Chapter 594【Forcibly interrupted dream! 】

After receiving Wu Guangyao’s task, Akio Morita did not personally invite Shigeru Miyamoto. After all, this was quite abrupt;

  Instead, he wrote an invitation letter, and the staff of the Human Resources Department went to Shigeru Miyamoto's house and handed it to Shigeru Miyamoto in person.

  The content of the invitation letter is roughly: Welcome to visit Sony’s Game Development Department!

   Shigeru Miyamoto studied fine art, and video games are a booming new industry;

  For an art student who likes the Beatles, he is naturally also yearning for it!

  So, Shigeru Miyamoto decided to visit to see what Sony’s game development department is like!

  As for the reason, Shigeru Miyamoto asked the Sony staff who came to send the invitation letter;

   "We need an eclectic artist like you!"

high recommendation!

  But the staff just gave a dictation, just the words given above!

  And the top management just dictated the words of the top!

   Although Shigeru Miyamoto knew that this might be a casual remark, he still enjoyed it.

   "I will be on time for the appointment!"

  For the sake of solemnity, Shigeru Miyamoto took off the bizarre outfits like the Beatles, and put on a formal suit, and his disheveled hair was deliberately combed.

   Entering the gate of Sony’s game department, Shigeru Miyamoto saw the graffiti everywhere inside, and suddenly a sense of belonging came into being;

There are also several young people of the same age who pass by in snow-white work clothes. They are discussing the difficult problems encountered in the work fiercely. Their expressions are so happy and energetic. Miyamoto was immediately caught in this atmosphere. Was infected.

  The person who received Shigeru Miyamoto was Akira Inoue, the head of the game development department, and said with a smile: "We do not set a threshold for game creation. You can freely incorporate your own ideas into the game."

   Shigeru Miyamoto was shocked, thinking in his heart, no wonder Sony’s games have always been the absolute hegemon in the field of video games;

  Only in this kind of encouragement to create, can we innovate a variety of works that lead the world's game industry;

  However, what everyone does not know is that because Wu Guangyao has brought several classic games to Sony, he will let everyone create;

  Of course, the Sony Game Department in this mode has indeed created several classic products.

   "I would like to ask, how did you know me, or how did you know my situation?" Shigeru Miyamoto asked a question in his mind when he caught a management.

  "The Ministry of Personnel heard about it accidentally, so I recommended you!" That's what Inoue knew.

   Shigeru Miyamoto no longer doubted, and followed Inoue Akira to visit.

"Mr. Miyamoto, although you haven't really entered this field; but I can tell you that our staff here can basically design a game independently after studying here for a year or two. So, do you want to challenge? ?" Inoue Akira initiated the invitation.

  Shigeru Miyamoto is just a young man who has never been in the world. Seeing someone admire him so much, and the working environment here is what he dreamed of, he immediately agreed to work in the Sony Game Department.

  In fact, there are hundreds of people in Sony’s game department, and there is no shortage of talents at all;

  If it were not for the above, Akira Inoue would never win a novice like this;

  After all, this is somewhat inconsistent with status!

  On January 20th, Sony’s second-generation semi-TV game console officially debuted in Japan at a price of 9,600 yen, which shocked all Japanese manufacturers.

  And players are even more curious that there are several games on it;

  9 games are not too much, but not too few, after all, the price is less than 10,000 yen.

  "Great! Only 4 days's salary can buy a game console of your dreams!" The thoughts of these low- and middle-income earners.

  Nintendo’s meeting room

   Yamauchi Hakuba's face was solemn, when he heard that Sony’s second-generation and a half game console was priced at only 9,600 yen, Yamauchi Hakuba seemed to be struck by lightning;

  Gein, Nintendo’s upcoming ColorTVGame6 (6 games) will be priced at 9,800 yen;

  It seems that the difference between the two companies is only 200 yen, and Nintendo can also support it through gritted teeth;

  But don’t forget, Sony’s game console has as many as 9 games, and in terms of hardware, it is also much better than Nintendo;

  As long as the player is not a fool, I am afraid they will choose Sony's game console!

   Yokoi Junhei, who is in charge of Nintendo’s video game department, said: “President, now that it’s too late for re-development, we can only go on sale!”

  Nintendo has prepared for this game console project for 2 years, and it was developed in cooperation with Mitsubishi Electric;

  If you retreat this time, you may have to wait another year.

  Mitsubishi will never agree to it anyway!

   Yamauchi Hiroshi said: “Why did Sony’s game console choose to be released at this time, and the price was suddenly cut in half?”

  No one can answer this question!

  It seems that Sony is targeting Nintendo, but there is absolutely no reason to make it clear;

  After all, only a few executives know Nintendo’s pricing, and only two or three people know the release date.

Masayuki Uemura, who is in charge of the game hardware, said: "We released it at 9,200 yen. Our cost was only 10,000 yen, and each product lost 800 yen. Of course, we also have ColorTVGame15 (15 games); but we and When Sony’s game consoles are fighting head-on in the market, then our reputation will also rise; when the time is right, we will immediately launch ColorTVGame15 to establish a victory in one fell swoop!"

  Uemura's remarks really made everyone feel better!

  Everyone is thinking, you Sony probably don’t know, our games are 15 types instead of 6 types;

  Moreover, in the minds of many Nintendo executives, the cost of Sony's game console is higher than that of Nintendo.

  By then, ColorTVGame15 will be sold at a price of 15,000 yen, which will definitely be very attractive!

The cost of   ColorTVGame15 is 12,000 yen, and each unit can make a net profit of 3,000 yen;

  Although ColorTVGame6 loses 800 yen per unit, a combination of the two models is a profit of 2,200 yen;

  The important thing is that ColorTVGame15 must be more popular, and the quantity sold must far exceed ColorTVGame6.

Yamauchi was also cheerful, and said with a smile: "Sony is the overlord of video games. We can compete with it for the market, but it will greatly enhance our popularity; if we sell in Japan this time, we can beat them. , Then we can have a place on the world stage in the future."

  Encouraged by Yamauchi's morale, everyone reversed the low mood in front of them!

  Will things develop toward their imagination?

   Obviously not!

  The strategy of a company is clearly understood by the enemy, and there is basically no possibility of turning over!

  Moreover, when it comes to game software, Nintendo can never come up with two classics.

  And Sony still has seven or eight classic games in history!

  Of course, Nintendo will definitely think of copycat Sony games, but copycat is a copycat, it can be popular at most, but it will never exceed the original.

  Mitsubishi Electric Headquarters

  Mitsubishi Yamauchi in the office of Mitsubishi Electric Vice President Kojimagawa, came to put out the fire!

   Originally, Mitsubishi did not agree with Yamauchi’s opinion, and believed that the method of loss-making sales was not good for both parties.

  You are not a leader in this field, or even a predecessor in this field, but you have just started;

  Once there is no success, not only will the cost be lost, but the entire project will also be lost.

  At the beginning, Uemura Masayuki, who was in charge of the hardware, worked hard to mediate between the two parties, and finally controlled the cost within the expected range of Yamauchi through close collaboration;

  While everyone was waiting to receive the goods, they did not expect that Sony’s second-generation semi-host was born.

  Kojimagawa is also very annoyed. Mitsubishi Electric has invested a lot in this area. After all, Nintendo’s hardware is only design, not production;

  Mitsubishi Electric's production lines are all done well, and I can't help but get very annoyed by such a thing!

  "President Hiroshi Yamauchi, do you have any confidence that your opponent is Sony?" Kojimagawa said in a deep voice.

  "President Kojima, please rest assured, at the beginning of the contest, whether we lose or win, we Nintendo can get what we want!"

   "Is it fame?"

  "Yes! But after we have gained a certain reputation, we will launch ColorTVGame15 and completely defeat Sony! This reversal effect will be infinitely magnified."

   "It makes sense, then I wish us success here!"

   "Haha, it will definitely succeed!"

  In early February, Nintendo also released ColorTVGame6.

  For a time, it did cause some sensation.

  The Japanese market is full of more than a dozen game consoles with a price of 20,000 to 30,000 yen. Now, within half a month, there are actually two game consoles with a price of less than 10,000 yen. This undoubtedly surprised the market!

  Although Nintendo’s game console sales are not as good as Sony’s, it also stands out from other similar products.

  Sure enough, good quality and low price are king!

  The inside of Nintendo was also very happy, and even held a small celebration.

  After all, this is Nintendo’s first video game console product. It is also very happy to stand out from other manufacturers.

  "I decided to let the partner company start now to produce 300,000 ColorTVGame15 sets for us, and prepare for the upcoming feast!" Yamauchi said with confidence.

  Nintendo's many executives have agreed, because at this time, ColorTVGame6 can be sold well, then once ColorTVGame15 is on the market, its sales will increase exponentially;

  Even Sony’s second-generation semi-hosts no longer have the advantage, because the allure of 15 games is still great.

  Obviously, everyone is very confident in the marketing strategy of reducing 9 keys!

  This kind of strong contrast sales is a method that Yamauchi is proud of.

  Ueno Akihira, who is in charge of Sony video games, reported on the market situation to Akio Morita.

  "In general, our sales are more than twice that of Nintendo; however, Nintendo's hardware and software are indeed better than other Japanese manufacturers!"

   Akio Morita was shocked, not surprised by Nintendo's strength, but surprised that the boss could predict 2 years ago that Nintendo is an important rival of Sony.

  This boss, could it be that he can predict the future!

   Thinking of this, Akio Morita couldn't help but admire Wu Guangyao even more.

Thinking of this, Akio Morita said: "Well, we still have a killer trick, so let this Nintendo step on our shoulders for a while, and then let them fall high; let them understand that it is necessary to imitate us. Powerful!"

  Ueno Akuping nodded, and said confidently: "Moreover, when these companies are still catching up with us, we have already set our sights on the future; sooner or later they will understand that we are in control of the future!"

  After receiving the R&D task of the ‘Red and White Phone’, Ueno Akupei couldn’t help but admire the bosses above. Once interviewed, this product will bring video games into a new era.

  Hardware: 8-bit central processing unit, clear picture, removable card reader game card, more picture background

  As for the software, in fact, Sony’s electronic game department doesn’t take it seriously. I believe that many companies do.

  As long as the hardware keeps up, countless ideas can be realized.

  Plus, Ueno Akihira also knows that the company has a mysterious president who can always collect various game ideas;

  Today, six of Sony’s 10 classic games come from the hands of the president.

  The most classic is "Hong Kong Cube". Whether it is arcade, game console, or upcoming handheld game console, "Hong Kong Cube" is an absolute flagship game.

   Akio Morita suddenly said, "By the way, the last time Shigeru Miyamoto needs a good training!"

  Ueno Akihei was taken aback, and then quickly said: "Okay, President!"

   Akio Morita nodded in satisfaction, and his subordinates didn’t ask much reason, so he saved himself the effort of explaining;

  The key cannot be explained!

  "Minister Ueno, the video game department is an industry that the chairman values ​​more. He once predicted that the entire TV market will reach a market of tens of billions of dollars in the 1980s. I hope that everyone will work hard, and will always be the overlord of video games."

   "Hi, I remember it!"

  After Ueno Akihiro exited, Akio Morita showed a smile on his face.

  Sony is a company founded by himself and Jing Shenda. In terms of feelings, Lenovo Electric and Lenovo Electronics are inferior;

  Even after Sony was acquired by Lenovo Group, Japan still regards Sony as one of its own and Ibukazu companies;

  The boss also regularly rewards himself and Jing Shenda, a certain amount of Sony equity;

  The two currently hold together: 5% of Lenovo Group shares and 6% of Sony shares.

  Akio Morita and Isenda also know a truth. The one that Lenovo Group deserves the most reward is the president;

  Too many ideas come from him!

  "Leading Lenovo Group to become a world giant company will live up to my Bole!" Akio Morita muttered to himself.

  At the beginning of March, Sony and Nintendo were red and purple in the video game market!

  And Nintendo has also become Japan's emerging electronic game manufacturer strength in one fell swoop, making other manufacturers the envy of it;

  However, other manufacturers cannot adjust the price of game consoles below 15,000 yen;

  Because, in order to reduce costs, Nintendo has done a lot of communication with partners, hoping to establish a victory in one fell swoop.

  At this time, the endless stream of game consoles are stored in the library, and everyone at Nintendo is full of confidence!

   "President, President!" A hurried voice came.

   Yamauchi Hiroshi and Yokoi Junping frowned. The staff was so panicked that the atmosphere in the entire office collapsed;

   defeat atmosphere!

   "What's the matter?" Yamauchi asked dissatisfiedly.

  "President, Sony announced the release of Sony 5200, with 18 games in it, priced at 15,000 yen!" The staff said breathlessly.

   "Nani!"

  The high-level people in the office have infinitely enlarged their pupils, their faces are a bit hideous, and their tone is jealous and violent, and it burns at once!

  Seeing so many executives, looking at him like a cannibal, the staff shivered!

  "Sony has released another game console with 18 games. They claim to be the flagship version of the Sony 5200!" The staff had to repeat it, but due to tension, the words had the same meaning twice, but the words were different.

  In short, Nintendo is over!

   Yamauchi sat weakly in the boss chair, still with an expression of disbelief on his face!

Yokoi Junpei quickly responded: "President, we have to come up with countermeasures immediately. The slower the reaction, the more passive! The only way now is that we also have to list ColorTVGame15 immediately, and the price is set at 13,800 yen. good."

   Yamauchi reacted and said, "But in this way, we basically have no profit!"

   Yokoi Junpei said: "Now what is considered is not profit, but how you have placed an order for 300,000 units to sell!"

   Yamauchi Shocked!

  The order of 300,000 units, if it is not sold, it will definitely hurt Nintendo's vitality!

   "Okay! Let's convene a meeting with the management first, and we must carefully formulate a strategy!"

  Nintendo instantly jumped like a catastrophe!

  It can be said that Wu Guangyao’s move will completely disrupt Nintendo’s momentum;

First of all, Mitsubishi Electric, the backing supporter of Nintendo, will consider the partnership between the two parties for the first time, whether it is necessary to continue; you must know that Mitsubishi Electric produces IC chips, that is, the central processing unit of the game console, which is the game console’s Absolutely important part; once there is no support from Mitsubishi Electric, Nintendo will return to its original form.

  Secondly, Nintendo’s internals will also be panicked. After all, it was the first time it entered the game console field and suffered this catastrophe. The blow to the staff is unimaginable, and even the high-level staff will doubt themselves.

  Finally, after this battle, Nintendo was completely nailed to the pillar of shame; even if there were any achievements in the future, it would remind others that Nintendo was defeated by Sony in the first place.

  Wu Guangyao’s methods are more than that. Nintendo was the inventor of handheld game consoles and the inventor of watch games in the previous life;

  In this life, these two products will be sold by Sony immediately;

  At that time, Sony’s position in electronic games cannot be shaken by any manufacturer unless there is an internal problem.

  If a company’s strategy is known, disasters cannot be thought of!

  Three days later, Nintendo hurriedly released ColorTVGame15, but the market has been occupied by Sony;

  As you can imagine, the sales response of ColorTVGame15 was mediocre.

  Some media even began to attack Nintendo, saying that Nintendo was playing clever, but it was mistaken by clever!

  In view of this, Sony’s public relations department was dispatched to spread gold in all media!

  ‘Nintendo is suspected of plagiarism! (Many games are similar to each other)’

  ‘Nintendo, painting a tiger is not an anti-dog! (Minus 9 game keys)’

  ‘Nintendo’s game console is not as good as Sony’s hardware and software, but wants to compete with it! (In fact, I chose to release it at the same time!)’

  ‘Nintendo is suspected of malicious competition! (Reduce the price to 13,500 yen!)’

  For a time, Nintendo’s approval will be exhausted!

After this battle, Wu Guangyao finally relaxed in his heart;

  In fact, the previous Nintendo was putting too much pressure on Wu Guangyao in the game field!

  As for now, Wu Guangyao is no longer worried!

  (End of this chapter)