Chapter 1359 Unexpected popularity

  Although only three products were released at this New Year's Eve conference, its influence is still very large. Related news also appeared on the front page of many media early the next morning.

  Even the entire Internet IT circle, technology circle, and biomedical circle are talking about this technology.

  Different groups have different products or technologies. For example, for most people and netizens fans, they naturally pay more attention to this smart bunny ears.

  So at the press conference, Wu Hao just gave a brief presentation. But then Wu Hao’s screens and screens demonstrated at the press conference, as well as some animated emoticons, began to spread on the Internet.

  Especially one of Wu Hao’s cute emoticons, which was collected and forwarded by many netizens, and became a popular emoticon for a while.

  There are also related cartoonists, who also drew a comic based on this animated emoji, which quickly became popular. Some people even started using this comic expression to apply for trademark registration, but Haoyu Technology Publicity and Distribution Department responded to it in time without causing serious consequences.

  At 0:00 on the 21st, the bunny ears Internet channel opened for sale and quickly ushered in a large number of orders. Originally, in Wu Hao's opinion, this bunny ear is just a toy, and there will not be a high sales volume. It is considered a very good result to be able to sell one hundred thousand. This is the goal they set in the early stage.

  Unexpectedly, with the opening of online channels, a large number of orders flooded in. In just 30 minutes, there were more than 20,000 to 30,000.

  This is definitely a very good result. With this result as a good start, there is no problem with the goal of 100,000, and it may even double.

  At ten o'clock the next morning, it was the time when Haoyu Technology opened its official product experience stores in major cities across the country, and it was also the time when this rabbit ears went on sale.

  Before the door opened for business, a lot of young people began to line up in front of the store. Because Wu Hao said at the press conference, it will be sold in limited quantities every day. Then it means that if you don't get stronger sooner, you may not be able to grab it.

  Especially the two major festivals near Christmas and Gregorian calendar, so for many young people, especially college students, this is definitely an excellent gift for girlfriends.

  On the one hand, the girlfriend will be very happy to receive such a newly released gift, and it is such a cute gift. On the other hand, watching his girlfriend perform in front of him with this bunny ears is not a kind of enjoyment for him.

  So many college students also joined the party’s snap-up process. Because they were worried about the slow delivery of online orders and missed the festival, most of them chose to line up online.

  Therefore, there are long lines in front of the offline official product experience stores of Haoyu Technology in major cities, and some have been lined up to hundreds of meters in length.

  Such a long line is bound to affect the traffic order, which naturally attracts the police. But in the face of this situation, the police can't drive away, right? It's not illegal. So the only thing is to maintain order at the scene and minimize the impact on traffic.

  Sure enough, after the door opened at ten o'clock, there were people who wanted to rush into the store to panic buying. However, in this situation, the official offline product experience stores are not once or twice, and they have very rich experience in dealing with them.

   Therefore, under the organization and guidance of the staff of the offline official product experience store, the whole process is still very orderly.

  Install the product sales plan formulated by the pre-marketing department, and each offline official product experience store has about 1,000 stocks. Unexpectedly, in just one morning, these sources were all snapped up. As a result, the managers of many offline official product experience stores began to report to the company while requesting replenishment of goods.

  For this kind of result, everyone did not expect it. Because the output of products is limited, in the face of such a hot sales situation, the marketing department can only start to apply to the major foundries to increase the output. On the other hand, it is to adjust the relevant operation strategy, and begin to deal with and solve the existing related problems, and strive to expand the results and increase sales.

  Wu Hao was also a little surprised after hearing the report from the marketing department. But this is a good thing. There are more orders, which means that the higher their revenue, the more money they can make.

So he immediately pointed to Tong Juan, who had already begun to take over the marketing department, and said: "Our previous estimate is still somewhat insufficient, so next, we must increase our breakthrough in this product and strive to build on the basis of our existing achievements. To expand the results."

  "It’s just the beginning. We are only facing the domestic market. You know, there is also a vast international market. Now that the Double Festival is coming, we have to seize this opportunity to further expand sales."

After hearing his words, Tong Juan nodded and replied: "At present, we have started this aspect. This product can be so popular. This is something we did not expect. It is our insufficient preparation for work. It was a mistake in my work."

  Wu Hao waved his hand when he heard the words: "Well, we didn't expect it, it's not you to blame."

   Anyway, it’s still my problem. Tong Juan shook her head, and then said to Wu Hao and Zhang Jun: "This product is so popular, it is still inseparable from the popularity of young people on the Internet, especially the influence of this pan-two-dimensional culture, which makes most young people I am very interested in this bunny ear.

  And judging from the big data of relevant sales we currently have, UU Reading www. Ninety-six percent of uukanshu.com consumers who buy this bunny ears are young people under the age of 25.

   Among the 96% of the population, 16 to 22 young people account for about 80%.

  So I think that in the marketing of this product, the traditional advertising format is not very effective, even if it is to ask idols to endorse, it is not very effective.

My suggestion is to start with the pan-two-dimensional culture, and invite more pan-two-dimensional bloggers, UP hosts, and short video live broadcasts that these young people are interested in. They can even be idols that young people are interested in. , You don’t need a big name, as long as you have a certain amount of influence.

  Then distribute relevant products to them, don’t ask them to advertise, just ask them to show it.

Too much publicity will only arouse the rebellious psychology in the hearts of young people, but if this kind of subtle and light advertising can arouse the interest of most young people, it will expand the influence of this product in the hearts of young people and build it into a whole Trendy brand, trendy products.

  In this way, not only can increase sales, but also extend the life of this product in the market. "

  (End of this chapter)