Xiying Studio's promotion of "The Hawthorn Tree" is actually nothing more than a few points.

  The most important test screening is the first time you come.

   During the ten days or so, basically all the target cities will be visited, one or two test screenings will be held a day, and local media will be contacted for word-of-mouth publicity and fermentation.

  The second is to log in to some talk shows, whether it is interviews with directors or actors, and promote them on public media.

  The third is an advertising poster for a big movie theater, a signing event, etc. And some behind-the-scenes production clips released by Xiying Studio on the Internet.

   The time is not particularly tight, but the task is quite heavy.

   And everyone's first stop is Shanghai.

  Shanghai Film Studio arranged a very heavyweight media preview for Shanghai Magic City.

  Modu has invited almost all prominent media magazines, as well as well-known people from the local entertainment industry, in order to help promote "The Hawthorn Tree".

  There are a total of three promotions.

  There will be an audience test screening in the afternoon, and then during the audience test screening, the crew of "The Hawthorn Tree" will answer questions from reporters sent by these magazines. The questioning session lasted for an hour, and they were held simultaneously in Wanda's movie screening hall. After the questioning session was over, they returned to the audience's trial screening room to accept some questions from the audience.

   After these two sessions are over, there will be a media preview at 8 pm.

   At that time, Wanda Cinemas will be full of stars, and they will come to support Xu Xin.

   When the three of them arrived in Shanghai, it was only 2 o'clock.

   After getting off the plane, I walked towards Wanda non-stop.

  At around 2:30, I arrived at Wujiaochang Wanda in YP District. At the same time, I met Xiong Wanbin, the person in charge of Wujiaochang Wanda Commercial Center, Xue Haifeng, Li Mingjun from Honglin Capital, and others.

  They all came to give Xu Xin a platform.

  As a friend of the eldest son, Wang Sicong said hello without Xu Xin mentioning it.

   "I don't care about cats and dogs. The row of "The Hawthorn" must be full."

Therefore, this time, Xiong Wanbin, as the person in charge, not only came here in person, but at the same time, Wanda Cinemas also put the best decoration, the most comfortable seats, various effects and curtains in the No. 9 screening hall, which is full and full. I contributed to it as a venue for the audience preview.

   It was supposed to be for the VIP, but considering that the VIP hall couldn’t fit many people, it was reserved for those big bosses at night.

  As one of the investors, Red Forest Capital is also a landowner in Shanghai, plus Xue Haifeng... The reporters will understand what is going on when they see this group of people.

   Honestly spare no effort to promote it.

   Do something?

  Then weigh your courage first.

   As far as Xu Xin is concerned, these people are friends, and they are not polite.

   After seeing him in the reception room of the cinema, we had to exchange pleasantries. Logically speaking, these big shots are sitting here, and Liu Yifei and Lin Xunxin are the foils.

  But one of these two people is Xiong Wanbin's "mother's family" who has to be treated with courtesy, and the other is Shuangwei's first sister. Because of the addition of Xu Xin, no one dares to underestimate these two people.

  So the atmosphere was pleasant, but not awkward.

  And if it's just a general greeting, that's actually fine.

  Although Lin Xunxin lacked experience, Liu Yifei was already too familiar with this kind of occasion.

  Everyone greets people with a polite smile.

  Then wait until the audience starts to enter the arena, and the press conference starts on the other side, and the meeting is over.

   She felt so.

  But when Mr. Xiong, the person in charge of Wanda Cinema, left, the atmosphere in the room suddenly changed...

  In her eyes, the production director of Shanghai Film Studio smiled and handed Xu Xin a cigarette:

   "Director Xu, what shall we eat tonight?"

"work meal."

  Xu Xin also smiled and waved his hand:

   "Movie promotion is important. Although the big guys don't say it, there must be many people who want to see what's going on with "If You Are the One" and "Hawthorn" this time. Publicity work is important."

  In Liu Yifei's senses, she could clearly feel that in the atmosphere of the whole room, the taste of utilitarian playfulness began to recede, replaced by...an emotion that she could not understand.

  After hearing what Xu Xin said, Xue Haifeng said directly:

   "We definitely have confidence in Director Xu. Besides, the box office of a movie is one thing, and the return on investment ratio is another."

  Hearing this, Xu Xin smiled and shook his head:

   "I heard that the placement ads in "If You Are the One 2" are quite scary. The investment of more than 50 million yuan in the film has already been paid back. We still have 20 million yuan to get back."

   Who knew that after he finished speaking, Xue Haifeng was even happier:

"Haha, if they talk about this kind of thing, don't we have more to say? They fight for advertisements, so let's fight for overseas markets. The information I got is that they will be released in the United States and Canada on Christmas Day. In January, in Australia, New Zealand, and Singapore. Other places are not interested in the film.

   To put it bluntly, they are nothing more than a few major overseas Chinese gathering places. How much box office can these places produce? It's amazing, add up several places and make up two to three million dollars. We are different. "

   Xue Haifeng's happy mood is not fake.

  Because the overseas market response of "The Hawthorn Tree" is very good.

   It has been confirmed that it will log in to France, Italy, and Germany at the same time on Christmas Day, and will log in to European countries in succession later.

  As for the region where "If You Are the One 2" was registered, "The Hawthorn" did not fall.

   It's just that I don't care.

   The reason is actually a problem of piracy.

  Piracy is rampant, and those Chinese in foreign countries can easily obtain pirated resources on the Internet as long as they want to.

   This is not an exception.

  Looking at the popular and well-received films that have been sold abroad in recent years, they are actually Chinese art films.

  Foreigners are definitely more aware of copyright than Chinese people at this stage. Therefore, the fundamental difference between "If You Are the One" and "The Hawthorn Tree" comes out.

   "The Hawthorn Tree" is fully blooming in Europe and Asia, but the target audience is to make money from foreigners.

  If you want to watch a movie, whether you go to the theater or find a pirated version, it doesn't affect "The Hawthorn".

   But "If You Are the One" is different.

   It can be seen from the place where it arranges the film to be released that it is essentially pursuing the Chinese market.

   And its artistry is not enough for foreigners to recognize.

   This is the difference between an art film and a commercial film.

  At the same time, it is also an art film that has won the Newcomer Golden Lion and the Director Silver Lion. It is the most essential difference and confidence from domestic commercial films.

  This movie has brought Xu Xin more than just a group of Italian "grandmother" fans.

   More importantly, as a stepping stone, it helped him open the European market.

  As for Xue Haifeng's words, Xu Xin did not follow up.

  Because...the movie hasn't been released yet, and no one knows how the box office will fare.

  He has more important things to do right now:

   "Mr. Li, Mr. Xue, there is actually another matter for my visit this time. It is also a proposal from the factory. The factory wants to set up an investment company. I wonder if you two are interested?"

   "..."

   "..."

  As soon as these words came out, Xue Haifeng and Li Mingjun frowned at the same time.

   The one who frowned the most was Li Mingjun.

  Because he is the person in charge of the largest investment company under the Shanghai Film Studio... No matter how you look at Xu Xin's words, he seems to be grabbing his own business.

   Seeing this, Xu Xin did not hide it, and said directly:

   "This investment is not an investment in movies, but an investor."

   One sentence dispelled Li Mingjun's doubts, but immediately a bigger doubt appeared:

"Investors?"

   “Yes, invest in…people!”

  Xu Xin pointed at Liu Yifei and Lin Xingxin with a quick introduction.

  Liu Yifei was taken aback again.

  I thought how did this find me?

  But Xue Haifeng seemed to understand what it meant, and said:

   "Director Xu means... to invest in these actors?"

"right."

   Seeing that he understood, Xu Xin smiled and said:

"Xi Film Studio, Shanghai Film Studio, and Yindu are holding companies, and let headwinds implement it. Private management is more convenient. Too much concentration of resources is not good. As the old saying goes, don't worry about scarcity, but worry about inequality. Mr. Xue, you Say?"

   Everyone is smart.

   Some things don’t need to be said very clearly, and what you understand will come naturally.

  What about Li Mingjun, I understand.

  Knowing that there is no need for me to get involved in this matter.

  Because it is not covered by Honglin's business.

   It is used as a way for the owner's factory to expand resources.

  Xue Haifeng also understood.

   And follow Xu Xin's words to ponder... Suddenly, I found that this path is very correct.

  Whether it is the Shanghai Film Studio or the West Film Studio, in some aspects of certain things, there is a taste of "success is Xiao He, Xiao He is failure".

  Because they are state-run, they have natural and incomparable advantages in handling some matters.

   But sometimes these advantages can also become disadvantages.

  Compared with private enterprises, they are too "lengthy".

  But... At this moment, this private enterprise named "Headwind" can contact three large state-owned factories, integrate resources, and then sink resources into the basic market in a private style...

   Let the state-owned factories really have the capital to compete with those companies for "seeds".

   At the same time, their background is stronger, more solid, stable...

   "Patter."

  Xue Haifeng lit the cigarette, and his eyes were completely hidden in the smoke.

  This thing is... interesting.

   As for Lin Xunxin, he probably understood.

   But don't really care.

  Whatever you like, you won't suffer anyway.

   I'm too lazy to think about it.

   Only Liu Yifei...

  She looked at Xu Xin, who was obviously a lot older than the two old foxes next to her, but gave the impression that she was Xu Xin who was on an equal footing...

  My mind began to spin rapidly.

Investors? Who to invest in?

  Xu Xin pointed at me... Did you ask Shanghai Film Studio to invest in me?

   Investing in me...does it mean opening a studio in the future?

  When realizing this possibility, Liu Yifei only felt that his mind suddenly became clear.

  Xi Film Studio, Shanghai Film Studio, and Yindu three companies invest in themselves?

this…

  In a trance, she smelled an indescribable attraction.

  Will any actor refuse?

  Not mentioning such a deep background, just talking about resources, isn’t that a lot?

   After thinking about this, suddenly, her pupils dilated slightly.

  Whose idea is this?

  In the factory? Or...Xu Xin's?

  If it's Xu Xin...

  Unconsciously, her eyes drifted to the other party sitting on the sofa again.

  …

  The matter of jointly establishing an investment company is not accomplished overnight.

  It was like when Xu Xin put forward this suggestion, it made sense that even Tian Shuanghe called for a meeting to study it.

   This cake is...a bit big.

  Xue Haifeng should also be treated with caution, take it back to the factory and study it.

  Xu Xin was not surprised either.

  For this investment company, he doesn't ask much, as long as he has the right to speak.

  As the actual manipulator, Headwind invests in those actors who want to become independent. The more people sign, the more scattered resources will be in places like the Beijing circle, Shanghai circle, and Northwest circle.

  He doesn't want one family to dominate, but a hundred schools of thought to contend.

  When the number of artists under this investment company is small, it can be used as a "protective umbrella" for everyone, allowing everyone to maintain competitiveness with any resources. And when there are more people... that will be the Great Harmony of the world. Whoever wants to get resources depends on his ability.

  If you want to get resources by your ability, you must be hard enough.

  The hard conditions for actors and entertainers are nothing more than those types. As long as acting skills, popularity, appeal, and commercial value are in a positive cycle, then it will be a great thing for the ecology of the circle and benefit the country and the people.

   Again, he doesn't want to be the "cap" of any circle.

  Because manpower will eventually be exhausted, if it becomes the upper limit of the circle, then sooner or later, he will become a stumbling block for others to move forward.

  But... as long as you know how to converge, it will be enough to become the lower limit.

  Become the lower limit of a national "high-end bureau".

  The spiritual energy of the whole people is revived, and the productivity is developing rapidly. At that time, the world will be more exciting. And the backwardness and dross of the old era should be left in the garbage dump of history.

   It is said that if you fall behind, you will be beaten.

   But there is no need to do it.

  Those bad ones... let it slowly disappear in the long river, the best...

   Not a single splash can be turned over.