Chapter 575 [Suppression of Vitasoy! 】

  In 1975, just after New Year's Day, Master Kong's "VV Soy Milk" began to go public.

  Advertising from newspapers and TV stations came all over the sky;

  An advertising slogan of'VV Soy Milk, Happy and Happy' has repeatedly appeared in major media.

  'VV Soy Milk' launched two products, one in glass bottle and the other in fresh-keeping box;

  VV Soy Milk in a fresh-keeping box can be stored for several months;

  Vitasoy from the Roche family currently only has bottled soy milk, and the shelf life is only one week.

  The Luo Family, like a disaster!

  At the family meeting, Luo Guixiang smoked a cigarette and said nothing.

  The two sons Luo Youli and Luo Youyi are even more at a loss!

  In fact, according to common sense, Vitasoy has a history of more than 30 years, and it has long been deeply rooted in the hearts of the people;

  While VV Soy Milk is just a new product, it is not a threat at all.

  However, the capital behind VV Soymilk is too strong, and it is advertised as soon as it is launched;

  At the same time, the price of VV Soy Milk in glass bottles is as low as 2hao, only priced at 0.8 Hong Kong dollars.

  Extinguished the cigarette **** in his hand, Luo Guixiang picked up the VV soymilk on the table, took a bite, and then put it down unwillingly;

   "Compared with our Vitasoy, the taste is seven points similar!"

  Hearing Luo Guixiang’s speech, Luo Guixiang’s eldest son Luo Youli said: “Some time ago, some of the factory’s management resigned, I’m afraid I will go to Master Kong!”

  Luo Guixiang fiercely took a shot of the tabletop, regardless of the pain from the palm, he said fiercely: "Eat what's inside and out!"

  Finding that the anger was not good enough, the two sons in the conference room were silent;

   So, Luo Guixiang said: "Have you thought about a countermeasure?"

Luo Youli first said: "I don't think it is appropriate to go head-to-head with Master Kong, especially the price war; after all, our brand has been deeply rooted in the hearts of the people, and it is not something that VV Soymilk, an exotic product, will be able to shake for a while. Our primary task at the moment is to introduce Fresh-keeping packaging equipment, and launch of new product juice series!"

  The eldest son’s words made Luo Guixiang calm down. After thinking about it carefully, it seemed to make sense;

  Whether it is a price war or a propaganda war, the group company behind Master Kong is far better than the Luo family.

The younger son Luo Youyi said with dissatisfaction: "Big brother, since you think our brand is already deeply rooted in the hearts of the people, why do we abandon the frontal battle? The price war can be omitted, but the advertising war has to be fought, otherwise it would be equivalent to our surrender! The original brand If it is deeply rooted in the hearts of the people, it will become forgotten along with other people's advertisements!"

  After listening to the youngest son’s words, Luo Guixiang suddenly felt that it made sense, and he really couldn’t just occupy it like this;

  At least for the moment, both parties have their own advantages, one party has large financial resources, and the other party has a large brand;

  In this way, the outcome is indeed unknown!

  On the whole, the suggestions of the two sons are very good. It seems that he has a successor, Luo Guixiang thought in his heart.

"Well, Youyi, you have to deal with VV's soymilk advertising campaign, and we must also strengthen publicity; Youli, you have to take care of the introduction of fresh-keeping packaging equipment and the development of the'Vita' juice series. Anyway, our brand VV He has a big brand advantage on Hong Kong Island, and it's not just money that can grab our market!"

   "Yes, father!"

  A small soy milk dispute, Wu Guangyao could not have been alarmed;

  But Hong Kong Island is so small, and often a piece of news that is not so ‘important’ will attract all the media’s pursuit;

  Because the news material on Hong Kong Island is already scarce!

  So, for a time, the media on Hong Kong Island seemed to be watching a good show, and they brought up the dispute between the two soy milks!

  While Wu Guangyao likes to read newspapers, he naturally learned from the above that the advertising battle between the two soy milk brands was quite ‘fierce’.

  In addition to the war of words, Vitasoy also fought a public opinion war, saying that'VV Soy Milk' is a counterfeit product;

  Obviously, when Wu Guangyao took the name, he was a little careful, and he had a word of ‘dimensional’ in it.

  Of course, Wu Guangyao didn’t care about this. As long as Vitasoy is defeated, then Vitasoy is a copycat.

  For a time, Wu Guangyao actually became interested and planned to pay some attention to Xue Tianming.

  Recalling that Vitasoy was boycotted by the Chinese because of something in his previous life, Wu Guangyao thought in his heart, should he “kill” him now?

  Moreover, this Luo family doesn't seem to be a good product!

  As far as Wu Guangyao knows, after the Sino-British negotiations in the 1980s, the Luo family basically went to Canada and went to Canada;

  Of course, companies continue to open in Hong Kong and continue to make money in Hong Kong and the Mainland;

  So, this is the so-called H skin that earns Hong Kong people's money and enjoys it abroad.

  Speaking of, this Roche family has more than one Vitasoy brand, as well as the Chinese fast food ‘Café de Café’ and ‘Great Happy’, which are familiar to Hong Kong people.

  Vitasoy’s founder Luo Guixiang has nine brothers in total, which can be described as many brothers;

  After Luo Guixiang obtained the absolute controlling rights of Vitasoy, these brothers all came to take refuge;

  Luo Guixiang’s eighth brother, Luo Tengxiang, served from 1952 until 1969 before leaving. Luo Guixiang’s ninety brother, Luo Fangxiang, served since the opening of the soy factory until his retirement in 1972;

After Luo Tengxiang and Luo Fangxiang left their jobs, they joined Luo Kaimu, the third son of Luo Guixiang, to establish Chinese fast food-Café de Coral.

  It didn’t take long for everyone to have fun. Luo Fangxiang’s son Luo Kaifu insisted on starting his own business, and then dragged his father Luo Fangxiang to resign from Café de Café, and founded a Chinese fast food-Da Happiness.

  The two Chinese-style fast foods opened by Roche staged the ‘Two Luo Fu Ge’;

  Don’t look at it as just a fast food brand, but in the 1990s, two fast food brands went public, with a market value of 2 billion Hong Kong dollars;

  It can be seen that this fast food is not as simple as the fast food Wu Guangyao ate in his previous life!

  Even in the 1990s, the two fast food companies also entered the mainland!

  The more he thinks and the more angry, Wu Guangyao is still a bit disgusted with these people who immigrated from Hong Kong in the previous life!

  The country has treated you so well, you are still not satisfied, and you are still wary of the country, which is simply ashamed of the blood flowing in your body.

  Because of this, Wu Guangyao crazily grabbed every opportunity of Li Chaoren in this life;

  I want to let him, even if he pumps a lot of money from the stock market (funding), he cannot invest in good projects.

  In this life, Wu Guangyao dare to say that as long as the system on the island remains unchanged, he will not allow the children of the main family to immigrate.

  With the memory in his mind emanating, Wu Guangyao finally remembered a more useful suggestion, which is to shoot a classic advertisement "Nostalgia";

  The storyline depicts the grandfather crossing the railroad tracks to buy VV soy milk for his grandson, which is very similar to the father buying oranges for his son in Zhu Ziqing's literary work "Back View", which attracts the audience's attention with a human touch.

  Thinking of this, Wu Guangyao got up and left, heading to the Master Kong Industrial Park in Kwun Tong.

  (End of this chapter)