Chapter 576【Shatin City Project】

  Master Kong's president Xue Tianming never expected that the boss would personally ask about a small drink on the market;

  VV Soy Milk is not a Red Bull drink that can be sold all over the world after all, but a local drink that is sold in Hong Kong and Macau;

  It can even be said that even I did not focus on VV Soy Milk!

  Wu Guangyao sat on the office chair and told the standing Xue Tianming to sit down.

   "I see in the media, VV Soy Milk and Vita Milk are fighting very lively!"

  Xue Tianming said with a smile: "It's all the media who like to join in the fun, we are just normal listing and marketing!"

  It can be seen that Xue Tianming is a little self-confident, thinking that Master Kong’s powerful capital and channels can crush Vitasoy.

  Wu Guangyao said sternly: "Then you can't let your guard down! I forgot to tell you that VV Soy Milk is related to a big market and can't be sloppy; if even Hong Kong can't dominate and dominate, how to grab this big market?"

  Xue Tianming was taken aback, and he was a little confused!

  "Boss, VV Soy Milk is going to be sold abroad?"

  Wu Guangyao nodded and said, “It’s a bag of VV Soy Milk Powder. You can drink it in boiling water. You can let someone develop it!”

  Xue Tianming suddenly, that's it!

  It is also that everyone has fallen into a thinking misunderstanding. Seeing Vitasoy is only drinking, so I don’t think too much!

   "Yes, boss! I can prepare to set up a project team, and strive to make the powder of VV Soy Milk available on the market as soon as possible!"

  For executives, Wu Guangyao has never asked them to have a mind beyond the times, only that they can perform their tasks well and perform supernormally!

  So, Wu Guangyao is quite satisfied with Xue Tianming!

  Next, Wu Guangyao gave him the outline of the TV commercial for "Nostalgia"!

"This is a warm advertising planning book! You take him to the advertising company, perfect it, and then go to TVB to shoot! Remember, Vitasoy must be sold at a low price under our powerful offensive. Now that we are in this line, we cannot give the enemy a chance to breathe!"

  Xue Tianming's spirit was shocked and he quickly issued a military order!

  Although I don’t know why the boss is enthusiastic about this, as long as the boss orders it, it must be done!

  A Metro convenience store in Central, a group of white-collar workers came to the convenience store during lunch time;

  Metro’s bento and foreign fast food are very popular on Hong Kong Island, and Luo’s Chinese fast food can only be regarded as a latecomer.

  As usual, a white-collar worker took a lunch box and was about to find his favorite Vitasoy, but noticed Weiwei soy milk;

  According to the habits of most soy milk lovers, they will definitely not choose a new product immediately;

  However, Vitasoy was not found right now, so the white-collar worker said to the clerk, "Miss, where is Vitasoy?"

  The clerk was obviously trained and said politely: "Sir, try the new product Weiwei Soy Milk, I promise you will like it!"

  At this time, there will be two results, one is a diehard, the other is to try once;

  If you are a diehard, the clerk will immediately guide the place of Vitasoy;

  After all, customers have their own choices!

  The white-collar worker hesitated, and said, “Let’s try it! This VV Soymilk advertisement is pretty awesome recently!”

  Obviously, Master Kong has enough confidence that Weiwei's soy milk tastes no different from Vitasoy, even slightly improved.

  With this channel advantage, VV Soy Milk quickly became famous!

  A family of three came to a restaurant to have a meal. After ordering a good meal, the next step was naturally to order a drink.

  Looking at the big poster in the store, VV Soy Milk’s publicity campaign once again achieved results.

  "Boss, three bottles of soy milk!"

   "Okay! Boss, this is a new product, it tastes good!"

  The boss is also happy to recommend it, because I have tasted it and the taste is almost the same, but VV Soy Milk can make you 2% more profit, and customers can also get 2% cheaper;

  The boss even thought in his heart, this Weiwei Soy Milk boss, shouldn’t lose money!

  Of course, this boss does not know who the owner of VV Soy Milk is!

  Ordinary people, who would go to find the bottom line!

  After the dishes were served, the host opened the VV Soy Milk and handed it to his child!

  "Try it, this VV Soy Milk has a lot of advertisements recently, let’s try it!"

  The child couldn’t wait to take a sip, then nodded, and said happily, “It’s so delicious!”

  The male host showed a loving expression and said: “It’s good to drink. Soy milk is healthier than soda, contains high-quality protein, and is good for brain development. In the future, if you drink less soda, just drink this VV soy milk!”

  The hostess looked curious and asked: "When did you know so much?"

  I haven’t read the man book for a few years, but today I have become knowledgeable!

  The male host smiled and said: "Advertising! You can only look at the general idea when you look at the advertisement, and you can't remember the details; I read it carefully, so I wrote it down!"

I see!

  In January 1975, the Hong Kong Government announced a tender for the construction of Sha Tin reclamation. For a time, Hong Kong and Kowloon real estate developers sharpened their knives!

  Sha Tin is close to Kowloon, and only separated by a Lion Rock, the traffic is extremely convenient;

  In addition to the Lion Rock Tunnel, the Kowloon-Canton Railway can be reached directly;

  In addition, the Hong Kong government has also launched an electrified train project some time ago, and the transportation in Sha Tin will become more convenient.

  From the current point of view, the development of the island and Kowloon has reached a critical point, so the development of the New Territories is the trend;

  In addition, the Wu family announced last month to invest in a new town in Tin Shui Wai, which made some real estate developers turn their attention to the New Territories;

  Originally, several real estate companies of the Wu family have become the vane of Hong Kong Island;

  So, at this time, real estate developers on Hong Kong Island also know that the Sha Tin project is an opportunity!

  But the Sha Tin project is more than just bidding. Sha Tin is separated by a Shing Mun River leading to the sea, and there are big mountains on both sides;

   Therefore, if Sha Tin is to become a new town, moving mountains and reclaiming the sea and leveling the land on both sides of the Shing Mun River are necessary projects.

  Chinese-owned real estate developer Lee Shau-ki paces back and forth in the office. The Shatin project, Lee Shau-ki thinks is his golden opportunity in the real estate market;

  Without him, I am optimistic about the New Territories, especially Sha Tin;

  The population density is low, the air is fresh, and the environment is bright. Such living conditions are especially rare in the Kowloon Peninsula;

  The development prospects of Sha Tin will definitely be desirable;

   Lee Shau Kee believes that the government's plan for the development of the New Territories is quite detailed. After a modern and careful design, a new city must be more beautiful than the old city.

  And Lee Shau Kee is optimistic about the New Territories, and he is the most obvious among all real estate developers, and he has unswervingly acquired the second type of land subscription;

  Even Cheung Kong Holdings has converged in recent years!

  Li Zhaoji paced back and forth, while falling into thinking:

  "Successful investment in Sha Tin, a reclaimed land, develops into the first city of Sha Tin, and the future profits are hard to estimate!"

  "However, the cost of reclamation is high, and my strength is not an advantage among the real estate developers. How can I bid for this project?"

   "Yes, the last time Grand Prince Guangyao got married, he seemed to have said that he wanted to work together!"

   "If you get involved in Cheung Kong, it is equivalent to getting a strong partner!"

   "If you succeed, then you can pull in Zheng Yutong, Li Ka-shing, and Guo Desheng to form the Big Five, and you will surely be sure!"

   "The Sha Tin Project is a large-scale housing estate project after all. Although there are more partners, there are also more people sharing the pressure!"

   "Okay, it's so decided!"

  Lu Yu Tea House

  Wu Guangyao sat with the founders of the four major families in Hong Kong in his previous life, but he knew in his heart what the banquet was today!

  According to history, the previous life was a Shatian project co-operated by the four major families, each accounting for 25% of the equity;

  But in this life, several of his own real estate companies are extremely strong!

  If Lee Shau Kee wants to win the Sha Tin project, he must first consider whether real estate companies such as Cheung Kong Holdings and Hutchison Whampoa will bid or not;

  If these companies bid, what chance do these emerging Chinese real estate companies have?

  Although the real estate companies under the Wu family have been constrained by major projects such as Tianshuiwei, Saixi Lake, Tiangushan No. 1, and Causeway Bay Building, it does not mean that these companies cannot spare their energy to bid!

  After a greeting, everyone sat down!

  "Everyone should know about the Sha Tin project, right?" As the initiator, Lee Shau Kee was very confident!

  At this time, these waves of people that I have wooed are like two evenly matched parties together;

  Wu Guangyao alone counts as one party, Li Ka-shing, Zheng Yutong, and Guo De win one party. As long as one party cooperates with himself, Li Zhaoji is confident to win the project.

  Everyone nodded, Wu Guangyao said with a smile: "It seems Zhaoji is confident!"

Since Wu Guangyao and Wu Guangyao are not much different in age, they don't need to call him brother, and he is not from Guangdong Province, so naturally he doesn't need to call him.

  Li Zhaoji nodded and said: “I don’t have any other confidence, but I have spent a lot of energy to build this Sha Tin No. 1 City; I have gone through a preliminary inspection of the land leveling in the early stage and the design of the housing estate in the later stage."

  At this time, in addition to Wu Guangyao, Li Ka-shing, Zheng Yutong, and Guo Desheng actually all want to take the lead;

  However, since Lee Shau-ki has taken the lead and won Wu Guangyao, the three of them dare not fight for the leader!

  The leader may not be able to make more profits, but he can gain a reputation, which will be of great help to future real estate projects!

  As long as Lee Shau-ki and Wu Guangyao, the three have no chance to form a team and defeat the two.

  Wu Guangyao said generously: "The energy of my real estate company recently has been forced, and this Shatian project has not been able to take care of it; since Zhaoji has approached me, then I will bring the capital into the stock, how about?"

  When Wu Guangyao said that his company could not take care of the Sha Tin project, Lee Shau Kee was delighted!

   "Naturally! It was originally my initiative. It just happens that my company doesn't have any big projects, so how about I be the coordinator of the whole plan?"

  In fact, Zheng Yutong did not have any big projects. The New World Center that originally belonged to him was robbed by Wu Guangyao;

  Nowadays, we can only develop some medium-sized projects, which is far from the "Shark Gallant" who liked to do large-scale projects in the past!

  Zheng Yutong said: "Very good! But how should the shares of our five companies be allocated?"

  Li Zhaoji said generously: "Naturally it is 20% each, fair and just!"

  Although Guo Desheng and Li Zhaoji were cooperative allies in the past few years, there seems to be something wrong with the relationship;

   Li Chaoren said heartily: "It's very fair, but Zhao Ji, the initiator, is at a loss!"

   Lee Shau-ki said with a swing, “It’s okay, I spent some energy on my left and right, but I’m also happy that everyone can work together this time!”

  Guo Desheng echoed this time and said, "Thank you so hard!"

Li Zhaoji saw the success of the cooperation and said happily: "I have visited this Shatin City One project several times. After the land has been leveled, a residential project comparable to Taikoo Shing can be built. It is estimated that 52 residential buildings can be built. Ten thousand residential units. Various public facilities such as markets, shopping malls, schools, playgrounds, and Social Welfare Department can also be built."

  Wu Guangyao heard Li Zhaoji’s conversation and couldn’t help but remember that when he entered the real estate industry, he was so ‘professional’;

  Now, I am afraid that the ability in this area has degraded!

  Wu Guangyao asked curiously: "The residents in Sha Tin do not consume much, so the shopping mall may not be built!"

  Li Zhaoji nodded and said, "This is natural. It is estimated that the total area of ​​the market and the shopping mall will not exceed 500,000 square feet, which is far from the plan of Taikoo Shing!"

  Wu Guangyao did not dislike being small, and said, "Do you plan to rent or sell the mall?"

  In fact, Wu Guangyao knows that with the current strength of these people, there is no way to rent but not sell;

  Quickly withdraw funds and develop the next project is what they should do!

  Even until the end of the seventies!

  Li Zhaoji smiled and said: "Naturally, it is for sale! This kind of cooperation projects are mainly for sale, and there are very few rental projects!"

  Wu Guangyao nodded, and said, “Pack it for me at the market price then!”

  Everyone agreed and agreed!

  This kind of packaging is welcomed by everyone!

  After all, selling one by one, the return of funds is slow, and some marketing funds are wasted.

  And Wu Guangyao’s attention at this time is not as simple as a Sha Tin shopping mall. From Sha Tin through the Lion Rock Tunnel, the exit is Diamond Hill, which is the Plaza Hollywood in the previous Wharf;

  As long as you win the shopping mall in Sha Tin, and then suggest a Plaza Hollywood at Diamond Hill (the Kowloon exit of Lion Rock Tunnel), this is equivalent to killing the lives of residents on both sides of Lion Rock;

  There are large gatherings of residents on both sides of the Lion Rock, and the passenger flow is very high, so Wu Guangyao had this idea!

  At the time of the dinner, everyone was more curious about what happened in Tian Shui Wai, Wu Guangyao briefly revealed it;

  Even, in the meantime, it does not rule out the possibility that the residential project in Tin Shui Wai will invite everyone to cooperate!

  Of course, everyone did not immediately enter the state;

  After all, the future of Tin Shui Wai is still unknown. There is a real estate developer on Hong Kong Island who dares to intervene now!

  The focus of Wu Guangyao's recent work is also on the construction of the industrial park in Tin Shui Wai, as well as various supporting facilities such as electricity, transportation, and water in Tin Shui Wai. It takes a lot of time to build.

  (End of this chapter)