Chapter 509 [Bad thoughts of a small day! 】(Two in one chapter!)

  Portland is the largest city in Oregon, and it is also the second largest city in the Pacific Northwest after Seattle.

Blue Ribbon Sporting Goods Company is a humble sports shoe brand in Portland. In 1964, Knight and his former coach Bowerman each invested 500 US dollars to establish the "Blue Ribbon Sporting Goods Company" and began to sell their own brand of sports shoes. Sports shoes, their products are produced by Onitsuka Tiger, a Japanese manufacturer.

Due to lack of funds, they do not have a fixed office location and business room; when selling products, the house is the shop, and the sales car becomes the office; in order to save rent, they choose to open a store near the garbage station; the packaging fee is too expensive, and they buy from waste The station bought old wrapping paper for packaging.

   But even so, Knight still dreams that one day, their company's sneakers can beat the best-selling Adidas sneakers and other brands at the time;

  By 1971, Knight had sold 1.8 million pairs of sneakers produced at the Onitsuka Tiger factory in Japan with the blue ribbon trademark, and the company's sales had exceeded 6 million U.S. dollars.

  One day in late November, Onitsuka Tiger’s vice chairman, Onitsuka Tiger Kuro, came to the Le Cordon Bleu Sporting Goods company.

"Mr. Knight, in view of the long cooperation between our two companies, Onitsuka Tiger hopes to deepen our cooperation so that it can better promote the development of Le Cordon Bleu!" In the small eyes of Onitsuka Tiger Kuro, white and yellow Eyeballs are moving randomly, obviously thinking carefully.

  Nite heard this, and did not notice anything, but happily said: "We are really satisfied with the quality of your company's production, but I don't know what kind of cooperation you said about deepening cooperation?"

  Blue Ribbon Sporting Goods Company does not have a factory, and it values ​​the cooperative production factories;

  After all, if the quality is not up to date, the company’s patented design will be turned into a must, without any advantage;

  In addition to the sports shoes produced in Japan, the cost is much lower than that produced in the United States, which will give the blue belt sports shoes more advantages;

  Because of this, Knight did not notice Onitsuka Tiger Kuro’s careful thoughts, but valued the cooperation with Onitsuka Tiger Company!

Onitsuka Tiger Kuroguchi smiled and said: "Our chairman, Mr. Onitsuka Torachiro, means that we will invest in Le Cordon Bleu Sports, so that the relationship between our two parties will go further, and the future cooperation effect will be better. !"

   Knight hesitated, and finally said: "How much does your company invest and how much shares do you own?"

  Nite thought that Onitsuka Tiger's production of high-quality sports shoes is exactly what the current blue ribbon sports goods need to help, and it should not make the relationship too rigid;

  Furthermore, it is also a development trend for a company to join new shareholders!

Onitsuka Tiger Kuro happily said: "Our chairman meant to invest 500,000 US dollars, plus our company fully supports the development of Le Cordon Bleu, and Onitsuka Tiger holds 51% of Le Cordon Bleu’s shares. And occupies 2 seats out of 5 directors!"

   "What! Mr. Onitsuka Tiger, are you kidding me?"

  Nate and Bowerman stood up excitedly and looked at Onitsuka Tiger Kuro incredulously.

  Onitsuka Tiger Kuro was taken aback, but Nat and Bowerman reacted so fiercely. Isn’t this condition bad?

  You need to know that even if Onitsuka Tiger does not pay a penny, it should account for 51% of the company's share of the production of sports shoes for Le Cordon Bleu with all its strength;

  Without the strong support of Onitsuka Tiger, why does your Le Cordon Bleu company gain a foothold in the US market?

The more Onitsuka Tiger Kuro thinks about it, the more he feels that Knight and Bowerman don’t know how to promote, so he threatened: "Mr. Knight and Mr. Bowerman, you need to understand that if you don’t have our Onitsuka Tiger company, your sneakers It is worthless! If you do not agree to this request, our company will immediately stop supplying it."

Bowerman, who hadn’t said a word, finally couldn’t bear it and said loudly, “Enough! Without your Onitsuka Tiger Company, we can also find OEM factories. You overestimate yourself so much that you forget that we It's your customer, your God! Now, please leave this place, when we two can still control our tempers!"

  Bauerman himself is a stern sports coach. Once he gets angry, Onitsuka Tiger Kuro is frightened, for fear of taking a punch from this tall and burly American.

   "Don't regret it!"

  Onitsuka Tiger Kuro hurriedly left a ruthless remark and left the Le Cordon Bleu company dingy.

"Teacher, it seems we have to find a new partner now. I believe that with our patents, we will not find a partner; it is possible that the supply during this period may be insufficient!" Knight calmed down and said to him. Said Bowerman, his partner and college sports coach.

   "If there is no alternative, the supply is insufficient. We can also take advantage of a blank period to re-establish a sports shoe brand and formalize the company!" Bowerman said.

  Nai Feature nodded, and the lost expression after being abandoned by the partner slowly recovered!

  "BOSS, Miss Chris, you have worked hard all the way!" Julian Robertson enthusiastically stretched out his right hand and shook hands with Wu Guangyao.

   "Haha, Mr. Robertson has just worked hard. I bother you to run for such a small thing." Wu Guangyao said with a smile.

   Robertson said sternly: "BOSS is no trivial matter. Although our goal this time is just a small sporting goods company, I believe in BOSS's vision!"

  Wu Guangyao was taken aback, this Robertson will not lose his previous achievements just because he worships himself!

  I don’t care, I didn’t expect him to bring himself into the field of hedge funds. Wu Guangyao is not very interested in hedge funds, futures, oil, and gold;

  In Wu Guangyao's view, the safest thing is to invest in physical transactions. In this way, financial tycoons of any country cannot snipe themselves.

  Of course, if Robertson can really become a hedge fund tycoon, he will also invest in him.

  At this time, Wu Guangyao has invested 2 billion US dollars in the Tiger Fund;

   But with this money, Robertson has little operability;

  Because Wu Guangyao named the company's stock to buy, Robertson can only become an executor;

  What Robertson can really do is that he uses his small reputation on Wall Street to absorb funds from other investors;

   By the way, Wu Guangyao also invested 3 million US dollars alone to let Robertson play by himself.

  At this time, Robertson has formed a new team;

  Of course, the legal affairs, auditing, and accounting in this new team are all Wu Guangyao's people.

  Wu Guangyao told Robertson clearly that the two are partners (puppets), but they don’t need fame.

   and Robertson’s team met for a while, and the group drove to the Le Cordon Bleu Sporting Goods Company.

  Wu Guangyao and his party came by coincidence. It was when Onitsuka Tiger threatened Le Cordon Bleu when Le Cordon Bleu was in trouble.

   Knight and Bowerman looked at Wu Guangyao and his entourage curiously, and Knight said, "I'm sorry, Mr. Robertson, Mr. Wu! Le Cordon Bleu has no shortage of funds at present, and we have no intention of introducing capital to intervene in the company."

  Looking at Knight, who is the 25th richest person in the future, Wu Guangyao said with a smile: "We have not only brought capital, but also development opportunities. An opportunity to surpass Adidas. Does Mr. Murphy Knight want to refuse?"

  Nite shocked, surpassing Adidas is his ambition buried in his heart, this one actually mentioned it, he knows himself too much!

  Nate looked at Wu Guangyao curiously, and he seemed to think of something;

   "Mr. Wu, is the world's richest man?" Knight exclaimed.

  Nate’s exclamation also caught Bowerman’s attention. He looked at Wu Guangyao and said, "World Ship King!"

  Wu Guangyao stalled his hands and said: "I hate these titles now, no need to be surprised two! I want to be your partner this time and create a world sports shoe brand together."

  Nite said funnyly: "Does Mr. Wu still know sneakers?"

Wu Guangyao was not angry, and said, "Understand a little bit! I think that in order to become a world-class sports shoe brand, the most important thing is patented technology and product marketing. As for his own factory, there is no need for it. Eye-catching. Our trademarks, design and R&D capabilities, and excellent marketing are the most important; when we have these, we can go to areas with low labor costs for large-scale production by means of special licenses."

  Nate and Bowerman were shocked, this person’s statement was very professional and very creative;

  If he sets up a sneaker company by himself, with these ideas and capital, he will be able to develop greatly.

  Nate and Bowerman’s eyes exchanged!

  For a long time, Knight said: "I don't know how much money Mr. Wu intends to contribute, and how much shares he owns?"

  Nate was thinking in his heart at this time, but don’t let Onitsuka Tiger Kuro appear again;

  Otherwise, no matter what you are the richest man in the world, you have to drive people out!

  No matter how much capacity and capital you have, you can’t let your company’s dominance be lost;

  This is what Knight thought!

  Wu Guangyao said with a smile: "Since Mr. Knight and Mr. Bowerman have agreed to join me, then I also show my sincerity. Look, my sincerity is not worth it!"

  Wu Guangyao motioned to Chris in the astonishment of the crowd;

  At this time, Chris seemed to have returned to the time when he was the man’s secretary, and professionally took out a few documents from his briefcase.

   Knight, Bowerman, and Robertson also gave one, and the three of them looked at it one after another.

  Sports shoes brand planning book, this is the cover content;

  And the specific content roughly means:

  First, the name of the sneaker brand is called Nike, Nike is the name of the Greek goddess of victory, and the sneaker is named Nike, which indicates that you can win by wearing Nike sneakers;

  Second, the eye-catching mark of Nike sneakers is a hook. This hook symbolizes the feather of the Statue of Liberty. The feather itself has meanings such as ‘light’ and ‘angel’.

  Thirdly, the future marketing development of Nike sports shoes will use athlete celebrity endorsements to build popularity, and the company has developed more high-tech patented products to allow athletes to better exert their strength.

  Fourth, Nike concentrates its resources on researching and developing athletes’ needs, designing products, and marketing. As for production, it chooses large-scale production in low-cost areas abroad, commonly known as ‘outsourcing’.

  Everyone looked more and more surprised. In the end, they couldn’t help but think that this person has such a complete plan. Why not set up a brand by yourself?

  Take a deep breath, and Knight said: “Why didn’t Mr. Wu set up a sneaker brand by himself, but instead invested in a small company like ours?”

Wu Guangyao said with a smile: "We have an idiom in China called'Talking on Paper'. I'm probably this kind of person; in fact, my understanding of sports shoes is just a little bit of fur; not to mention, the blue belt sports goods company already has sports. Patented shoe technology, this is a tangible result; in the end, I admire you entrepreneurs who have achieved nothing from nothing to small achievements, because only this kind of people have a deep understanding and understanding of the industry."

  Nate and Bowerman didn’t expect Wu Guangyao to be so humble.

  However, at this time, the two of them are already excited, and the contents of this plan have already been thought of by the two of them!

  Nite calmed down and said, "Mr. Wu, talk about your cooperation conditions! I first declare that we must hold the lead, otherwise my life struggle will become goalless!"

  Wu Guangyao nodded. He also has a deep understanding of this. If one day his hard-working company is at risk of being acquired by others, he might as well destroy it himself.

"Of course! I said, I'm just talking on paper and I don't intend to intervene in the specific process. Therefore, I want to invest 1.5 million US dollars, accounting for 30% of the shares of the new company, and we have one of the five director seats; two; , My requirements are not high!"

  This time, Bowerman pulled Knight a bit, and then he said: "We can agree to the second condition, but the first condition has to be modified. I suggest Mr. Wu invest 1.8 million US dollars, accounting for 25% of the shares!"

  Bauerman does not allow Knight, the company’s ‘boss’ to be the villain, and to be the villain himself is indeed a student who takes care of himself!

Wu Guangyao said with a smile: "1.5 million U.S. dollars, accounting for 30% of the shares; and, I am willing to pay you two 100,000 U.S. dollars each! Two people, as far as I know, you recently fell out with your partner Onitsuka Tiger. ; Believe me, I have many channels in Japan that can help you!"

  Blue Belt Sports is expected to have revenue of 1.5 million US dollars this year, with a profit of almost 300,000 US dollars;

  According to a price-earnings ratio of 20 times, Wu Guangyao valued Le Cordon Bleu Sports at US$6 million;

  It can be said that in order to make a good relationship between the two, one's own creativity does not count at all;

  Wu Guangyao also hopes that the two will value their ally in the future!

  Nite took the initiative to say this time: "Deal! Mr. Wu, do you really have a Japanese channel?"

  Wu Guangyao nodded and said, “I have a large number of companies in Japan. It’s easy to find a manufacturer for Le Cordon Bleu.”

  The two finally had no opinion, Robertson had an opinion!

  "The contract needs to be stated. If we raise funds in the future, our Tiger Fund has the priority to choose!"

  Good job!

  Wu Guangyao couldn't help but praise!

  At this time, Robertson also read the planning book and was very confident in this project;

  But as the company grows in the future, there will be new financing;

  So, Robertson added!

   Knight replied: “We need to guarantee the company’s initiative, so the Tiger Fund’s investment cannot get new voting rights!”

  Wu Guangyao nodded, and said, “Don’t worry about this, you guys, or just like that, I only value benefits, and I won’t be too involved in company affairs!”

   "Happy cooperation!"

  After the initial negotiation of the cooperation, the remaining contract issues are the Tiger Fund’s business!

Wu Guangyao was in a great mood and once again suggested: "The two American basketball events, NBA and ABA, are very important to us. We can consider letting basketball players wear my sneakers and jump higher, so that basketball is no longer It's floor sports, but air battles!"

  As soon as Wu Guangyao finished speaking, Knight and Bowerman suddenly felt that the person in front of them was really omnipotent;

  It is true that the NBA and ABA at this time were the two major basketball events in the United States (later merged), but basketball was indeed a floor sport. As for the aerial battle mentioned by Wu Guangyao, the two became curious.

   "Mr. Wu, can you tell us what an aerial battle is?"

  Wu Guangyao briefly explained the dunk and aerial relay (maybe in this era, but it is not the mainstream), which immediately surprised the two athletes.

   "Can there really be basketball players who can fly freely in the air?" Knight said yearningly. As a sports student with poor grades, he yearned for sports stars very much.

   "Of course, with the increase of human physical fitness, coupled with modern sports shoes, what I said will become one by one! And we need to find the "flying man" that fits our hearts."

   "Yes! Mr. Wu's idea is really good!"

  (End of this chapter)