Chapter 127 pre-release preview

  At this moment, Meng Shu, who was located in Shencheng, felt a pain in his head when he read his private message.

  Since "Dark Forest" became popular, his private messages and comments are 99+ every day

  In addition to praise, there are also abuse, and business cooperation.

   But most of them are asking game-related questions.

  At the beginning, he would watch it carefully.

   But as the time gets longer and longer, the work gets busier and busier.

  He has gradually stopped reading comments and private messages.

   Only occasionally when I have free time, I will open it and take a look.

   But that's all.

  Because I can't finish watching it!

  Now, just as Meng Shu turned off the webpage and rubbed his swollen head, the director Lian of Infinity Online Entertainment called.

   After the call was connected, there was no greeting, no commercial hello.

   Just open the skylight and speak brightly.

  [Mr. Meng, have you received the plan we sent you by email? According to our planning department, maybe we can continue to use the marketing method of "Sky Mountain", how about taking the form of pre-sale preview? ]

  After hearing this, Meng Shu realized that this incident did happen.

  After he read the plan, it was getting late and he planned to reply the next day.

   As a result, the next day he actually forgot.

   Now, after supervisor Lian reminded him, he found the Word document on the computer desktop. Then opened it and nodded in response.

"I'm sorry, I received the plan and read it all. The content is very detailed, so you can do this. The success of the last game shows that this pre-sale preview is indeed a way to improve players' expectations. Keep using it."

   "Also, what's going on with Club H and Club C in Dongying Kingdom? It says that they hope to win the pre-broadcast qualification, but don't we have a cooperative individual Vtuber?"

   Upon hearing this, Supervisor Lian responded immediately.

  [This is Mr. Meng, when the pre-sale preview of "Mountain of the Sky" was held, the two Dongying companies were unwilling to accept the order because they disliked the price we gave was too low. So when there was no other way, I contacted other casual virtual anchors. ]

  [But now they see that many people have become popular because of the live broadcast of "Mountain in the Sky", and they regret it. They want to make up for this opportunity, so they contacted us. ]

  [And this time we don’t need to pay for their live broadcast. On the contrary, they also hope to pay enough to buy pre-broadcast qualifications, just to earn traffic in advance before the release. ]

  [We here want to talk to you about how to do it. ]

  Meng Shu looked at the document, rubbed his jaw, thought for a while, and nodded.

   "These two virtual anchor companies should be quite large, right?"

  [It’s really not small. ]

  Director Lian responded with a calm tone.

  [It is basically a global virtual anchor company, headquartered in Japan, and has branches in America and other countries. Their virtual female anchors are simply money-absorbing machines. If possible, they can indeed cooperate with them. ]

I see

  Meng Shu nodded. He didn't know much about the virtual anchor circle, and now he was a little stunned.

  However, he soon returned to normal, and took a sip from his water glass.

   "We don't need to pay for promotion, but they pay for it themselves, so there is no need to struggle with money, you decide."

   "Also, have you confirmed the price of the game?"

  Director Lian on the other end of the phone responded immediately, and at the same time there was the sound of flipping paper.

  [Well. Let me see. Yes, since this game is currently a normal version, in view of the PVP online mode you mentioned later, Mr. Meng. The company decided to release an additional deluxe version. The price is 499 yuan for the regular version and 699 yuan for the deluxe version. Players who buy the deluxe version will get the PVP you mentioned for free]

   "Who sets the price?"

  Meng Shu frowned, interrupted Director Lian before she could finish speaking, and asked in a deep voice.

  [Determined by the promotion department of the company, they calculate the publicity fees of advertisements, the fees paid for cooperation with overseas companies, and other expenses such as taxes and sharing. Finally, on the basis of these expenses, the profit of more than 5 times is considered, and the price is finally set. ]

  Meng Shu shook his head after hearing the words.

"Didn't you consider the acceptance of the player group? They are not all working-class people who have a certain ability to make money. There are also student groups and freelancers. And even if they are working-class people, I am afraid they will not spend so much money to buy a game. Games. Because even if they buy it, they don’t have much time to play it. According to this pricing, many people may choose to buy at a discount or pass through the cloud, which is not worth the candle.”

"Pricing must be appropriate. If the price is too high, a group of players will be screened out first. Your promotion department is thinking about how to recover the cost. I will not comment, but you must also consider whether the players have the ability to buy. 499? 699? Relatively high The price is three times more profitable than the market, and I prefer small profits but quick turnover."

"Games are a long-term sales process, not after a certain period of time. It can be sold in one year, it can be sold in two years, it can be sold in three years, and it can be sold at a discount during the holidays. , no one will buy it. So your initial price is so high, it will make a group of players hesitate, it will also make a group of players powerless, and it will give them an ugly feeling, and the reputation we have built will be somewhat Influence."

   "What's more, I have already said that the PVP mode is free, and you still do it like this. I don't agree."

  Director Lian on the other end of the phone pondered for a while before asking.

  [Then Mr. Meng, how much do you think should be set? Too low is not good for your game quality. ]

"Of course, I also have a company to support. So let's take the price of "Sky Mountain", 298 yuan. The selling price in other countries is also similar to the average value, so don't set a high price randomly. In addition, there is no need to distinguish between regular version and luxury version. The version is up, just unify the normal version. The online mode will be made later, and it will be updated directly for free, so there is no need to make so many detours. I make games, besides making money, I don’t want to lose my reputation.”

  The other end of the phone was silent for a while, and then responded in a deep voice.

  [I understand Mr. Meng, I will discuss it with the head of the department. ]

   Just like that, a few days later, the cyber platform opened the store interface of "Control Failure", and opened the pre-order.

  Some players choose to purchase in advance in order to avoid the situation that the server was full and unable to purchase as in the last "Sky Mountain".

  However, this pre-order does not have a pre-order reward like "Sky Mountain", it is just a simple advance sale.

   And at the same time, Meng Shu announced the promotion method and time of the pre-sale pre-broadcast under his Danmaku.com account, one after the other.

  Many anchors who got the pre-broadcast qualification expressed their joy in their own dynamics.

  Even the main website of Danmaku.com specially made an APP opening screen advertisement to promote it.

   Even made a separate reminder webpage, and put the anchors who are qualified to live broadcast, so that players can choose who they like to watch.

   Then through the live broadcast reservation, so that Danmaku.com can send SMS notifications on the day of the broadcast.

  So, with the investment in the promotion and distribution of video networks, information networks, classified information networks, game portals, etc., the game "Control Invalidation" is known to almost half of the Internet surfers.

  Including many people who don't play games have heard of it.

  Some people who play games are naturally looking forward to it.

  People who don’t play games also went to Danmaku.com to pay attention to the launch of the microfilm of "Stairwell".

  They really want to see what kind of game it is that can produce such a horror short film with innovative techniques, unique ideas, and perfect visuals.

   During this period of time, Jiyou.com was surprisingly quiet, without any sound.

  However, the players have long forgotten about them. They only know that there is no news about "Blood Scientist".

  Compared to the popularity of "Control Invalidation" on the eve of its release, everyone has left the horror game of Jiyou behind.

  You said that you can take the liberty to publish something, to prove your existence! Tech Games!

  Although the news of the game has not yet arrived, the new score of CA has been announced.

  After the previous extremely irresponsible rating of 5.9, the new rating is more professional.

   The details are not much different from JM's comments.

   And the final score

   It's also 10 points!

   This time, the players are completely salivating for the game.

  Two well-known media evaluation agencies in the world both gave 10 points!

   This shows that "Control Failure" will not disappoint!

   Possibly even more fun than Sky Mountain!

   Then, the days passed day by day, and the players waited day by day.

  The topics on the major forums are constantly hot, and the situation is similar overseas.

   After all, this is the second VR game going international!

   But every player is extremely excited!

  Throughout the history of the game, there are very few games that have such a high degree of popularity and topicality before they are released.

  Many independent game producers expressed their blessings on the V blog on the eve of the release, hoping that everything will go well.

  As for other game companies, like Jiyou.com, there is no movement at all.

  So, in the anticipation of everyone, another day passed.

   Finally, at 8:30 p.m. on the day of the pre-sale preview.

   Many people received a text message on their mobile phones.

That is.

   "Control Invalidation" is on the air!

   I’m going to stay up late to revise the text tonight, sorry everyone, I’m going to revise it again. But please rest assured, it’s just a word change, the core remains the same

  

  

  (end of this chapter)