Chapter 543【Reenter Two Buildings】

  It was another weekend, and Wu Guangyao dragged a group of executives from the real estate department to stroll around in Central.

  As a real estate developer, we must first be familiar with every piece of land in Hong Kong. This is what Wu Guangyao always likes to say in words!

  You are not even familiar with the terrain of Hong Kong, how can you find opportunities,

  After visiting the Lane Crawford Building and Lane Crawford Plaza under construction, the crowd came to the intersection of Queen's Road and Pedder Street.

  Wu Guangyao pointed to a small building and said, "Yanbing, do you think Cheung Kong Properties should buy it?"

  Xiu Yanbing nodded seriously, and said: "Boss, we have to buy it!"

  Wu Guangyao turned his head, looked at Xiu Yanbing and said, "Tell me!"

  Xiuyan soldiers said in an orderly manner: “First of all, there are not many short buildings like Queen’s Road at this time, which means that our opportunities are getting less and less;

Secondly, Queen’s Road has become the financial center of Central and it is becoming more and more prosperous. Although the boss’s real estate department has many buildings, there are only two buildings on Queen’s Road-Cheung Kong Tower and Everbright Building; further speaking, we are in Central than Queen’s Road. The only buildings with better geographical conditions are Lane Crawford Building, Cheung Kong Building, and Universal Building. From this perspective alone, there is still some gap between us and Land, so this Chinese company can make up for this gap;

  Finally, the reason why the Chinese company is called ‘Chinese people’ is that there is an anecdote: In the early 20th century, Hong Kong Island Central was dominated by foreign firms, and Chinese businessmen wanted to be in the middle of nowhere. At that time, a real estate developer built a commercial office complex on Queen's Road, which is now the Chinese Bank. After the building was completed, Chinese businessmen rushed to take up leases and wanted to enter the Central District of Hong Kong. Foreigners always think that they are superior, and disdain to live in the same building as the Chinese, so the foreigners who have paid the deposit have withdrawn their rents. As a result, this building became a Chinese ‘independent kingdom’, and the name of the building was changed to ‘Chinese Walk’; many Chinese made their fortunes from here, and it has a certain influence on us Chinese. "

  Wu Guangyao nodded, he knew this too!

  Xiu Yanbing said again: "This building has a certain relationship with you too!"

  Wu Guangyao curiously said: "With me?"

Xiu Yanbing nodded and said with a smile: "Yes, I thought you waved your hand and established a stock exchange in Kowloon, the Kowloon Association, and the "Hong Kong Island Association" divided the world. The Chinese financial professionals were inspired, so they all They intend to follow suit; but they are not strong enough, so they can only do it secretly for fear that the Hong Kong government will trouble them; so they quietly pulled a lot of phone lines in this Chinese shop, and later you should know which stock exchange is this! "

  Wu Guangyao laughed and said: "Gold and silver meeting!"

  Xiu Yanbing said: "It is the Gold and Silver Club. They have been preparing for seven years before making a decision to have a showdown with the Hong Kong government!"

Wu Guangyao finally said: "Then buy it! After tearing it down, build a beautiful building. Now that computers have been used in every aspect, we can design computer-controlled light shows outside the building. If a city is prosperous, just watch The lights at night are not bright!"

  A lot of people should be!

As if thinking of something, Wu Guangyao said, "Yanbing, since you talked about the Chinese People's Association, there is still a building, and we can also rebuild it!"

  Everyone raised their ears. In the eyes of other companies or individuals, the building in Central is a very important investment;

  But everyone knows that in the eyes of the boss, let alone a building, even if ten buildings are invested together, the boss will not frown;

  You need to know that the Central Building at this time, even if it is a 20-storey building, together with the land, requires an investment of hundreds of millions of Hong Kong dollars.

  The Cheung Kong Building has invested 600 million Hong Kong dollars, including the land.

  Wu Guangyao continued: "Hong Kong Club Building!"

  Everyone was surprised when they heard it!

  The Hong Kong Club Building is located in the middle of the intersection of Chater Road, Johnson Road, Connaught Road, and the geographical conditions are quite good;

  The real estate people who spy on the Hong Kong clubhouse do not know how many people are, but they all retreat in the face of difficulty;

  It turns out that the Hong Kong Club is a chamber of commerce building where Chinese businessmen gather. The shareholders of this building are all successful veteran businessmen among the Chinese;

  It is so simple to want to "take advantage" from these people!

  So, even Wu Guangyao’s real estate executives find it difficult!

  Xiu Yanbing hesitated, and said, "Boss, I will try it!"

Wu Guangyao said with a smile: "Don't say give it a try, you must be determined! After all, the Hong Kong club building is old. I believe the shareholders of this building are not willing to stay in such an environment. There are only two reasons for retreat: first, they can't build beautiful and luxurious buildings; second, they are reluctant to invest, and they are reluctant to give too much profit to the Hong Kong club."

  Since the Hong Kong Club Building is a clubhouse where Chinese businessmen gather, it must not be sold directly to real estate developers. The only way is to cooperate in development.

  Real estate developers pay for construction costs, and Hong Kong clubhouses pay for the land, which may be known to real estate developers!

  However, how to distribute the benefits is the key!

  Shareholders of the Hong Kong Clubhouse, they are definitely asking for the construction of a beautiful mansion, and the investment in a beautiful mansion will naturally be high;

  To put it simply, Hong Kong clubs require both real estate developers to invest heavily and real estate developers to report low.

  Xiuyan soldiers tentatively asked: "Five to five divided?"

  Wu Guangyao shook his head, thinking in his heart that he only now knows the greatness of Li Ka-shing, Zheng Yutong and others in the previous life;

  Many people dare not think of how much they give to their partners without knowing the future;

  It is precisely because of this that those companies with land are willing to cooperate with these few people!

  For example, Li Ka-shing in his previous life defeated Land and other companies and won the high-altitude property right above the Central Station of the MTR in one fell swoop;

  At that time, there were two reasons for Li Ka-shing’s success:

  First, a change from the previous 50-to-five split, Landslide Company accounted for 51% of the shares, and Cheung Kong Holdings accounted for 49%. This alone leads other real estate companies.

  Second, it has been studied that the subway company urgently needs cash to repair the subway, so it is stated in the tender that all commercial office buildings built will be sold as soon as possible; this alone defeats the idea of ​​only renting but not selling.

  In this life, Wu Guangyao has future development trends in his mind and knows that house prices and land prices have risen drastically, so let alone give 51% of the profit to the partner, that is 55%, he is willing!

  After all, good land is hard to find!

  Although there is a lot of capital invested, once the real estate rises, what is the capital?

  "Five-to-five division is the reason for their failure! Our bottom line can be as long as 45% of the income, you can talk about the specifics! Of course, these are the premise of building a beautiful mansion, others will talk to you!"

  In fact, the construction cost is absolutely higher than the land price;

  But there is a land, which is an advantage!

   "Yes, boss! I will definitely talk about rebuilding the old building of the Hong Kong Club Building!"

   "Well, remember! Hong Kong property is just in its infancy, don't be afraid of losing money now!"

  After listening, everyone thought in their hearts, I am afraid that there are no more bosses on Hong Kong Island who are firm in the development of Hong Kong!

  After talking with Xiu Yanbing about Cheung Kong Real Estate, Wu Guangyao discussed with Li Xing, who is in charge of Cheung Kong Industrial.

  "How is the capital situation of Cheung Kong Holdings?"

  "The debt is 100 million Hong Kong dollars, and there are 50 million Hong Kong dollars on the account. The financial situation is very good!"

  This is Cheung Kong, which is praised by all people on Hong Kong Island. It is hard to imagine that such a huge real estate group has very little debt;

  In fact, real estate professionals can easily analyze it, because Cheung Kong has seized every opportunity!

  When the real estate is in a trough, crazy acquisition of land;

  At the peak of real estate, crazy houses were built;

  Commercial complex, with a steady stream of funding.

  Three commercial complexes and six Grade A office buildings, which are quite impressive achievements;

  Not to mention, there are still a lot of land reserves and industrial plants.

  Wu Guangyao nodded and said to Li Xing: “If the financial situation is good, you must continue to buy land, build houses, and sell, otherwise the funds will not flow and the company will have problems.”

Li Xing said: "Well! I took two emergency measures: First, develop sites that are easy to sell, put those sites that are not easy to sell on hold, and concentrate on selling residential properties that are easy to sell off in an "off-the-plan" manner. Accelerate the completion of the occupation, so that we can have new funds for turnover, while also allowing our contractors to live and workers to have income;"

  Wu Guangyao nodded and encouraged Li Xing to continue.

Encouraged by Wu Guangyao, Li Xing continued: “Secondly, the “three decentralized” operating principles are emphasized, that is, decentralized, subdivided, and phased. Most of the construction sites are small residential units, and the prices are “large and flat”. Selling to the middle and lower classes would rather earn less than let the house rot in your hands.

  The area is small and the price is cheap. The citizens don’t use much cash to buy properties. As the so-called "fighting with the poor", the average family suffers, so the sales result is beyond ideal.

  The benefits of ‘decentralized’: buying sites scattered in Hong Kong, Kowloon and New Territories can attract local users to buy. There will be local fans in each area, and most of the residents who are used to that area draw on the spot. In addition, the scattered sites are not as large as the housing estates, and they are easy to be sold out at once.

  Benefits of ‘subdivided’: The current market conditions are not good. When designing building plans, residential units should be as small as possible, and the easier it is to sell when they are sold. You can buy a property with a small amount of money, and it will definitely be popular with the general public.

  The advantage of ‘instalment’: you don’t need to pay a lot of money in one go, you only need to pay a small down payment, and subsequent instalments will undoubtedly be equal to paying rent. "

  After listening to Li Xing’s words, Wu Guangyao said with satisfaction: "Very well, it seems that you are confident!"

   Li Xing said with a smile: "Anyway, Huaxia people like to have their own ‘home’. There will always be a market for the house. It depends on how we cater to this market!"

   Although Changjiang Industrial is mainly engaged in commercial real estate (commercial complexes, office buildings), its operating policy is mainly to rent but not sell;

  However, it does not mean that Cheung Kong Holdings has not done anything in the residential sector, nor does it mean that Cheung Kong Holdings has not sold properties;

  In contrast, in the residential sector, Cheung Kong is still the leader of Hong Kong, and the real estate sold every year is still the top real estate industry in Hong Kong.

  The reason why the residential sector is the ‘weakness’ of Cheung Kong Holdings is that it is relative to Cheung Kong’s huge commercial real estate!

  Wu Guangyao finally said: “The sale of houses also needs to be packaged to gain more transaction volume. Also, from now on, when buying a site and starting design, you can consider the sale of stratified houses as an object.”

  Li Xing nodded. It seems that the boss’s stratification seems to be good. With the above measures, the “four-point” method is adopted to give Changjiang Industrial sufficient turnover space, and a large amount of cash will soon be recovered so that it can continue to conquer the city.

  Finally, Wu Guangyao looked at Shi Jun, but he didn't order anything!

  As the Wharf Group borrowed heavily, coupled with the current decline in real estate, the Wharf stock has plummeted by 60%;

  Today's market value of Wharf is only 1 billion Hong Kong dollars, which is extremely cheap!

  However, Wu Guangyao still plans to wait for the oil crisis before privatizing these companies.

  　 updated three chapters and nine thousand words today, cheeky, ask for monthly and recommended tickets!

  　　

  　

  (End of this chapter)