Chapter 1331 Revival of Wuling

  He Century is in his 60s, Shenyang is younger, but he is almost 50 years old.

   Both of them are old Autobots, but it is still difficult to understand Xia Jingxing's description of "black technology from the future, such as autonomous driving and intelligent car-machine systems."

   Seeing this, Xia Jingxing stopped showing off, and honestly chatted with the two about the current situation of Wuling.

   "Although Wuling has achieved a leading position in the micro-car market, the market is still too restrictive.

  In order to truly become an influential car company and revitalize the national auto industry, it is necessary to enter the market of cars, SUVs and other models. "

   Shenyang looked at Xia Jingxing, hesitated for a moment, remembered the repeated instructions from Governor Ma, and decided to give Xia Jingxing a thorough understanding.

   "Mr. Xia, Wuling plans to enter the sedan market next, but we don't have the technology.

   GM promised to transfer the A0-class minicar platform Le Chi and the A-class car platform Buick Excelle to us in exchange for the transfer of 15.9% equity interest in SAIC-GM-Wuling held by Liucheng Wuling. "

  Xia Jingxing's eyes suddenly froze, and he continued to listen without saying a word.

   "Although Wuling's profit for a single car is not high, it adds up to a lot, which makes GM quite envious.

   And Wuling is backed by the Chinese auto market, which is one of the few auto markets in the world that has continued to maintain positive growth despite the financial crisis.

   GM is now in bankruptcy and is more dependent on the Chinese auto market.

   They probably won't let go of Wuling's equity easily! You have to be mentally prepared. "

  Xia Jingxing smiled slightly, he remembered that the Baojun brand was built on the Buick Excelle platform transferred by GM.

  Wuling is not very good in the mini car market, but its core technology, like most Chinese car companies today, still relies heavily on technology transfer from foreign companies.

   In order to successfully enter the sedan market, Guishen and Liucheng once agreed to transfer all the 15.9% shares held by Wuling to GM, and made psychological preparations to transfer the Wuling auto brand to Magic Capital for free.

   is the same sentence, starting from the overall situation, paying more attention to the influence of the industry and the scale of the industrial economy that can be driven.

   In the end, because GM announced bankruptcy protection, the acquisition was strongly resisted by Wuling employees - what is it to sell a well-run company to a foreign bankrupt company?

   Some employees even acted more aggressively, reporting the situation to the relevant authorities on the grounds that government-run assets were severely sold off, hoping to stop the transaction.

   It can be seen that the people of Liucheng deeply love the brand Wuling.

  Unfortunately, in the end, Liucheng Wuling was forced to transfer 10% of its shares to General Motors, and only kept a symbolic 5.9% of the company's shares.

The attitude of   Modu Auto in this acquisition case is also a bit chilling.

   In order to continue to control Wuling, they were not willing to transfer even a decimal point of the 50.1% equity they obtained from the Guangxi Provincial Government Assets Supervision and Administration Commission for free.

  Liucheng Wuling has naturally become the object of sacrifice, bearing everything for industrial and economic growth.

  Thinking of this, Xia Jingxing replied: "I understand, I will discuss with General Manager, now the key is your attitude."

   He Shiji smiled and said, "As a representative of Liucheng Wuling, I naturally hope that Mr. Xia will invest more in our Liucheng.

   But I said it doesn’t count, this matter requires a higher level of decision-making. "

   Shenyang also followed closely and said, "As long as you can bring better development to SAIC-GM-Wuling, Mr. Xia, I personally support you with both hands."

  Xia Jingxing nodded, "Both of you are the great contributors to push Wuling to continuously refresh the domestic car record, and I personally have deep admiration for both of you.

  If Fuxing Industry Group can successfully acquire SAIC-GM-Wuling, the follow-up work still needs your support. "

   "It's your duty! As long as you don't think we're useless, Mr. Xia."

  Xia Jingxing waved his hand towards He Shiji who was speaking, "The words are serious, Wuling can have today's glory, and it is inseparable from the openness and generosity of the local officials, and it is also inseparable from the hard work of Wuling employees.

   A mature team with rich market experience and familiarity with automobile production and manufacturing is what is urgently needed for the revival of automobiles.

  Strictly speaking, we are actually laymen in the automotive industry, and we have no experience in car building, so we need a veteran to check on us. "

   Shenyang and He Century both smiled, feeling that Xia Jingxing was too modest.

   They don't believe that Fuxing Automobile is a layman. Although the car has not yet been built, it has been recruiting troops aggressively in the past year, poaching a large number of elite soldiers from major auto manufacturers.

   It can be said that Fuxing Automobile was born with a golden key, and the most important thing in the company is talents.

  …………

  …………

   In the next few days, Xia Jingxing did not go to visit Governor Ma, nor did he go to inspect Wuling. Instead, he took Liu Xiaoduo to the mountains and waters, and visited all the famous tourist cities such as Guicheng and Zhucheng.

  Xia Jingxing was having a good time by himself, but what he didn't know was that the top officials of Gui Province had held several meetings in a row, and the discussions were very intense.

   mainly discusses one question: whether to sell the Wuling shares held to Xia Jingxing.

  The square was represented by Governor Ma, who thought it should be sold and planted a plane tree, which attracted the phoenix.

   As long as Xia Jingxing is deeply trapped by Liucheng, He Chou's auto industry will not be revitalized.

The opposite side believes that although Fuxing Industrial Group is very famous, Fuxing Automobile is still in the initial stage, and it has not even come out with official automobile products, so it hastily cooperated with it. Completely scrapped.

   This kind of worry is also normal, who made Xia Jingxing a new car guy.

  If Xia Jingxing was the richest man in Asia who built cars, there might not be anyone who would object to his acquisition of Wuling.

   In the end, it was Governor Ma who showed his courage and passed the draft. He felt that Xia Jingxing should be given a chance, and at the same time Guixing and Liucheng should be given a chance.

   Then, Xia Jingxing, who received the phone call, quickly left Weizhou Island and returned to Liucheng.

   In Liucheng's government building, Xia Jingxing led the team to start several rounds of negotiations with Governor Ma and the heads of various departments.

  Guangxi Province agreed to sell its Wuling shares, but made several additional requirements:

   First, the Wuling brand continues to be retained and used;

   Second, Wuling's R&D center and some production plants remain in Liucheng;

   Third, signed an auto investment project with the Liucheng government worth 10 billion RMB;

  …

   Most of these demands are very simple, and the simple Xia Jingxing does not want to bargain.

  Like Modu, the investment contract of 10 billion US dollars is directly in the face, and Liucheng only requires an investment of 10 billion yuan for the construction of Wuling's sedan project.

   The main difference in the negotiation between the two sides is still on the new energy vehicle project.

  Xia Jingxing hopes that Liucheng can show courage to vigorously promote the implementation of the new energy vehicle industry chain in Liucheng, and at the same time provide support and guidance at the policy level, and join hands with Fuxing Automobile Group to build Liucheng into a new energy vehicle benchmark city like California.

   This is not a random request made by Xia Jingxing, but Liucheng did it in his previous life, and it was successful. It is the city with the highest penetration rate of new energy vehicles in the country, higher than the first-tier cities, and has also created the famous "Liucheng Model".

   This is also related to the fact that the automobile industry represented by Wuling is a pillar industry in Liucheng, accounting for half of the city's total industrial output value.

   But at this moment, Wuling Motors has not yet condensed the godhead, and new energy vehicles are just budding.

   The officials of Liucheng and Gui Province are very worried that the overly aggressive development strategy of new energy vehicles will drag the fuel vehicles and their industrial chain, which are already prosperous, into the abyss.

   This kind of worry is not unreasonable. After all, it has been hard to accumulate for decades to save the current family business. If you are not careful, it will be taken away by other brother cities like wolves.

It is not that Governor Ma does not support the development of the new energy vehicle industry. He proposed a compromise plan to develop Wuling’s fuel vehicle business first, and wait until Fuxing Automobile goes on sale and has delivered more than 10,000 vehicles, while Liucheng and Wuling will Then start transforming.

  This plan is not a deliberate attempt to make things difficult for Xia Jingxing and set up obstacles to cooperation, but Wuling and this city are temporarily inseparable from the fuel vehicle business.

  Xia Jingxing considered it again and again, and at the same time considered that it would take time for the popularization of new energy, he felt that it was generally acceptable, so he happily reached a preliminary investment intention with the Liucheng and Guangxi provincial governments.

   Next, you only need to get the two companies, Magic Capital Automobile and General Motors, and SAIC-GM-Wuling can become Fuxing Wuling, a subsidiary of Fuxing Automobile Group.

   (end of this chapter)