Chapter 1488

On the one hand, Murray's attention collapsed after he tried his best.

On the other hand, Djokovic is exhaustive and well-prepared.

One back and one back, one plus and one minus, the entire gap was directly opened up, and the quality of the entire final set plummeted.

Murray couldn't keep up with Djokovic at all, and the game was one-sided.

There is no comparison with the "Gauvin VS Wawrinka" game, and there is even a gap compared with the last set of "Gauvin VS Nadal" and "Gauvin VS Tsonga". The whole intensity is not at all One thing, really unimaginable, this is the level of the Grand Slam semi-finals.

"6:1".

Djokovic swept across, cut melons and cut vegetables, and won the final set. He defeated Murray in the last five sets, entered the French Open final for the third consecutive year, and once again challenged the Roland Garros championship trophy. This time, his opponent in the final was finally no longer Nadal.

At the beginning, Federer faced Nadal in the finals of the French Open for three consecutive years, but hit the wall for three consecutive years. It was not until the fourth year that Federer encountered Soderling that his dream came true.

Now, Djokovic has encountered Nadal's sniping in the French Open final for two consecutive years, and then the third year has ushered in a good opportunity for Nadal to be eliminated. So, can Djokovic finally realize his dream of Roland Garros?

All eyes are on, the crowd is boiling—

However, after witnessing the match between Djokovic and Murray, looking back at another men's singles semi-final, the hot discussion on social networks could not stop at all.

Only when there is comparison can there be superiority or inferiority.

Precisely because people are full of expectations for the giant battle between Djokovic and Murray, precisely because people have gained confidence from the excitement of the previous semi-final and turned more attention to the second semi-final, precisely because the second semi-final also Entering the battle for the final set, the expectations are all over the table...

Everything is pushing the audience's expectation benchmark to a new height. However, the cruel reality has made all expectations come to nothing. Not only disappointment, but even complaints and curses can be heard. Murray's doubts were palpable.

At the same time, precisely because of this, more and more people looked back at the first semi-final. At this time, they could see the quality of the duel between Gao Wen and Wawrinka, which lasted from the first point to the last point. Ups and downs, fantastic performances, both players showed top level, and on both ends of the floor dedicated to the game's best performance.

Especially the thrills and ups and downs of the final set, and the long-term final set is still wonderful, with unresolved excitement and tension throughout.

Wawrinka was brilliant, very, very good, but Gawain again wowed even the most hard-nosed fans - compared to the second semi-final between Djokovic and Murray In other words, Gao Wen's hard work and tenacity are much more pleasing to the eye.

It is rare to see that the negative comments on the social network have almost disappeared, and those black fans who keep making complaints about Gaowen also expressed sourly,

"At least Gawain didn't pull his hips like Murray did."

"Compared to Murray, Gawain is already a bit decent."

"If Murray can be called a giant, then Gao Wen should be too."

Is this... a blessing in disguise?

Judging from all the signs, the winner of two consecutive grand slam champions who appeared out of nowhere and appeared on the stage seems to have finally conquered melon passers-by with such a game—

in a losing fashion.

Who would have thought that after the "Djokovic VS Murray" match, what sparked heated discussions on social networks was the "Gauvin VS Wawrinka" that ended the day before?

Then, unexpectedly, Nike appeared.

Nike has been focusing on the basketball and football markets all the year round. When the top superstars set records or ignite topics in the game, they can always be seen. They follow up immediately and promote the brand image, either by pictures or videos. or the corresponding activity.

However, their tennis-related activities have been a little slow, even Federer and Nadal are no exception. The promotion activities that follow the performance of the players on the court always seem to be slow, and even a little careless. , the market's attention is obviously not at the same level.

However, this time, Nike kept up with the pace in a rare way, and launched a small promotional activity-

"Keep-fighting, keep-pounding".

Nike edited a 30-second short video based on Gao Wen's performance in this year's clay court season. With the intense drumbeat, you can feel the beating of the heart. Run wildly as a finishing touch.

However, in the video, Gao Wen has been running, the tennis ball has not landed, and the game has not ended, as if it will continue like this forever.

It is very, very rare to see that instead of celebrating a victory and a championship, Nike pays tribute to a defeat.

At the same time, this is also the first time that Nike has implanted the slogan "Continuous Fighting, Constant Fighting" in Gao Wen's related advertisements, and then this officially became Gao Wen's exclusive slogan and registered a trademark in the Nike system. After Dahl, Gao Wen also had his own exclusive trademark.

There is no doubt that Gao Wen shined Roland-Garros with his hard work and fighting. There is nothing more suitable than this field to show the indomitable will and the courage to fight endlessly. Even if you fail, it is still worth celebrating——

Nike seized the opportunity and officially established the brand image of Gao Wen.

Of course, Nike did not cooperate with commercial promotion and did not match any profit publicity, so the impact of the video cannot be seen directly from the sales figures; but it is precisely because there is no commercial promotion, it is purely an image-building activity without any commercial interests, that detonated heated discussion.

Within Asia alone~lightnovelpub.net~ this short video has won one billion hits, among which in China, the hashtag is at the top of the hot search list for a full 24 hours, and the hot momentum is completely unstoppable , and has earned more than three billion hits worldwide.

Appalling!

Facts once again prove Nike's keenness. They smelled business opportunities and seized them. After a series of activities during the clay court season, Gao Wen has gradually blossomed into a superstar light. This is the root cause of Nike's change of attitude. The last game The semifinals play an important role.

One step, one footprint.

The plan that Nike is looking forward to realizing on Gao Wen is becoming a reality, even exceeding Nike's expectations, writing miracles one after another.

Perhaps, the tennis market that has been developed and cultivated by Federer, Nadal, Serena Williams and Sharapova is now ushering in a new breakthrough opportunity to further tap the potential on a global scale, not just in Asia. Wen has also shown appeal in other markets.

And, in this contest, Nike has taken the lead by a long way.

So, what's next?

(end of this chapter)