The advertisement is over.

The entire office area is in a state of silence

If you describe this state specifically, it may not be the kind of excitement that is incredibly excited when you see your favorite team win the championship, and it is not a kind of thing that you are particularly surprised when you see someone. As a result, the stunned crow is silent. To be precise, it may be more like you were doing well before, but the next moment you received a notice of your own critical illness from the hospital, telling you that there are no days to live. ——At this moment, there is probably such a similar atmosphere in the office area

one second……

Two seconds...

Someone finally made a noise

The old comrade in the public service advertising department called out without warning, "Oh my god", clutching his chest in horror, as if his lungs were hurting.

"Why does it smell like smoke?"

"Quickly open the window to let it breathe."

"Stop smoking, secondhand smoke is more harmful"

"Yes, stop smoking me and scare me to death"

"This ad is so...it makes me speechless."

"No, I feel like my lungs are burning. Is this your mother still a public service advertisement? It's scary to death, it's not visually scary, but psychologically scary. When watching horror movies, especially on some days- This horror movie doesn’t have the same feeling as it is now. Not only is there fear, but there is also a disgusting, chilling shiver in it. It seems that something is crawling in my lungs.”

"That's right, it's not that the smoker really doesn't feel this kind of feeling. I said, I said, why did Teacher Zhang make such a prop? It turned out to be used like this."

"This"

"This ad is too'bloody,"

"No blood, no pictures of real black lungs, but what's the matter, knowing it is a fake lung model, how can it feel more scary than it really is"

"I can't do it, I have to slow down"

"After so many years of advertising, it is the first time that I have seen such an advertisement-I would never dare to watch it a second time after seeing it once."

"Want to be so cruel?"

"Too exciting"

"It's a big game this time"

People who don’t usually smoke are better, but everyone who smokes, especially those old smokers, shouted in shock at this time, feeling that the whole person was cast a lingering shadow from the inside to the outside. Every time I take a breath, I unconsciously think of the lifelike burning lungs in the advertisement and the disgusting soot residue attached to the lungs to the bottom of people's hearts. That kind of fear is hard to describe in words

Sun Han was also very frightened, and he realized what Zhang Ye's previous series of arrangements and tasks given to them were for and what to do.

A day

Fifteen seconds

The whole ad is not leaking

He swears that even if it is a foreign smoking cessation advertisement, he has never seen a public service advertisement that can be made into this way, can be made into this form, is this a creative advertisement? Technically speaking, it does not have all the conditions for creative advertising, but Sun Han knows that it is really creative advertising, and it is not an ordinary idea, but an amazing and pioneering creative.

Absolutely

This ad is so **** awesome

Many people swiped their gazes on Zhang Ye's face for a while, wondering how long this person's brain grew, isn't the structure inside it different from normal people? Such an advertisement that can be regarded as a model textbook for public welfare in the world. What so many advertising professionals all over the world have not made, is it actually made by a non-professional person? It actually came from the mind of a broadcast host?

Suddenly, Xu Yuhong got up gently, smiled and clapped his hands.

When the others saw it, they all stood up and quickly clapped. In a blink of an eye, the applause filled the entire office area with a few tables. The leader didn't know what it was. Maybe it was just the grandstand who clapped, so they clapped. However, the employees in the advertising department really admire Zhang Ye. This applause is for this public service advertisement, and it is also for Zhang Ye. It is for someone who can help when they are in trouble. Everyone fell down, but he still fights alone and never give up. It is too powerful for someone who can make such an amazing advertisement that they are beyond the reach of professional advertisers.

Zhang Ye smiled and said, "It seems everyone is quite satisfied, so that's it."

The staff who reviewed the counterparty were also very excited, "I will submit for review immediately and submit to the above for approval. If this advertisement fails, then no advertisement can pass the review.

Sun Han was very excited. He went up and grabbed Zhang Ye's hand, "Thank you, Mr. Zhang."

Zhang Ye shook his hand, "It's not because of me alone. The colleagues in the advertising department who came to help yesterday, you, and the colleagues who helped with the background music are everyone's efforts. If I were alone, I would be busy for three days and three days. I can't do it at night, so don't thank me."

Sun Han said: "We couldn't have done it without you"

The intern girl’s eyes were red, and she shouted, "We did it."

"Yes"

"We really did it"

Many people can't hide their excitement, especially Sun Han and others from the public service advertising department. They are responsible for this impossible task and participate in the whole process. They know the hardships better than anyone. Last night, it was until midnight. At the time, they were still fighting desperately. When they learned that the props had a major problem and could not be used, everyone's mood could be imagined. The blow was too big, until today, until the final deadline, with the help of Zhang Ye , They actually completed this advertisement miraculously, that kind of mood, maybe only they know it.

"Thank you"

"Thank you Teacher Zhang"

"You are too good"

"Compared to us, you are more of an advertising professional."

Many people in the advertising department also thanked Zhang Ye. The public service advertising department was also a member of their advertising department. Zhang Ye came to help the public welfare department for free, and it was the same as helping them in the advertising department. They were exhausted and worked day and night, of course. Thank you so much.

Over there, Xu Yuhong said coldly: "Xiao Zhang is volunteering to help?"

When Sun Han heard the director's attention, he quickly said for him: "Yes, yes, Teacher Zhang didn't ask for a penny. We were supposed to pay for the production, but..."

Zhang Ye didn't care: "Since I am doing public welfare, what kind of money do I want?"

Xu Yuhong nodded slightly, "That way, change the last shot of the advertisement, add a line at the bottom, write Zhang Ye produced, or similar labels.

Zhang Ye raised his eyes, huh? Is there such a good thing?

A Taiwan leader didn't agree with him, "Director, there is no precedent for this."

The other person in charge also erred, "Yes, use a personal name to hang a public service advertisement, is this... OK?"

Xu Yuhong said: "In the case of company sponsorship, you can put the company name, as long as it does not exceed the number of seconds specified in the regulations, and the individual is the same. I also understand this advertisement. The creative is Xiao Zhang, and the one who contributes the most is Xiao Zhang. The advertisement counts as being sponsored by other members of the society alone, there is no problem.

The director made the decision, and others dare not say anything.

Sun Han was very satisfied. Finally, he didn't let Teacher Zhang Ye work in vain. It just left a name alone. The meaning is different, and he knows that Zhang Ye's ambition is in the entertainment circle. More exposure and popularity will definitely be for him. The career of Zhang Ye is very helpful. What's more, Zhang Ye was criticized by many media, experts and scholars just a few days ago because of the Peking University incident. They all commented that he had been cursed and scolded. This time he contributed to the public welfare, and he can return to his character. In short, it must be good for Zhang Ye.

The Taiwan leader is gone.

There are a lot of people left who continue to make the final finishing work on the advertisement. Generally, it will not move. It is already perfect, but some small details may be able to be tinkered with, and the words "produced by Zhang Ye" at the end are also To add, so I have to go through it again.

The advertisement began to be shown for the second time.

Some cowardly smokers have already ran away early.

"You guys do it."

"Should be enough manpower?"

"There are enough people, then I'll go first, I have something else."

"Ahem, this...I, I'm going to the toilet."

Some of them don’t want to watch it a second time even if they know it is for work. They are afraid that they won’t be able to sleep at night after watching it.

Zhang Ye didn't seem to be responding at all. He has become more and more tired now. He doesn't want to waste precious "stamina potions". One bottle is less than one bottle, although a bottle of 100,000 reputation is not counted for him. Something is too expensive, but there are some game items that can't be drawn if you want to draw a lottery. Naturally, you have to cherish the use of each item and use it on the blade as much as possible. I was able to refresh myself by smoking, so I took a spot and clicked on it.

Several people nearby immediately avoided him.

Sun Han was dumbfounded, "Do you dare to smoke while watching this ad?"

The four young, sick and disabled also expressed shock, "Ms. Zhang, are you not afraid?"

People from the other advertising department also came over.

Zhang Ye let out a cry, "Me? I'm afraid too"

Hu Fei never left, and asked speechlessly, "Then you still smoke?"

Zhang Ye said confidently: "It's because I'm too scared, so I have to smoke a cigarette to suppress my shock."

Sun Han: "..."

Hu Fei: "..."

Old and sick: "..."

Everyone in the advertising department: "..."

Sure enough, your mom is a bold artist