Chapter 1159 Sales Champion

"Ahhh!"

The footsteps just entered the stadium, and the deafening cheers and roars came to his face. Even though McDonald didn't understand what happened at all, his mood also rose.

Before Macdonald approached, the young players rushed forward, surrounded McDonald, and couldn't wait to share their joy.

"Look, Mike."

What appeared in front of MacDonald was a "Los Angeles Times"—

Headlines!

A familiar face just came into view.

In the center, there is a huge photo, which is Gao Wen's smiling face bathed in the sunshine of Miami, with bright eyes, full of confidence, and a full smile.

It is very interesting that the "Los Angeles Times" did not choose the photo of Gao Wen holding the championship trophy, but chose the photo of Gao Wen standing in the center of the court watching the grand occasion after the final, and then zoomed in and zoomed in again, using this face as Today's newspaper headlines.

a face.

a name.

At the same time, it also means that a label, a brand, an effect, and an image create a heavy impact on the headlines of the front page.

Even more impactful and convincing than the championship trophy.

For the first time!

You must know that the "Los Angeles Times" is one of the two newspapers with the largest circulation and the most authoritative social status in the North American continent, and it is even more thriving on the West Coast.

This is a general newspaper, not a sports media, so the front page headlines are often occupied by more important and serious social topics.

Of course, occasionally, the "Los Angeles Times" will also choose important sports events to occupy the front page headlines, provided that they are important enough and sensational enough.

The so-called "sensation" has a complicated definition, but it can be simply understood as having enough weight at the social level and the world level, and creating enough influence.

Previously, the "Los Angeles Times" did not give Gao Wen such special treatment when he reached the top of the US Open and the Australian Open, but it happened today.

why?

Could it be that the weight of the "Sunshine Double Crown" has surpassed the Grand Slam?

Things are not that simple.

The headline is the best signal.

"Witness history, the birth of tennis knights—

Gawain's jersey sales topped the list in North America for three consecutive weeks. "

Details, the name of the title is "Tennis Knight" instead of the usual "Golden Boy". From here, it can be seen that the nickname of "Girl Knight" has been officially certified. From the knight to the face, Gao Wen's brand image is improving. Step by step, it was completed in just half a year.

Secondly, jersey sales?

Macdonald was stunned, and blurted out, "What?"

He could almost hear his jaw dislocating.

No wonder!

No wonder everyone was so excited and excited just now, because they witnessed the birth of history again.

There was a chattering sound next to him, and he couldn't restrain his emotional surge.

"Is that right? Mike!"

"Can you believe it?"

"God, this is nothing short of a fairy tale."

"Three weeks in a row, wow, what is that concept? Three weeks in a row, wow!"

"As expected, Gao Wen is Gao Wen."

"Nike is simply lying and winning. At the beginning, everyone laughed at Nike for making a loss-making business."

"I think Adidas should have passed out by now."

"I was going to buy a Gawain jersey yesterday, but it turned out that it was sold out. The clerk suggested that I wait for the clay court season jersey to come out, but I didn't expect it to sell so crazy."

"Mike! Mike?"

However, McDonald did not respond, there was a roar above the eardrums, and the mighty shock and joy exploded in his chest.

incredible!

Incredible!

Most importantly, witness history.

And again and again.

Moreover, the history this time has even surpassed the achievements on the field, and has truly reached a new height.

There was a roar in my mind, and I lost all thinking ability.

Here, we need to pay attention to a background knowledge. The four major sports in North America are rugby, basketball, baseball and ice hockey.

Among them, rugby is the best. From market share to game ratings to commercial value, it is far ahead of the other three major sports in all aspects. Its far-reaching influence can be felt in all aspects of society and culture. It is basically equivalent to the status of football in Europe. , no one can shake.

Therefore, as far as North America alone is concerned, the list of jersey sales has always been firmly occupied by rugby.

Of course, because the professionalism of football equipment does not have the practicality of life scenes, the sales of basketball jerseys are not inferior.

After all, basketball equipment has been linked with fashion and has gradually become a street fashion, which is also an area that rugby equipment cannot set foot in.

Jersey sales, baseball, ice hockey, soccer, etc. have to be sidelined, let alone tennis.

Of course, as an individual sport, tennis equipment is also closely related to fashion and is very popular in different fields. In addition, the same is true for golf, especially among the middle class. Golf is still a little less.

However!

Now, Gao Wen's jersey sales have broken the monopoly of rugby and basketball, and topped the list in North America for three consecutive weeks. What does this mean?

Could it be that the influence of tennis has successfully broken through?

of course not.

To be precise, Gao Wen's influence in the North American region has successfully broken through, even reaching a height that Federer and Nadal have not touched.

Similarly, it has reached a field that Sharapova and Serena Williams have not been able to reach, and has truly written history.

Achievement, amazing!

It is no exaggeration to say that this is a subversion of a cultural phenomenon, and it is also a brilliant commercial application, the use of Nike, the performance of Gao Wen, the carnival of Asians, the comprehensive collision of various subjective and objective factors; even youth The strong duel of the storm has also become a boost.

time of day. favorable location. People and. Indispensable.

All kinds, all kinds, and then, history was born like this.

If there is no accident, the jersey sales champion in March in North America in 2015 will belong to Gao Wen.

It will be the first and only time in history that a non-football or basketball player has topped the position, unquestionably ushering in an era.

From a cultural and commercial point of view ~lightnovelpub.net~ Such a feat is more meaningful than the Grand Slam and the Sunshine Double Crown, so the "Los Angeles Times" gave the grand treatment of the front page headline—

Behind this star-making campaign, the "Los Angeles Times" also contributed a lot. After all, the fact that Gao Wen was born at UCLA played an important role.

"The Birth of a Tennis Knight", this can't help but remind people of the rise of Messi and C-Ronaldo on a global scale, and the promotion and promotion of football.

One and two Grand Slam championship trophies are not enough to write such a brilliant story; one or two wonderful victories are not enough to create such a miracle.

Behind this miracle is an intricate chemical reaction, with Gao Wen as the core, many collisions and impacts, and finally condensed on Gao Wen's performance on the field, with one victory after another, one after another Only when the champion completes the promotion from quantitative change to qualitative change, has he achieved brilliance.

Just like what Martin thought of the final of the Miami Masters, the opportunity presented itself, but it was very difficult and thrilling, but Gao Wen still seized it.

This is the most rare thing.

Perhaps, they are indeed witnessing history.

(end of this chapter)