Chapter 606【Take it all! 】

  The Guangyao Family Office is simultaneously attacking the three brands of Starbucks, Home Depot, and Best Buy, and Wu Guangyao is not idle, and is helping Qingxia who has fallen into unrequited love.

  In 1972, Qingxia developed feelings for her because she co-produced "Outside the Window" with Qin and Han, but because Qin and Han was married, it was social etiquette intolerant;

  This year, Qing Xia went to America to escape her relationship, and she happened to be met by Wu Guangyao.

  The so-called secularity is to restrain ordinary people. For Wu Guangyao, there is no problem;

  Of course, the premise is to capture Qingxia’s heart and let him fall into the trap of old bacon;

  Wu Guangyao does not look old. A man in his 40s is the peak of his appearance (for Wu Guangyao), the period of career rise, and the period of glamour explosion.

  The first date (meeting appointment), Wu Guangyao was not aggressive, just like the boss of a film company, he fell in love with a potential actor;

   But in fact, Qingxia has fallen into the trap, but Wu Guangyao, the hunter, is too smart!

  Qingxia is also considered to know some wealthy people, but compared with the people in front of her, it seems that those people are all country people;

  The person in front of him is not pretentious and looks very ordinary and indifferent, but he can always feel a kind of dignity from him and around him.

  In this way, a pleasant appointment is over!

  On the route from Los Angeles to Seattle, a Boeing 747 private jet is flying in the stratosphere.

  Schultz swears, this is the most memorable thing in his life!

   Looking at his boss’s private jet, Schultz only felt that the rich man in his impression had collapsed;

  Those rich men in my own impression, it seems that they are just a little richer than myself. Compared with this one, it is really nothing!

   "Just visit!" Wu Guangyao said generously.

  Schultz said thank you, and I visited it at will on the first floor, but stopped at the first floor, and did not mean to go up to the second floor;

   "The second floor is also at will!" Wu Guangyao saw Schultz's worry, and again generously invited.

  Schultz smiled and shook his head, and sat down on the sofa;

  Wu Guangyao did not insist upon seeing this, but planned to talk about business!

  "After we acquire Starbucks, we must establish a strong brand image; therefore, direct sales is the best choice, and'joining' should become a forbidden word for Starbucks."

  Schultz feels that his boss knows a lot about direct management and franchising. Although he is still thinking about it, he also feels that the boss’s idea is very unique!

  In this era, the best way to expand is to join, franchise, and strengthen the brand’s reputation for the purpose of quickly occupying the market; but the boss’s idea is just the opposite, which is undoubtedly an ‘alternative’!

  "BOSS is worried that franchised stores will not be able to provide products and services like directly-operated stores?"

  Wu Guangyao nodded!

   Later generations have never heard of Starbucks franchise stores. Obviously, this strategy is right!

  It may be a bit harsh to say that Starbucks is a high-end coffee brand, but that's the truth;

  A Ruixing Coffee in China used capital to expand wildly, and finally collapsed;

  These people regard coffee shop operation as a capital game, and they have not immersed themselves in making products at all!

  Schultz said worriedly: "But if you want to expand quickly, capital?"

Wu Guangyao said with a smile: "Initially, my funds were invested in. As long as you make Starbucks famous, we can continue to raise funds; even if our shares are diluted, as long as our philosophy is the soul of Starbucks, then we are absolute The controller."

  Schultz felt relieved for a while, fearing that his boss would take the shares too seriously!

  Wu Guangyao directly packaged all the Starbucks concepts he knew in his previous life to Schultz, so as not to worry about it all the time;

  Although Starbucks has not yet discussed the acquisition at this time, Wu Guangyao is not at all worried that the original Starbucks team will not sell!

  Los Angeles to Seattle is 3,500 kilometers, less than five hours flight time;

  The acquisition negotiation time only took 3 hours, and the Starbucks team lost under 6 million US dollars;

  In terms of asset value, the four Starbucks stores will not exceed US$3 million;

  But Wu Guangyao is unwilling to spend too much time!

  "Mr. Schultz, from today, you are the president of Starbucks, and you have the absolute leadership of Starbucks!"

   "Thank you boss for trusting, I will use actual actions to surface, you did not choose the wrong person!"

  Leave a few family office auditors to conduct an asset audit on Starbucks. Wu Guangyao returned to Los Angeles by private jet the next morning.

  Good news is always one after another, and Yuan Tianfan also has the latest negotiation results!

  Bamart accepted an investment of US$8 million from ‘Guangyao Family Office’, and the family office received a 35% equity stake and two director positions on the board of directors.

  On the phone, Wu Guangyao listened to Yuan Tianfan’s report in detail!

  Best Buy was reluctant to accept investment from an Asian family at first, and the pride of Americans might be overwhelming;

  However, Yuan Tianfan, under the banner of Lenovo Group, said that if the investment fails to receive results, Lenovo Group will jointly invest in a home appliance and consumer electronics chain store in the United States with all electrical appliance manufacturers in Japan.

  At the same time, Yuan Tianfan tempted that if Best Buy accepts the investment of ‘Guangyao Family Office’, it will reap a new home appliance retail model, which is enough to change the trend of the entire industry.

  This business model was naturally taught to Yuan Tianfan by Wu Guangyao;

  A very simple business model, operating branches under the concept of "super stores", providing a more complete product selection;

   is to open a ‘super store’ in a city first, and then use the ‘super store’ to radiate branches throughout the city.

   After some coercion and temptation, Bamart’s team finally accepted the investment and introduced a new business model.

  "Yes, things are going well! You lead the team to familiarize yourself with Bamart, and the two director seats will be arranged for Daniel and He Liyu!"

  "Yes, boss! I will organize Best Buy's specific situation and future business strategies into data as soon as possible, and show it to you at that time!"

  Yuan Tianfan's words won Wu Guangyao's favor. Although he has no time to control Best Buy, he at least knows the company's operations.

As if thinking of something, Wu Guangyao said to Yuan Tianfan: "I have another idea, and you can get the advice of Best Buy’s board of directors: that is, the company has abolished the commission-based sales model and introduced the business philosophy of self-service discount stores, thus completely It has changed the company’s traditional retail methods and provided consumers with more autonomy and space during the shopping process."

  Yuan Tianfan on the phone took the notes quickly, and after hanging up the phone, he began to think seriously;

  "The boss is worthy of being the **** of business!"

  Home Depot was established in 1978, less than half a year after its establishment, and the first three stores are still being closely prepared;

  The three founders did not expect that investors would come to the door so soon. Coincidentally, because opening three stores at the same time consumed a lot of money;

  Finally, ‘Guangyao Family Office’ won 15% of the shares for 3 million US dollars!

  15% of the shares is not too much, but it is very difficult to win, Wu Guangyao is also satisfied!

  Furthermore, I know that Home Depot will expand through financing in a large amount in the future, and I still have opportunities;

  The goal is set at 25% of the shares, it can still be done!

  At this point, the Wu Guangyao family has taken part of the shares in the three brands of Starbucks, Best Buy and Home Depot!

  (End of this chapter)