Chapter 301 If you want to sell, you have to sell culture

For ten days, Jian Heng has been thinking about this issue whenever he has time, mainly how to package his place as a noble and noble place, and also have certain characteristics, which can attract people from a deeper level and make people feel more comfortable. The main product has shifted from fitness to a deeper level of selling culture.

  Jian Heng heard a saying before that it is only low-level companies that sell products, while higher-level companies sell lifestyles, and higher-level companies sell culture!

   These days, Jian Heng’s thoughts are on the word culture. When it comes to culture, Jian Heng must be praising Chinese culture. Firstly, Chinese culture has a long history, and secondly, he is not too familiar with Western culture. Even if they are familiar with Western culture, it is not a novelty for this group of Westerners, and it will not make anyone curious.

   Besides, even if you are familiar with Western culture, as a Chinese, how can you play Western culture better than Westerners.

  It’s like doing painting. No matter how Chinese people do oil painting, they can’t beat foreigners. Why? Because it is something in the bones of the family, and it has been infiltrated in the life of the family since childhood.

  Similarly, if foreigners want to make landscape paintings, they will not be able to catch up with the Chinese, because landscape paintings are also things of Chinese culture.

  When he thinks about selling culture and thinking that he can contribute to Chinese culture, Jian Heng feels a little excited, because Western culture has eroded Chinese culture too deeply.

At present, the biggest accomplice is the actor, not to mention anything else, just to say that those celebrity reality shows and parent-child shows on Chinese TV screens, one by one, with a face that is either called Ella or William, the whole What a foreign name in a Chinese program, it seems that the child's skin is three points paler because of a foreign name.

You said that you want to appear on European and American programs, you are called a foreign name, just like many foreigners who come to China like to have a Chinese name, but the Chinese variety shows you appear on are also Chinese people’s money, and the audience who watch them are also Chinese, your whole foreign name, how pretentious is it!

  Really capable, you don’t want to make money in China, go straight to Hollywood, learn about Jackie Chan, go to the European and American markets, everyone has no such ability, and they are just doing nothing in China.

  Ignore these traitorous actors, since Jian Heng has decided to sell culture, the next step is to consider how to sell it to get the starting price.

Although there are no mature ideas in his head, Jian Heng still has a general idea. The first step must be to rectify the architecture of the ranch. It does not require ancient Chinese style, at least it must have a modern simple style. Chinese artistic conception, or sell oriental culture with a school of western things? Isn't that too ridiculous? One look at it and you know it's a trick to sell dog meat.

   After much deliberation, Jian Heng realized that there was only one thing missing between himself and his ideal, and that was: money!

   It takes money to renovate the house, it also needs money to play cultural imports, and it needs money even more to cultivate traitorous performers in the United States!

  Thinking of this, Jian Heng subconsciously stretched out his hand to touch the tattoo on his chest, and thought: Fortunately, I have cheats!

  Jian Heng sat in his study room, with his cheek in one hand and the pen in his mouth, writing vigorously from time to time, frowning and thinking from time to time, as if he was preparing for an exam when he was in school.

   While Jian Hengzheng was thinking hard, Sun Siwei arrived at the door of the house, knocked lightly on the door, and heard the voice of wheat inside, and then opened the door and walked into the house.

   "Balley, wheat, hello. Where's Jian Heng?"

  Seeing Barley and Wheat playing with Pooh, Denver and Instant Noodles in the living room, Sun Siwei opened his mouth and asked.

   "It's in the study!" Mai Nuzui gestured in the direction of the aisle.

   "Oh, I didn't expect that, he still loves reading now," Sun Siwei said jokingly.

  Balley explained with a smile: "It's been ten days, and whenever I have free time, I go to the study to stay, saying that I want to consider the change of the ranch management style in the future. What can you do with him?"

"I've been staying here for a long time. I think I'll go back in a few days. I just go home and prepare to celebrate the new year with my family. I just go to work in Shanghai after the next year." Sun Siwei walked to the sofa in the living room with a smile and sat down. down.

These days, Sun Siwei really regards himself as a cowboy. He wakes up with Toby, Zhang Jialiang and Huang Xiaodong every morning, works together, and learns manual work from Toby in his spare time. It's not great, but it already has a bit of a cowboy look on the outside.

At this time, Sun Siwei's skin was a little dry, his face had some peeling, and his palms were not as smooth and tender as before. They were slightly callused, and his spirit had also changed, and he was more calm than before. Some, whether standing or sitting, look a little cowboy.

Of course, the biggest change is the riding skills. Under Toby's training these days, Sun Siwei has completely completed the western riding skills. One or two hours is no longer a problem, and what he lacks in riding is just non-stop practice.

   "There is still some time before the Chinese New Year, why don't you stay a little longer, just to save us the money to hire a cowboy?" Seeing Sun Siwei sitting down, Mai Mai joked with a smile.

  Sun Siwei said with a smile: "I'm really happy to stay longer, but I'm really worried about my family. When will Jian Heng come out?".

   "I don't know, if you have something to do, go in by yourself," Damai said.

  Hearing what Barley said, Sun Siwei took off his hat and rolled it up in his hands: "Then I'll go find him."

   "Go in and tell him that it's time to make dinner soon, and don't forget to eat fish tonight." Seeing Sun Siwei walking to the entrance of the corridor, Mai Mai remembered cooking and immediately said something to Sun Siwei.

  Sun Siwei turned around and made an OK gesture: "Make sure to bring it!"

   After speaking, he walked to the door of the study and knocked lightly on the door.

"Come in!"

As soon as Sun Siwei pushed the door and went in, he found that Jian Henghou was sitting on the chair like a thinker. He couldn't help laughing, walked to the table, opened a chair and sat down, and took the baseball in his hand. Throwing the hat on the table.

   "Aren't you still planning to take the No. 1 Scholar exam at such an old age?" Sun Siwei joked about Jian Heng.

  Jian Heng looked up when he heard the sound, and found that it was Sun Siwei, he couldn't help but asked in surprise: "You didn't leave?"

   "I'm sorry, this hurts people, you are making it clear that you want to drive people away, right?" Sun Siwei laughed.

   "No, no, I feel like I haven't seen you for many days, so I thought you had returned to China" Jian Heng said hastily.

  Sun Siwei said: "This time I came to say goodbye to you. My tourist visa will expire in a few days. I have to go back to my country!"

   "Apply for an extension," Jian Heng said.

Sun Siwei said: "No, I'm going to take advantage of this time to go home. I didn't make any money before. I'm sorry to go back during the Chinese New Year. Mr. He paid resettlement fees two days ago. I'm thinking about going back to accompany you." Parents, have a good Spring Festival."

   "Settlement fee?" Jian Heng asked in surprise, Jian Heng really didn't know that He Ye had thought of this matter.

Sun Siwei nodded and said: "Well, tens of thousands of resettlement fees were given, and I got in touch with a college classmate in Shanghai. There is still some left besides renting a house. I plan to buy some things and go back to live a good life." A section. Alas, I didn’t make any money before, and I didn’t have the face to go home. Today I’m going to stay at home for a while.”

Hearing what Sun Siwei said, Jian Heng couldn't help but feel a little sorry, feeling that he hadn't considered this, so he reached out and opened the drawer, and took out a stack of green notes from it: "Use this first, I didn't think of it." This is out".

   "No, no!" Sun Siwei immediately evaded and said, "Are you going to turn me against me like this?"

   "Lent to you"

   "You can't borrow it, you can take it back, I'm really almost done here." Sun Siwei insisted on pushing the money back to Jian Heng.

  Jian Heng thought for a while and said: "Then leave your home address and wait for me to send something to my uncle and aunt when I return to China. Then don't refuse, the local products here."

   After a few pushes, Sun Siwei had no choice but to list the address of his home. Although they all lived in the same county, but now that the county has been demolished, it is impossible to know where Sun Siwei's family lives.

  Leaving the address, Sun Siwei asked: "I heard that your ranch is going to change its business thinking?"

   "Well, we have to go in the direction of gentrification and human culture," Jian Heng said.

   "Pfft!" Sun Siwei laughed and said, "Stop talking, aren't you doing very well now? I think the big director made an appointment for the next time when he left."

   "There must be connotation, connotation, forget it, I can't understand it even if you are a **** like you, the whole thing is illiterate" Jian Heng said with a smile.

   "Let me, an illiterate, listen to me, what are you going to do?" Sun Siwei laughed.

  Jian Heng thought for a while: "I'm going to let these foreign devils experience the local Chinese Taoist culture. When you come to my place, everyone will meditate together, wear Taoist robes, and cultivate your morality. What do you think?".

   "I think you want to be a magic stick," Sun Siwei said.

  (end of this chapter)