First, #WorldSecond.

Second, #高文.

Fifth, #witness the nine months when Gao Wen reached the top of the world.

Ninth, #ninetyseconds looks back at the ten best goals of Gao Wen's career.

Twelfth, #follow Gao Wen to make history together.

Sixteenth, the guardians of #少女骑士 are here.

Swipe the screen.

Blowout.

Hot.

Just by glancing at the hot search list, one can deeply feel the upsurge detonated by Gao Wen, which once again reminds people of the surging heat wave during the Olympic Games.

For a long time, tennis has not been regarded as a mass sport in mainland China. Although it is not a small crowd, its popularity rate is limited and the degree of discussion is not high. On par with group projects.

At the beginning of the year, Gao Wen reached the top of the Australian Open and won two Grand Slam titles in a row. This seems to be a good opportunity. However, there has not been a qualitative change, at least not like the 110-meter hurdles. into the eyes of the general public.

Accumulation requires patience and time, and then, unexpectedly and reasonably, in the clay court season, we ushered in such a turning point.

The reason is very simple, the battle for world rankings, from the fight for world number two to the possibility of competing for world number one, such exciting topics are very attractive.

If it’s just one event, Grand Slam or Masters, for tennis laymen, these events don’t have any meaning and weight. They don’t even understand tennis, so how can they know the meaning of these championships? Unless it's the World Cup or the Olympics.

But now, this is not the case, but the competition for the world rankings, an intuitive, concise, and powerful ranking, everyone can know, even if they don’t know anything about tennis, they can also know the weight of "world number one" , This is the simple meaning of the top of Mount Everest.

Moreover, this is not a competition of one race or two races, but a long process, like ordinary people, with gradual ups and downs and slowly fascinating. Fans are invited to follow in Gao Wen's footsteps, fight together and create history together—

The sense of participation, sense of substitution, and sense of immersion can be described as everything that one expects to find.

The official media, including CCTV 5, has comprehensive coverage from TV to the Internet, repeating this story of "chasing the number one in the world" more than once in the news, columns and special programs of the gold event.

The most obvious and most direct manifestation is that the update speed of tennis news has been significantly accelerated; at the same time, the updates of all major portals have kept up.

Previously, tennis news may be updated every day, far from being updated in real time; moreover, the updated content often only covers a few key players, and does not fully cover all aspects of professional tennis. The lack of internal news in the industry leads to a lack of news reports. sense of depth.

Now, this situation has fundamentally changed. In addition to the regular coverage of tennis news by several official media such as CCTV, a large number of media have emerged to focus on tennis and launch a comprehensive campaign around Gao Wen. Tracking and swiping effects have been significantly improved.

A little bit, a little bit more, moistening things silently, and the influence slowly penetrated into the masses like this.

in addition!

There is another seemingly inconspicuous, but in fact crucial key—

Yan value.

In the Internet age, a glamorous and attractive packaging is very, very important for product promotion. From the period of David Beckham to the Italian male model group, from Europe and the United States to the three countries of East Asia, every corner of the world We are all witnessing such times.

Among the new generation of athletes, there are more and more world-level champions in different sports such as table tennis, swimming, volleyball, badminton, diving, etc., but in the end, the ones who succeeded in getting out of the circle and caused a storm of widespread discussion are all of their appearance Take responsibility, this has become the standard equipment for going out of the circle.

In fact, long before the Australian Open, the reputation of the "Girl Knight" has slowly spread among fans and established a broad mass base.

To be precise, the hashtag ranked second in the hot search list, "#高文", and the hashtag ranked sixteenth are all from fanatic fans.

Click to enter the topic, you can see a lot of Gao Wen's photos:

Including inside and outside the stadium, including official media shooting and audience side shooting, including official activities and leisure life, including magazine hard photos and occasional street photos...etc.

Unbelievably, the photos in the hashtag are updated almost every day, recording every detail of Gao Wen's daily tour around the world.

In the topic, it is very lively and active. It is not so much cheering and screaming as it is full of crowing and love, and the energy is constantly bursting out.

One step, another step, a journey of a thousand miles is accumulated in a few steps, quietly waiting for the moment when the quantity changes into a qualitative change.

Then, when Gao Wen broke the blockade and came to No. 2 in the world, the time was right, and a blowout came—

In just one morning, and it was still a Monday morning, the topic traffic has easily exceeded 50 million, and it is rushing towards breaking 100 million.

And all this!

It's not the Olympics, the World Championships, the World Cup, or any other large-scale event, and it's all about Gao Wen alone.

boom!

There was no sound, but with eyes, I could see the topic detonate the whole network, creating appalling waves mighty and mightily.

Accident!

Completely unexpected!

Who would have thought that Gao Wen would ignite the enthusiasm of the general public in such a way when he stopped in the top eight in singles and became the champion in doubles?

From superstar to superstar, there seems to be only a thin line on the surface, but the reality is cruel. Thousands of superstars can't pierce this layer of window paper, and they can't achieve such heights in their entire lives. A superstar The birth of , in addition to all conditions, requires a little bit of luck—

Invisible and intangible luck, in fact, is metaphysics.

In the first twenty-two years of the 21st century, in professional tennis, there were only four players worthy of the title of "superstar":

Federer, Nadal, Serena Williams, Sharapova, full stop.

A very, very short list. Their influence is unmatched by other players. In a sense, they are the embodiment of tennis; and they can also break the boundaries of tennis and radiate their influence to other fields Scope, continue to function.

The super in "superstar" is not a prefix that anyone can use.

Now!

"The right time, place and people", Gao Wen also encountered such an opportunity, vaguely touched the word "super", sitting on the entire Chinese market, which made him have the possibility to go further.

It’s just a possibility, just imagining it, and they get excited uncontrollably, because they are witnessing history and making history, and at the same time, they are experiencing the most beautiful, brilliant and exciting golden age of professional tennis, and everyone is part of it a member of

(end of this chapter)