Chapter 1438 Online Film and Television Ecological Alliance

   Everyone looked at Zhang Zhao curiously, and saw that he took out two books from his briefcase.

   People with better eyesight have already seen the fonts on the covers of the two books clearly.

   "Notes on Tomb Raiders"?

   "Ghost Blowing Lamp"?

   What kind of gift is this?

   A group of monks were puzzled.

  Xia Jingxing instructed Zhang Zhao to pass the two books to the people for circulation, while he explained, "These two books can actually be understood as adventure novels, they are very interesting, I will arrange for someone to give each one a set."

  Feng trousers is a wonderful person. Although he smiled and showed rotten teeth, his words were quite pleasant.

   "Mr. Xia, is this novel suitable to be adapted into a movie? If it is a modern background, if you don't dislike it, I can show my ugliness."

   "There are fight scenes, and a little bit of fantasy."

   Hearing Xia Jingxing's words, Feng Pants quickly waved his hands and stopped showing his ugliness.

   After Feng Pants made a gag, everyone basically finished the two books.

  Huang Huazhong asked, "Mr. Xia, do you mean to adapt these two novels to make a movie?"

   Hearing this, everyone cheered up, and it might be a multi-billion-dollar project.

   They never doubted President Xia's strength, and only hoped that President Xia's enthusiasm for the film and television industry would last longer.

   "Yes, adapted for a movie."

   A group of people just had a smile on their faces when they heard Xia Jingxing add: "But not now."

   Hearing this, Huang Huazhong, Yu Dong and others couldn't hide the disappointment on their faces.

   "How long did it take to shoot?" Wang Changtian asked.

   "We'll shoot again in a few years. Now let's heat up IP and shoot a few web dramas!"

   What is it? Web drama?

  Except Zhang Zhao, Liu Kun, and Wang Wei, everyone looked at Xia Jingxing in confusion, saying they had never heard of this concept.

   "Mr. Xia, what is an online drama? Is it a drama broadcast online?"

  Xia Jingxing glanced at Feng trousers who looked studious, nodded and said, "Yes, that's understandable."

   "Only on the web?"

   Zhao Yifang looked at Xia Jingxing very curiously. TV dramas are their old business of Huace Film and Television. Just chatting about movies, they have been unable to get in.

   "It depends on the situation, but the online dramas adapted from these two novels will definitely only be broadcast on Tudou.com."

  Xia Jingxing showed a smile, yes, he intends to start the era of web dramas.

   Isn't the kiwifruit video quite arrogant recently? Time to give it some color and take a look.

  One or several popular online dramas can attract netizens to Tudou with their limited online time.

   As for whether to take this opportunity to open the video membership mode, it depends on the situation.

   In addition, he also plans to tie up various TV drama production companies through the commercial interest chain of "the novel IP adapts the online drama, and then gets it to Tudou.com for exclusive broadcast, and Weibo builds momentum".

   As for whether the film company is willing to participate, it depends on the ideas of several bosses.

The only downside of    is that the two novels are both from outstations. They were acquired by Zhang Zhao, a small expert in copyright packaging. They are not IPs born from the domestic literature's own platform.

   There is no good solution for this at the moment. I have asked Shanda many times, but I am not willing to sell the online literature business, so I can only set up a platform and do it myself, and then look for opportunities for mergers and acquisitions in the future.

   "Mr. Xia, how much do you plan to invest in a TV series?"

   Zhao Yifang is very familiar with the TV industry, so he calculated the account for Xia Jingxing: "If you don't sell it to various David TVs, you will only rely on the Internet copyright income.

   Even though the online copyright price of film and television dramas has risen a lot, it is only RMB 1.2 million for one episode, and less than RMB 10 million for forty episodes. It is difficult to recover the cost. "

  Xia Jingxing replied with a smile: "You are right, the current online drama market is not large, and it is a test for production costs.

   But Tudou and the domestic film industry can participate in the investment in film and television dramas and share part of the investment pressure.

   And Tudou, as a procurement platform, can be responsible for the bottom line, such as signing an agreement, how many TV dramas are purchased each year, and what is the guaranteed reserve price.

  Huace can only produce actors and directors without capital, just as a channel to support newcomers, or it can form a joint venture with the domestic film industry to specialize in online dramas. "

   Speaking of this, Xia Jingxing looked at Cai Yi Nong, Huang Huazhong, Wang Changtian, Yu Dong and others, and said, "If you want to enter online dramas and develop the online market, Homeland Holdings can also establish all-round cooperation with you."

  Huang Huazhong said half-jokingly: "Mr. Xia, we have so many people here, and a company only produces two TV series a year, and there are ten or twenty series in total.

   With so many dramas, will there be pressure on Tudou? "

   A group of people watched Xia Jingxing with great interest and wanted to hear how Tudou digested so many TV series.

   Obviously, Tudou is a loss-making business by purchasing so many TV series.

  According to the purchase price of 50 million TV series, Tudou needs to spend 1 billion yuan to purchase 20 TV series a year.

   And the current annual advertising revenue of Tudou just exceeded 100 million.

   There is a huge gap in the middle!

Although Mr. Xia has money and can subsidize Tudou, he will never do business at a loss.

   Everyone guessed that Tudou must have some mysterious monetization method.

   "I plan to let Tudou transform into Netflix and charge a monthly membership fee."

   When everyone heard it, their eyes almost popped out. What kind of fairy operation is this?

   "Mr. Xia, think again! Piracy is so rampant now, although it has been rectified, but for a while, there will definitely be no living soil for paid members."

  Xia Jingxing nodded towards Huang Huazhong, "I know all of what you said, and I have carefully considered it, so the paid membership system will not be launched for the time being.

  Before the system is officially launched, it is necessary to make online dramas famous, so that users can accept and like them.

   Until then, it is the right time to launch a paid membership. "

  Huang Hualei interjected: "Mr. Xia, this is the standard way of playing on the Internet, right? First rely on free to attract users, and then monetize when there is traffic."

   "It can also be understood in this way."

  Xia Jingxing looked at the thoughtful people and said, "Everyone, this is a rare opportunity for a new industry.

   Everyone here is my own people, so I invite everyone to work together.

   As long as the scale of Tudou grows further, the annual purchase of online dramas may continue to expand, becoming 50 or 100 each year.

  You can also take out all the movies and TV series in your respective copyright libraries and put them on Tudou.com.

   From the new movies drawn in the cinema to the new TV dramas that have ended their premiere on TV stations, Tudou can all pack them at a good price.

  Tudou, Domestic Films, Jupin Films, Domestic Cultural Industry Investment Fund, and Weibo have given so much support to everyone, and we hope that we can jointly form an online film and television ecological alliance.

   In the future, when Tudou goes abroad, it can also carry everyone's works and hard work to foreign markets.

   Recently, the domestic cultural industry investment fund will set up the second phase of the fund, and the scale is tentatively set at 10 billion yuan.

   If you have any good ideas, you can chat with Zhang Zhao.

   China's film and television industry is flourishing, and even exporting culture to the outside world, I am also happy to see it succeed.

When the    leader summoned me before, he also mentioned this topic. He said that this is cultural soft power, a cultural highland. If the Chinese themselves don’t occupy it, they can’t complain about others coming to our territory to staking their horses. "

   After listening to this call, everyone was dizzy.

  The second phase of the cultural fund is 10 billion!

   Form an online video ecological alliance!

  Go to sea!

   Occupy the Cultural Heights!

   Great leader!

  …

  Huang Huazhong came out of the courtyard. Under the influence of his parents, he maintained a sense of awe for that, and knew what political correctness was.

   Thinking back to Mr. Xia's visit to the city gate last year, he made up all the things in his head.

  The big leader told President Xia to occupy the cultural highland, so President Xia waved his hand, first throwing 2 billion, and now throwing 10 billion...

   "Mr. Xia, I will be the first to join after the establishment of the Online Film and Television Ecological Alliance!"

  Yu Dong and Wang Changtian are both smart people. Seeing Huang Huazhong's impatient expression of loyalty, they scolded secretly and followed suit.

   For a while, the room was filled with politically correct voices of "I join" and "Support President Xia".

  Xia Jingxing glanced at Zhang Zhao from the corner of his eye, who nodded slightly.

   Originally, they wanted to encircle the Huang brothers first, but today most of the bosses in the film and television industry are there, just in time to catch them all and join the alliance.

   Chihiro and Penguin hook up to play tricks and tricks, so they can only use their own way and treat their own body.

   Take 10 billion to keep the younger brothers obediently clean up, and continue to strengthen the control of the film and television industry. In the future, no drama will be sold to Kiwi Video.

The only concern    is that Chihiro has a blood transfusion for the search business after all, and this blockade may not kill Kiwi.

   Therefore, we have to grasp several hands. It is best to contain Chihiro’s search business to a great extent and create opportunities for Tudou to kill kiwifruit.

  Xia Jingxing very much does not want the video industry to be in chaos like in the previous life. Users actually spend more money, and the experience is not very good.

   But Chihiro will definitely not sit still. After Ahri's e-commerce business is completed, it is hard to say that he will not have a coveted heart for Dawenyu.

  In the online video industry, there are still great variables.

   (end of this chapter)