Chapter 1112 Wenshan meets the sea

After Lin Bing finished his work report, Wang Tao, who accompanied Li Zexiang to the meeting, changed his silence and introvertedness, and spoke very actively: "Mr. Xia, DJI Elf 1 and Fuxing FX2 are sold simultaneously, through Fuxing Mall both domestically and internationally. Station, Jingxi Mall, Fuxing Home offline stores, and the American home appliance and electronic product chain brand Best Buy and other channels for sales.

  As of yesterday, DJI Phantom 1 has achieved sales of 12,000 units. "

   Looking at Wang Tao who was overjoyed, Xia Jingxing smiled, "Really? This is a good start, it shows that the product design of DJI Genie still impresses consumers. Your three years of hard work have not been in vain."

  Wang Tao smiled slightly, "I still want to thank Mr. Xia for bringing the goods in person. The group has also provided us with a lot of resources to help us. If we rely on ourselves, we may not be able to achieve the current results after three years of development."

  Li Zexiang nodded in agreement, his student is a sincere person, and he said this not to please the boss deliberately, but out of emotion.

  DJI has indeed received a lot of resource support after becoming a member of Fuxing Industrial Group.

Xia Jingxing, the boss, personally promoted drone products at the much-anticipated mobile phone launch conference, not to mention. Through the signboard of Fuxing Industry, DJI has easily signed cooperation with sales channels large and small, even in the supply chain. , Fuxing mobile phone has also provided countless support to DJI.

   There are many other similar help. DJI only needs to study hard and improve the product, and there is no need to worry too much about the work of marketing, branding, supply chain, finance, etc.

   really confirms an old saying: good wind, with its strength, sends me to the blue sky.

Standing on the shoulders of Fuxing Industry, DJI has made several years of development efforts. Now the development of this company has entered a new stage, from an unknown person to an American technology enthusiast. "Oriental Black Technology".

   The shock of other executives around DJI is no less than that of Fuxing Mobile.

   As the smallest and least existent aerospace business group within the group, it was even more proud.

   Originally, they thought that DJI was a toy company. Now, even if it is a toy company, it is a high-end toy company.

   is not cheap, the price is 699 US dollars abroad and 4999 yuan in China!

  Xia Jingxing said with a smile: "With the continuous development and progress of the smartphone, AI technology and chip industry, DJI still has great sales potential to tap.

  The 12,000 units sold at the moment are all consumer drones, and there are more usage scenarios to be developed. "

  Wang Tao nodded lightly, "Understood, after the successful test of DJI Phantom 1, we are already working on the research and development of professional-grade and industrial-grade products.

   In the future, DJI will not stop at aerial photography and travel only for individual consumers. "

Xia Jingxing said with a smile: "Don't be too anxious, first make a name for yourself in the consumer market, cultivate this market well, polish your products and technologies, and then move towards professional and industrial grades that are more difficult in weight, volume and development. market."

  Wang Tao nodded and said, "Okay, we will come up with the official product of Phantom 2 as soon as possible, and at the same time make improvements to the various problems that users encounter during the use of Phantom 1."

  Xia Jingxing smiled lightly, feeling that Wang Tao has matured a lot, it seems that the environment has changed a lot for a person.

   "How about the proportion of sales in the domestic and US markets?"

  Wang Tao answered 1510: "The gap is huge, basically 2 to 8. Of the 12,000 units sold, the US market contributed nearly 10,000 units."

Xia Jingxing was not at all surprised by this result. Americans are a little richer, and consumerism is prevalent. They like to spend money to enjoy themselves. Buying some flashy things will not hurt. .

   In contrast, apart from model aircraft enthusiasts, there are probably not many people in China who are willing to spend 5,000 yuan to buy a drone to play with.

  Xia Jingxing said: "Okay, the proportion of sales in this market may be maintained for a long time. DJI's main focus should still be on the overseas market. Let's enter the European market as soon as possible."

  Wang Tao replied: "The plan has been made. In the second half of the year, DJI will set up a branch in Germany, or the European headquarters."

   "Will the funds be tight?"

Wang Tao turned his gaze to Li Zexiang, who was beside him, and the latter said with a smile on his lips, "Mr. Xia, nearly 80% of the parts of the DJI Phantom 1 can be used with smartphones or computers, and most of them are made by Provided by the domestic supply chain, the procurement cost can be similar to that of Fuxing mobile phones, but the manufacturing and assembly costs are slightly higher than Fuxing mobile phones.

What really drives up the manufacturing cost is the other 20% of the components, of which the camera is provided by Sony, the main control chip is from STMicroelectronics, the battery control chip is from Texas Instruments, the gyroscope is from Invensense and Analog Devices, and the dedicated CPU is from Qualcomm and Intel… …

   At present, the DJI Phantom 1 has not yet formed scale effects, and it cannot rely on the supply chain of Fuxing mobile phones to reduce prices, resulting in the inability to reduce the procurement cost of these parts.

   Even so, we still have nearly 50% gross profit for each product sold.

  If DJI can maintain a relatively ideal sales situation in the future, we will not have a problem with self-sufficiency. "

  Xia Jingxing chuckled: "The cost is still a bit high, and the cost-to-price ratio is controlled within 20%, which is a relatively reasonable figure. The relatively generous profits can also support the company's development trend of maintaining high R&D investment."

  Xia Jingxing vaguely remembered that DJI’s cost-to-price ratio was very low, just a dozen percent, making it more profitable than most mobile phone manufacturers.

   Friends and merchants have been miserable, but DJI is very calm, because they still have a considerable profit margin after cutting prices.

   The reason why the cost can be controlled so well is inseparable from the support of the domestic supply chain.

   The domestic supply chain has benefited from the development of smart phones. Because the labor is cheap, mobile phone manufacturers from all over the world come to China to purchase parts and OEM assembly, which has helped China forge a consumer electronics industry supply chain.

  Although there is no technical content, it can not stand the quantitative change into qualitative change. Many foreign-funded enterprises keep saying that they will withdraw from China and go to Southeast Asia and India. In the end, they find that they cannot do without China.

  DJI's technology is actually not much ahead of foreign drone manufacturers. The reason why it is competitive in the global market is because it is backed by the Chinese supply chain.

   It’s not that the U.S. can’t make UAV products comparable to DJI, but it’s just that the price is very expensive. DJI only needs a thousand dollars to develop a product, and the United States needs ten thousand dollars.

   And DJI has a first-mover advantage, and latecomers need to pay a high price to catch up.

  Li Zexiang heard Xia Jingxing's request for cost reduction and could only smile bitterly: "Cost reduction cannot be achieved overnight. It will take time to increase sales, improve technology, and grow the supply chain."

  Xia Jingxing said, "I know this, so consider it as a long-term goal."

  Li Zexiang nodded lightly and didn't say a word.

Then, Zeng Yuqun, President of the Energy Business Group, Li Ying, President of the Smart Home Appliance Business Group, Shen Xiangyang, President of the Cloud and Smart Industry Business Group and President of the Renaissance China Research Institute, and Wang Jian, the Vice President, respectively reported the work of the first half of the year, and carried out corresponding work summary.

   The CEOs of the three directly managed subsidiaries of Fuxing Mall, Fuxing Automobile and Shunchi Real Estate also followed closely and reported to Xia Jingxing what achievements had been made in the first half of the year, and how far the goals and tasks for the second half of the year were.

   and other five business groups, a sub-group, a research institute, and three direct-management subsidiaries have all reported their work, and the morning has passed.

  Although Xia Jingxing has asked everyone to give a brief report, and he has given all kinds of instructions in a concise and concise manner, but the scale of the company is becoming larger and larger, and it is inevitable that Wenshan will meet the sea.

   1109, 1113, and 1115 have been blocked. It is estimated that they will not be released. Those who have not had time to read them should think of other ways, or go to the 404 concentration camp in two days.

  

  

   (end of this chapter)