A special smell permeates the pharmaceutical factory.

　　 Shen Qi didn't mind, he even felt very kind, because this is his own pharmaceutical factory.

　　Old Shen successfully completed the industrial transformation, from the owner of the auto parts factory to the owner of the pharmaceutical factory.

　　 Whether it can take care of Obiqi Pharmaceutical Co., Ltd., Old Shen actually had no idea, so he asked his son to come back and investigate.

　　 The original boss has already been fascinating. The manager who accompanied the Shen family and his son to inspect the pharmaceutical factory was the manager, whose surname was Qiu, a little old man in his fifties.

　　Obeqi Pharmaceutical has injection production lines, tablet and capsule production lines, and solid preparation production lines.

　　 This pharmaceutical factory is considered to be a small and medium-sized pharmaceutical factory in terms of its sales scale, but its production scale is by no means small.

With this scale of production, the annual sales volume is only more than 10 million RMB. This cannot be continued. Therefore, the original boss who was vomiting blood quit, he resolutely transferred Obiqi Pharmaceutical to the unfathomable background. Shen's consortium.

　　The workshop is still under construction, and production has not been stopped due to a change of boss.

　　 In fact, many grassroots employees don’t know that they have changed their bosses.

　　 Manager Qiu has already found out that the only son of the new boss, Shen Zhishan, is the well-known scientist Shen Qi.

　　 From the book, Shen Qi has nothing to do with OBB Pharmaceuticals, but not long after Mr. Qiu contacted Shen Qi, he discovered that Xiao Shen’s boss had a higher authority.

　　 Boss Xiao Shen, he is knowledgeable and seems to have a good understanding of the pharmaceutical industry. Manager Qiu said as he walked: "Boss Da Shen, Boss Xiao Shen, you have also seen that our factory's production scale is not small, it is a regular factory, and it has fallen to the point it is today. In summary, there are only four words and poor management."

"Indeed." Shen Qi said, he likes Manager Qiu's pragmatic style: "The factory's marketing strategy has problems. Before that, I have never heard of any of the factory's products. This is because of the factory's products. The structure is messy, I do everything without focusing on it."

　　 Manager Qiu smiled bitterly: "Boss Xiao Shen, you are on the point."

　　Obiqi Pharmaceutical initially only made chemical drugs. Their first product was an injection for cardiovascular disease. It was a generic, but the imitation effect was good.

　　 For the second product, Obech Pharmaceuticals imitated Liyuexi and obtained the production approval.

　　 Later, Obiqi Pharmaceutical started to make proprietary Chinese medicines. Up to now, the product structure of Obiqi Pharmaceutical includes 33 drug varieties, half of which are chemical medicines and Chinese patent medicines. Cardiovascular system, respiratory system, antibiotics, clearing away heat and detoxification, invigorating the kidney and strengthening yang, anaesthesia and sedation, etc. do all.

　　 This is the problem, the product structure is chaotic, and there are no star products.

　　 When Speaking of S.K., the common people know their cold medicine, Contec.

　　 When it comes to correction medicine, everyone will think of their gastric medicine, Starshu.

　　 And Obiqi Pharmaceutical, the ghost knows what medicine they do.

　　 Ordinary people recognize the brand when they buy mobile phones, recognize the brand when they buy cars, and recognize the brand even more when they buy medicine. Who dares to buy a mess of miscellaneous brands of medicine?

　　 "I just want to ask, where is the chief engineer of Liyuexi's development team?" Shen Qi is limited in time, so he asks questions and focuses on the key points.

　　Before coming to the pharmaceutical factory, Shen Qi had already figured out the development history, product structure, and marketing status of Obagi Pharmaceuticals.

　　Obiqi Pharmaceutical is to make generic drugs. Once someone else’s patent expires, they will soon be able to launch generic drugs.

　　 Among so many generic products of Obiqi Pharmaceutical, Shen Qi believes that Liyuexi Midazolam is the most technologically content.

　　 Midazolam was first developed and marketed by the international pharmaceutical giant Roche Pharmaceuticals. At present, only three pharmaceutical companies across the country have imitated them and obtained production approvals.

　　Liyuexi is an anesthetic drug, which is strictly controlled by the country. Because of its special chemical and physiological properties, this type of central nervous system drug may become an angel or a devil.

　　 Obtaining approval in such a strictly controlled anesthetic drug market segment, Obiqi Pharmaceutical had hoped to create a powerful product, but because of their poor marketing management, they broke down.

　　Liyuexi’s domestic sales are basically monopolized by a pharmaceutical company in East China, and Obiqi Pharmaceutical and Renfu Pharmaceutical are in an extremely passive competitive position.

　　 Of course, if Obiqi Pharmaceutical Co., Ltd. goes smoothly and creates one or even several star products and monopoly products, there will be nothing about the Shen consortium.

　　 Shen Qi still wants to meet the chief engineer of the Yuexi development team. He thinks this engineer is a useful talent.

"Boss Xiao Shen laughed, there is no chief project in our factory..." Manager Qiu himself was embarrassed, he laughed embarrassedly: "We are producing generic drugs, and there was a master craftsman before. He led a few college students and smashed Li Yuexi out."

　　 "Where is the master?" Shen Qi asked.

　　 "Master is retired." Manager Qiu said.

　　 "Oh, that's it." Shen Qi did not ask, so he continued to visit the factory.

　　 After the day of inspection, Shen Qi and Dad returned home.

　　Shen Qi pointed out the problem in a straightforward manner: "Dad, our factory must be prepared to lose money every year for at least three years."

　　 Old Shen: "I am psychologically prepared, and I have asked the professional team to evaluate it."

"In order to stop the loss and reduce the amount of loss, I propose to stop the production of 30 kinds of medicines. In the next three years, we will only produce Yuexi, Qiangyang Baoshen Pills, and Liuwei Dihuang Pills... Hey, I feel funny and narcotic. Calm, aphrodisiac and nourishing, chemical medicine, Chinese patent medicine, mixed together, this product lineage is too messy." Shen Qi touched his forehead, it's so messy.

"Just the Qiangyang Baoshen Pills and Liuwei Dihuang Pills that we produced, the effect is still good. I tried it. Liyuexi is an anesthetic. The last time I had an operation, it seemed that I used Liyuexi. Li Yuexi produced by someone else’s family.” Old Shen Qian and his entourage loved his party. He quickly completed the role change and tested the medicine himself.

Shen Qi added: "Among the existing products, we are competitive with the three drugs I just mentioned, especially Liyuexi, we are one of the top three in the country. If you can do a good job in marketing, There may be hope to achieve breakeven. If we want to make a profit, we must make original medicines. Of course, the cost of making original medicines is very high and it takes a long time, but I have countermeasures."

　　 Shen Qi's idea is that we will stop producing uncompetitive drugs. Otherwise, the more you produce, the more you lose.

　　 Within three years, the hope of the whole village is Liyuexi, Qiangyang Baoshen Pills, and Liuwei Dihuang Pills. To do a good job in marketing these three medicines, it is difficult to turn losses into profits, and strive to achieve a breakeven.

　　 Three or more years later, our factory’s original drugs will be on the market, and we may have a profit.

　　 An original drug can save a factory?

　　 Yes, one is to look at the effect, and the other is to look at luck.

　　 In order to obtain Lipitor, Pfizer spent more than $80 billion to buy Lipitor’s development company Warner Lambert.

　　 Of course, Pfizer did not make a loss-making business. They sold Lipitor for more than 10 billion U.S. dollars a year.

　　The most critical issue is that OBB does not even have a research and development department, and the imitation business is completed by the process technology department. Where do original drugs come from?

　　 Actually, Shen Qi has the prototype of an original drug, namely c01c.

The sample of 　　c01c has been synthesized in the Yanda laboratory. The paper will be published soon and the patent will be in place.

　　 The next thing to do is a series of tests, the most troublesome is clinical trials.

　　 These tests are completed by qualified institutions, and Obiqi Pharmaceutical has a dedicated follow-up team to follow up the progress of the test.

After 　　 found out, Shen Qi returned to Yanda University and personally sorted out c01c's laboratory synthesis data.

　　 There is a problem here. Shen Qi made a sample of c01c in the Yanda laboratory. The patent ownership of c01c belongs to the state.

　　 Sell the patents in the university, and sell the patent development rights. Shen Qi sold a few patents before, and he and his team took part of the transfer fee and handed over the rest to Yanda University.

Transforming Yanda’s patent c01c into a product of Obiqi Pharmaceuticals. In this event, Shen Qi will play two roles, one is Professor Yanda and the patent inventor, and the other is Obiqi Pharmaceutical. The son of an industry boss.

　　 About this matter, we still have to communicate well in advance, otherwise some people may gossiping, good Shen Qi, use national resources to grow the family business.

　　 Shen Qi found Director Qi of the Yanda Technology Transfer Center and handed the c01c information to Director Qi: "Old Qi, this information is about a new compound. You still have to trouble you when applying for a patent or transferring a patent."

　　 "Old Shen, don't be so polite, this is my duty." Director Qi is very familiar with Shen Qi~lightnovelpub.net~ He helped Shen Qi get several patents before.

"In some institutions and companies, there is a fixed-point investment promotion system, which means that Party A will want to do a project, instead of following the conventional process of shopping around, but appoint a supplier to bid. In the field of patent transfer, is there a fixed-point transfer system? "Shen Qi asked.

　　 Lao Qi is a smart person. He quickly understood Shen Qi's words. He patted the information bag in his hand and asked: "Who do you want to transfer this patent to?"

　　 Shen Qi is straight to the point: "Nangang Obei Pharmaceutical Company."

　　 "What is your relationship with this company?" Lao Qi asked directly, precisely because of the good relationship, so he asked straightforwardly.

　　 Shen Qi calmly said: "I have no legal relationship with this company."

　　 Old Qi breathed a sigh of relief: "That's okay, one is willing to buy, the other is willing to sell, and it can be transferred at a fixed point."

　　 Shen Qi said again: "The boss of this company is my father."

"It doesn’t matter?" Old Qi Xian’s accident, he immediately understood: "If you don’t have equity in that company, do not participate in the management of the company, or have any positions in the company, then legally speaking, you do follow that. It’s okay for the company. It’s not that troublesome. Just make it clear. According to market conditions, patents should be sold as much as possible."

　　 "Thanks to Lao Qi, I owe you a favor." Shen Qi made a gesture. This gesture represents, go, I invite you to go out for a big drink.

　　 "Business affairs." Lao Qi is really business affairs, but he uses flexible handling skills in the process of business affairs.

　　……

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