There is one thing to say, the transition of the younger generation in women's tennis is relatively smooth.

In the past few years, young players have always been able to create good results in the Grand Slam with ease, and even form a group advantage. Their problem is not that they cannot break through, but that they cannot be stable. It is difficult to maintain a high level for a long time, so that The entire tennis world has always been in a chaotic situation, and Serena Williams' outstanding performance has been highlighted.

Did the handover go smoothly? In fact, the younger generation of Grand Slam champions has risen in an all-round way.

Is it really handed over? In fact, no, like meteors flashing, new stars continue to appear on the stage but continue to disappear in a short time, completely unable to form a collective advantage, so that "the iron queen, the flowing maid" has evolved into the weirdest but most true portrayal of women's tennis.

This year, Serena Williams has been suffering from a left thigh injury. Her performance in the first three Grand Slams was very average. She just reached the top 16 at the Australian Open at the beginning of the year. Serena Williams is chasing her first U.S. Open three-peat after winning in 2019.

Who can stop Serena Williams?

To be precise, will the leading figures and successors be able to appear on the stage?

From men's tennis to women's tennis, youth storms are taking place. As the youngest male and female players in the top 16, Gao Wen and Bencic naturally attract much attention—

By the way, Bellis, the talented girl who upset Cibulkova in the first round, still failed to change her fate. When she faced Dias in the second round, although she sent a duck egg in the second set, she won the decisive victory. The game still exposed the shortcomings of inexperience, and the "4:6" regrettably lost.

As a result, Bouchard in 1994, Gawain in 1995, and Bencic in 1997 became the representatives of young forces in the second week of the Grand Slam.

Moreover, Bouchard has already ranked among the top ten in the world, and Bencic has officially turned into professional tennis this year. He has already participated in the three major Grand Slams before, and reached the third round at Wimbledon. Moment" has received countless attention, only Gao Wen has not.

When the major media reviewed and summarized the first week of the US Open, Gao Wen became the biggest dark horse and the biggest highlight of this year.

From the upset elimination of the local darling Isner, to the night game at Arthur Ashe Stadium, to the addition of special factors such as his own age, experience, and identity, everything made Gawain's name sweep the world, appearing On the headlines of the sports pages of major media, it can be said to be hot.

Some people may say, it's just a "top sixteen" record, is it necessary?

Just like Bouchard, a "Wimbledon runner-up", why does it feel like everyone is discussing this beautiful tennis girl, is it necessary to make a fuss? Is it necessary for Nike and Adidas to fight?

It seems that the record is not as amazing as imagined, but under the combined effect of the right time, place and people, the light reflected by the market value is not so simple.

The same is true for Gao Wen.

When Gao Wen defeated Kyrgios to enter the second week of the US Open, even a fool knew that at this moment, he had to grab Gao Wen's commercial endorsement contract as soon as possible, and there was no need to wait any longer, because no matter Gao Wen Wen's follow-up performance, even if he loses and is eliminated in the next round, some things can already be determined now.

If you hesitate, what you delay is just the timing of the negotiation.

But the reality is slightly different.

After the second round of the competition, Tobias' cell phone was blown up, and all the sports brands headed by Nike and Adidas came out. Even the crocodile, who had no interest and lacked sincerity, made a decent phone call, feeling that he Missing this feast is like falling behind—

After all, opportunities are rare.

Looking at the men's and women's draws, the number of players who can win two rounds in a row and have commercial value and have not yet signed any sponsorship contracts is "1".

Precious, precious, rare...one.

That is Gao Wen.

From this, it can be seen that Gao Wen is unique. From having no experience in participating in the competition to turning around, he has indeed broken too many shackles, like a grandson jumping out of a crack in a rock; The market and the Chinese market in every corner of the world make Gaowen special.

Crocodile, the current cultivation in the tennis field has not yet opened up, and they have not had time to extend their tentacles to Asia. They are still stationed in the European and American markets, so their interest in Gao Wen is slightly weaker, and they also know that it is difficult to compete. Overcoming those wolves and tigers, so he also relaxed his mind and watched from the sidelines.

But even the people who eat melons know, how can this good show be easily missed?

Therefore, the crocodile also took part in the phone call, saying "I am also there", and was happy to see that the muddy water was more lively and chaotic.

However, Tobias showed his superb negotiating skills with a set of taijiquan with four or two strokes, and he did not make a final decision on any endorsement—

"Keep in touch".

One, two, three... Negotiations for sponsorship endorsements were all temporarily stalled by Tobias.

After the third round, Tobias's phone fell into an unprecedented silence, and there was no movement at all.

Could it be that these brands are all angry because of Tobias' "neglect"?

Obviously not.

Rather, all major brands are clearly aware that now they have lost the initiative, not only the right to make decisions, but even the initiative is completely in the hands of Tobias and Gao Wen~lightnovelpub.net~especially The youth storm that swept across the entire US Open this year has continued to build momentum for Gao Wen.

Instead of rushing to conduct invalid negotiations, it is better to wait and see what happens and see Gao Wen's follow-up performance, and then they will evaluate Gao Wen's commercial value, and give their own quotations, and launch a decisive victory with a thunderous blow.

Waiting is actually a necessary process for evaluation.

What is certain is that no one wants to miss Gao Wen; and once Gao Wen continues to win, the value of this contract will inevitably rise, and it depends on who can really take it all at once.

At this time, who can understand Adidas' regret? It’s really the kind of regret that makes the intestines green. Not to mention missing Bouchard, even if it is Gao Wen, in fact, after defeating Isner in the first round, Adidas should show courage and give Tobias a final word. A price he couldn't refuse.

However, they still missed it.

The only thing to be thankful for now is that Nike has not signed Gao Wen for the time being, so there is still a chance for everything, and Adidas must not miss the third time.

Calmness is not because of giving up, on the contrary, but it is brewing, brewing a storm, the surface is calm, but behind it is about to move, the tranquility of "the mountain is about to come and the wind is full of the building" is quietly spreading in Flushing, gathering more and more people much sight.

Hoo hoo.

Wind hunting.

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