Liang Qingfan smiled: "You can rest assured."

"Working at Tenda, you just need to give full play to your ingenuity. As long as Mr. Pei chooses you as the person in charge, and then hands over the project to you, it means that Mr. Pei has already considered that you can successfully complete it. "

　　 "There is President Pei, what should I worry about?"

　　 Zhang Yahui nodded immediately: "Yes, yes, with Mr. Pei's bottom line, the project cannot fail."

　　 talking, they walked back to the entrance of the snack market.

　　 will be officially opened soon, and there is still a lot of follow-up work to be processed.

　　 For example, according to Mr. Pei’s request, all the price lists of the food stalls should be changed, giving a 40% discount.

　　 Just as Zhang Yahui was about to continue busy with the work at hand, he heard someone calling him: "Yahui!"

　　 turned his head to see, it turned out to be Qi Yan, the person in charge of the cold face girl, and a young man she didn't know was following.

　　 Zhang Yahui was a little surprised: "Hey, aren't you in the imperial capital, President Qi? Why did you come to Jingzhou?"

　　 Qi Yan smiled: "I heard that the snack market is about to open soon, come here to take a look and learn."

　　 "By the way, let me introduce, this is Rui Yuchen, the person in charge of the fish takeaway."

　　 Zhang Yahui shook hands with Rui Yuchen: "Hello, hello, I saw the name in the responsible crowd before, but I can’t match the number."

　　 Rui Yuchen also responded to Mr. Pei’s call to “enter the super first-tier cities” and opened the fish takeout to the Imperial Capital, and he passed by for a while.

　　 Now the fish takeaway business in the Imperial Capital has basically stabilized, Rui Yuchen also took some time to spare, ran back to Jingzhou to have a look, and came to visit the snack market, a project appointed by President Pei.

　　 Liang Qingfan said: "It's a bit unfortunate that the two came here, President Pei has just left. If you can come half an hour early, you can meet President Pei."

　　 Qi Yan was a little upset: "Huh? That's a shame! I haven't seen Mr. Pei for a long time. The cold girl has a few questions that I want to ask him."

　　 Rui Yuchen didn't pay much attention to this, but asked: "President Pei just came to see it? Do you have any suggestions or requirements for the snack market?"

　　 Zhang Yahui thought for a while: "Uh...it doesn't seem to have any special requirements."

　　 "The only requirement is to let the snack market set the price lower. All the snacks were not very profitable, but now they are sold at a 40% discount."

　　 "A piece of cold noodles was originally intended to sell for ten yuan, but now it only sells for six yuan, which is the same price as the cold noodles on the street."

　　 "Oh?" Rui Yuchen rubbed his chin, "Sure enough, it was the same as I thought."

　　 Qi Yan also showed a knowing smile: "Indeed."

　　 Zhang Yahui was taken aback for a moment: "Huh? Do you know the significance of President Pei's move?"

　　 Rui Yuchen couldn't help showing the smile of a person who came by.

　　 Obviously, Zhang Yahui has just become the person in charge not long, and he has not been able to see the deep meaning and extraordinary vision of President Pei.

　　 And Liang Qingfan... He is a professional in architecture, but he is still far behind in the field of catering. It is normal not to see it.

　　 In fact, as early as when President Pei determined the personnel transfer, selected Zhang Yahui as the person in charge, and asked him to prepare the snack market, Rui Yuchen had already guessed President Pei's intention and analyzed it in detail with Qi Yan.

　　 That's why Qi Yan fully cooperated and brought all the stall owners over.

　　 And today, I heard that the only guidance Mr. Pei gave to the snack market was to cut prices, and Rui Yuchen was even more certain of his guess.

try{mad1('gad2');}catch(ex){}　　 Next, naturally, I have to call Zhang Yahui a little bit.

　　 Rui Yuchen explained: "In fact, when President Pei arranged you to be the head of the snack market, he had already created a very grand blueprint."

　　 "Like Meng Chang, the original founder of Lengmian Girl, the cold noodle girl and Moyu takeaway are actually on two different tracks: one is daily food and the other is snack."

　　 "There are differences in the positioning of the two. Moyu takeaway pursues balanced nutrition and health, while snacks pursue characteristics and are delicious enough."

　　 "The combination of fish-meeting and unnamed restaurants has been successful in the conventional catering field, but the snack field has not yet been involved."

　　 "It's a pity that this person Meng Chang just brags and doesn't do practical things. This theory is just to fool investors, so the cold face girl has not achieved this effect at all."

　　 "But when President Pei bought the cold-faced girl, he obviously wanted to continue along this line of thought. Meng Chang blew out the awesomeness, and President Pei didn't mind helping him realize it."

　　 "The relationship between the cold noodle girl and the snack market is equivalent to the relationship between fishing takeaways and anonymous restaurants."

　　 "One focuses on mass-produced and fast-food flavors, and the other focuses on authentic high-end flavors. The two complement each other perfectly, coupled with the impact of this documentary...this is a complete snack ecology!"

　　 "In addition, it is easier to improve the taste by gathering stall owners in the snack market so that they can contact customers from all over the world every day than in a laboratory..."

　　 Rui Yuchen explained the theory that Qi Yan had analyzed to Zhang Yahui and Liang Qingfan.

　　Especially the combination of Moyu takeaway and nameless restaurant cases, combined with Moyu takeaway’s experience of turning losses into profit and growing under the wise guidance of President Pei, these words are particularly convincing.

　　 Zhang Yahui nodded frequently.

　　 Is that so?

　　Sure enough, all the people in charge of Tenda have great skills. After a lot of exchanges, they benefited a lot!

　　 They not only have outstanding personal abilities, but more importantly, because they joined Tenda earlier, it can be said that they have grown up with various industries, so they have spent a long time with Mr. Pei and have a deeper understanding of Mr. Pei.

　　 These valuable experiences with Mr. Pei have enabled them to better understand Mr. Pei’s business wisdom and then guide the next business.

　　 Take this incident as an example. If you don’t communicate with Rui Yuchen, how can Zhang Yahui guide the development and growth of Moyu takeaway. Pei’s business intelligence has played such a big role?

　　 I’m afraid it’s hard to think that the snack market seems to be digging people from the cold-faced girl. It is a competitive relationship, but in fact it is a perfectly unified cooperative and complementary relationship!

　　 Rui Yuchen continued: "After knowing this, it is not difficult to understand the price reduction."

　　 "Everyone, think about the positioning of the snack market and the cold noodle girl."

　　 "The cold noodle girl is positioned as a chain, fast food brand, and can open stores across the country. As long as the number is increased, each store can make a lot of money."

"The positioning of the snack market is the original and high-end taste. Its existence is a demonstration of samples. It allows customers to understand that the delicious snacks recorded in this documentary are real and can also give cold The face girl has more high-end value."

　　 "To put it bluntly, the cold noodle girl is a mass product, and the snack market is a concentrated display of samples."

　　 "In that case, is it important whether the snack market makes money? It is not important at all!"

try{mad1('gad2');}catch(ex){}　　 "Even if you just post money, there will be more cold noodle girl chain stores in the future, and the money you posted can be earned back ten or a hundred times."

　　 "There are at least three advantages to setting a low price."

　　 "First of all, this exaggerated low price will stimulate customer discussion, and generate a high degree of popularity on the Internet, which naturally means saving publicity expenses."

　　 "Secondly, this low price may not have much impact on customers in other cities. After all, their main expenses for a trip are air tickets, hotels, and the few dollars of cheap snacks do not feel strong to them."

　　 "But for the locals in Jingzhou, snacks are cheap, so they will come to eat more frequently, so as to ensure that the flow of people throughout the snack market is always at a high level, making it more lively."

　　 "Finally, this ultra-low pricing strategy is a kind of care for new stall owners."

　　 "If snacks are expensive, most customers will be more sensitive to the price, and they will choose carefully when shopping in the food court. Because there are too many foods, they will choose those snacks that have a particularly good reputation."

　　 "But if the snacks are particularly cheap, their perception of prices will decrease, and they will buy various snacks more frequently, which will increase the sales of the entire snack street..."

　　 Although the human stomach is limited, not all tourists go shopping in the snack street will eat it.

　　 Some people choose to eat a seven-point full, and then stop eating. They would rather go to a restaurant to eat some serious meals later when they are hungry.

　　 In fact, there are two reasons: one is that the quality of snacks in the snack street is uneven, and the taste is good or bad; the other is that the food in the snack street is generally expensive.

　　Customers are afraid of buying expensive and not very tasty snacks, so they will carefully screen and select when buying snacks.

　　 But the snacks in the snack street are rarely particularly unpalatable, UU reading www.uukａnshu. com, in the final analysis, still feels that the price/performance ratio is not high and the taste is not enough to support its price.

　　 And reducing the price is one of the most direct ways to improve the cost performance.

　　As long as the price is low enough, customers will feel that they have made a lot of money when they eat special delicious snacks; they will feel that they are so cheap when they eat ordinary snacks, and they are not at a loss.

　　 This can comprehensively enhance the overall experience of customers on the snack street, improve their psychological state of shopping in the snack street, and let them put down their guard.

　　Experience will affect word of mouth, and word of mouth will further affect the cold noodle girl.

　　 Rui Yuchen finally concluded: "So, this pricing strategy is fully in line with Mr. Pei's entire layout!"

　　 "It's a pity that you didn't realize this early."

　　 "If you can think of it earlier, you should set the price to the current level before Mr. Pei comes. In this way, Mr. Pei will definitely appreciate you a lot!"

　　 Hearing this, Zhang Yahui couldn't help feeling a little regretful.

　　 "Hey, it seems that I still think too little!"

　　 "It would be nice if you came two days early!"

　　 Rui Yuchen smiled: "It's okay, it's not a big problem."

　　 "As the person in charge, I was in charge of the project for the first time, so that President Pei can only put forward one opinion, which is already very good."

　　 "As long as you continue to work hard, President Pei will definitely see it!"

　　 Qi Yan nodded: "You have successfully completed the task at the snack market, and now you have to look at the cold noodle girl!"

　　 "Don't worry, I will make arrangements, and I will never disappoint you and President Pei!"