Chapter 514 [Entering the Food and Beverage Industry]

  The first working day after New Year's Day in 1972.

  After Wu Guangyao returned to Hong Kong from the United States, his first stop came to Baiyou Building.

  Fu Hongru first came to Wu Guangyao’s office, and after sitting down, he reported the current situation of Baiyou Group;

  Apparel and retail are developing well, and the development of Chinese medicine is also showing initial results.

  Wu Guangyao nodded and said, “It seems that you have to add a burden. Do you have the confidence to take over another industry?”

  Fu Hongru immediately leaned forward, looking up at Wu Guangyao in surprise;

   "Confidence! As long as we can develop the group company, no matter how many industries we can win!"

  Wu Guangyao said with a smile: "We not only have to win, but we also have to do well and be refined, so as to be a healthy group company; do you know that there are unhealthy group companies on Hong Kong Island?"

  Fu Hongru was taken aback, the topic of the boss changed a bit quickly!

   tentatively said: "What foreign firms are the boss talking about?"

  Wu Guangyao smiled without saying a word, but turned the topic off: “Next, you set up a food and beverage company as soon as possible. This industry has a lot to do!”

  Fu Hongru said: “This industry is really good. We can produce instant noodles. As for beverages, we can develop or represent a soda.”

  Wu Guangyao smiled and took out a piece of paper from the desk and handed it to Fu Hongru.

  "The above are some of my opinions, you should develop according to the above content!"

  Fu Hongru is overjoyed, this boss really does not fight an unprepared battle!

  Fu Hongru took the paper and opened it seriously;

  "Instant noodles? This is a good name! Boss, you are really a talent. Sauerkraut instant noodles, spicy instant noodles, and seafood instant noodles have all been developed. Is there any family willing to cook?" Fu Hongru exaggerated.

  Wu Guangyao looked at Fu Hongru and said, “These are actually not nutritionally valuable. Occasionally, it’s okay to eat them every day. They really have to be eaten every day without vomiting. The vacuum-packed ones are fresh and delicious!”

  Fu Hongru said: “If you don’t eat every day, eating every week is also a big market; the only trouble is that Japan has already seized this market!”

   Wu Guangyao said: "This market is far from developing. Our timing is just right to step on the shoulders of Japan to occupy the market. Don't let it go even in Japan!"

  Fu Hongru nodded, doing business is to have the boss's momentum!

  "Boss, I suggest we go to Taiwan Island to invest and build a factory, where the cost is lower in all aspects, especially the plant investment!" Fu Hongru suggested.

  Wu Guangyao was taken aback, when he heard about Tai Dao, he thought of his father and brothers and sisters in this life;

  It’s not that I have not met with them, but I feel quite strange after meeting;

  What’s more embarrassing is that after the brothers and sisters have met two or three times, they can’t do without one word, that is ‘money’;

  Wu Guangyao did not refuse, but I had to write the IOU;

  Doing this is not to expect them to pay back the money, but to think that there is a reason to refuse the second or third time.

  If you don’t borrow for the first time, you can say that you are unkind;

  But when you didn't pay off the first loan, you came to borrow again. Obviously no wonder who!

   But then again, it seems to be the practice of the founding emperor to clear old officials;

  Otherwise, Wu Guangyao’s brothers and sisters will not be mixed!

   "Yes, but we should first establish ourselves in Hong Kong, and then consider going overseas to invest and build factories!"

   "Well, I think so too!"

  Next, Fu Hongru continued to watch;

"Hey, the boss's idea is really different from ours. You said that when you enter the beverage field, all I think about is soda. I didn't expect that you actually proposed to develop a'functional drink'. But your Red Bull formulas are all different. Yes, does the research have been successful?" Fu Hongru said in surprise.

  At this time, Thailand’s Xu’s functional beverage has not yet been successfully developed. The previous life was officially launched in 1975;

   Therefore, Wu Guangyao intends to take the lead and take Red Bull as his own;

  This is a huge market of 100 billion yuan. How can Wu Guangyao not be jealous!

  Especially the Asian gold pot appearance, and the European and American blue and silver appearance, you must be the first to register!

   By the way, there is also the ad slogan "Drink Red Bull when tired and sleepy"!

  Also, when the time is ripe, you can also sponsor extreme sports!

Wu Guangyao said with a smile: "Don't mess around, my formula is not professional at all! For specific research and development, you need to research and develop according to professionals in pharmacy. But this caffeine, taurine, lysine, vitamins If you want to add it, you will need professional people to develop this product."

  Fu Hongru did not continue to ask, but continued to look at it seriously.

  "This drink has a clear target audience, will it affect sales?"

"Naturally not. Red Bull has a clear positioning of the crowd, but no clear positioning of the individual; everyone has time to work overtime, everyone has time when they are exhausted, so we call this another way to ensure that this Red Bull is worthy of Better than Coke!"

  Fu Hongru nodded, the boss is always so persuasive and contagious!

  Continue reading, it is a planning book about snacks, milk candy, sandwich biscuits, potato chips.

  In short, since Wu Guangyao decided to enter an industry, he must have invested a lot of money;

  Because Wu Guangyao believes that relying on these things he has experienced in his previous life, it is unreasonable to copy and fail!

  After reading the entire planning book, Fu Hong murmured: "It feels like this planning book is a huge group company!"

  Wu Guangyao said with a smile: “You’re right. Actually, I also thought about setting up a separate group, but after my serious thinking, I decided to put it in the Baiyou Group.”

  Fu Hongru was shocked, and said: "Don't worry, boss, you have planned the outline, and we will definitely be able to do it well."

  Wu Guangyao said: "It’s good to have confidence! By the way, I plan to put Xianshuo by your side, as your assistant, you help me take him!"

  Fu Hongru said happily: "That's great, Xianshuo has your demeanor, and being by my side is like an assistant!"

  Wu Guangyao waved his hand and said, “Don’t say good things about him. I hope you can really teach him. If he can’t do well, you must tell me. This is very important to me.”

  Fu Hongru heard the words, nodded calmly, and said: "Boss rest assured, I can tell!"

  Finally solved two major issues, Wu Guangyao naturally became happy.

  The two talked about it, Fu Hongru left Wu Guangyao's office.

  Wu Guangyao thought about it in the office. In fact, there is another industry that Baiyou Group has not entered, and that is cosmetics;

  However, Wu Guangyao considered two aspects and paused to enter this industry now:

  First, Hutchison is already its own firm, and there is a Watson under Hutchison, and Watson has been in the cosmetics field for nearly a hundred years; then, when he acquired Hutchison, isn’t Watson his own industry?

  Second, food and beverage is a big project, which consumes a lot of manpower and financial resources, so it is not suitable for distracting to enter the cosmetics field.

  In that case, why not wait for two or three years!

  Instant noodles and Red Bull are just the vanguard of food and beverage companies;

  The time is ripe and there is a bigger stage waiting for the company to perform;

  Grain and cooking oil, which one is not a big stage?

  (End of this chapter)