Chapter 1432 Superficial

  Like Zhang Yong, Lin Bing is also the number one figure in a large group other than Xia Jingxing.

   Seeing Zhang Yong being so polite, Lin Bing smiled and replied very politely, "Mr. Zhang is wrong, we are just closer to mobile users.

  Okay, then today we'll throw some light on the market and show you the sales data of Fuxing and Honor phones in the Chinese market.

   Up to now, Fuxing Mobile has launched three generations of products, and has achieved a total of 8.2 million sales in the Chinese market, accounting for about 18% of the cumulative sales for the year. "

   "So low?" Goryeo blurted out, "I thought it would account for 20-30% of global sales."

   Lin Bing shook his head, "The earliest FX1 can indeed account for more than 20% or even 30% of global sales, competing with the US market without falling behind.

   However, with the revival of mobile phones to develop more national markets, the total sales of mobile phones are rising, but the proportion of the US market and the Chinese market in global sales is declining.

  On the latest Fuxing FX2, the Chinese market only accounts for 15% of the global sales.

  High-end smartphones are still a bit expensive for people in developing countries like us.

  The average urban white-collar worker needs to spend two to three months of salary to buy the latest Fuxing mobile phone.

   For China, which has hundreds of millions of mobile phone users, price is the biggest reason to prevent the rapid growth of sales.

  When the price of smartphones is lowered, it does let us see what is called the "Chinese miracle" in terms of sales.

  Zhaojiang, can you tell us about the sales of Honor mobile phones? "

Zhu Zhaojiang first nodded to Lin Bing, then nodded to the surrounding senior executives of domestic holdings, and then introduced: "Honor A1 was launched on November 11 last year, and it was simultaneously listed on Fuxing Mall and Jingxi Mall. Also participated in Ali's first "Double Eleven Shopping Festival".

  In just one week of pre-sale on major online e-commerce platforms, sales exceeded 1 million units, breaking the first-week sales of domestic smartphones set by Fuxing Mobile.

   After that, we jointly launched the "Smartphones on Campus" campaign with Hainei.com and China Mobile, and launched "zero yuan purchase" for 20 million college students across the country, and the Honor A1 was madly snapped up by countless college students..."

  Xia Jingxing listened with a smile on his face. He had a lot of expectations from the Honor mobile phone, and he very much hoped that this mobile phone would extract the potential of the huge domestic smartphone market.

   In order to make the name of Honor Phone a hit, he mobilized all domestic resources of Fuxing Industry and even himself.

  Jingxi Mall and Taobao.com have issued a large number of coupons for purchasing machines. Since the coupons are often hundreds of yuan, they have attracted a large number of price-sensitive users.

   China Mobile, in order to promote its own TD communication standard, has greatly benefited, and has launched a variety of contract machine solutions.

  Student users only need to apply for a mobile 3G calling card bundled with the Honor A1 mobile phone, and then they can take their long-cherished smartphone home.

  The monthly call fee package of 88 yuan has been deducted for three consecutive years. For the first time, students have experienced the sourness of advanced consumption.

  Although the phone bill is about to catch up with the average student’s living expenses for half a week, as long as someone pulls out a large-screen smartphone in front of them, they can immediately get the envy of countless passers-by, which makes many young people feel that it is worth it.

   And there are not too many mobile phone contempt chains at this time. In addition to being shorter than the Fuxing mobile phone, the function and sense of technology of the Honor mobile phone kill almost all feature phones and semi-smart phones on the market.

   Be able to swipe Weibo on your phone!

   You can watch movies, TV series, variety shows and sports programs on Tudou on your phone!

  The super-large screen can see every detail in the educational film, no matter how critical people are, they can't pick out the fault!

The Kugou music player that comes with the Honor mobile phone can listen to the trendy songs of Huanzi and Xu Song anytime, anywhere. The mobile phone also comes with a variety of mobile applications such as domestic Chinese website and 91 assistant, which is enough for students to play three games. Days and nights don't feel bored anymore.

   Inexpensive, fun and cool, and installment payment, the Honor mobile phone immediately captured the psychology of contemporary college students who love electronic products but are shy.

Because of the launch of the Honor A1, Xia Jingxing's popularity and reputation among Chinese college students have risen by several grades. Every young person who uses a smartphone has to say "Mr. Xia Gaoyi", and Xia Jingxing is in the middle and primary school students. The word of mouth in the group has formed a great contrast.

  The primary and secondary school students are ignorant, because they are often squeezed out of the server for playing online games under the domestic games, and they often scold Xia Jingxing.

  The game props are too expensive, so I still scold Xia Jingxing.

The launch of the    anti-addiction system has led to even more scolding.

  …

  Zhu Zhaojiang said with a smile on his face: "Actually, Meizu was the first to launch a 2000 yuan smartphone. The M88GB and 16GB versions were priced at 2399 yuan and 2880 yuan respectively, and then dropped to 1999 yuan and 2499 yuan respectively.

   However, compared with the Honor A1 developed based on the mature technology of the revival mobile phone, the Meizu M8 still has many loopholes and imperfections. In comparison, users are more willing to choose the Honor A1.

   And our 16GB version of the phone is cheaper, only 2299 yuan, and the 8GB version is the same as the price of the M8, which is only 1999 yuan.

   But Meizu doesn't have as many resources as us.

  Ali, Jingxi and other e-commerce platforms, as well as China Mobile, have spent real money for this event.

  Hinai Holdings also purchased 100,000 mobile phones, which were distributed to users for free as activity rewards for various websites and games.

   Relying on these advantages, the Honor mobile phone has achieved good sales of 4.15 million units in less than two months.

   But unfortunately, I did not complete the military order. "

   Speaking of this, Zhu Zhaojiang looked at Xia Jingxing cautiously, and found that the latter was also looking at him, which made him a little embarrassed.

  Xia Jingxing had no choice but to stand up to resolve the embarrassment and said, "I set the sales volume of 5 million units to motivate you. Originally, I thought that a sales volume of two or three million units would be more or less the same.

  Honor A1's sales time in 2009 was too short, let's see this year, and strive to achieve 10 million sales.

  This mobile phone is a god-level product that we have further opened up the domestic smartphone market. It has sacrificed a lot of profits, but as long as the sales volume increases and the brand is launched, everything will be worth it. "

  Zhu Zhaojiang nodded and said yes, and then said no more.

  Xia Jingxing turned his eyes to Gao Lili and said, "Now you know where the crux is?"

   "The domestic shipments of smartphones have limited the development of WeChat, making it impossible to take off in a short period of time and establish the volume advantage over Penguin imitation products?"

   Gao Lili muttered to herself, and then tapped her head again, "I'm reckless, it seems that I really can't launch WeChat too early."

  Xia Jingxing laughed, "So, to launch WeChat, a lot of factors need to be considered together.

   Now with the revival mobile phone and the Honor mobile phone, together with Meizu and Wisdom Fruit, which has just entered the Chinese market, all the new smart phones in the country are added together, and the sales volume may be less than 15 million units.

Compared with the number of 384 million netizens,    accounts for less than 4%.

   Compared with QQ, which is known as "one billion registered users", it is even a drop in the ocean.

   Of course, the registered users of QQ have a lot of water. After all the water is squeezed out, there will probably be 300 million deduplication users, or even 350 million.

  In October last year, the number of simultaneous online users on QQ exceeded 80 million, and it should soon break the 100 million mark of simultaneous online users.

  The strength of our opponents is obvious to all, so we must be cautious and cautious.

   You only get one chance to shoot, which is very precious.

   If you miss this time, it may be ten years, or even longer, without a chance to bite off a piece of penguin meat. "

   Hearing Xia Jingxing's remarks, not only the executives of domestic holdings, but also the executives of Fuxing Industry lowered their heads and pondered.

  Hinai Holdings and Fuxing Industry have always maintained good cooperation, and they even use the office together. Fuxing Industry executives are also happy to see that Domestic Holdings dominates the Internet in China, because they can also benefit from it.

  If Penguin reigns supreme, and Fuxing Industry, as Xia Jingxing's direct descendant, will definitely not have a good life, don't even think about using the Internet to market and promote its own products.

   "This year, domestic mobile phone manufacturers such as Chrysanthemum Factory, ZTE, Conscience, and Coolpad will launch smartphones based on Android, while foreign manufacturers such as Motorola, Samsung, and LG will launch smartphones based on Windows Mobile, Android, and even Chrome.

  HTC has confirmed that this Yizhou company will embrace Google's big thick legs and will launch the first smartphone equipped with Chrome 1.0 system this year.

   In addition to the Symbian system, Nokia is constantly developing new smart phones to fight against the global wave of smart phones.

   This year's smartphone market will become very lively, and it can be called a hundred flowers blooming. "

   Speaking of this, Xia Jingxing glanced at Zhang Yong and said, "In this unprecedented smartphone and system war, China, which has completed 3G network coverage, will surely usher in a leap in smartphone users.

   In the past two and a half years, there have been less than 15 million smartphone users in China.

   But by the end of this year, that number will be 50 million.

   The number of QQ users is at least 300 million, and this digital gap is very difficult to fill.

  Some people may say that QQ is for strangers, while WeChat is for acquaintances. Why can’t QQ and WeChat coexist?

   As we develop our products, there is no need to treat the number of users tying up with QQ as a product life and death line.

   But it is wrong to understand this way. Let’s not talk about the long-term threat of QQ. Take Penguin imitating the mobile instant messaging product we launched. It can import a huge number of QQ users and transfer the social relationship chain behind each user.

   A large group of friends use Penguin's instant messaging products collectively, and the user stickiness is much higher than that of a single user using our WeChat.

   Fortunately, we also have a domestic network, which is a platform based on the social interaction of acquaintances.

  Although the number of monthly active users of the domestic network has declined in the past year or so, the social relationship chain that each user takes several years to form is not fake.

  To promote WeChat, you need to unearth all the treasures hidden in the domestic network.

   Of course, the mobile phone address book import can also directly import most of a user’s offline relatives and friends, but if you add the social relationship chain precipitated by the Shanghai intranet, it will undoubtedly be better. "

   After listening to Xia Jingxing's words, Zhang Dalong froze and understood Xia Jingxing.

  The height is different, and the angle of looking at the problem is naturally different.

   "Mr. Xia, I understand, then wait until the end of the year to publish WeChat, and then ride the dust and leave the penguins far behind."

   "No, you still don't understand."

  Xia Jingxing shook his head gently, Zhang Dalong's understanding was still a little superficial.

   Chapter 1433 has been blocked. This Red Army is not the other Red Army. Even if the librarian is deleted, it cannot be released. It is a bit of a headache. It is estimated that it needs to be changed to the Blue Army.

  

  

   (end of this chapter)