"President Pei, what kind of project will I do next month's publicity plan?" Meng Chang asked actively.

Pei Qian nodded slightly, um, this Meng Chang is not bad, he is becoming more and more active and more active.

It seems that my own incentive measures have worked well.

only…

Pei Qian hasn't really thought about which project's publicity plan to do next month.

Because the settlement is due next month, most of the projects have been developed and the dust settled. Even for some unfinished projects, some finishing work is mainly done.

It's not that these projects cannot be used to smash propaganda resources. The main reason is that this time is relatively special. Pei Qian is afraid that the water here is too deep to control.

Usually, it doesn’t matter if you mess up and make a lot of money, you can figure out a way to spend all your money before settlement. There is still room for remedy.

But there is only one month left before the settlement, and if things happen again, how can they be cleaned up?

Isn't it the entire cycle is all gone?

But it’s not appropriate to let Meng Chang stop here. After all, the advertising and marketing department is now also a key department to help Pei Qian burn money. With Meng Chang’s help, this cycle of settlement should be completed more smoothly.

Pei Qian thought about it for a moment, and suddenly his eyes lit up.

By the way, there is a project that fits very well!

This is the charity project of this cycle!

Before, Pei Qian had already figured out how to spend the charity quota for this cycle: directly provide supplies to some impoverished primary schools in Handong Province, each student has a bag of milk and an egg a day, and at the end of the period, the poor will be given rice, oil, fish, and meat. , Vegetables and other necessities of life.

It may be difficult to improve academic performance. After all, students have different levels of diligence and learning ability. The most important thing to improve performance is a famous teacher, and a famous teacher is a scarce resource, which is not enough.

However, providing some living materials like this can at least allow poor children to eat, ensure nutrition, and grow well. It can be regarded as a low-input, high-return charity.

Of course, the high returns here are not economic benefits, but for the growth of children.

So far, this matter has been almost done. Whether it is the school or the food supplier, they have been carefully selected. Tenda is equivalent to the investor and the middleman, matching, bringing the two parties together, and at the same time being responsible. Supervision and guidance.

Of course, the current coverage is not particularly wide, but the charity quota will continue to increase in the future. The better Tenda develops, the greater the charity quota.

Promote this charity project, there should be no serious consequences, right? Surely it will not affect the settlement, right?

Pei Qian felt that something was going on!

But after thinking about it, there are still two issues that need to be resolved.

First, in a systematic judgment, philanthropy and commerce are two completely different fields, and different rules naturally apply. Propaganda funds cannot be burned in charity without restriction, and they are subject to many restrictions.

Otherwise, it would be too easy to burn money. After starting a charity, you can just pour in the propaganda funds and it will be done?

There are also solutions. Either burn less money, or find a way to obscure the nature of this charity and circumvent these restrictions.

The best way is to make it semi-charitable and semi-commercial, that is, to divide this matter into two.

On the one hand, let it retain the characteristics of pure charity, and the charity limit can still be smashed into it without thinking; on the other hand, let it have some commercial attributes, so that it can take advantage of the system rules and smash a lot of propaganda funds. , To achieve the purpose of burning money.

Of course, this raises the second question.

After smashing the publicity funds, will it suddenly make a big profit? How to add commercial attributes and ensure that it cannot make money is a big problem.

Moreover, even if this is done, there are still risks.

If the publicity is too good and the influence of this matter spreads across the country, it will inevitably greatly enhance the reputation of Tenda Group!

Regarding this matter, Pei Qian can be said to have suffered a lot, and he is almost annoyed to death.

The reputation established by Tenda is so strong that this influence extends to all aspects of the entire group company. Every time it enters a new field and develops a new product, under the blessing of this reputation, it will become "a lot of attention." , "A lot of people are looking forward to it", you can't keep a low profile.

Coupled with the weird luck that the product always succeeds inexplicably, it can be said to add fuel to the fire and burn Pei Qian to the ground.

Therefore, even if the nature of this matter is changed and the rules of the system are circumvented, one must be cautious and make the publicity plan as ineffective as possible.

It is also commonly known as "do not leave a name for good deeds."

To be honest, this matter is very difficult.

Previously, all of Pei Qian's charity quotas were donated to his alma mater, but he did not burn any propaganda funds in a very low-key manner. It is precisely for this reason.

No publicity is the safest way.

But now, in order to settle the settlement and to explore more ways to spend money, Pei Qian decided to take a risk and try it.

Pei Qian briefly told Meng Chang about the plan of this charity plan, and then said: "Next month I want you to make a publicity plan for this charity plan, but there are two requirements."

"First, I hope to change the nature of this charity project a bit, so that it is no longer a pure charity activity, but has a certain commercial nature."

"But I don't mean to make it profitable. You can understand the matter of'commercial nature' as a pure behavior without any economic demands, and consider it on this basis."

"Charity is still its first goal, and its proportion should be as high as 90% or more. Even if there is such a slight possibility of success in business, it cannot affect the matter of charity itself."

"Secondly, the publicity plan this time is still the same as before. Under the premise of spending as much publicity funds as possible, there are some changes in the details: what I need is to promote publicity in poor rural areas where the charity plan can cover The effect should be as good as possible; and on the Internet, in unrelated areas, it is best that no one knows."

"How about it, are you confident that this task will be completed?"

Meng Chang's first reaction was a little confused.

What, what are these?

Isn't this charity plan already perfect? It is a good thing to give nutrition to children in poor primary schools!

The supplier and the elementary school have already been contacted, isn't it the end of the direct implementation?

Why are there two requirements that are superfluous?

Look at these two requirements again.

The second requirement on the effect of publicity is understandable, but the first requirement is a bit strange.

Charity is charity, and commerce is business. Why must charity have a commercial nature? And charity is still the number one goal, regardless of whether the business part makes money or not.

Isn't this a bit of a contradiction?

I really can't figure out what President Pei is thinking!

But after a brief period of confusion, Meng Chang became excited.

Although he has not yet figured out the true intentions of President Pei, he felt one thing: President Pei has paid more attention to himself, and the difficulty of the tasks arranged for himself has further increased!

This task is worthy of careful study.

Moreover, when I heard that this time he was in charge of promoting a charity project, Meng Chang naturally had some associations.

When he came last time, Mr. Pei had already hinted that Meng Chang must follow the right path. If you pay off the debt ahead of time, you will be driven out of Tenda.

After only half a month, Mr. Pei asked him to promote a charity project.

Is this a coincidence?

No, how could it be a coincidence! This is almost explicit!

Obviously, President Pei has probably already guessed that he made extra money through various methods, and this is giving him a chance to make up for it!

Before, Meng Chang had thought about whether to disperse part of the ill-gotten wealth and do something within his power.

On the one hand, it is for peace of mind. On the other hand, it is also considering that if Mr. Pei finds out afterwards, he will also open the Internet for the sake of taking money to do good deeds.

But Meng Chang thought about it while working on the promotion plan for "Ghost 2". After thinking about it for half a month, he still didn't have any good ideas.

There are many channels for charity, but which method is the one that Mr. Pei prefers? It's really hard to say.

It's all right now, don't worry, Mr. Pei has all arranged!

It seems that I still underestimate President Pei.

Before Meng Chang had a fluke mentality, he felt that Mr. Pei probably didn't know that he was making extra money by relying on Fan Xiaodong, but now he realized that he was wrong.

Mr. Pei just saved him face, not directly.

This time, the task is to knock on the sidelines, trying to lead him back on track.

As for how President Bae knew exactly...

Meng Chang didn't think Fan Xiaodong was a ghost, nor did he think that Pei was always well informed.

The greatest possibility is that Mr. Pei really knows Meng Chang's character too well, knowing that he will inevitably come up with some sorrow operations beyond commission.

These thoughts flashed through Meng Chang's mind, and then nodded and said, "Okay, President Pei, I will do my best to do this!"

"By the way, President Pei, the video from the sales department has been made, and I have forwarded it to you."

"Oh? Not bad, I'll watch it later." Pei Qian nodded, very satisfied with Meng Chang's work.

It is finally possible to determine the inner ghost candidate to suffer with Tian Hei Inu!

One of these two people made content and the other cut the video, and jointly created Tian Gongzi's account, neither of them could run away!

Meng Chang didn't stay any longer and turned to leave.

…

After leaving President Pei’s office, Meng Chang walked to the advertising department while pondering the specific meaning of the tasks that President Pei explained this time.

"By the standards of a charity event, it is already very complete."

"Why add some commercial factors? And the first goal of these commercial factors is not to make a profit, which is very strange."

"What is business?"

"From a very utilitarian point of view, business is thinking about how to make money. But this is definitely not the concept of business in the eyes of President Pei."

"The business that President Pei understands must have a more serious and positive meaning."

"Business is the buying and selling of commodities, currency circulation, and various economic activities. By extension, commerce is the process of communication and connection between different economic entities. The significance of commerce lies in the optimization of resource allocation, better Condense the productive forces of different individuals, so as to better promote the development of society."

"So what are the advantages of business compared to charity, so that President Pei must add commercial elements to charity?"

"Hmm...I have it."

"Cohesion and driving force!"

"If this event is just a very simple charity event, it can only be Tenda's contribution, Mr. Pei's contribution, and other companies have no incentive to participate. The impact will be very limited.

"Business itself is a kind of cohesive and driving force. If this charity activity can have commercial elements, then it can attract other companies to join this charity cause and help more people. , Have a better effect!"

"What Mr. Pei meant is to allow more companies or individuals to participate, and to gather greater strength through commercial attributes. Correspondingly, Tenda must also give certain returns."

"Thinking about it like this... Isn't Pei always suggesting that I want to take the lead?"