Chapter 1406 Three-legged confrontation

Fu Jixun's words made everyone's eyes light up. Elpida and Qimonda are ranked third in the world and fourth in the world in the field of DRAM. If they can bring the two companies under their command, they will surpass the DRAM leader Samsung. Semiconductors, at least can wrestle with the second child Hynix.

   Of course, the acquisition funds are not bad. The key is whether the acquisition can be successful?

   For such acquisitions involving important high-tech industries, the attitude of the country where the industry is located is very important, and even not only needs to pass the acquisition review of the relevant departments of the country where the industry is located, but also requires the EU and the United States to release the acquisition transaction.

The    tube is so wide, why?

  No way, the rules of international trade are made by others, and before you have the strength to challenge these rules, you can only temporarily suffocate and follow them.

   "Can it work?"

   It was Deng Yuanjun who asked the question. He was a little worried that such a large industrial acquisition and integration in the DRAM field would encounter huge resistance.

   "It shouldn't be a big problem."

  Fu Jixun smiled confidently, "I made a special trip to Germany some time ago to inspect Qimonda, which has entered bankruptcy.

  The German government originally planned to rescue Qimonda, but the management of Qimonda had too much appetite and asked the government to provide too much bailout money.

   And the company's controlling shareholder, Infineon itself, refused to bail out Qimonda, and was unwilling to accept the nationalization plan proposed by the German government.

   Pushing each other to blame, the only remaining memory company in Europe died like this, which is shocking. "

Xia Jingxing smiled, it is old capitalism, everyone is helpless and can't afford to be too early, everything is from the point of view of interests, the companies that died under the financial crisis are gone, and who would really care about the death of an ordinary semiconductor company Woolen cloth?

   After all, Germany has not been blocked by technology, and the recession of the semiconductor industry does not have such deep pain and sense of crisis.

   "Now Qimonda's creditors are struggling, and they have a lot of debt on this company that they cannot recover.

  I wanted to wait for other companies to buy it, but I waited and waited, and no one really stood up to take over.

   As for Micron, Winbond, and Huayake, all of Qimonda's former partners have prepared knives and forks, and plan to eat Qimonda separately. "

   Speaking of this, Fu Jixun explained the true attitude of these companies towards Qimonda.

Such as Yizhou's Winbond, originally a company that helped Qimonda manufacture storage chips as an OEM, and now sees that Qimonda with big thick legs is not good, and plans to buy the bottom and pick up cheap, such as acquiring some technology patents, as for the overall acquisition, to them It's too difficult and not worth it.

   Several other companies also basically made this idea, either to recruit employees who have lost their jobs from Qimonda, or to buy back some technical patents at the price of cabbage.

  Compared with taking over Qimonda as a whole and taking over the huge debts on the company's back, this method of "wiping oil" is undoubtedly more economical and cost-effective.

   Of course, it is also related to the sluggish environment of memory chips. Everyone’s life is not easy, and no one wants to carry another big burden.

Speaking of this, Fu Jixun smiled and said: "There is no harm without comparison, so when Xinxin Group lends a helping hand to Qimonda, I believe that Qimonda's creditors will not reject our offer. Good intentions, as for the German government, it will not refuse, saving Qimonda can reduce the unemployment of thousands of people."

   "Has the attitude of the EU and the US been taken into account?" Liu Hai asked very sharply.

   "Naturally take it into account."

  Fu Jixun counted with his fingers, "Qimonda has five 300mm wafer production bases in Europe, Asia and North America, and operates five major research and development centers.

   Among them, the U.S. production base has been shut down and is waiting to be sold.

  If we can announce the restart and increase of investment in the US factory while acquiring Qimonda, I believe that Mr. Ou Guanhai will not refuse such a gift.

   Now that the United States has just emerged from the shadow of the financial crisis, it can be called a waste of time, and it is extremely welcoming to foreign investment.

  The same is true for the European Union, where the German government can come forward to do the work. "

  Xia Jingxing and Liu Hai looked at each other and both thought it was feasible.

   Although it will take some effort to restore Qimonda's production capacity and market share, if Qimonda does not fall to the point where it is today, it will not be their turn to acquire an Asian company.

  Like sticks, Westerners often carry scraps of iron and copper, as if to give buyers a lot of face.

This set of   sticks may have been learned from Westerners. They followed the same pattern and copied the harm done to them by the perpetrators and used them on other people to find morbid psychological comfort.

   "After all, Qimonda has gone bankrupt, and the acquisition is not difficult, but Elpida is different."

Fu Jixun said, "This company is the only DRAM memory chip company in Japan. It was formed by the merger of the memory divisions of Hitachi, NEC, and Mitsubishi. It has witnessed the rise and fall of Japan's semiconductors, as well as the parent company's growth in semiconductors. How the market share was eroded by the stick step by step.

   In addition to having a certain influence in the field of raw materials and equipment, Japanese semiconductors have long been dead in design and manufacturing.

  The environment is like this, and Elpida is just lingering on.

  Acquisition of this company may require a little patience, until the Japanese government and the three major companies are completely desperate and completely give up on memory chips.

   Oh, by the way, China's conscience computers and conscience mobile phones mainly purchase memory products from Elpida and Samsung.

   In recent years, due to the overly strong Samsung Semiconductor and the high supply price, the Conscience Group has begun to increase the purchase of Elpida memory chips. "

  Deng Yuanjun glanced at Xia Jingxing. Others didn't know it, but he knew that Conscience Holdings Group had almost become a possession of Fuxing Industry.

   Now the relevant units are cleaning up the residual poison of Muzhixin, and it is a matter of time before Fuxing Industry comes forward to acquire Conscience Holdings.

  After the acquisition, then a new question arises. How to enhance the core competitiveness of Conscience Holdings Group cannot be worse than Mu Zhixin’s period, right?

  If Xinxin Group acquires Elpida, although Conscience Group’s purchase of memory chips is still considered an external purchase, at least it will not be “squeezed” to the point of not leaving a drop of oil and water.

   If the Fuxing series terminal products are added, the purchasing bargaining power of conscience computer and conscience mobile phone will be greatly improved.

  Xia Jingxing thought carefully in his heart. He remembered that Elpida was acquired by Micron Technology after a few years after the financial crisis in the previous life.

  Inherited the legacy of Elpida, Micron has completely completed its rise, and formed a three-pronged market structure with Samsung and Hynix in the memory chip market.

   However, in this market reshuffle, it is the stick that will reap the big profits. The combined market share of Samsung and Hynix in DRAM can reach more than 70%.

  Hynix has a slightly weaker dominance over NAND flash memory, but Samsung is still the dominant player in this segment.

  If the market structure is allowed to evolve like the previous life, the terminal products of Fuxing Industry will inevitably be exploited in the chip procurement process. Even if they do not want to become a conscientious company, they can only be mixed into a large rice at most.

  Although the stickman is very annoying, in the field of semiconductors, its strength that is becoming more and more powerful cannot be ignored.

   If we want to tear up our face with stick manufacturers in the future, the problem of "lack of core and less screen" that has been shouted for many years must be properly resolved.

  Thinking of this, Xia Jingxing decided to say a few words and said, "Acquisition of Qimonda is definitely not enough, Elpida must be added.

  Either do not make memory chips, if you do, you must do it for the first position in the industry! "

   Seeing that Xia Jingxing had adopted his suggestion, Fu Jixun was very happy and said with a smile on his face, "Mr. Xia, we still have a certain foundation for making memory chips.

   Meiman Electronics started its business in memory chips in the early years, but they made hard disk drives and network storage chips.

   If we decide to acquire Qimonda and Elpida, I think we can build a full range of memory chip industry with Meiman Electronics as the backbone.

   Once this strategic concept is successful, it will be able to step on Micron at the worst and form a three-legged situation with Samsung and Hynix.

   Of course, this is only a short-term development goal, and the long-term development goal is to bring Samsung down. "

   (end of this chapter)