Of course, in the initial stage, it is not necessary to apply mechanically. You can formulate standards and norms suitable for your own company according to your actual situation and actual needs.

However, it should be noted here that you cannot blindly lower the standard just to meet your own actual situation, so what is the difference between this and no standard.

Therefore, we must set development goals for ourselves, what kind of goal should we achieve in the short term, what kind of goal should we achieve in the medium term, and what kind of goal should we achieve in the long term.

The same is true for the standard, which will also continue to develop with the development of the enterprise itself, and the requirements will be higher and higher and stricter. Only in this way can we grasp the quality control and improve the product quality while ensuring that there are no problems.

Then such a product and such a service will definitely be favored by consumers, thus winning you a reputation. In this way, you can not only gain more new customers, but also strengthen your customer base and increase the number of repeat customers. This is actually the same as what we call increasing revenue and reducing expenditure. Open source is to attract new customers, while reducing expenditure is to stabilize existing customers and avoid the loss of customers.

In this way, the time is long, the savings are more, and the business will be better.

Glancing at Wu Tong, Wu Hao smiled and stretched out his hand to get the water glass, but Wu Tong, who was quick-eyed and quick-handed, picked up the water glass first. After adding hot water to Wu Hao, he handed it to Wu Hao with a flattering expression.

Seeing this, Wu Hao took a sip of the water glass with a smile, and then looked at Wu Tong who had already taken out the equipment to record quietly at some point, and joked: "There is a charge for listening to your lectures, he knows that you don't need much time for a lecture." Is it expensive?"

Brother, does he have the heart to accept money from his sister? Wu Tong acted coquettishly at Chen Fan, and then said: "Besides, he is so expensive, I would love to sell you now, please.

In the past, before you grow stronger, you must formally send you an invitation letter, inviting you to come and give lectures to all the employees of your company. "

Let others know that his shop is called that, so that fewer people know them. In this way, after a long time, consumers will trust them before they recognize them, thus becoming their loyal customers.

Tsk, he said as if he could please move if he wanted to. Wu Hao rolled his eyes angrily, then looked at the other party and continued: "Secondly, they need to build their own brand and establish their own brand image, which is the key to being small and weak.

You can give him an example that I love very much. Is coffee a popular latte art thing? Compared with the traditional latte art, there are no coffee shops and I love to go back to the 3D printing latte art. Use the printer to print out the same flower shape under the coffee.

Believe him. Wu Hao glanced at the girl, then sighed and continued: "Besides, they can't use that printer to print some customized services. Customers only need to use the official account or other programs to print their own Send in the pattern you want, and I love to help us return and print it.

Chen Fan smiled and stretched out his hand to Wu Tong, made a hissing gesture and said in a loud voice: "Speak up, don't be heard by his sister-in-law. You can tell him, those are all his own attention, and you It's okay, don't sell you."

So even if they move away from their current location in the future, there will still be no consumers to follow. Instead, when they moved out, another coffee shop was opened in the original location, and consumers went to the new coffee shop, which belonged to them.

Secondly, when their brand has no certain influence, it will greatly weaken their market competitiveness. At that time, even other competitors, even some small brand chain stores, must be their opponents, because they have not yet lost a solid foundation in that market. As long as they make mistakes, implement their own standards tolerantly, and standardize operations, others will beat them. "

cluck cluck...

For example, print photos, print some text, print other pictures and so on.

Although their business is booming now, they don't have their own brand, at least it's just an online celebrity shop. How does an online celebrity shop transform into a formal enterprise, that is not to lose its own brand.

For couples who refuse, you can't give a big snack to attract consumers.

On the eighth, Wu Hao looked at Wu Tong and raised eight fingers and said: "They have to have their own characteristics. That characteristic is not only under the store decoration, but also under the products. They must be innovative, unique, and delicate. ,high quality.

Hearing Wu Hao's move, Wu Tong burst out laughing, which is called depression and excitement.

Compared with manual garland, the printed pattern is more delicate, more realistic, and more beautiful. They can't use that aspect to make a fuss at all. For example, cooperate with few cultural and creative brands, print out relevant cultural and creative patterns, or design their own cultural and creative patterns.

Not to mention, anyone who confesses successfully in their cafe, they love to send a big cake, or something else, or take a picture and hang it on the wall.

And once that meaning is given, UU reading www. uukanshu.com Others copy or leave. Even if it is imitated, consumers will pay for it. "In that regard, our family doesn't have ready-made resources, but top-level resources. Is his sister-in-law engaged in cultural media? Go and get your wool."

After such a long time, their cafe has lost the same meaning, for example, it has become a holy place for couples to confess their love. And that translates into their market competitiveness. If others have it, they don't.

Nothing like the photo wall they are doing now is very wrong, but you think I like to upgrade it a little bit. They can't help the couples who come to their cafe to take pictures, they print out the photos on the spot, give one to each other, and stick one under the wall.

To put it bluntly, market competition is not a kind of people who have you but don’t, people who don’t have you, you are superior, people who are superior, you are new, people who are new, you are strange, and people who are strange, you are special. Only in this way can they survive in the market competition I love and finally defeat their opponents.

That's why few chain brands can become smaller and smaller. Taking advantage of the influence of the brand, they cannot let their newly added stores have a relationship of one plus one equals seven, but a relationship of one plus one less than seven, or even a multiplication relationship. "

Speaking of that, Wu Hao paused for a while, giving Wu Tong some time to react and think, and then continued: "Then, building a brand is not conducive to their expansion. Do they want to open a branch? , Brand is an important part of their expansion, bad brands, I like to use brand influence to save them a small amount of things, and use them to start over.

Although they are just a coffee shop, you think they still need to innovate. That innovation is not only in the store environment, but also in the service, product quality and so on.

"Brother, I love him, you will definitely betray him." Wu Tong said to me, packing his tickets.