Chapter 1291 狻猊 Chip

   "This is our first-generation self-developed mobile phone processor, code-named "軌"."

  Chen Zongjian, Dean of the Fuxing Industry (USA) Chip Design Institute, stood on the stage, playing PPT and introducing the Sunying processor.

  Xia Jingxing sat under the stage and looked at the mighty and domineering logo of "Xuanyao" and felt very satisfied.

  The dragon gives birth to nine sons, each of which is different and can represent nine different series of chips.

   However, other series of chips have no shadow for the time being. At present, only one mobile phone Soc chip has been designed.

  "The 狻猊 chip has been authorized by ARM and is designed and developed based on the latest Cortex-A8 architecture launched by ARM.

   The CPU frequency of this processor can reach 1GHz, which is more than double the 412MHz frequency of the Samsung S5L8900 processor currently carried by the Fuxing FX1 and FX2.

   L1 cache, changed from 16KB on Samsung S5L8900 to 64KB.

   L2 cache, changed from 0 on Samsung S5L8900 to 640KB.

  The GPU image processor has also undergone a substantial upgrade, and the PowerVRSGX535 equipped with it has greatly improved the performance of the previous generation...”

  Chen Zongjian changed his words, "The only defect is that the process technology has jumped from 90nm to 45nm."

   Lu Qi, who came to listen, looked at his junior brother with a smile and asked, "It's a good thing that the process technology has improved, it means that the performance has been enhanced, how could it be a defect?"

  Chen Zongjian smiled slightly, turned his head to look at Xia Jingxing, and said, "Dailun, Fuxing Semiconductor and Huaxin International are not able to mass produce 45nm chips yet?"

  Xia Jingxing nodded, "Yes, after this chip is designed, it can only be commissioned by Samsung or other manufacturers. For us, IDM's vertically integrated manufacturers are still a bit unreal."

  Lin Bing said lightly: "Renaissance Semiconductor and Huaxin International's lag in process technology is only temporary, and they have been struggling to catch up.

Isn't the   狻猊 chip just a prototype? By the time your designs are formed, I believe our manufacturing process should have risen to a new level. "

  Although Lin Bing's tone was flat, Chen Zongjian could still hear a trace of anger.

   I thought I didn't mess with you, I was just stating the facts. As for the guy with a gun and a stick?

   Lin Bing has been in a bad mood these days. Ever since he learned about Fuxing Industry Group's future strategy and the potential crisis from Xia Jingxing, he has been thinking about how to break the situation and how to speed up the research and development progress.

   Originally, he was a person who paid attention to every step of the way, and was not particularly in favor of Xia Jingxing's rapid expansion and comprehensive development strategy.

   Now he has transformed from a conservative to a radical.

  Is this a side effect of taking a strong drug?

  Xia Jingxing stared at Lin Bing and muttered in his heart.

   He originally just wanted to "stimulate" Lin Bing, but it seems that this guy is a little over the top?

   Thinking of this, Xia Jingxing felt that it was still necessary to remind Lin Bing.

   So he said with a smile: "In development, we must pursue speed and efficiency, but we must not be in a hurry, and we must pay attention to methods and strategies.

   We have already negotiated with Samsung that the next phone, the Renaissance FX2S, will be powered by their S5PC100 processor, designed and manufactured by them.

  Wait until the design of the 狻猊 chip is completed, and continue to be manufactured by Samsung.

   After the rejuvenation semiconductor process technology reaches the world's advanced level, we can truly achieve independence and design, manufacture and package and test chips by ourselves.

   This process will not be too long, but it cannot be done overnight.

   requires our entire industrial system to go hand in hand, and we cannot have a single short board. "

   and Xia Jingxing looked at each other, Lin Bing understood what the other party meant, this was to persuade himself not to be too impatient.

   Lin Bing reflected for a moment, as if he was really anxious to get angry recently?

  Xia Jingxing continued: "Developing high-tech is not an easy task. It requires us to maintain a sense of urgency at all times, but at the same time, we can't be too tight. Too tight can easily break our nerves."

   Others were still thinking about the meaning of Xia Jing's jargon, but Lin Bing understood it completely.

   He nodded towards Xia Jingxing and said with a smile: "Mr. Xia is right, we have to control the degree of it."

  Xia Jingxing smiled and said no more.

  Chen Zongjian stood on the stage and continued to introduce: "Let's talk about the Samsung S5PC100 processor pre-installed in Fuxing FX2S.

   This is the second processor introduced by Fuxing Mobile, and its performance in all aspects has been improved compared to the first processor S5L8900.

  The main frequency is 600MHz, the first level cache is 32KB, the second level cache is 256KB, and the process technology is 65nm...

   Let’s take a look at this performance comparison chart. The performance parameters of the three processors, S5L8900, S5PC100, and Sunying, are all clearly presented on it. "

  Xia Jingxing looked at the big screen on the stage, carefully checked and compared it, and said, "As the third-generation processor of the Fuxing mobile phone, the Xia Jingxing chip has the strongest performance. You want to express this, right?"

  Chen Zongjian nodded slightly, then his face gradually became a little dignified, "Yes, because the research and development time is too late, so we can only choose Fuxing FX3 to be equipped with the Sushen chip.

   But because we skipped a generation of products for research and development, it presented a major test to our work. "

  Xia Jingxing thought for a bit in his heart and said, "According to the release habits of smart fruit mobile phones, their iPhone 3GS will be released two months later, that is, in June.

  iPhone4, it will be released in June next year.

  Which mobile phone do you think will be equipped with their self-developed processor? "

   Chen Zongjian said: "I secretly asked my former colleagues at PAsemi, but I didn't get much useful information.

   But I deduce that the iPhone 4 released next year will be equipped with a processor developed by Zhiguo.

   And the performance should not be bad, at least better than Samsung's products. "

   Hearing this news, Lin Bing's face was a little moved, and he couldn't help but ask: "Then can our Huanying processor be delivered on time?"

  Chen Zongjian said with a bitter smile: "I'm a little unsure, I feel it will be postponed."

   Hearing this, Lin Bing couldn't sit still, and his expression became very serious, "This is no joke, we are inseparable from Wisdom Fruit now, and we even have the upper hand.

  If the chip is not delivered on time, then the Fuxing FX3 will be released later than the iPhone4, which will cause catastrophic consequences and the loss will be immeasurable. "

  Xia Jingxing's face gradually darkened. Fortunately, he was mentally prepared, but he was not as rude as Lin Bing's performance.

   "Zong Jian, whatever your team is lacking right now, you can bring it up, and we'll solve it together.

The   狻猊 chip thing really cannot be delayed for a day.

   One step behind, one step behind, it will be difficult for us to catch up with smart fruit phones. "

After Xia Jingxing finished speaking, Lu Qi also persuaded him: "Yes, Zong Jian, in order to fight against Wisdom Fruit and not fall behind, Da Lun, Lin Bing and I have been exhausting all these years, thinking of countless ways to revive mobile phones and Android devices. Even more busy like a spinning top, I don’t dare to relax at all.”

  Chen Zongjian looked sad, how could he not know these things, but he really had no choice.

   Lin Bing kept frowning, thinking about how to resolve this crisis.

   At this moment, Xia Jingxing said, "Zong Jian can't be blamed for this matter, it's mainly me, it's too late to set up the chip design department.

   And it is necessary to skip a generation of products, and the difficulty increases again.

   Compared with the overall acquisition of PAsemi by Wisdom Fruit, which has gained a mature R&D team that has cooperated for many years, the team we recruited and formed has an additional running-in process. "

   Lin Bing shook his head again and again, "Mr. Xia, I can't blame you for this. It's not that easy to acquire a mature chip design company in the United States."

  Lu Qi sighed and said, "As of now, we can only decide whether to postpone the product release time according to the research and development progress of the Sunying chip."

  Xia Jingxing nodded, "That's the only way, if it really doesn't work, Fuxing FX3 will continue to use Samsung's products to delay the release time of the Sushen chip."

   As soon as he finished speaking, Lin Bing objected: "No, then our product plan will be completely disrupted. What if Fuxing FX4 fails to catch up again?"

   Hearing this, Chen Zongjian's face flushed red.

  Fuxing FX2 did not catch up because the R&D cycle was too short, which is excusable;

  Fuxing FX3 did not catch up, it is a generation of products, the research and development is more difficult, and others can understand;

   But the release time of the revival FX4 is not in time, which is a bit insulting.

  Chen Zongjian said solemnly: "I guarantee that the Sushen chip will be successfully developed before the release of Fuxing FX4."

  Lin Bing looked at Chen Zongjian with a dark face, and his tone was not very polite, "What guarantee do you take? Even if you catch up, do you think the Fuxing FX4 chip can still be equipped with Fuxing FX4? The processor performance has long fallen behind.

   Now the product iteration speed of smartphones is so fast, and the performance upgrade cannot keep up, just wait for the loss of users. "

  Chen Zongjian was silent and felt a little aggrieved. He was equivalent to building a team from scratch and leading the team to design the first product.

   His old company, PAsemi, was acquired by Wisdom Fruit. The employees are all chip industry veterans who have cooperated with Wisdom Fruit for many years. The teamwork ability and R&D experience are not on the same level as his.

   In this case, what does he do to fight Wisdom Fruit?

  Xia Jingxing said calmly: "Our battle with smart fruit phones is shifting to the chip field. If we want to win, we can only make breakthroughs in self-developed chips.

   Of course, Zong Jian, don’t put too much pressure on you. We allow you to expand your team or even acquire some chip design companies, but only if the CFIUS Foreign Investment Committee approves the transaction. "

   Having said this, Xia Jingxing turned his head to look at Lin Bing who was beside him, and smiled and reassured: "Don't worry too much, have you forgotten that we also have a sub-brand Glory?

  If the chip technology is outdated and cannot be mounted on Fuxing FX3 and FX4, it can be used for glory.

  It is positioned as a mid-to-low-end mobile phone, and it is not a big problem if the processor performance is slightly worse.

   Moreover, the 狻猊 chip always needs to be mounted on the mobile phone. After market review and repeated improvement, it can make progress and make products comparable to the top manufacturers in the industry. "

  Xia Jingxing also figured it out now, if the Sunying chip is really not good, then give it to Honor for experimentation.

  HiSilicon's early products were also terrible, but in the end, they made the industry's highest-level processor.

   Growth will definitely be accompanied by labor pains.

   Lin Bing couldn't believe what Xia Jingxing said. When did the always competitive boss become so peaceful?

"Of course."

  Xia Jingling changed his words: "Zong Jian, it is better for you to lead the team to work harder and strive to deliver the official product before June next year.

   Isn't it more than a year away? Make use of it quickly. "

  Chen Zongjian still did not dare to seal the ticket, took a deep breath, and nodded his head: "Daren, I will do my best."

   "Will double or triple the salary and call on everyone to work overtime?"

   Xia Jingxing was also ruthless in his heart and planned to use his banknote ability.

  However, the invincible means actually failed!

   Chen Zongjian smiled bitterly: "Americans are too comfortable with pleasure, even if their wages are doubled, I am afraid many people still do not want to work overtime."

  Xia Jingxing slandered a few words in his heart, is there still Wang Fa? This is so special in China that you have to break your head and rush to work overtime.

  Some employees of large factories called on the intranet to boycott overtime work, but they were criticized and educated: You are not willing to bow your head for life, please don’t hinder us!

   "Try it, let the employees work overtime in rotation, if not, hire more people."

   Compared with the importance of competing for mobile phone market share, the extra labor cost is almost negligible. Xia Jingxing is very good at multiple-choice questions.

   Now, Chen Zongjian fully understood Xia Jingxing's determination and said, "Okay, then I will also work overtime with the team to try to catch up with the release of Fuxing FX3."

   This sentence slightly improved Chen Zongjian's bad impression in Lin Bing's mind. If Xia Jingxing hadn't been there just now, he might have gone mad on the spot.

   As far as the chip design department is suffering and difficult, is it not difficult or difficult for them to revive mobile phones?

   He felt that the atmosphere of Silicon Valley companies was very bad, and there was a serious lack of fighting spirit.

  Xia Jingxing rubbed his swollen temples, how difficult!

   He actually knew a long time ago that it would be difficult for Fuxing Mobile to beat Wisdom Fruit, and he even had to worry about being left behind by Wisdom Fruit.

   There are many reasons for this, not only because of Wisdom Fruit's decades of brand and American corporate identity, as well as system advantages, but also because of the fact that China's chip industry has been weak for many years.

   The chip design center established by Fuxing Semiconductor in China cannot recruit too many mid-to-high-end talents at a high cost.

   In the United States, there are constraints everywhere.

   This old US has not yet begun to sanction the renaissance industry, and it has developed so hard.

  Xia Jingxing sighed with emotion, even if you don't like it, don't slander it because they are ten times more difficult than their foreign counterparts.

  Many people do not understand the actual difficulties of reviving mobile phones and chrysanthemum factories, and they insist on the fact that they are expensive.

After the meeting was over, Lin Bing followed Xia Jingxing into the latter's office.

   As soon as he entered the room, Lin Bing asked urgently, "Mr. Xia, we have to think of a solution quickly, and we must not give Wisdom Fruit a chance to overtake."

   Seeing that Lin Bing was as anxious as the ants on the hot pot, Xia Jingxing comforted the other side and asked Liu Xiaoduo to make two cups of coffee.

   "There is something wrong with your mentality!"

  Xia Jingxing pointed out Lin Bing's problem bluntly.

   Lin Bing was startled for a moment, then smiled wryly.

In fact, he was constantly reflecting on and reminding himself to be calm and calm, but what Xia Jingxing talked to him always made him feel restless and uneasy, and he was eager to bring Fuxing Mobile to the throne of global smartphone manufacturers with its dominant market share .

   These two emotions are intertwined and very tormenting a person.

  Xia Jingxing was both relieved and a headache when he saw Lin Bing's appearance.

  I feel relieved because Lin Bing has been thinking about the difficulties and dangers ahead in his heart, and he does not take it lightly, but he has a headache because it is not an option for the other party to continue like this.

  So, Xia Jingxing said kindly: "How about you take a break and go out to relax?"

   Lin Bing thought that the boss was dissatisfied with him, and he was silent for a while before replying: "Mr. Xia, I will correct my mentality as soon as possible."

  Xia Jing sighed, "Isn't the guillotine still down? Don't scare yourself to death first.

  Look at how well I maintain my mentality, I sing, dance, dance, dance, and run! "

   Lin Bing smiled, he was actually curious, the boss's inner strength is too strong, right? I really don't know where this power of self-confidence comes from?

  Xia Jingxing said: "Wisdom fruit has now risen for the third time after the launch of Mac and iPod, and we can hardly suppress them.

   In fact, I was able to suppress them for so long, and I was very satisfied, because we took this opportunity to grow up.

   The next war with them may last for many years.

   Even if we lose temporarily, don’t worry too much.

   Just as we can't slap them to death, they can't even slap us to death.

  When the mobile phone market forms a stalemate, we have to try to break through from other angles. "

   "Other angles?" Lin Bing quickly became interested, posing as if he was listening to the teachings.

   "Yes, such as artificial intelligence, mobile phone application ecology, chips, and the ecological linkage of mobile phones, smart homes, and smart cars."

   Lin Bing's mind was completely opened, how could he forget about this?

  Rejuvenation industrialists have a great career and many brothers. If I can't fight one-on-one, I can choose to fight in groups!

   It seems that I still owe one chapter before, but today I made up for the two-in-one. In addition, I still owe 9 chapters to the autistic patient and the two book friends Xichen. Let’s start adding when the state is better.

  

  

   (end of this chapter)