Chapter 577【One crane and two chickens】

   February 1975, the eve of the Spring Festival.

  A major event in the communication industry is the emergence of a Jiayi TV station;

  This Jiayi TV station is not simple. The promoters are all old acquaintances of Wu Guangyao;

  He Zuozhi, Li Xiaohe, and Run Run Shaw, these three are the creators of Jiayi TV Station.

  He Zuozhi, son of He Dong, former boss of Hong Kong Commercial Radio;

  Speaking of it, Wu Guangyao had the element of bullying others, half-strong and half-buy, and won the commercial radio station in He Zuozhi's hands;

  Of course, to put it another way, in recent years, relying on the advantages of Oriental Media Group, Hong Kong Commercial Radio has become popular in recent years and has made numerous profits;

  As a shareholder, He Zuozhi should be fortunate to be on the boat of the Oriental Media Group.

  Li Xiaohe, descendant of the famous Li Hysan family in Hong Kong, and the ‘big landlord’ of Causeway Bay;

  At the beginning, the Hong Kong government bid for TVB, and the consortium formed by Lijia was defeated by the Oriental Media Group;

  Nowadays, there is quite a comeback!

  Run Run Run Shaw, the owner of Shaw Brothers Movies, dominated the Hong Kong film industry for several years;

  After the establishment of Oriental Pictures, the film industry on Hong Kong Island is finally in a situation where two heroes stand side by side.

  Now these three have formed a consortium and established Jiayi TV Station, which can be said to be menacing!

  Clear Water Bay

  TVB, Oriental Pictures, and Oriental Film and Television City are linked together to form a commercial center;

  The three companies were the first companies to set up in Clearwater Bay. At the beginning, this place was just deserted. Wu Guangyao spent hundreds of millions of Hong Kong dollars to build this place into a small city-state;

  Now it is more prosperous, residential quarters, hotels, restaurants, etc. have long been available, and the surrounding area has also become a land to be developed;

  And Wu Guangyao also took a fancy to the entire Silverline Bay to the east of Clearwater Bay (not the bay), intending to develop it into a group of villas and high-end apartments.

  Before the three companies came, there was a highway—Qingshui Bend, leading directly to the urban area;

  After the three companies came, another highway was built directly to Tseung Kwan O, which can also reach the urban area;

  In addition, Wu Guangyao opened a special bus train after the acquisition of CMB;

  Traffic here is not a problem!

  The real estate is not listed for the time being. Wu Guangyao’s motorcade arrived at TVB, accompanied by Yang Kang and Shen Baoxing from Oriental Media.

  The three people obviously came to inspect the work. If you want to say that they are a little nervous because of the establishment of the Jiayi TV station, it is not enough;

  Because the ratings of TVB have always been as high as 98%, they have long been used to the dominant position;

  Even Wu Guangyao often said, the ratings, 75% is enough!

  Of course, it is inevitable that the top management of TVB may gradually lose the challenge and live too easily!

  Wu Guangyao came to TVB this time, which is a practice every year before. It is not only condolences, but also some suggestions and requirements for the new year!

  When the convoy came to the wireless station building, Li Dehong and Xue Mu of the TV station were already waiting outside.

  "Go! Go to the meeting room first!" Wu Guangyao took the lead and said.

   came to the meeting room, everyone sat down, and the office clerk offered tea to everyone.

  Wu Guangyao said with a smile: “Someone outside said that Jiayi TV is broadcasting, and Hong Kong Island TV has become a tripartite; I see, one crane and two chickens are almost the same!”

  Everyone laughed. TVB is used to being the overlord. Everyone has this confidence!

  Li Dehong said with a smile: “TVB introduces new products every year, with a minimum of two TV shows a year; if we say that because of the appearance of Jiayi TV station, we get nervous, it is really unnecessary; the only thing we have to do is to adapt to the situation!”

  Wu Guangyao nodded, indeed, there is really no need to be nervous!

  Step by step, Jiayi TV cannot surpass wireless in a short time;

  As for the future, Wu Guangyao has most of the classic shows to choose from!

Wu Guangyao said: "Although we don't have to overreact, we can express it more or less! I have always had an idea, that is, to produce an award similar to the Taidao Golden Horse Award, which is called the Golden Image Award, in recognition of Hong Kong films. People; do your research internally, the bigger the scene, the better, so as to have enough influence!"

  Li Dehong nodded and said seriously: "Well, recently we have come to study and formulate a plan! But boss, since there are awards for film actors, should we also get an award for musicians?"

  After Li Dehong finished speaking, Wu Guangyao's mind came up with the program "Golden Songs".

Therefore, Wu Guangyao said casually: "Also! But the music program can be a weekly program called "The Golden Song"; the weekly program can play new songs, and invite singers and composers to conduct some interviews; at the end of the year, Here’s another awards for "Top Ten Golden Songs". Isn’t this just a show?"

  Everyone admires the boss’s brain, and in just a few moments, they can think of a program outline!

  After that, everyone sighed again in their hearts!

   said it was not nervous Jiayi TV station, but in this short period of time, TVB has released two new TV programs!

  If you are not nervous, you are indeed. Two programs were confirmed in less than half an hour, and Jiayi TV was not regarded as an opponent;

  You have to say that you are nervous, and you can get two TV programs at once. In the eyes of outsiders, it is not the answer of the TVB!

  In fact, Wu Guangyao has too many programs for TVB to follow up;

  For example, "Millionaire" in general, a TV show worth hundreds of millions of dollars in the 1990s;

  For example, "Avenue of Stars" in the music audition category will bring music lovers from the entire Chinese circle to Hong Kong to participate in the competition;

  Such programs, Wu Guangyao has countless programs in his mind, enough for TVB stations!

  In terms of serials, Oriental Media Group has the right to film and television adaptation of novels by Liang Yusheng, Gu Long, Jin Yong and others, as well as classic TV series such as "Bao Qingtian" and "The Legend of the New White Lady".

Around the time the meeting was held, Wu Guangyao suddenly said: "Do you think we should go to the United States to buy a communications satellite for fun?"

  Everyone was taken aback, and soon they spoke out to persuade Wu Guangyao's ‘spent money’!

  A communications satellite can cost at least 2.5 billion Hong Kong dollars!

  Although, in 1974, Oriental Media Group made a full profit of 800 million Hong Kong dollars, surpassing HSBC to become the third most profitable company on Hong Kong Island;

  But the key is not used, or it is not used now!

  The reason why the Oriental Media Group makes 800 million Hong Kong dollars a year is because the Oriental Comics has contributed a full 500 million Hong Kong dollars in profits. The comics and its surroundings are so profitable!

  Wu Guangyao saw that everyone was opposed to it, and he did not insist on going his own way. After all, it is indeed a bit early!

   "Well, we will consider this issue again in the 1980s!"

The advantage of   satellite TV station is that it can operate in accordance with the channel fee model in the entire Chinese area;

  At that time, the broadcasting intensity of the TVB station will become more extensive (the TVB station has more than one channel);

  This time, Yang Kang took the lead and said: "In the 1980s, we could completely consider launching communications satellites! The main reason is that our group’s profits are gradually increasing. At that time, we may be able to earn back a satellite in a year."

  Eastern Media Group has a lot of money-making tools. Even if the Oriental Comics is eliminated, its annual profit will surpass those of Swire Pacific, which may only be slightly lower than that of HSBC.

   Wu Guangyao said again: "What position is Selina Leung recently?"

  The management of TVB knows that Wu Guangyao appreciates Leung Sue;

  Everyone guessed that it was probably in the original Hong Kong sister beauty pageant. Selina Leung performed well and won the trust of the boss;

  Li Dehong said: "It's my assistant, helping me manage the company's administration!"

  Wu Guangyao nodded and said, "Well, it seems that the ability is good, isn't it!"

  Li Dehong said pertinently: "She is willing to learn and study is her characteristic; there are also shortcomings, that is, she is young and likes to take risks in doing things!"

  Li Dehong did not praise Liang Shuyi to heaven because of Wu Guangyao’s appreciation, but only made a fair statement;

  Obviously, these executives all know that Wu Guangyao is a person, a boss who can hear the truth!

  Wu Guangyao said: "Are you on the TV station? Call in for me, I have something to let her do!"

   Twenty minutes later, Liang Shuyi came to the meeting room, and Wu Guangyao asked her to sit down.

   "You should have had Red Bull, right?" Wu Guangyao asked.

  Everyone nodded, even if Selina Leung was a girl, nodded.

  Selina Leung said: "I sometimes drink overtime!"

  Wu Guangyao said: “That’s right, I’m not very satisfied with Red Bull’s sales in Europe and the United States, so I want to plan a program to make the sales of this drink soar!”

  Everyone has questions. Does the boss still want to make TV shows in Europe and America?

   Seeing everyone’s doubts, Wu Guangyao said with a smile: “It’s not for you to make European and American shows, but to form a team to act as a brokerage team and plan a TV show for European and American TV stations.”

  So, what is this show?

  Want to come, the boss must have a complete plan. This is what everyone thinks!

  The executives of the Eastern Media Group know that the boss is almighty!

Wu Guangyao said: "My wife in the UK told me that the'hippie movement' is rapidly ebbing, but the other is equally "exciting" and "alternative", but not so deviant. On the contrary, it has a very high threshold. Outdoor sports for young people that can reflect the "identity value" of participants to a certain extent-extreme sports have become popular on campus."

  Everyone was confused, what is extreme sports?

  Wu Guangyao explained: “There are many kinds of so-called extreme sports. In layman's terms, they are sports that surpass human limits. Jump down from a height of several hundred meters and enjoy the excitement of free fall.”

  Selina Leung interrupted and said, "Isn't that a dead end?"

  Wu Guangyao laughed and said: "Naturally, a special thread is tied. When the thread is vertical, the elasticity of the thread will pull the person up again and then fall again. In this way, finally, the strength is removed, and it will naturally calm down!"

  Selina Leung acted like a little woman and said: "It's terrible! Isn't it all right to look for trouble?"

  Wu Guangyao shook his head helplessly, and said: "This will not be discussed for the time being. Everyone has a different idea. Many people are looking for excitement!"

Wu Guangyao went on to say: "In addition to bungee jumping, there are scooters, parkour, etc. I will not explain them one by one! According to my wife's investigation for me, Oxford University has such a'dangerous athletic club'. So, I think Through packaging, this dangerous competition will be turned into a TV show; we are TV brokers, and Red Bull is the sponsor; first sign sponsorship and brokerage contracts with the "Dangerous Sports Club", and then send out cooperation to TV stations in the United States; TV shows, TV Magazines are all green in U.S. dollars. The Yankees will not give up this profitable opportunity, and will definitely support it! And we can get a brokerage fee, and I can make my Red Bull resound in Europe and the United States! "

  Selina Leung asked again: "Will the audience like it?"

  Wu Guangyao asked: "Someone jumped off the building ahead, would you stop watching it?"

  Selina Leung answered honestly: "Yes!"

  Wu Guangyao said with a smile: "Isn't that right? What I don't dare to do, I must like to watch others do it! This kind of exciting program is so popular in Europe and America!"

  Everyone couldn't help being thought of by the boss's genius!

  Although everyone knows that the main purpose of the boss is to promote "Red Bull", TVB’s profit as a broker is definitely not low!

  After all, with the signing of these performers, plus the planning book, American TV stations can only cooperate!

  Li Dehong said: "The boss meant to let Assistant Liang lead the team?"

  Wu Guangyao said: "Well, this matter is more important, Shuyi, you can go to exercise, you can also learn from the experience of American counterparts."

  Shy Leung is Wu Guangyao's junior. Wu Guangyao and her father Liang Jihao know each other, so Shuyi naturally has no other meaning!

  Selina Leung has been mixed with the assistant director at this time, but she also feels that TVB is a bit ‘unchallenging’, after all, the ratings are too high;

  So, Selina Leung, who loves challenges, promised in one fell swoop: "I will complete this task successfully!"

  Wu Guangyao nodded, and then took out a bunch of information from his briefcase;

"These are some extreme sports projects and program outlines. I hope you will take a look! Then, as far as possible, these projects will be packaged into programs. As an agent, we will send out an olive branch to American TV stations. Later, I will let you Master Kong Food and Beverage Company will link up with you, and both parties will plan this project together! In the worst case, the Yankees don’t know the goods and we can make them ourselves! Of course, this kind of situation will basically not happen, I have a relationship there!"

  Wu Guangyao wants to make Sue Leung a promoter of extreme sports, anyway, this woman is rebellious and likes to challenge (in her previous life, she switched from wireless to Jiayi, the reason is that wireless is not challenging anymore);

  It's better to give her a new challenge, so that she doesn't feel bored on TVB!

  While Wu Guangyao is keen on the development and packaging of extreme sports, it is not the profit of TV shows;

  Instead, to promote Red Bull!

  In previous lives, Red Bull was an advertiser of extreme sports!

  Netizens still tease!

  So, in this world, Red Bull will not only be a sponsor of extreme sports, but also a promoter of extreme sports!

  In a year or two, you can still buy a racing team to play!

  (End of this chapter)