars.

So the total contract value is $ 30 million.

This heavy endorsement contract made Zhen Shaolong become a player with "commercial income higher than salary".

After the "Daily Mirror" exposed the value of the contract, the focus of the media's public opinion once again focused on Zhen Shaolong. The annual endorsement fee of 12.5 million US dollars is really terrible. It can be compared with the top stars of the US NBA league. Far more than most football stars.

Many people were shocked by the news.

The media and fans just talked about it and analyzed the reasons for Adidas to sign Zhen Shaolong. It must be more than an excellent performance, and it must be inseparable from his status as a "Chinese football star".

"Adidas signed Zhen Shaolong, which is equivalent to playing two advertisements: one in Europe and one in China."

"The Chinese market is very important to Adidas. Signing Zhen Shaolong can help them and take the initiative in the competition with rival Nike."

"Zhen Shaolong's influence in Europe cannot be ignored ..."

Some people are related to Zhen Shaolong's signing, such as Newcastle United Club Chairman Michael Ashley. He was surprised to see the news, and then he was deeply annoyed.

When talking about Zhen Shaolong ’s contract, Ashley was a direct participant. After all, it was a large contract of 50 million pounds, but he spent most of his time considering the annual salary. He did not think much about the portrait rights. The club can make relevant publicity, such as some events, such as the sale of jerseys, etc.

In terms of advertising and sales of jerseys and supplies, Zhen Shaolong also has a 50% revenue share.

Others are gone.

Zhen Shaolong's portrait rights are all in his own hands. He has signed a heavy contract, and his income is naturally his own.

Ashley regretted it!

If you can get some more money at the beginning, such as raising the annual salary by two million dollars, the club will definitely be able to win a certain proportion of portrait rights.

Even if it is only 30%!

"This transaction is a loss!" As a successful businessman, the most sad thing is that the money is in front of them, but let them leave lightly.

Ashley also immediately adjusted his mentality and took the initiative to let the club contact Adidas and organize the signing ceremony of Zhen Shaolong with the other party.

The signing ceremony is also an award ceremony.

The "European Golden Boot Award" is an award sponsored by Adidas. Before the negotiation, Adidas considered putting the award ceremony together with the formal signing of the contract, and also consulted Zhen Shaolong himself.

Of course, Zhen Shaolong is absolutely necessary.

In fact, what he hoped most was that the trophy was automatically mailed, so that he did not need to attend any ceremonies and ceremonies, but after the contract was officially negotiated, he was still very spirited to attend the ceremony.

That's $ 25 million!

Zhen Shaolong's happy mouth couldn't be closed. Thinking of such a large sum of money, he would slowly flow into his pockets, and he felt very excited.

————

"Calm!"

"This is nothing!"

"Adidas signed with Lao Tzu, they made it!"

Before the signing ceremony began, Zhen Shaolong used continuous reminders to keep himself calm, and then followed the staff, went to the stage and met many media reporters off the stage.

It was like a press conference, but the location was changed to Newcastle Business Center Plaza.

First of all, Zhen Shaolong received the trophy representing the 'European Golden Boots' from the guests. He kissed the trophy in public and then made a thoughtful speech.

"Thanks to St. Pauli. Although I am in Newcastle, I still miss St. Pauli. That is where I started and brought me a lot of happy memories."

"This trophy was also won with St. Pauli's teammates."

"..."

Zhen Shaolong said a big pass in the line, and the award ceremony was over.

The next signing ceremony is important.

Although the signing ceremony was just to write a pen and show the contract to the audience, he shook hands with the manager of the Adidas company, which was of great symbolic significance. The large group of media used the photos of the two handshake as the background picture of the report. It is secondary. After all, Zhen Shaolong won the European Golden Boot Award, which was determined in May.

Not to mention the European Golden Boot last season, this season's European Golden Boot, a large probability will also belong to him.

There is nothing to report.

After the formal signing process was completed, the ceremony reached the final stage. Zhen Shaolong answered questions from reporters in public, because there were many audiences on the spot. When the effect of "Privilege" was activated, he showed it to everyone, and he also had a certain public relations. Ability, the official speech can also be set one after another-

"Adidas' brand philosophy is very consistent with my football belief. Nothing is impossible. As long as you believe in yourself and work hard, you will be able to do it. So, today's signing is personal to me, I feel Very happy. "

"..."

"Now I am constantly improving, the most important thing is to improve my self-confidence. Before I played in St. Pauli, I just entered the professional league, and my confidence is not enough now. Now I have a better grasp of my own strength, the field I met some opponents and knew how to deal with them! "

"..."

"At Newcastle United, I obey the arrangement of the head coach. No matter how the team is or how the others are, I will use my way to help the team as much as possible!"

"..."

"The performance of the entire team is the most important, but personal glory is second ..."

When the free questioning session ends, it is time for the final entertainment of the signing ceremony.

The entertainment activities are organized by Adidas (UK) company, the purpose is to do adidas brand promotion in Newcastle, just like Pepsi (Germany) company, they also use signing stars to organize activities to achieve the purpose of promoting the company brand in Hamburg.

Adidas is a sporting goods company. The entertainment activities signed with football stars must be related to football.

Before the start of the event, the official staff introduced the rules of the event to the media and fans. Zhen Shaolong also listened on the spot. He really did not know what the event was about.

The rules of the event are very simple ~ lightnovelpub.net ~ The staff is at the center, hoisting a delicate metal circle less than half a meter in diameter, and handing Zhen Shaolong a football, "All you have to do is to kick the ball into eleven In the metal circle outside the meter, this distance is the distance of the penalty kick. "

"So simple?"

"Correct."

The fat manager of Adidas smiled shrewdly, "As long as you can score one, you can share 20,000 pounds with the audience. You can get 10,000 pounds, and you can kick unlimitedly."

Zhen Shaolong repeatedly confirmed, "Are you sure?"

"Yes," the fat manager said with a smile. "But there are limits to the number of times. In the first ten goals, two of them didn't score and the event ended. After ten goals, there was a ball error and the event ended. "

"understood."

Zhen Shaolong took a deep breath and carefully stared at the center of the ring. He liked the fat manager so much that the other party helped to prepare Christmas gifts.